MTL - There is a Problem with This Online Game Planning-Chapter 623 you sure! ?
Chapter 623 Are you sure! ?
(The last chapter was blocked, probably the plot is to discuss the issue of IP authorization, I probably read it all, if I haven’t read it, wait until tomorrow, I guess it will be unblocked tomorrow, probably.)
In the large conference room.
After listening to Lin Yao's narration.
The staff on the product side looked excited, as if they couldn't wait.
I can't wait to start the project immediately.
They rolled up their sleeves and excitedly kept proposing new characters based on the IP Easter eggs proposed by Lin Yao.
In ready contrast with them, it is the staff of the business department and the administrative department.
Xi Qianyu's face turned dark.
Listening, I couldn't help covering my forehead and sighing.
A look of wanting to crash to death in the conference room...
This can be regarded as a natural conflict between the product department and the business department.
Linmu Studio is actually not bad.
Because of the existence of Lin Yao, the main order of each department was very clear at the beginning of its establishment.
Whether it is internal administration or market-related, it must revolve around the product department.
Budget, revenue, and even announcements.
These matters that cause collisions and confrontations in most companies are often not a big deal in Linmu Studio.
The other party.
Anyway.
No matter how much money is invested, in the end the product department can make money...
Because it’s really not possible, there is still Lin Yao’s guarantee.
This allows the entire system to have a healthy cycle, and also reduces the possibility of conflict to almost zero.
But it is almost zero, it doesn’t mean there will be none…
Like this moment.
Business negotiations, of course, do not need the staff of the product department to do it.
They only need to raise requirements, and then mix the authorized IPs together to make products.
Although this process is equally arduous, business negotiations definitely do not require them.
So after they heard Lin Yao's multimedia project "Ready Player One" and the linkage plan of several other games, their first feeling was that it was cool and they wanted to promote the project.
But for Xi Qianyu and others.
This is simply the sky is falling...
More than a hundred easter eggs, involving companies all over the world, which means countless negotiations and endless work...
Let’s not talk about doing it.
Just thinking about it makes me cry.
At this time, Lin Yao, the helmsman, is needed for balance.
And Yao did notice the changes in the expressions of Xi Qianyu and the others. She glared at Zhong Xiu, Qi Jianhua and others who spoke the most.
Then after the two of them stopped talking, they said, "Stop!"
Heard Lin Yao's words.
The other staff finally stopped brainstorming and turned to look at Lin Yao.
"I know you have a lot of ideas, but we can't just focus on the works. Most of this series of IPs are not owned by us."
After Lin Yao stepped on the brakes, she said helplessly: "If it's a fan work, we don't have to worry so much, but this is a serious commercial work. To obtain IP authorization, it will take a long negotiation and a lot of money...You guys You don’t need to participate in negotiations, and it’s hard to imagine the difficulty, so why don’t you listen to what Xi Qianyu has to say before discussing it?”
Lin Yao just finished speaking.
The staff in the product department finally noticed Xi Qianyu and the others who had been ignored in the conference room, and looked at her one after another.
Xi Qianyu slowly put down the hand covering her forehead, then looked around at everyone present, and said directly:
"Destroy, I will die with you!"
Everyone: "…"
"do not!"
Zhong Xiu was the first to react, he quickly moved to the side, flatteringly said: "Director Xi, you can definitely do it."
"It's up to you."
Xi Qianyu pointed at the list on the projector angrily: "This series of works alone is enough, and you keep coming up with new works, do you really think we are iron men? Okay, I'll change with you! I'll go When Lin Yao's secretary is ready, you can take charge of the marketing department and the business department, and then you can discuss what authorization you need."
Say it.
She looked at the others again: "It's the same with you. If you think it's easy to run around the world, contact people all over the world, and negotiate with all kinds of old foxes, go and take care of it."
"Hey hey hey..."
Xi Qianyu was obviously angry.
Several core personnel in the product department could only laugh at her.
In fact, the staff in the product department are not unreasonable people. Internal harmony has always been one of the important factors for Linmu Studio to get to where it is today.
They also know the hard work of business negotiations, they were just too excited just now...
"So, the number of easter eggs must not be increased."
Lin Yao said at the right time: "Not only can it not be added, but also find a way to streamline it. If you have a good idea, just follow the story line I just said to find replacement eggs."
Xi Qianyu sighed.
Since Lin Yao said so, then this project must be pushed forward.
"I know it's hard work."
Lin Yao turned her head to look at Xi Qianyu, and explained: "Actually, Ms. Mu and I have also evaluated the difficulty of obtaining these IP authorizations during this time. Let's start with the easy part.
Some IPs that are often authorized or are not strictly controlled by IP authorization can be discussed first. "
"On the other hand, UMedia Technology will carry out B-discussion financing."
Lin Yao paused, and said another plan that he thought of to reduce the difficulty of IP acquisition: "When the time comes, Youmedia will also cooperate, intentionally leaning towards investment institutions with greater influence, and then use this as a springboard to lead Bridge the line to obtain some difficult-to-obtain authorizations.
Even if you can’t figure it out in the end, you should be able to open a window to make it easier for you to work... In addition, I will do my best to cooperate with you, and I should be considered to have some influence. If you need me to come forward, you can directly mention it. "
"..."
Xi Qianyu was shocked when she heard Lin Yao's words, her red lips parted slightly.
After a few seconds.
She came back to her senses, and said with a little embarrassment: "Boss, there is no need to do this. Although the negotiation is indeed difficult, we can talk slowly, and I just complain..."
Tell the truth.
She was a little bit intimidated.
YouMedia Technology.
Now the rising star, the tempting cake that all investment institutions want to take a bite of.
Such chips are all taken out.
Lin Yao also said that she would do her best to cooperate...
This is just to reduce my burden, and to be honest, I don't value it much.
This is getting a little scary...
So Xi Qianyu's first reaction was to refuse.
No matter how difficult business negotiations are, they are not as important as Youmedia Technology.
"It's just a tendency, Youmedia Technology can't make concessions that harm its own interests."
Lin Yao seemed to know what Xi Qianyu was thinking, and explained with a smile: "According to the current development momentum of UMedia Technology, even if the conditions are harsh, investment institutions that want to enter the game can still compete for the top, so don't worry."
"But it's too exaggerated. In fact, I really want to see this plan come out."
Seeing Lin Yao's expression, Xi Qianyu waved her hand in embarrassment, and then said firmly: "We will work hard! There are more than one hundred IPs in the area, which is not worth mentioning..."
"..."
Beside her.
Zhong Xiu widened his eyes, looked at Lin Yao, and then at Xi Qianyu.
This is just over a hundred IPs?
How about the momentum just now?
What about the momentum that just gave way?
Xi Qianyu noticed his gaze, glared at him, and said coquettishly, "How? What are you looking at!?"
Zhong Xiu: "..."
Lin Yao laughed a little and said: "Okay, don't make me PUA like you... You can start talking about the simple part first, and it's settled like this. I will try my best to cooperate with you, and UMedia Technology will also contribute. Now , let’s talk about where to start.”
After being appeased by Lin Yao.
The product department and the business department represented by Xi Qianyu have reached a consensus.
Both sides calmed down again.
Start to discuss alternative options and the difficulty of obtaining each IP based on the list given by Lin Yao.
And the final conclusion.
Not surprisingly.
"Japanese animation IP...?" Qi Jianhua asked softly.
"right."
Lin Yao nodded: "Japanese animation is very good at building star brands. Every well-known work has its own peripheral brand, whether it is manga or animation, just like a physical product manufacturer.
In addition, their animation brand will also adopt various forms to attack the market, such as comics, TV animation, OVA, movies, games... and will also hold limited events with various restaurants and cafes to launch food and drinks related to the theme of the work, etc. . "
"Their business model can often bring a high daily exposure rate, so that the work can be remembered for a long time among fans and the public, and the IP viscosity is extremely high."
"At the same time, because the distance is close enough, the influence of related works in our country is quite large, and the acquisition of relevant authorization is relatively simple. After all, their own projects are very pursuing exposure...according to the current scale of Linmu Studio, It is still very easy to obtain related copyrights.”
"Of course, there is another aspect. The two-dimensional style really fits "The Day of Reincarnation"."
"We can test the waters in this mobile game first."
“There really isn’t a better option.”
Lin Yao explained.
Most of the people present in the meeting room are young people.
understood almost instantly.
And Xi Qianyu also nodded, and then looked at the Japanese anime-related IP on the projector, showing a thoughtful expression.
…
Forest Studio's first meeting after the new year.
Extremely long.
It took a whole afternoon.
Even dinner is eaten in the meeting room.
But everyone is not impatient, mainly because the process is quite interesting.
After the primary goal of the business negotiation is confirmed, apart from Xi Qianyu who needs to prepare, the product department can't just watch.
Because Lin Yao said that she would test the waters in the "Day of Reincarnation".
So after the goal is confirmed, the preparations for the game will also start.
So in the second half of the meeting, Lin Yao and the staff of the product department discussed how to design characters and card pools around those famous animation IPs.
This is the strength and interest of product people.
And the time came to the next day.
The business department headed by Xi Qianyu started to act.
Actually.
As Lin Yao expected.
The business negotiation of Japanese animation IP is not difficult.
Because the other party is relatively open to IP authorization.
At least not at the outset.
This is a good start.
certainly.
The work that Linmu Studio needs to do after its opening is far more than this.
Other matters are also on the agenda.
The first is WeChat.
The second day of construction of Linmu Studio, as many colleagues wished.
Linmu Studio announced that the red envelope game has been changed to permanent...
That means.
It’s not just the Spring Festival anymore.
In the next three hundred and sixty days of the year, the red envelope game will become available.
During this Spring Festival, users who have thoroughly experienced the benefits of the red envelope game immediately rejoiced.
are affected by this.
There are even many users who missed the New Year’s Eve and Spring Festival peaks, had no exposure to the red envelope game, and didn’t hear about it until they went to work.
Immediately ran to WeChat.
For them, if they missed the red envelope game, they missed it. Although it is a pity, there is no way.
But now WeChat will make the red envelope game permanent.
Then there is one more reason to download WeChat...
And the result of this is.
Weixin’s download data after the beginning of the year has increased sharply again.
reached the peak around New Year's Eve.
The main source of user growth, of course, comes from Jiaming Alliance.
FutureS1 users, since they choose to buy this phone, they must have some understanding of its ecology.
But the users of Jiaming Alliance are different.
For a variety of reasons and concerns.
Although the download volume of WeChat in the Jiaming Union app store is equally terrifying, there are still many fish that slip through the net.
And now.
Linmu Studio caught all these fish that slipped through the net...
Throughout the Spring Festival, Jiaming Alliance almost watched WeChat go viral in its app store...
I can’t believe it, it’s okay to go to this tm, and I’ll come again! ?
Mental journey.
It can be said to be bullied...
While the mobile phone market is preempted, forget it.
Now in the application market, you will be killed by the other party's application.
But they can only watch helplessly.
Can't do anything...
This is really too aggrieved.
Actually, during the period, some members of the Jiaming Alliance suggested that WeChat should be taken off the shelves.
Even if they bear infamy, they can no longer make wedding dresses for them.
But can't agree every time.
In addition to the Chinese New Year period, many people's minds are not on work.
Then.
dawdling dawdling dawdling.
The best prime time is over.
On New Year’s Eve, the Weixin Red Envelope game became popular immediately, and countless users chose to download Weixin.
At that time, I wanted to remove WeChat.
That is to stand on the opposite side of users who want to send red envelopes.
And FutureS1 is still eyeing...
No one dares to cut off the wrists of a strong man.
As for now, I can't even think about it.
According to Jiaming Alliance's own statistics, the WeChat on their app store has been downloaded nearly 80 million times...
Now off the shelf?
That is no different from hanging yourself.
At last.
Yu Tianbo could only look up to the sky and sigh, sighing - tm shouldn't have allowed their apps to be put on their own app store in the first place!
I really regret it!
And the 20th day of the first month.
Everything is settled.
In terms of games, "Day of Reincarnation" became the biggest winner, while the third-party payment institution, WeChat became the biggest winner.
Everybody knows.
Linmu Studio won the numbness.
But how much he won is somewhat controversial.
But these controversies soon disappeared.
Because it's on this day.
Linmu Studio released a simple briefing, which is equivalent to summarizing the entire Spring Festival. By the way, it will add fire to squeeze the final value of Jiaming Alliance.
Information disclosed by the briefing.
For the entire industry.
No different from an earthquake...
【During the Spring Festival, the number of registered users of WeChat officially exceeded 120 million, of which users bound to bank cards accounted for 59%, a year-on-year increase of 17%. 】
【During the Spring Festival, the total number of people participating in WeChat red envelope activities reached 11.82 million, and at the peak, tens of thousands of red envelopes were opened every minute】
【The number of daily active users of "Day of Reincarnation" exceeded five million. 】
【In addition, as of the end of the month, after the game's Chinese New Year event was launched, the monthly turnover during the entire Spring Festival exceeded 1.6 billion. 】
The whole presentation was very simple.
It can even be said to be amateur.
After all, Linmu Studio does not need to disclose financial reports.
The biggest purpose of publishing the briefing is to add fire and create momentum.
For example, the monthly flow of "The Day of Reincarnation", which is completely unnecessary to disclose.
But considering the upcoming linkage gameplay.
Finally added it.
But even if it is added, there is only one sentence.
but.
For Linmu Studio, this is just a sentence, sending out a number.
But for other peers, even players, it's a...horror story.
WeChat has over 100 million registered users...
Tens of millions of users participated in the distribution of red envelopes...
Even more outrageous.
The monthly turnover of "Day of Reincarnation" exceeds 1.6 billion!
One month!
A game!
Even if it is the stand-alone game of Linmu Studio, the stand-alone game that costs a lot of money, and the stand-alone game that is bought and sold with one hammer, it is not that exaggerated! ?
This tm is still a long-term operation-like online game!
One month!
1.6 billion turnover! ?
【Fuck! I do not believe! This tm is too exaggerated! Mobile games are so exaggerated! ? Most of these end games can't even see the exhaust! 1.6 billion a month! ? 】
Player forum, "Day of Reincarnation" special area.
soon.
Some players made such a post.
And probably because of the briefing, the impression left on people was too deep.
Soon some players replied.
"I didn't believe it at first, but I looked at my consumption records, and I think it's really possible... I spent nearly 3,000 yuan [support amount] during the Spring Festival"
"Me too...Miss Sacrifice is so cute, and thinking about Chinese New Year, I rewarded myself..."
"Fuck!? Are you real or fake? You guys are so rich? And don't you need to recharge the money? Why do you need to spend money? I didn't recharge much, just recharged 30 yuan, and then relied on the bonus Jingshi, the entire Spring Festival has been gathered eleven times and ten times..."
"That's true, you can play without charging, and you can draw cards, but you know, when you are in a hurry, it is common to grab a red envelope of a few dollars, and then add a few hundred dollars..."
"Actually, ordinary players are alright, but you see those rich players are the most exaggerated..."
"The local tyrant is on the one hand, and the buddy upstairs who charged 30 yuan is also on the other hand. Don't underestimate the 30 yuan. Even if most players only charge that much, it is still a very scary statistic."
"Red envelope gameplay, games... Lin Yao, you have done all the bad things!! (Although I didn't charge money
"It's all because Linmu Studio drew the little sister too cutely. [Crying]"
“…”
The situation of the players varies greatly.
If the conditions are better, the recharge may be more.
But Lin Chong, the leopard head, also has quite a few players.
After their discussion, they came to the same conclusion.
That is.
This game is really attracting money...
Even players have this feeling, let alone colleagues with team research.
They know better than any player.
How much money does this game attract...
only.
They didn't expect either.
This game will absorb money to such an extent.
this moment.
All domestic counterparts are silent.
even.
night.
This news spread across the ocean, and reached the heads of several major factories that have not been affected by mobile games for the time being...
"Are you sure!? One month!? Three hundred million?"
Frank from Giber Company stared wide-eyed, looked at the person in charge of his company's marketing department, and asked in shock, "What are you kidding?"
The person in charge of the marketing department firmly said: "I guarantee in the name of God, this is the fact, whether it is the data they announced themselves or the forecast of a third-party agency, this is the number!"
Frank was silent for a moment and asked, "Just a mobile game?"
"Yes! Just a mobile game."
The person in charge of the marketing department nodded, then changed the topic and explained: "Of course, this may also be related to their festivals. They celebrated the Spring Festival last month, similar to our Black Friday, which is the peak of user spending. Expect…"
"..."
Frank heard the words, and immediately breathed a sigh of relief: "...I see, I thought the world was crazy."
(end of this chapter)
