MTL - The Growth of the Richest Man-Chapter 108 Yongchang Dairy Company
(I’m guilty. I tried it today. It’s really difficult to update 400 characters per day. From tomorrow onwards, we will resume the rhythm of two or three watches a day, and break out again on weekends. I’m sorry readers.)
After Li Li's son was a month old, he had been eating the milk powder that Zhang Yong asked someone to buy back to China. He was white and plump, like a big steamed bun, very healthy. According to Li Li and her husband Deng Kai's explanation, because with Zhang Yong's help, their children could grow up healthy and healthy without eating the problem milk powder, so in order to express their gratitude to Zhang Yong, they took their children The name is "Deng Aiyong". There is no big problem with the name, but when Deng Kai read this name, why does he always feel that his head seems to be green.
The domestic milk powder incident has caused the already dangerous food safety problem to break out all at once. Although Renren Mall is working very hard to promote those safe and reliable domestic milk powder, domestic milk powder is still difficult to improve. The domestic milk powder of major brands, even after being recommended, is still incomparable with foreign milk powder in sales.
Sanlu Milk Powder Company was hit so hard in this incident that it needed to pay the victim’s family a lot of medical expenses and mental losses, and the company’s top executives were arrested for illegal crimes, so the company has directly declared insolvency and went bankrupt something happened. However, although the company went bankrupt, the company's employees and the most kind-hearted dairy farmers in the company's upstream were seriously injured. The company's employees and the company's upstream and downstream personnel are all packaged and sold, hoping to solve the legacy problems of Sanlu Group.
"Sanlu" trademark? They dare to sell, you dare to use? Any trademark is better than the "Sanlu" trademark. Company assets? There are indeed quite a few. A large production factory, an office building, and the industrial land below the office building and factory are all owned by Sanlu Company. Unfortunately, these assets are all mortgaged in the bank, which means that they have no net assets. The production equipment is more expensive, but it has been used for more than ten years. The company's greatest wealth should be the hard-working grass-roots employees of the company. Many employees who take the company as their home, even if they know the fate of the company's inevitable bankruptcy, are still there to make the final contribution to the company. Although there are so many favorable conditions, the company's liabilities are still a full two billion yuan. Such a large debt will also be packaged and sold with these insignificant assets of the company, which is very scary.
Once, as assessed by the National Brand Equity Evaluation Center, the Sanlu brand value reached 14.907 billion yuan. But this time, there was almost no competition in Sanlu's brand auction, and Zhang Yong won the Sanlu brand at a price of 7.3 million yuan. Of course, what Zhang Yong was interested in was not the terrible debt amount of Sanlu Company. What he was looking for was Sanlu's complete upstream and downstream sales channels. The domestic dairy industry, which has been messed up by Zhang Yong, still needs to be rebuilt by Zhang Yong himself.
In addition, in the Sanlu Dairy Incident, there were some gaps in the relationship between Zhang Yong and He Bei's local authorities. Zhang Yong also wanted to show his goodwill through this behavior to restore the relationship that had broken at that time. After inheriting the Sanlu Milk Powder Company, the newly established "Yongchang Dairy Company", together with "Kubi Khan Film and Television City", has become a well-known local company in Hebei, two leading companies in different industries. This made Zhang Yong the largest taxpayer in Hebei and the most well-known businessman of conscience.
"Yongchang Dairy Company" has been established, because Kublai Khan Film and Television City is basically on the right track, and it no longer needs too much investment from the management of Yongchang Company, so the newly established Yongchang Dairy Company directly Tang Mingming, the general manager of Bilie Studios, also served as the general manager of the Yongchang Dairy Company. After all, Tang Mingming and Ran Juncai have worked in He Bei for several years, and they are very handy in handling all kinds of things on He Bei's side.
Thanks to Tang Mingming's efforts, and after all, Zhang Yong's Yongchang Group Company's cash flow is very abundant, so the creditors of the original Sanlu Group, although their debts have been inherited by Yongchang Dairy Company, they are also The vast majority of people did not ask Zhang Yong to repay their loans, but regarded their loans as investments and continued to operate in Zhang Yong's Yongchang Dairy Company. For a small number of creditors who must ask for the loan back, Zhang Yong paid it directly with the money he made from filming abroad, without even using a penny on the account of the Yongchang Group.
Because of the complete industrial chain of Sanlu Dairy, "Yongchang Milk Powder" was soon rolled off the production line, and soon, it was put into the Renren Mall for sale. However, although there is a living sign of Zhang Yong, a great man, the sales volume of Yongchang milk powder~www.novelbuddy.com~ is still very bad, even slightly lower than other brands of domestic milk powder, so As a result, Tang Mingming was at a loss.
Milk powder is not easy to sell? If it's really not easy to sell, it doesn't have to be a break in this place. Zhang Yong thought, since milk powder is not easy to sell, Zhang Yong can make yogurt and pure milk to sell. In addition, Zhang Yong has been maintaining his image of public welfare tasks. In this case, he can continue to do a good job of his image of contributing to environmental protection and green. In this era, although there are many companies selling yogurt and pure milk, they are basically packed in plastic bottles, such as the famous Wahaha yogurt. Pure milk packaged in small carton boxes, so that not only yogurt is sold, but also the packaging will not pollute the environment.
Zhang Yong proposed this idea to Tang Mingming, Tang Mingming thought about it, and he felt it was feasible, so he started to implement it. Although the cost of degradable small carton is much higher than that of plastic bottle packaging, as long as they promote this selling point well and let more people buy their products, they can win by quantity, and the competitiveness of Yongchang Dairy can still be achieved. .
Although the development of Zhang Yong's Yongchang Dairy Company has not been very smooth during this period, after all, this is also the beginning. Such a new industry, especially in such a critical moment, still needs courage. of. The sales of Yongchang Dairy are not good, and the sales of other dairy companies are also generally poor. Even many dairy companies are already preparing for transformation. However, after this trough period, the spring of the industry will always come, Zhang Yong thought.
Of course, it is precisely because of the persistence of Zhang Yong and some other dairy companies that the losses suffered by dairy farmers, although still great, are still surviving.
