MTL - This Star Doesn’t Work Overtime-Chapter 221 219. Horror advertising effect! How much did I lose?
Chapter 221 219. Horror advertising effect! How much did I lose? Can I break the contract?
Looking at Shen Shenghui's complexion is wrong.
Qin Yuhai also frowned, staring at Shen Shenghui: "What's going on?"
Shen Shenghui didn't speak, but opened Wang Cheng's commercial video on his mobile phone for Qin Yuhai to watch!
A few minutes of advertising mv.
Qin Yuhai and Shen Shenghui both looked at it seriously.
Listening to the lyrics, watching the performance of Wang Cheng, Zhang Hanwen, and Zhu Ziqi.
A flash of surprise flashed in Qin Yuhai's eyes, and he whispered: "Is this an advertisement? I think it looks more like a song MV, but it's much better than some of the song MVs I've seen before. The shooting standard is very high, and the post-editing is also very good. Gao Ming, which director filmed it?"
Shen Shenghui smiled wryly and said, "Boss Qin forgot what I told you yesterday... Originally, the director was the director Chen Chaoyong invited by Hongxing's boss Liu Xing. , Director Chen let it go in a fit of anger. My assistant told me that this is indeed true."
"At that time, I thought Wang Cheng would make a mess... I didn't expect it to work so well."
Qin Yuhai widened his eyes and asked in surprise: "So, this is the mv filmed by Wang Cheng? He will also direct the filming? Are you sure he is only nineteen years old?"
As the oldest generation in the entertainment industry, Qin Yuhai has done almost all the jobs in the industry, including director, producer, actor, editor, etc. Although he is not the best at it, he cannot match the big directors and famous actors. However, he is the one who can really direct a film independently, and he has also played some supporting roles!
So, he is very clear about how profound background and knowledge reserves are needed to independently direct a film.
Back then, he also worked step by step from the scene diary for ten years before he independently directed a small production film, but the result of the filming was not satisfactory, otherwise he might not have switched careers to become a producer and started an entertainment company , may have become a big director who has been famous for many years.
That's why he felt incredible shock at this time.
Although this commercial MV is only a few minutes long, the production level is absolutely excellent. Even if only a few big directors in China are invited to shoot, at most it is like this.
Shen Shenghui guessed: "So, Wang Cheng may still have a good talent for directing! When he gets older, he will be able to succeed if he changes careers as a director!"
Qin Yuhai nodded slightly: "Then I have to sign him even more! If I were twenty years younger, I would give him more shares. Unfortunately, I am old now. If I lose the controlling stake, the company may be in the future." into his hands..."
The two were silent for a while.
Shen Shenghui began to return to the topic, and said: "Mr. Qin, this commercial has been online for about half an hour on Penguin Video, and the number of views has exceeded 100 million!"
Qin Yuhai asked in surprise: "So tall?"
Shen Shenghui nodded: "Yes, it's that high. This is only the playback volume of Penguin Video, and the playback volume of several other platforms is also very high, which may exceed 300 million in total. Of course, I think it may be because of Wang Cheng. The reason why the song can't be downloaded on Penguin Music, if you want to listen to his song, you can only watch this mv!"
Qin Yuhai frowned: "Why didn't you upload it? Does Hongxing's endorsement contract have this clause? Is uploading restricted?"
Shen Shenghui shook his head: "No, there are no restrictions on Wang Cheng's works in the endorsement contract! As long as Red Star is authorized to advertise this song, other Wang Chengs can do whatever they want."
Qin Yuhai: "Then why didn't Wang Cheng upload it?"
Shen Shenghui shook his head: "I don't know, with his style, he might just be too lazy to upload..."
Too lazy to upload...?
This reason!
Qin Yuhai didn't know what to say.
This is the first time he has seen such a lazy artist.
It doesn’t take long to go to the recording studio to record a song, and you can earn tens of millions of income by uploading it, but you just don’t bother to do it, which makes many other busy star artists look a bit mediocre.
However, he immediately thought of something, and immediately asked: "This advertisement is so popular, will Hongxing go bankrupt?"
Shen Shenghui took a deep breath, and said in a low voice: "Mr. Qin, this is the most important thing I have come to report to you. Hongxing and this video have launched new products simultaneously."
Qin Yuhai quickly recalled, his eyes fixed, his heart became nervous, and he asked immediately: "The new product is the shoes worn by Wang Cheng and the three of them, right? It looks good. How long has it been on the shelves? How are the sales?"
Shen Shenghui said cautiously: "According to the latest news, Hongxing has launched several series of new products, and they were sold out within ten minutes after they were put on the shelves. Now they are all pre-orders..."
The office instantly became extremely quiet!
The atmosphere became solidified...
Sitting on the boss chair, Qin Yuhai's body became tense, his eyes fixed on Shen Shenghui, and he asked word by word: "You mean, Hongxing's new product is a hit?"
Shen Shenghui buried his head even lower, and nodded: "for the time being, it is like this! Hongxing's new products are very popular as soon as they go online, and now many people want to buy them, but they can't buy them in stock, so they can only place an order for pre-sale .However, whether it can continue to be popular in the future depends on the word-of-mouth evaluation of the first batch of products.”
"However, what is certain is that Hongxing will no longer have the risk of going bankrupt in a short time..."
Hoohoo…
Qin Yuhai's breath became short of breath, and he quickly recalled the endorsement contract between Wang Cheng and Hong Xing in his mind!
Among them, the 10% sales share hit his mind like a sledgehammer, making him dizzy.
This is a sales share, not a profit share.
So, no matter how much Hongxing's profit is, Wang Cheng can take 10% of its sales!
And this part of the sales share was given to Wang Cheng by himself...
Because, at the time, I thought that Hongxing was about to go bankrupt, so I pretended to be generous and gave it to Wang Cheng!
Hoohoo…
Qin Yuhai's breathing became quicker again, his face flushed slightly, he stared at Shen Shenghui and asked in a deep voice, "How much sales does Hongxing have now?"
Shen Shenghui shook his head: "I don't know, the preliminary estimate is at least over 100 million!"
Qin Yuhai said directly: "Call Liu Xing and ask!"
Shen Shenghui nodded, picked up the phone and called Liu Xing, Hong Xing's boss.
Liu Xing is busy directing in the company at this time: "The production department must speed up production on the premise of ensuring quality! We must continue to expand production capacity!"
"All the sales money should be called to the supplier, telling them to send the raw materials quickly, and pay attention to quality control..."
"Don't stop advertising, keep hyping Wang Cheng's song and mv..."
"By the way, isn't Wang Cheng new to participate in a midnight program of Shonan Satellite TV? Send them a sponsorship fee and send them ten pairs of shoes! In the future, when Wang Cheng appears there, our products will appear there ..."
buzz buzz...
The phone rings again.
Liu Xing connected immediately, and quickly said: "Don't rush to distribute the store..."
However, Ma Shan's voice came from the phone: "President Liu, you are so busy, congratulations, I am Shen Shenghui!"
Liu Xing was taken aback for a moment, looked at the phone, and realized it was Shen Shenghui, and said with a smile, "Hahaha, it's Director Shen! Hello, hello, I'm busy here, and the soles of my feet are smoking. I'm sorry."
Shen Shenghui immediately said: "Congratulations, Mr. Liu, this time your company has come back to life, congratulations."
Liu Xing said with a smile: "Congratulations and congratulations, thank Director Shen for agreeing to cooperate with Wang Cheng this time, and hope that we can continue to cooperate in the future and become strategic partners!"
Liu Xing is also a person who knows how to repay favors. This time, he was brought back to life by relying on Wang Cheng. Although he knew in his heart that Shen Shenghui agreed with Wang Cheng to endorse Hong Xing was not kind, but he would also repay Rubik’s Cube Entertainment. Other big-name stars under Rubik's Cube Entertainment sent several high-priced endorsements!
As for Wang Cheng, he couldn't think of how to repay him for the time being. After all, he paid a high price for asking Wang Cheng to endorse him. In the future, paying Wang Cheng a 10% sales share on time would be the best return.
Thinking of the 10% sales share, Liu Xing's mouth twitched in distress.
This share is not profit share, but sales share, and his net profit is only about 20%, which is equivalent to giving up half of the profit, which makes Liu Xing take a deep breath, and finally Suppressing the regret in his heart, his boss does not earn as much as Wang Cheng, because he does not hold 100% of the shares, and still has part of the shares outside, and he has to distribute dividends to others!
It seems that he has become a part-time worker for Wang Cheng!
When I agreed to this contract...
Really brain twitch.
However, reason told him that if he did it again, he would still give out the same conditions.
Because Hong Xing wants to invite Wang Cheng to speak for him, it is impossible to succeed without paying such a high price.
Shen Shenghui's voice came from the phone: "Mr. Liu, I see that there are complaints on the Internet that you can't buy your new products, and your production will increase rapidly!"
Liu Xing smiled bitterly and said, "I'm already doing my best, thank you Director Shen for your concern."
Only then did Shen Shenghui ask the topic: "By the way, how much is the sales now? Well, it's a bit abrupt, but I think you can understand that Wang Cheng's endorsement contract has a sales share, and he told me in advance to pay attention to it." Take a moment. So, as his agent, I want to know about your current sales in advance..."
There was a disdainful smile on the corner of Liu Xing's mouth. Of course he knew that this was definitely not what Wang Cheng wanted to ask. Although he had not been in contact with Wang Cheng for a long time, only two days, he could see that Wang Cheng was a talented, extremely talented person. Self-disciplined, but lazy to take care of things.
Liu Xing didn't hide it either, the other party did have the right to know, and replied: "It hasn't been long since it was put on the shelves, and our latest production line has only been in production for a few days, and there are not many stocks. Therefore, the current sales have just exceeded 300 million. Half of them are pre-sold..."
Sales just exceeded 300 million, half of which were pre-sales, but it also proved the attractiveness of Hongxing products.
Shen Shenghui's phone is hands-free.
So, Qin Yuhai also heard clearly. Hearing this number, his fists were already clenched together, his whole body was tense with emotion, his breathing became more rapid, and he looked like he was about to explode at any time.
Seeing Qin Yuhai like this, Shen Shenghui hurriedly said to Liu Xing: "Okay, I understand. Thank you Mr. Liu for your cooperation. I hope we can continue to cooperate happily in the future!"
Liu Xing agreed: "Of course, I hope so too!"
He has a clear self-awareness, knowing that Wang Cheng is 99% of the credit for his product becoming popular so quickly. He naturally hopes to maintain a good relationship with Wang Cheng and Rubik's Cube Entertainment in the future.
The two said goodbye and hung up the phone.
Liu Xing thought for a while, found Wang Cheng's number and dialed it, but still no one answered, he shook his head with a wry smile, and murmured in a low voice: "This guy, I don't know if he is in the program group of Shonan Satellite TV, do you know his commercial mv?" It's hot! However, he may not care or maybe..."
…
Mofang Entertainment, Qin Yuhai's office.
Shen Shenghui hung up the phone, not daring to make a sound, and stood quietly in front of Qin Yuhai's desk.
Qin Yuhai's face was flushed with emotion, and his gray hair seemed to stand on end. He stood up and grabbed the laptop on the table and threw it out. It smashed to the ground and almost exhausted all his strength. He was still panting after the fall.
Shen Shenghui still didn't dare to speak, let Qin Yuhai vent on his own, and stood quietly on the side, afraid that if he spoke, he would be scolded by Qin Yuhai.
Whooping whooping...
Qin Yuhai breathed heavily for several minutes before gradually calming down, staring at Shen Shenghui, and said in a deep voice, "What do you expect about Hong Xing's future?"
Shen Shenghui still didn't dare to look at Qin Yuhai, stared at the table, and said in a low voice: "I have learned about it, the main reason is that Wang Cheng didn't upload this song Descendants of the Dragon to the music platform, so his fans want to listen to this song. I can watch advertising videos, so I can continue to attract Hongxing's products continuously."
"And the new product designed by Hongxing this time is also very good. This is the effect of one plus one greater than two."
"It has only been on the market for about half an hour now, and the product is already in short supply. I predict that Hongxing's products may not worry about selling for a long time, and will continue to grow in size in the future. There is no longer the risk of bankruptcy, and it will once again rank among the second only to Ma Ning. He Tayun's second-tier brand!"
Qin Yuhai still asked in a low voice: "How much do you expect Hongxing's annual sales to be?"
Shen Shenghui didn't dare to speak, and fell silent for a while.
Qin Yuhai stared at Shen Shenghui: "Just tell the truth. This matter was my mistake. I said to give the share to Wang Cheng! I want to know now how much I lost."
Shen Shenghui said helplessly: "According to the current sales of several second-tier sports brands, it is estimated that Hongxing's annual sales should exceed tens of billions! Hongxing's new series are indeed very amazing. If the product quality passes the standard, it may sell well." The amount will increase a bit, and it may approach 20 billion next year..."
boom…
Qin Yuhai hit the table again in a circle, a trace of blood oozing from his fist, but he didn't care at all, he just calculated quickly in his heart, and said in a deep voice: "So, I lost one billion to two billion in cash a year divided into?"
This has exceeded the annual net profit of Rubik's Cube Entertainment in the past few years.
Shen Shenghui looked at Qin Yuhai's **** fist, he didn't dare to speak, he just nodded slightly, he didn't dare to say more thoughts in his heart!
That is…
If Hongxing can take this opportunity to continue to develop, and if it develops into a first-line brand like Tayun and Ma Ning in the future, he will not dare to say the number of losses!
According to what he knew, Ma Ning and Ta Yun had sales of more than 50 billion last year.
This loss, even if Wang Cheng is tied to Rubik's Cube Entertainment for a long time, may not be able to make up for it!
Qin Yuhai turned around and walked to the floor-to-ceiling windows, condescendingly looking down at the panorama of the city, the negative emotions in his heart gradually calmed down, and said in a flat tone: "Shen Shenghui, tell me, if we breach the contract, what will happen?"
obviously!
Qin Yuhai also thought about Hongxing's development momentum in the future, his long-term loss may be immeasurable, and its value may exceed Wang Cheng's value, so he wants to break the contract and wants to take the 10% of Wang Cheng's sales for himself hand!
Shen Shenghui took a deep breath, fell silent, and began to calculate quickly in his heart!
If a breach of contract…
Then Wang Cheng will definitely be lost.
Moreover, a liquidated damages must be paid.
And there is...
Hongxing will let Mofang Entertainment distribute the 10% sales share?
After all, Hong Xing has the initiative in this share.
Shen Shenghui felt dizzy, and was afraid to speak again for a while.
Qin Yuhai said in a deep voice: "Don't be afraid, just say what you think!"
Shen Shenghui said in a low voice: "First of all, if we breach the contract, there is a high probability that Wang Cheng will also breach the contract and jump out of our brokerage contract. We will get a liquidated damages of 200 million yuan, but we will lose Wang Cheng directly from then on. Secondly , the penalty for breach of contract is about ten times the contract amount, that is, ten times of Wang Cheng’s endorsement fee. We have to pay Wang Cheng 900 million in penalty for breach of contract. In this way, we will lose 700 million in penalty for breach of contract. A piece of cake!"
"However, Mr. Qin, do you think Hong Xing supports us or Wang Cheng? If we breach the contract, Hong Xing will also breach the contract and not pay the share? Or, Hong Xing unilaterally supports Wang Cheng? After all, Hong Xing Wang Cheng's drainage accounted for most of the credit for Xingneng's resurrection, Liu Xing definitely knew about it."
"Hong Xing can do without our Rubik's Cube Entertainment, but it cannot do without Wang Cheng. I dare say that if Wang Cheng immediately terminates the cooperation with Hong Xing, Hong Xing's sales will stop abruptly immediately, and perhaps it will survive by relying on design and quality. Come here, but at most you can survive, you can only develop slowly, it is impossible to reach the sky in one step, and sell out in half an hour..."
The voice paused, and Shen Shenghui concluded: "So, Mr. Qin, there is no need for us to break the contract, and the loss will be even more."
Qin Yuhai understood the pros and cons, and asked in a deep voice: "Why did we overdraw his popularity with super-high priced concerts and offend his fans with Lin Mi's interview, and he still has so many fans supporting him? Let Hong Xing leave Don't let him go?"
Shen Shenghui smiled wryly and said, "I don't understand this point either. I don't understand why Wang Cheng's fans support him so firmly. This is obviously not in line with the laws of the entertainment industry. In fact, Mr. Qin, I have secretly asked our company's public relations Pushing Wang Cheng's negative public opinion without a trace! The negative public opinion of Wang Cheng is also everywhere on the Internet, and his fans and fans everywhere say that he wants to take off his fans..."
"However, his influence is still so terrifying! The resurrection of Hongxing this time proves that his appeal cannot be measured by these negative public opinions."
Qin Yuhai gradually calmed down, thinking about Shen Shenghui's analysis just now, and knew that what Shen Shenghui said was the truth.
The 10% sales share has been given away.
It is impossible for him to get it back.
Even if he breached the contract with Wang Cheng.
Hong Xing is also impossible to give the 10% of the sales to Rubik's Cube Entertainment.
At that time, it will easily become a three-party gossip lawsuit...
Hong Xing also has a high probability of supporting Wang Cheng.
After all, Hong Xing still relies on Wang Cheng to sell products.
The combined drainage effect of all other celebrities under Rubik's Cube Entertainment is not as good as Wang Cheng alone.
Returning to his own boss chair again, Qin Yuhai closed his eyes, calmed down, and asked lightly: "Will Hongxing's share go to the company's account, or should it be paid directly to Wang Cheng?"
Shen Shenghui has obviously done the work in advance, and has carefully checked the contract again, and replied directly: "Pay directly to Wang Cheng! Because this share does not belong to the brokerage agreement, but a supplementary clause, this share It will always belong to Wang Cheng himself."
Qin Yuhai opened his eyes, stared at Shen Shenghui, and asked in a deep voice: "Doesn't it belong to the brokerage contract? So, all this money belongs to Wang Cheng, and we don't get a cent of it?"
Shen Shenghui nodded: "It's like this..."
If it belongs to the brokerage contract, that's okay, at least 90% of the money belongs to Rubik's Cube Entertainment within the period of Wang Cheng's brokerage contract.
However, it is not a brokerage contract...
Then there is really no way.
Rubik’s Cube Entertainment really doesn’t get any money.
The contract also stipulates that Red Star will pay directly to Wang Cheng's personal account on the financial report day of each quarter.
So, Rubik's Cube Entertainment couldn't even touch the money.
Sensing Qin Yuhai's anger, Shen Shenghui explained: "At that time, we all thought that Hongxing must go bankrupt, so we didn't take the details of the contract seriously. We all thought that the contract was just for show, as long as Hongxing's endorsement fee was paid to the account. ..."
Qin Yuhai was silent for a moment, knowing that it was useless to get angry at this time, so he could only say in a deep voice: "In the future, regarding Wang Cheng's contract, we must carefully review it before passing it."
Shen Shenghui nodded: "I see, Mr. Qin."
Qin Yuhai's eyes flickered, and he asked, "How about Wang Cheng's program group on Shonan Satellite TV? This endorsement has caused us such a huge loss. I want to make sure that Wang Cheng can stay in Mofang Entertainment, otherwise someone must be responsible for the double loss..."
Shen Shenghui's heart trembled, and he knew what Qin Yuhai meant. If Wang Cheng failed to renew his contract to stay in Rubik's Cube Entertainment, he would be blamed. Leaving Rubik's Cube Entertainment is easy. Like Jin Feng, leaving the entertainment industry forever, the struggle of the first half of his life will be emptied...
"I will definitely try my best. However, there are some changes in the program group of Shonan Satellite TV..."
Shen Shenghui said carefully.
Qin Yuhai frowned: "What happened?"
Shen Shenghui: "The country life program group not only invited Wang Cheng, but also Wen Yixiao, Han Xiao, An Keru, and Zhu Ziqi! They recorded the program together, and the ratings of the broadcast are unlikely to be low... "
Qin Yuhai frowned even tighter: "Why did they participate in this show? For Wang Cheng?"
Shen Shenghui nodded: "Probably because of Wang Cheng!"
Qin Yuhai disdainfully said: "They really are so infatuated with Wang Cheng! It doesn't matter anymore... It's just a midnight show. Even if so many big names are invited, the ratings won't be too high. The plan will continue!"
Shen Shenghui: "Okay, Mr. Qin, then I'll go first."
Qin Yuhai waved his hand.
Shen Shenghui quickly turned around and left Qin Yuhai's office as if he had received an amnesty. As soon as he walked out and closed the door again, he heard another loud noise coming from the office...
I don't know what happened again.
after all!
Hongxing's endorsement contract, the loss reached tens of billions...
Shen Shenghui knew that Qin Yuhai might be brooding about it for a long time in the future, and even in this life, he would definitely have it in his throat.
If possible, he doesn't want to see Qin Yuhai in the future.
Weng humming...
Shen Shenghui had just returned to his office when the phone rang. He picked it up and looked at it. When he saw that it was Mr. Ma from the Ma Ning brand last time, he immediately connected: "Mr. Ma, how are you!"
On the opposite side, Mr. Ma smiled wryly and said: "Director Shen, the cooperation between you and Hong Xing is hard to hide from us! If we had said earlier that you have such a good advertising plan, we would have given Wang Cheng a higher price in the first place. A single series It's not impossible to get a share of the sales..."
The resurrection of Hongxing and the madness of the new product series after the advertisement broadcast have already caused shocks in the industry.
Many other sports brands in the same industry are very jealous of the advertising mv shot by Wang Cheng. The continuous flow of traffic is simply a money printing machine that is constantly printing money for Hongxing.
if it is possible…
They are willing to pay any price to buy this money printing machine under their own brand name.
So, Mr. Ma immediately called Director Shen.
Shen Shenghui froze for a moment, then realized that Mr. Ma had misunderstood, and said immediately: "Mr. Ma, you misunderstood! We didn't plan in advance, it was all an accident."
Mr. Ma: "Director Shen, it's time now, so there's no need to hide it. I'm calling you, just to ask, is it possible for our Ma Ning brand to sign Wang Cheng? Your endorsement contract with Red Star, Is there a competing product agreement for exclusive endorsement? If there is no competing product agreement, we Ma Ning are willing to give Wang Cheng an endorsement price of 200 million a year. Cheng can create a song for our product..."
"If the song advertisement is effective and attracts traffic significantly, we will give Wang Chengdan a series of sales cuts, and we can sign a VAM agreement..."
Mr. Ma was afraid that Shen Shenghui would refuse, so he expressed his sincerity at once: "Our Ma Ning is the largest sports brand in China and the second largest brand in the world. Even if it is a single series of sales, the annual sales are more than 5 billion. , will not be less than that given by Hong Xing!"
As for the previous conflict with Shen Shenghui, it was meaningless to the businessman, and the interests came first, the most important thing.
Shen Shenghui fell silent.
He once again felt the terrifying commercial value of Wang Cheng.
(end of this chapter)
