Players Invade Cyberpunk-Chapter 663 - 213: With the Right Packaging and Promotion, Even Crap Can Be Sold Wrapped in Gold (Part 3)
"Moreover, rich people never seek the best, only the most expensive. As long as you make them feel it's worth it, even if it's fake, that's fine."
"If there's no demand, we'll create demand."
Lin Miao snapped his fingers, and a 3D hologram instantly projected onto the table.
The white snow at the mountain top melted, transforming into clear slush mixed with streams flowing down the mountainside, then converged into a river, passing through towering ancient forests, steep cliffs, and, in a lush green park, was scooped up by an original female human with a cup.
How ordinary and outdated this advertisement was, it could be considered mundane in the world of 2024, but here, it's a scene that Gloria and others have never seen in their lifetime.
The only plants they usually see are either at the city center's plant exhibits or are the virtual cherry blossom trees on Japan Street. Many have probably never seen what a blooming garden looks like, let alone a primeval forest.
This thing might only still have some vegetation left in Europe.
But just this isn't enough to make people pay.
Another mechanical arm appeared, taking the cup from the original human, then zoomed out, revealing the arm's owner as a well-dressed upper-class woman from 2076.
Accompanied by the slogan:
"A cup of mineral water through a hundred years of history, letting you feel the most beautiful natural era of the past."
"Italian jewelry master's elaborate design... Ancient Roman art style... Top ancient casting craftsmanship..."
Based on what Brother Ni discovered in the Watson District last time, some people up there have an unknown fervor for flesh and blood origins, so using this style in advertisements is undoubtedly hitting the nail on the head.
Moreover, people outside Europe have a fervent worship of Europe as an Eden, invoking Rome and Italy is surely foolproof.
No one
understands Rome
better than me
Is it true?
Who cares? Even if it's fake, Lin Miao can make it real.
Just an Italian, who can't afford one?
As for the water's composition, it's just purified water with a bit of magnesium, calcium, zinc, and other mineral elements.
Can someone seriously think that adding some minerals to water could be beneficial to the body?
The so-called high calcium, the so-called trace elements, are like certain probiotic drinks, just taking advantage of others' ignorance, truly believing that drinking this stuff can improve digestion?
Once deactivated, it's of no damn use.
If you drink a glass of milk or eat a carrot, their nutritional value instantly surpasses a whole box of mineral water.
Thus, products all emphasize packaging and promotion; as long as packaging and advertising are spot on, and the taste isn't too bad, truly no one cares if what they're drinking has any nutritional value.
A starch ball that doesn't kill you can even be mixed with stimulants to be sold as a Power Pill.
Similarly, this can also be applied in cosmetics, pharmaceuticals, jewelry, and so on.
Do you say they are false advertising?
No, the ads just tell half the story, or are impossible to falsify, most people don't have the energy and knowledge to judge.
If Lin Miao were more ruthless, adding painkillers or inhibitors to the water, then advertising it as something that can prevent cyberpsychosis. You just see how many people would flock to it?
As long as there's no bottom line, there are countless ways to make money.
In this aspect, the peers in Night City are much more ruthless than Lin Miao.
"Next, package these waters according to different settings and price points, then use appropriate methods to market them to people of different classes, quickly conquering the Night City market. This is the task I've assigned to you."
"Eh! Me?"
Gloria never expected to be entrusted with such an important task and suddenly felt nervous, her hands intertwining under the table, her tone filled with anxiety.
"But what about the hospital, and what if I mess up..."
Just thinking about the consequences of failure made Gloria uncomfortable and restless.
Even if she didn't have commercial experience, she knew how substantial Lin Miao's initial investment was here, and couldn't afford to lose.
"Relax."
Lin Miao softened his voice.
"You can show me all the promotion plans, and if there's something you don't understand, you can always come and ask me. And don't forget, if you need help, you can ask them; they always have ways to sell this stuff."
Their methods might have substantial side effects.
"In addition, I've reached a cooperation agreement with Kangtao and Military Tech. You can directly visit these two companies' buildings in the city center for research to understand what kind of water employees with purchasing power would choose, and what ordinary people on the street would like—walk around, observe more, so you can come up with a promotion plan."
"Oh, by the way, remember to stay away from the Huang Ban Building when you go, I figure people there hate me to death, they wouldn't dare big moves, but they might cause you minor trouble."
Gloria is now the medical department mentor to players, the person in charge of ERO, but she can't be a doctor forever. Moreover, as the person in charge of Night City's former municipal medical system, going around the city to survey what kind of water people from various classes like is an excellent advertisement.
"I..."
Gloria bit her lip lightly, her lips taut. She profoundly felt the weight of the task Lin Miao gave her.
This trust made her feel comfortable, but the burden was almost suffocating.
Yet that's human nature, enduring leads to soaring high, failing to endure leads to a premature death, a ruin halfway.
If Gloria could not bear this burden and felt managing just an ERO was enough, Lin Miao would find someone else to take it on; it all depended on herself. 𝙛𝒓𝒆𝙚𝒘𝒆𝓫𝙣𝓸𝙫𝓮𝒍.𝒄𝒐𝓶
"I understand."
After a mental struggle, Gloria solemnly accepted the task from Lin Miao's hand and asked,
"But... what resources can I command?"
"As long as I have it, you can have as much as you want."
