MTL - The Growth of the Richest Man-Chapter 123 TF Company Arrival (2)
(In the Codeword Tribe event, the third update.)
A month passed quickly. On New Year's Day in 2009, TF's first store in China, and also TF's first non-US store, finally opened. The location of the first store was a bit unexpected, choosing Wanda Plaza in Beijing. Although the first store was chosen in Beijing, which is acceptable, the first store was in Wanda Plaza, which surprised many large shopping malls.
At this time, Wang Jianlin is not yet the richest man in the country, and his personal assets are still out of the top 30 in the country. Why did he choose him? Many big shopping mall owners do not understand. However, only Wang Jianlin and Zhang Yong understood this matter best.
Zhang Yong paid a special visit to Wang Jianlin and hoped that Lao Wang would agree to buy a set of the facade of Wanda Plaza for TF company to use. Many large shopping malls are only rented and not sold, and the same is true of Wanda Plaza. At this time, most of the facades of Wanda Plaza are only rented and not sold, but Zhang Yong is not so accepting of this agreement. Since it is the first store, it must be opened for a long time. Such a store cannot be a rented store without stable property rights, so Zhang Yong chose to "buy" it.
Although Lao Wang wondered why Zhang Yong came to a foreign company to look for him as a lobbyist, when Zhang Yong said that the boss behind the company was actually himself, Lao Wang was surprised, but for this reason , and all the doubts in an instant were all thought out. Ma Yun still wants to compete with Renren Mall through TF company? Think about it too much, this President Zhang is not a fool, how could he do the stupid thing of opening two companies and destroying the other?
Lao Wang also knows that Zhang Yong actually has a lot of people who can choose besides him. Basically, as long as it is a shopping mall, if Zhang Yong personally puts forward such a beneficial and harmless request, he will definitely agree. . Zhang Yong's final choice was Wanda Mall, and it was also because they had cooperated many times and had a good relationship. Otherwise, such a good opportunity would not have come to him, so Lao Wang was grateful to Zhang Yong.
The question of where to choose the first store has come to an end. Although the large shopping malls that have not been selected as the first store are somewhat disappointed, there is still hope. As soon as the first store is over, the follow-up stores will definitely continue to open. At that time, it will be enough to compete for the entry of these follow-up stores. I believe that the popularity of the follow-up stores will not be low either.
The issue of the store has been decided, and the follow-up is the issue of selling the flagship store online. Zhang Yong originally considered selling it only in one place in the Renren Mall, but later discussed it carefully with Xu Lili, Tom Ford and others. After that, it was decided that in addition to Renren Mall, it was also sold through Tubao Mall and Tengxun Paipai Mall. After all, although the TF brand has high popularity, it is not irreplaceable. If they sell through a single channel, Taobao Mall and Tengxun Paipai can also introduce other internationally renowned brands to fill their sales gaps in this field, which will not help TF brands occupy the domestic market at all. .
Although Taobao Mall and Tengxun Paipai were disappointed that they did not get the exclusive operation rights of the TF brand flagship store, since everyone has not obtained it, if they have a share, they will not be too disappointed. As for which platform consumers choose to use the same product, it depends on which website they have made is more attractive, and their website service can be better.
Although the three mainstream malls have opened TF brand flagship stores, the transportation channel is the only one. Zhang Yong has established his own transportation channel, which is Yongchang Service Company. At present, this channel is mainly used for fast delivery of Hammer mobile phones. In the future, it is also possible to use it for fast delivery of TF lipsticks. After all, TF lipsticks and Hammer phones They are all small items and have a long shelf life, so it is possible to store them in advance through local warehouses and then deliver them quickly.
On the occasion of New Year's Day, at the opening ceremony of the first official flagship store of TF brand in China held in Wanda Plaza in Beijing, many female white-collar workers in Beijing, as well as female college students, were preparing to line up there to buy the latest TF fashion items. . But before the store opened, the store opening ceremony and the guests present made these consumers who were just going to snap up their purchases felt that their trip was worthwhile, because there were too many big people among the people present.
There are 5 guests who participated in the tailoring of the shop, from left to right are Ma Huateng, Wang Jianlin, Zhang Yong, Tom Ford, and Ma Yun. Any one of these characters can make a place tremble three times. I didn't expect that they could all appear at the opening ceremony of such a store and cut together~www.novelbuddy.com~ The selected cut is auspicious time. 9:50 am, and the official opening time is exactly 10:00 am. Five minutes before this time, Wang Jianlin started hosting, representing Wanda's welcome to TF Company. When the time came, the 5 people held scissors together and cut the red ribbon. Then Tom Ford made a speech in fluent English (the native language of the family is English), and introduced the most fashionable and trendy products of TF-the beauties who can speak English level 6, have taken out a small notebook and recorded it. When I bought it, I followed Tom Ford's introduction; and the beauties whose English proficiency did not meet the standard had to sigh secretly, why didn't they work hard before?
After a few minutes of brief introduction, Tom Ford finally stopped. Then, Zhang Yong officially announced that the first official flagship store of the TF brand in China was officially opened. You can choose and buy your favorite TF brand products through any of Renren Mall, Dibao Mall, and Tengxun Paipai.
As soon as the announcement was over, these female customers poured into the store one after another. For other stores, there are often some special promotions when they open, but today, if this store does not carry out special promotions, the flow of people is so large, so there is no need to carry out special promotions. After there were too many people, the store couldn't stand anymore. Seeing that the situation was wrong, Wang Jianlin dispatched security personnel from Wanda Mall to maintain order and queue up to enter!
Originally, I expected it to be very lively, but I didn't expect it to be so lively, so after four or five hours, almost all the products in the TF flagship store were sold out, so the store could only close early. If you want to buy, Please be early the next day.
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