Mysterious Assistant of the Washed-Up Queen-Chapter 435 - 295: New Year’s Eve Party, Xu Qingqiu’s Popularity
"Ha, Xu Qingqiu’s limit? Shouldn’t it be Youmeng’s limit?"
In a music company, a member of the management watched the internet celebrities on social media blatantly trying to curry favor with Xu Qingqiu, his face full of disdain and jealousy.
He fiercely tossed his phone onto the desk, unable to resist taking off his glasses and rubbing his forehead.
"Damn it, Youmeng again! Him again! How many more new songs does he have stashed away? Doesn’t he ever hit a creative bottleneck?!"
His anger stemmed entirely from the fact that their company’s recently popular boy band had just released an album. They were planning to leverage various shows during this period to promote it, hoping to attract a wave of traffic and see if they could boost the band’s success.
But right at this crucial time, Xu Qingqiu suddenly released her album.
Releasing an album wasn’t the issue; the problem was, why not give a heads-up?
There are some unwritten rules in the industry that don’t necessarily need to be stated.
For instance, when some singers or actors suddenly announce a new work, it’s partly a marketing tactic. This informs fans and the public about an upcoming release, urging them to pay attention.
It also served as a warning to others in the industry, implying, ’We are popular, powerful, and have abundant resources. We have releases planned for the near future, so you should all steer clear. Only the headstrong should try their luck.’
Although Xu Qingqiu wasn’t one of those with extensive resources—indeed, she had very few—that didn’t mean she was a pushover!
Not only was she not a pushover, but she was also growing stronger, and her popularity was soaring.
Given this situation, whenever she announced an upcoming album release, who wouldn’t quietly wonder if they should try to avoid the competition?
The crucial point was this: the company had seen Xu Qingqiu’s studio announcement some time ago. Realizing she would likely release an album around the Spring Festival holiday, they had hurriedly pushed out their boy band.
But who would have expected such an unfortunate coincidence to cause this clash?
At this moment, a million curses flooded his mind, impossible to hold back.
Aren’t you crazy? Who announces their release, lets the news leak, and immediately follows with the release, giving no time for others to react?
This isn’t calling a spade a spade; you’re just out to sabotage people!
No wonder he was cursing furiously, powerless in his rage.
As for retaliation? He wished he could, but did he have the strength?
At the very least, after half a year’s development, the sheer scale of Xu Qingqiu’s studio was beyond his ability to challenge.
A small workshop like theirs, surviving by pocketing trainees’ contract termination fees—where would it get any real strength?
And his company wasn’t an isolated case; several others were in the same boat. But it seemed there was no choice but to accept their losses.
Chu Tian had no idea that this series of moves on his part had unintentionally offended quite a number of people.
Or perhaps he knew, but simply didn’t take it to heart.
What could be done about it? Business is like a battlefield, not child’s play; it inherently involves both risks and opportunities.
There’s no such thing as a surefire profitable deal, and even less so a perfectly calm commercial battlefield.
He had already reviewed the market research report. There were basically no threats from major companies or established singers, only a bunch of small fry.
The schedule was already incredibly tight due to the Spring Festival Gala. Were they really supposed to delay things further for a bunch of small fry? If they waited, who knew, perhaps even bigger fish would enter the market later.
So, it could only be said that those smaller companies were unlucky.
"President Chu, the online feedback is very good, and the data has been steadily increasing. Do we need to adjust tomorrow’s release plan?"
In the office, Chu Tian glanced at the spreadsheet and various data that had been sent over. After pondering for a moment, he suddenly asked,
"What’s the date today?"
"Huh?"
The person reporting was startled for a moment but quickly recovered.
"Today’s the 30th, tomorrow’s the 31st, and the day after is New Year’s Day."
"The 30th..."
Chu Tian tapped his fingers on the desk, then suddenly put down the tablet and said, 𝙛𝓻𝒆𝓮𝒘𝙚𝙗𝒏𝙤𝙫𝓮𝒍.𝓬𝒐𝙢
"Alright, let’s pause the album for now. Starting tomorrow, we’ll focus on driving traffic to the New Year’s Eve gala. Have Yiyi get a video clip from the rehearsal—it doesn’t need to be long, just a short segment. Get it ready for marketing and promotion."
Chu Tian had changed his mind. While the new album’s popularity seemed promising, it was the end of the year, a time when it was difficult to concentrate public attention.
So why choose to release it now? It was because this album was positioned as a collection of sweet love songs.
One can’t possibly listen to heartbreaking songs on New Year’s Eve, right? Are we celebrating the New Year or mourning a breakup?
Therefore, sweet songs were precisely what the market needed at this time.
The reason for pausing now? Well, wasn’t it simply because they were out of songs?
Although he had one more song ready, and Guo Jingtao was currently producing another three, it was preferable to pause rather than releasing them intermittently and in a rush.
It would be better to cede the spotlight during the New Year’s period for a few days, avoiding the main rush. They could resume after these few days passed without any real setback.
More importantly, the three new songs Xu Qingqiu had already released were perfectly suited for the New Year’s occasion.
He had already seen indications on short video platforms today; many videos were using Xu Qingqiu’s new songs.
This way, the few songs already released could capitalize on the New Year’s Day momentum, effectively hitching a ride on its popularity.
This would not only avoid delaying the new album’s sales but could also potentially open up a larger market.
Although it seemed the marketing rhythm was interrupted, it was actually inserting a New Year’s mini-climax into the flow, one that could even integrate seamlessly with the overall campaign.
"Okay, President Chu, then I’ll go and discuss this with Manager Zheng first."
