Rebirth: The Ascent of a Socialite-Chapter 593 - 243: Joint Burial
"How did it go?" Since the fax and open letter were sent out yesterday, Su Ziceng and Lin Ying had been anxiously waiting by the phone.
At around eight in the morning, no calls came in. Another hour passed, then another, and there was no news on the phone, TV, or even in the morning papers. The open letters and faxes had sunk like stones into the sea, with no response whatsoever.
"Logically speaking, the media shouldn’t miss out on such big news, right?" Lin Ying was somewhat puzzled. It was understandable that the Model Union and Photographer Association didn’t react much, but the open letter sent out by Sister Mu should have caused some ripples.
Jim walked in and rattled off something to Lin Ying; Su Ziceng watched their expressions, thinking she definitely needed to practice her English.
"No wonder," Lin Ying said after listening to Jim, and relayed the message to Su Ziceng.
"Several major media outlets have received a large sum of advertising money, saying that ZARA and Mussen Jewelry will be publishing ads in newspapers and magazines for two quarters. As for the Model Union and Photographer Association, ZARA has promised to stop using Melin. On the side of the designers’ union, several letters from designers suspected of plagiarism announcing their departure from the industry have already been received."
"Moreover, they published an apology letter in Huaxia Daily," Sister Mu also hurried over. On the arts page of the Huaxia Daily, an open letter was published with sincere wording and earnest tone. Pello and Wen Maixue reacted positively and quickly, using Wen Maixue’s good relations with the media to first prevent the spread of negative news, and then to apologize in time before the news spread, so that the public’s perception of ZARA remained favorable.
"Are we just going to let it go like this?" Lin Ying couldn’t accept it, simply replacing Melin was not enough to achieve their goal. 𝗳𝗿𝐞𝕖𝘄𝗲𝕓𝗻𝚘𝚟𝕖𝐥.𝚌𝕠𝕞
"Issuing a public apology is already giving us enough face," Sister Mu knew well the nature of Pello and Wen Maixue; they wouldn’t issue an apology letter unless it was the last resort.
Su Ziceng’s joy of victory did not last long; knowing the news also meant that Melin could no longer make a name for herself in the modeling world. Jim was worried about something else, "Did you notice that the media outlets that secured the large advertising amounts have had their ad spaces for several seasons booked, including those on public transportation systems, and the screen ads in several of Mo City’s department stores? This means..."
Compared to Bianjing City, Mo City can be said to be Espr’s stronghold. Now Espr in Mo City is also entering the final preparatory stages. The preparation stage doesn’t need media publicity, but that doesn’t mean the official business stage doesn’t need it. After all, Jim, as the chief executive of Espr, thinks more deeply and thoroughly than Su Ziceng and the others.
"In the early stages, we might not be able to find suitable promotional methods," Lin Ying said, after rejoining the team, the influence of Melin’s incident would gradually fade, and they also had to formally consider the issue of print advertising.
"Maybe we can look to foreign media," Su Ziceng, who had spent the longest time in Country Z out of the four, knew that the people of Country Z, especially the younger generation, had a very obvious trend of idolizing foreign allure. Since it was difficult to make a move domestically, perhaps they could focus their efforts on foreign media outlets.
"If we rely on the new Espr, we probably won’t make it onto any mainstream media," Jim understood the operation mode abroad better. Without a hot figure or a well-known big brand, it was not enough to rely on money alone to make it onto the cover of international fashion magazines, and Espr also had to be prepared to not be profitable in the initial stages of operation.
"Perhaps, we could change our methods, coax them into coming to us," Su Ziceng suggested, yet her words didn’t register with Jim. Getting the media to take the initiative was no simple task. After hearing this, Sister Mu and Lin Ying looked at each other and fell into thought; they needed some time to consider.
After ZARA stopped using Melin, she completely lost any gigs. Advertisers who had been scrambling to invite her now turned away. Melin had just tasted the sweetness of fame, only to begin experiencing its bitterness. To avoid the media, she had to return to her small apartment, becoming a shut-in.
That day, she finally received a notice from her agency, asking her to attend a private party in Japan. Well-dressed and hopeful to seize back some leverage with this party, Melin was shocked upon arrival to find that the so-called party was held by a rich businessman and catered to private guests. The models there weren’t sincere professionals but rather hostesses from places of pleasure. The attending businessmen didn’t treat her as a prominent model either, instead, they were handsy and dismissive.
