MTL - Tokyo Video Game Tycoon-Chapter 40 Advertising offensive

  Chapter 40 Advertising Offensive

   "Takata-san, have you seen an advertisement recently?"

   "Oh? What commercial? I've been working on the latest show lately, so I don't have much time to watch TV."

   "It's a product called a home entertainment computer. It seems to be aimed at children, but recently, whether on the Internet or in public, there are more and more people discussing it."

   "Oh, you said this, I know this, my child has been clamoring for me to buy it recently, but it hasn't been released yet, what can I do?"

  On the TV, two guests, a man and a woman, were discussing recent current affairs.

   An advertisement seems to have become the hottest topic these days.

   Home entertainment computer.

   It’s not expensive and the kids want it.

   Especially in the Tokyo metropolitan area, this base is more.

   "It is said that in some areas you can already experience it in advance, and Hijikata-san may be able to try it."

   "Listening to Miss Hayata, it seems that you have already experienced it?"

   "Hee hee, of course, I tell you, this is very interesting, maybe it will become a new hot product."

   "In this way, I'll have to give it a good try and go when I get off work."

   "Actually, you can skip work."

   "Haha, don't induce me..."

   People watched a man and a woman sing along on TV,

  This is also an advertisement.

   It’s just that the advertisement is promoted from a completely different angle, and people don’t even notice that it is an advertisement.

   But the publicity effect is excellent.

   If it was in the previous life, I am afraid that when the two of them spoke, someone would immediately shout that they were caught off guard, and the anchor just didn't watch it.

   But in this world, this form of advertising is quite new.

   When Take Yusei and the TV station's advertising department made such a request, they all stared.

  Because they have never heard an ad that can be played like this.

   This opened their eyes.

   Usually, the advertisements of current affairs programs are very obvious. Either place the goods of the advertiser in front of the camera, or let the anchor directly recommend it in the middle.

   But this kind of completely casual promotion is something that has never been done in the past.

   Of course, in order to achieve this effect, the advertising product itself needs to have a certain degree of topicality in the society.

   Coincidentally, after about three weeks of publicity, the red and white machine has become the most discussed product in the society.

   Anyone who has experienced it in Tokyo is full of praise for this brand new product.

   And the only thing they look forward to is the release date.

   After all, compared to going to a specific place to play, it is the most fun to buy it at home and play for an unlimited time.

   With the popularity of the topic and the promotion of advertisements, although it will not be popular among the whole people, it has also made most people pay attention to this product.

But this is not enough.

   Take Yusei has seen people go crazy for the first game.

   Once, he was fortunate enough to participate in a press conference of a popular game abroad.

  When the trailer appeared, the audience cheered, making people bloody.

   And the world still doesn't understand what it feels like.

   But he believes that sooner or later, this scene will make itself repeat itself!

   A pile of data sheets was piled up on Take Yusei's desk.

   That is the current production and projected production of game consoles.

  After more than three weeks of employee recruitment, the number of employees has reached 200, and the daily output of game consoles has reached 4,000 units.

   If we follow this rhythm, there should be 120,000 game consoles officially released.

   If you start the game, that's about it.

   He expects these 120,000 units to be sold out in about a month to half a year.

   There are many people who are interested, but only a few can really consume a brand new entertainment product.

   120,000 units plus game revenue, it will be a base of 1.2 billion.

  When the time comes, the payment for goods, advertising fees, and staff wages will be made up immediately.

   At the same time, he can also immediately find a foundry to increase the scale of mass production.

   He really had no money before, so he could only temporarily slow down the ease of the final assembly.

   Most of the employees so far are on temporary labor contracts, and it is impossible for game console companies to waste their main energy on things that can be OEM.

  If the remaining people have the ability, they can be transferred to after-sales or other positions, of course, the salary will be less.

   "Next, it should be the promotion from the magazine." Zhu Yuxing muttered to himself.

   At the same time, on the title page of the latest issue of the comic magazine, the image of a giant dragon and a brave man appeared on the paper.

  【Mr. Tugu's latest work, the editor-in-chief recommends it! 】

  [The video game game of the same name will be released together with the FC home entertainment computer, everyone is welcome to buy it! 】

  【Experience the grand world of Dragon Quest with Mr. Tsuchiya! 】

  【Dragon! Accept my challenge! 】

   During the day, those otakus who always buy the latest manga magazines on weekdays have come to the bookstore.

   "Morning, manager, has the latest Kasugasha manga magazine arrived?"

  A young man wearing a mask walked in and greeted him very familiarly.

The manager of the    bookstore is an old man in his sixties who has devoted his life to the bookstore.

   When he saw the young man who came in, he also greeted him with a smile.

   "It's already here, and I'm telling you, there's a new comic in this issue that's interesting, I've seen it ahead of time."

   "New manga? Whose work?"

   "It's Mr. Tsuchiya's."

   "Tugu, I remember that his works in recent years have not been very good."

   "Hey, this one is completely different, it's very interesting, you'll know when you see it."

   After finishing speaking, the elderly store manager also said to himself: "I really want to experience that video game."

  The young man walked into the bookstore and soon came to the special section of Kasuga Magazine.

  The latest issue of the magazine has been neatly placed, waiting for their owner.

   And the huge dragon on the cover and the hero holding the sword and shield are very impressive.

   When young people see it for the first time, their eyes light up.

   At least this picture feels good, it seems that Mr. Tugu has finally come to his senses.

   He couldn't wait to tear open the plastic seal and just stood there and started to appreciate it.

  In the manga, the storyline just begins with the king asking the hero to save the princess, and then ends abruptly when he fights the first enemy.

   This makes it hard for young people to watch.

   What about the back? Why is it interrupted right here?

  Tsuchiya-sensei, are you still a person?

   The first chapter is out of context?

  The young man took the comic book and went back to the counter.

   "How is it, it's not bad, right?"

   "It's really good. It's much better than Mr. Tugu's previous work, but it's too uncomfortable to break it."

   "This means that the work has begun to attract people, doesn't it?"

   "Well... that's true, but the store manager, have you heard of video games?"

   (end of this chapter)