MTL - Tokyo Video Game Tycoon-Chapter 955 New 'Lipstick'

  Chapter 955 New 'Lipstick'

  955

  The entire world has entered a period of economic downturn. This is beyond the control of Zhuyouxing. This is due to the general environment.

  Before, Zhu Youxing could roughly predict some signs of economic downturn, because it was similar to the time and space environment in his original world.

  For example, the Internet bubble, or the economic collapse in some areas, etc.

  Like the 2008 financial crisis in the original world, the cause may be very complicated, but the breaking point is probably the bottomless loans issued by the United States to its citizens.

  It is said that some people can even use their dog's name to get a loan, and then spend it wildly, but in the end, the money is basically never returned.

  Of course, these are things outside of Zhu Youxing's major. The only thing he has to do now is to see how to make video games get through this temporary trouble.

  The economic crisis can only be regarded as a short-lived small twists and turns in the environment of the human age, or it can be regarded as a small reshuffle.

  As long as the entire state machine can continue to function, the economic crisis can always pass.

   "Have you ever heard of the lipstick effect?"

  Zhu Youxing suddenly asked a word without beginning or end.

  After everyone heard it, one of them quickly replied: "In the case of economic downturn, the sales of lipstick will increase instead, because the economic downturn does not mean that people's consumption desire will decrease."

   This is the basic common sense in the economics field, and Zhu Youxing, a layman, also understands it somewhat.

  Zhu Youxing nodded and said: "Very well, then what I want to say now is that video games can actually replace the lipstick in the lipstick effect."

   "President, compared to lipsticks, the average development cost of the major video games released today is too high. If the price is not high enough to return the cost, it may be difficult to make money."

Zhu Youxing shook his head: "I didn't say to change the price of the newly released video games, you don't need to think this way, what I want to say is that there is not only one lipstick, each lipstick has a different price , video games are actually possible.”

   "President, you mean..."

Zhu Youxing said: "In fact, what I want to talk about are a few very simple methods. Before this, we have been doing these sales strategies, but they are not too aggressive. Now we can make these sales strategies in order to ensure profitability. Behavior became a little more aggressive."

   "President..."

   "Launch a game-limited machine."

"What?"

  Zhu Youxing stood up and walked to a blackboard for writing beside his desk.

   "More game-limited consoles, so far, gamers are entering a state of saturation, and our new game consoles will not come out until at least the next year. What can we do at this time?"

   "Limited machine..." Everyone thought about it.

Zhu Youxing continued to explain: "For players who have the ability to spend, more limited machines are actually a kind of collectibles outside the game. Many players cannot refuse this kind of additional collectibles at all, and This, like the lipstick I said, belongs to the players' lipstick, and of course this is a type of 'lipstick' I plan to use."

   In Zhu Youxing's heart, he actually had some small resentments.

   This resentment comes from the original world.

  Because in his home before he crossed over, there were dozens of limited versions of PS4, XBOX, NS, 3DS and other game consoles.

   Some of them are from his father, and some are his collection, which also gave him the enlightenment of video games.

  And these game consoles are meaningless after traveling with him.

   Now he still really wants to see the new limited machine appear in this world.

Imagine that there are dozens of limited game consoles that I saved up with my dad in the original world. On average, there will be at least four or five limited versions of each game console, and these are actually for the average player. It doesn't make much sense.

  Because the performance of each game console is the same, the only difference is the officially authorized limited edition game console with certain modifications to the shell and shape of the game console.

  The game manufacturer has earned a lot of extra game console money just from him and his father, and the game console must welcome more people like them.

  In the original world, there are many people with similar hobbies and temperaments as Zhu Youxing.

  The collection of video games has also formed a certain scale.

  The sales volume of Switch has exceeded 100 million copies, but it does not mean that more than 100 million people own Switch machines.

   Among them, I don’t know how many people have at least two or more switches.

   These will not be directly counted or announced by the official, they will only publicize and show off that they have sold more than 100 million game consoles.

Zhu Youxing continued: "Next, I will arrange for people to form a new small department. This department will design the appearance of the game-limited machine based on the games we will release next and recently, and we can also launch games. The machine’s appearance customization function gives players more opportunities to customize, these are additional value-added means of video games.”

   "By the way, in fact, we can also launch some retro versions of game consoles at this time."

  Zhu Youxing suddenly thought of something.

   Famicom.

  The origin of everything after I came to this world.

   Even after more than 20 years, Famicom still has at least one production line with an annual output of about one million, and continues to provide the world with this cheap game console that has not diminished much fun at the same time.

  Of course, today’s red and white machines have gone through several iterations, and the storage devices and some specific circuit components are modern products, which also makes the overall price and cost of the red and white machines lower.

   Now this thing is really the price of cabbage.

  Even in remote South Africa, the total cost of this thing will never exceed three dollars per unit.

  As for the video games here, you just need to find a place with Internet to buy and download them.

  Nowadays, many games on red and white machines are often sold in packages of dozens of styles for five dollars or ten dollars, and the sales are quite good.

Originally, the red and white machine Zhuyouxing did not plan to carry out more profit-making activities, but players really like this product and are willing to invest extra money in it. The game console itself does not make much money. Those bundled games On the contrary, Yuxing Electronic Entertainment continues to recover a small profit of several million dollars every year.

   It's just that this is nothing compared to the current huge size of Youxing Electronic Entertainment.

  And there may be only Youxing Electronic Entertainment in this world who can do this, and other companies will not be able to follow suit, because other game companies simply cannot do the large-scale manufacturing, publicity, and sales of red and white machines.

  (end of this chapter)