MTL - Who Can Fall In Love After Being Reborn?-Chapter 560 Toutiao account

Chapter 560 Headline Number

Tonight Toutiao was angrily accused of infringement by Sohu, and all online and offline promotions were removed from the shelves.

 Logically speaking, their new increase is already going to hit the bottom.

 You have no publicity channels, and it is impossible for the sky to drop new users for you. Even a fool can think of such a simple thing.

 However, judging from the download data of major application markets, the facts completely exceeded his logical judgment.

 According to feedback from Internet data statistics tools, the number of users of Tonight Toutiao has increased rapidly. Although the number is not as high as that of UC and Shubai, the overall growth trend is very scary.

 In addition, their daily activity is ridiculously high, and they are already behind Tencent.

 He Xiaopeng directly re-downloaded Tonight's Toutiao and spent the whole night browsing without falling asleep at all.

　　【Just a casual note】

  【I'm just a businessman】

  【I don’t know anything about this high-end industry】

  【I don’t know what the direction of development is, and I want to learn from Mr. He】

Mr. He's mind kept echoing with Jiang Qin's voice, and his whole thoughts were turned into a mess.

 Early the next morning, the temperature in Hangzhou had risen a lot, and the morning sunshine seemed very warm.

Lv Zhichuan came to the company with the lunch made by his wife, and then met He Xiaopeng with his hands in his pockets and walking hastily into the elevator.

“Mr. He, would you like a cup of coffee?”

“I don’t have time for now, let’s talk about it at noon, Mr. Lu.”

He Xiaopeng frowned and left in a hurry, which made Lu Zhichuan feel nervous.

 Damn it, is he trying to make a fool of himself?

Why is this a bit like Wu Bo's expression when he came back from the group buying conference?

Lv Zhichuan followed him and chased him all the way to the conference room of UC Mobile Business Group. He found that several important executives of UC were already sitting in the conference room.

They didn’t have a meeting, and no one spoke. They just sat and read the news, all in silence.

 To do Internet business, you need to have benchmark products. On the one hand, it gives you a direction, and on the other hand, it is to be more aggressive. UC’s benchmark product has always been Baidu.

 The complementarity of browsers and information news can perfectly drive the accumulation of traffic. This is the same whether it is the PC era or the mobile era.

 They hold competitive product analysis meetings every week, usually analyzing Baidu, Sohu, or Tengxun.

 But this time, everyone is silently reading the headlines tonight.

 “Mr. He, what’s going on?”

“Tonight Toutiao’s user growth rate at the end of last month exceeded that of UC.”

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 Lv Zhichuan was stunned for a moment: "Didn't Toutiao suspend promotion at the end of last month?"

He Xiaopeng nodded: "It is true that we have not done any promotion, but we have been doing user fission."

 “What is fission?”

 “It’s the row below, share with one click.”

He Xiaopeng pointed to the row below, WeChat icons, QQ icons, QQ Space icons, Zhihu icons and Sina Weibo icons.

　Tonight’s headline articles are highly subjective and controversial.

This is almost as attractive as [Shocking Style], which is attractive at first sight. However, when you click on the Shocking Style, there is actually very little practical information. But when you click on the Tonight Toutiao article, it is full of arrogance and prejudice.

 After their updates are shared with one click, many users will share the articles to social networks.

These highly subjective articles can easily cause controversy on other platforms.

Many people browse social networks and accidentally see a very biased article and click on it immediately.

 “Come, let me see what’s going on.”

 Then when you read half of the article, the download page will pop up. If you want to read the next half, you need to download it!

This kind of user fission is also the main reason for the rapid increase in the number of users of Toutiao.

This trick is not new in the next few years, and it is even about to be used by many Internet companies.

 But in the mobile Internet era, which has just begun a year ago and the ecological chain has not yet been fully established, this kind of fission routine is very embarrassing.

 Lv Zhichuan tried one-click sharing and forwarded a post about how to make women happy to his Weibo, and then he understood.

“This is relying on the social matrix to incubate our own products, relying on one user to attract more users.”

 “Well, but that’s not the key. The key is that its daily activity is incredibly high…”

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 After returning from the hotel last night, He Xiaopeng thought that the data was wrong when he saw that Toutiao’s daily activity curve and the new growth curve were almost the same.

No matter how awesome the content of a piece of software is, it’s impossible for everyone to like it. This is **** hell.

Then He Xiaopeng downloaded Tonight’s Toutiao and spent the whole night browsing, finally realizing what the real problem was.

 The 1.0 version of Tonight Toutiao focuses on multi-dimensional information flow. Just like eating apple peels causes cancer and not eating apple peels has no nutrition, there are many different opinions.

To put it another way, the difference between the news here and mainstream news applications is that the news here is more "free". But at that time, the recommendations were matched using tags, and the accuracy of personalized recommendations was not very high.

However, after being taken over by a professional team, coupled with more than eight months of continuous research and development and trials, the single-platform algorithm recommendation has become very mature, and the difference has gradually become apparent at this moment.

  He Xiaopeng didn’t think anything of it when he first started browsing. He just felt that the homepage recommendations on Tonight Toutiao were indeed from a strange angle.

 But the more he browsed, the more he felt something was wrong. Damn it, why did he like to watch it?

 He became more and more excited and devoted as he read, and before he knew it, it was daybreak.

 Then he understood that it was an innovative algorithm.

 Tonight Toutiao is developing an algorithm, which is very different from the traditional Internet search algorithm.

 On the user side, they no longer match search terms, but completely abandon targeting and start matching directly to the user’s browsing history.

 The algorithm will then match relevant articles based on these browsing histories and customize headlines that are more suitable for each person.

Ten minutes later, the executives in the conference room put down their mobile phones.

　　Tonight’s headlines belong to them, and they have been developed.

ˆExcept for some “big event” news and “hot social topics”, the articles on everyone’s homepage are different and will even be replaced after refreshing.

 Lv Zhichuan also took out his mobile phone and compared it with other people's recommendations. He found that his hot recommendations were really exclusive to him.

“What you care about is the real headlines.”

Everyone couldn't help but think of the sentence on the opening page of Tonight's headlines, and they immediately understood.

 At the beginning, they always thought it was just a cool advertising slogan.

 Because after the group buying war, there were rumors in many circles that Jiang Qin had marketed Nongfu Spring as a "nature porter" and had positioned the product of "Jiaduoji" to avoid getting angry.

There are also Burger King, Kang Mailang, etc...

 So, writing a good advertising slogan for his own application is not a problem at all for a marketing genius like Jiang Qin.

 But it was not until this moment that they understood that this sentence was not just an advertisement.

Tonight’s Toutiao recommends through algorithms, so that everyone’s headlines belong only to themselves. All headline articles are what you like to read. This is the scariest thing.

 As for the so-called contradictory articles, there is no problem at all, because these different views will only be pushed to different users.

Let people who like to peel apples only see that eating apples without peeling causes cancer, and let people who don’t like peeling apples only see that not peeling them is more nutritious.

Lv Zhichuan looked at the solemn expressions of the executives of the UC Mobile Business Group and was confused.

 He knew very little about algorithms and the like, but he just wanted to ask one question.

Is UC like holding hands and being chased away by a dog while walking at night?

　　【If you have never worked on an information platform, it is best not to do it】

　　【People always have areas in which they are not good at】

　　【Tonight’s headline articles are contradictory to each other】

 【He is quite sincere, exactly what a college student should be like】

He Xiaopeng thought about the scene at yesterday's meal and thought to himself, what the **** is this a sincere college student?

“This accuracy is a bit scary. Even search engine keyword matching cannot achieve this.”

“That’s right, what are the last matching words formed by the user’s browsing history? How are these words related to the article?”

 “Rely on the title to relate? It can’t be done.”

“Can’t we analyze the full text content and then generate keywords to match the keywords in the user’s preferences?”

He Xiaopeng listened to the comments around him, reached out and turned off Toutiao Tonight, and silently opened Jiang Qin's circle of friends.

 Their WeChat accounts were added yesterday, and Jiang Qin’s circle of friends happened to be updated with a set of nine-square grid.

 Copywriting: Yan Shuangying is so beautiful.

The photos below are all real shots. The first few pictures are of the interior environment of an Internet cafe, and then there is a screen with a pair of Yan Shuang eagles, and a half-filled 1.5-liter diaosi happy bucket in front of the table.

At this time, Jiang Qin was indeed sitting in the Internet cafe and had already chased Yan Shuangying to the finale.

Cao Guangyu, who was next to him, had just been shot in the head. At this time, he was extremely angry and had an astonishing amount of milk in his mouth.

 “Lao Jiang, when will you take me to Tencent to play for a while?”

 “Why go to Tencent? Buy QQ coins?”

“Yesterday I went to have dinner with people from Alibaba. Mr. Lu was stunned by me. He has never seen a second-generation rich man like me. I’m a bit addicted.”

Jiang Qin said next time, next time, then opened the internal management system and approved several funding applications.

The trial operation of the Kyoto cold fresh chain was completed, and the feedback data list was also sent. Jiang Qin glanced at it and clicked Quick Confirm.

At the same time, Nanako also sent a copy of a new document. The optimization of the headline account of the content creation platform was completed, and there was a platform link in it.

Jiang Qin clicked in and took a look. There was a content creation area, a data monitoring area, a comment management area, a fan analysis area, and an advertising and revenue area.

 (End of this chapter)