MTL - The Growth of the Richest Man-Chapter 102 hammer second generation hot sale
The release of the Hammer 2 mobile phone has caused another wave of waves in the Renren Mall, which has been a little quiet recently.
The launch time of the Hammer 2 mobile phone is scheduled for Saturday, April 26th, at 10:00 am. On the one hand, the website of Renren Mall has fully opened the pre-sale of the Hammer 2 mobile phone at this time. Everyone who buys a mobile phone on the website can get a queue number according to the payment time. Deliver the goods in order. Of course, according to Lao Luo's promise at the publicity meeting at the time, the delivery time should not exceed 8 days; on the other hand, the outlets of more than 1,000 Yongchang service companies across the country also sell Hammer 2 mobile phones. Each point of sale is a stock of a large number of mobile phones, so that the Hammer fans who buy directly on the spot and get the Hammer 2 mobile phone as soon as possible can also get the mobile phone quickly.
The starting time is the weekend, so the number of people in line is very large. A large number of queues have appeared in on-site stores across the country, and even in many places, local police have been dispatched to assist in maintaining order. The average number of mobile phones sold in each store is as many as 500. There could have been more, but because the models in the store are often not so complete, some people who cannot buy their favorite models often give up. Instead, choose to book the model you are satisfied with in the Renren Mall, although this may take a few days.
The best-selling model is a 3.5-inch, 16G memory, small-screen, medium-capacity mobile phone priced at 1,588 yuan. The price of this mobile phone is not expensive, and the capacity is sufficient, so it is the best-selling phone in the market. Not only have all been sold, but there are also a large number of pre-orders, which need the hammer factory to speed up production. The basic model is a 3.5-inch phone with 8G memory, which sells very well. Most of them are bought by students. This phone is affordable, and if you often copy the contents of the phone, there is actually a lot of space. The more luxurious 32G, 4.5-inch large-screen mobile phones of 2,788 yuan sold well, and the inventory in various places was basically sold out, so Zhang Yong and Lao Luo had a very good understanding of the purchasing power of hammer fans.
The worst-selling mobile phone is a 4.5-inch 8G large-screen mobile phone at 2,188 yuan. Just imagine, if you have the money to buy a large-screen mobile phone, would you still buy a mobile phone with such a small capacity?
At the end of the first day of sales, the Hammer 2 mobile phone sold nearly 600,000 mobile phones through the physical store of Yongchang Service Company, and sold nearly 1 million mobile phones through the Renren Mall website. In one day, the total sales volume of the Hammer 2 mobile phone It reached 1.6 million units, which is equivalent to nearly 1/3 of the total sales of the previous Hammer 1 mobile phone. Although it is said that Hammer Technology has produced more than 2 million mobile phones and stored them in warehouses around the world, but because it was not estimated that the sales difference between different models of mobile phones would be so large, the current situation is that some models are Insufficient supply, need to speed up production, some models, even a lot of inventory.
The workers are working overtime to produce, but although two shifts are required to produce 24 hours a day, the overtime pay Zhang Yong pays is very high, and everyone is in pain and happy.
The Hammer 2 mobile phone supreme version with a retail price of 11,888 yuan is just a boo. Zhang Yong has equipped the store manager with one at each service point of the Yongchang Service Company, but it is only configured for the store manager to serve with Yongchang. The company headquarters is always in touch, but it is not used for sales. For Hammer fans who want to buy the ultimate version of the Hammer 2 mobile phone, they can only book through the official website of Renren Mall, but what Zhang Yong did not expect is that more than 100 mobile phones at this price will be ordered!
In one day, Zhang Yong sold the sales of mobile phones. The box office is even higher than Zhang Yong's top-grossing film "Wolf Warrior", which gives Zhang Yong a better understanding of technology as a money-making artifact. Moreover, the profit margin of mobile phones is much higher than the share of the box office!
The sales on the first day, just like the first order of novels on the website, will definitely be higher than usual, and this sales will affect subsequent sales. The sales on the first day are high, as long as it proves not too bad, Naturally, future sales will not be too low. On the second day, the sales volume of mobile phones dropped to 500,000 units, on the third day, it dropped to 300,000 units, and on the fourth day, it further dropped to 100,000 units, but on the fifth day, the sales volume of the Hammer 2 mobile phone increased again. It is estimated that the increase is because some mobile phones purchased online have already arrived, and those mobile phones have in turn played a good promotional role.
According to this sales rate, according to Lao Luo's estimate, the sales volume of the Hammer mobile phone in the first month is estimated to reach more than 5 million units. At present, the production capacity of Hammer 2 mobile phones can normally reach more than 2 million units per month. If you work overtime for 24 hours, it is possible to reach more than 3 million units per month. In addition, more than 2 million units have been produced in advance before the sale. It is estimated that The market demand for the first month of supply is still barely achievable.
However, in order to ensure the production capacity, Lao Luo once again started the OEM and procurement mode of some products, otherwise his 8-day delivery promise at that time ~www.novelbuddy.com~ may be difficult to complete.
The current Hammer mobile phone factory is relatively smooth in all aspects of production. However, the manufacture of mobile phone chips is still completely dependent on the commissioned processing from TSMC. If the chip company embargoes the Hammer, or raises the price of Zhang Yong , then the Hammer phone will immediately fall into production difficulties.
This time, because the production capacity of mobile phones has been maintained at 600,000 to 800,000 units in the past few months, Zhang Yong and Lao Luo did not expect that once the Hammer 2 mobile phone was released, the sales in the first month would return to more than 5 million units. , which is equivalent to the total sales of the previous Hammer 1 mobile phone. Because there was no such high forecast before, the production of the Hammer 2 mobile phone immediately appeared tight in terms of chip inventory. In response to the application of Hammer Technology, a major customer, TSMC is still very active in producing chips, but there is still a gap of hundreds of thousands of chips. Fortunately, Lao Luo's trade-in plan has brought back a batch of old phones. Some of these chips that are not problematic have also been re-installed into the Hammer 2 mobile phone after simple maintenance. Although there is a shoddy situation, this is not way way.
At the top-secret meeting, Qian Chen, technical director of Hammer Technology, said that this batch of about 300,000 shoddy mobile phones is expected to have a failure rate of about one in a thousand. Although the amount is not high, Zhang Yong is still very Heartache, this is his first time as a profiteer. But Lao Luo said that maybe this is a good opportunity. Their company headquarters can express complete ignorance of this incident, and then a month or two later, when there are sufficient mobile phone chips, a batch of mobile phones will be tested. A full recall, so that a better image of a conscientious entrepreneur can be established.
Deliberately producing inferior products and then recalling them? This idea is quite dark, but it seems to be a good advertising opportunity!
