MTL - The Era of Hard Work-Chapter 772 Choose (ask a monthly pass)
Chapter 772 Choice (seeking monthly pass)
"Country Love", which is a collaboration between Lvjiacun and Zhao Laogen, can be said to be a very successful typical case. After the first set of the TV series has been hit, it is now being broadcast on Taidong TV for the second time, and its popularity has not diminished at all.
This drama made Zhao Laogen and his apprentices famous, and Zhao's family gradually took shape and entered the public eye.
But what also attracts attention are Lvjia Village and Qingzhao County as the background of the story. These two places are talked about by the audience. As early as during the broadcast of "Country Love", the attention was transformed into on-the-spot tourism. consumption data.
For to have such an effect, the sensation caused by the TV series "Country Love" itself is extremely critical.
Zhou Guoming gradually understood the meaning of Lu Dong's words: "Once the quality of the TV series is not good, it will not attract people's attention, it will not have the proper publicity effect, and the investment in the county will be in vain?"
"Almost." Lu Dong gave an example: "In the 1990s, our county, for publicity and tourism, cooperated with people to film "Oriental Merchant" with Meng Luochuan and Rui Fuxiang as the protagonists. At that time, a film and television was built in Baiyun Wetland City, let alone people other than Qingzhao in that drama, even if it is Qingzhao people, how many people still remember?
He also went to see it back then: "We Qingzhaoren are almost forgetting Meng Luochuan and Rui Fuxiang."
Zhou Guoming is a cadre born and raised in Qingzhao. He was a junior section chief at the time and participated in related work on the spot: "Mr. Lu, I remember what you said. I thought I could do a big job back then. "Businessman" set up a large-scale film and television shooting base in Baiyun, "Oriental Businessman" received little attention, and all these finally stayed on the desk."
Lu Dong nodded: "I heard that "Oriental Merchant" was launched in a hurry back then, and the script was written while filming."
"There is such a thing, the county was too optimistic at that time." Zhou Guoming sighed: "If the "Oriental Merchant" was a great success, our county's film and television city plan is estimated to follow the trend, and the scale may be comparable to now. in Hengdian.”
As a person who has experienced this in the past, Zhou Guoming said that he was full of regrets. If he was more rational and persevered, Baiyun Wetland would have long since become a famous film and television city all over the country.
However, Qingzhao and the National People's Congress invested in the filming of "Oriental Merchant". In terms of influence and publicity effect, it ended in a fiasco, and the consequence was that a series of plans were all shelved.
At this time, Lu Dong returned to the topic: "Minister Zhou, I have limited knowledge about TV drama production, but I know a few things. If our county really wants to promote a TV series featuring Lay Yi An as the protagonist, we must start preparing now. .Collect relevant materials and the background of poetry creation, clarify Li Qingzhao's background and character relationship map, collect folk-related anecdotes, find sponsors, and explore the attitude of radio and television in advance..."
Minister Zhou took them all in mind and asked, "Mr. Lu, what do you think is the most important thing?"
Lu Dong told the super truth: "Funding! This is the premise of everything. Without adequate funds, no matter how good a story is, it can only stay on paper."
He paused slightly and said, "The noon sunshine can solve part of the problem..."
Minister Zhou took the initiative to take over: "The county can also solve a large part, Li Qingzhao's theme, some enterprises in the county are willing to sponsor, and the winery in BR county."
Lu Dong nodded slightly, the signature wine produced by the county winery is the Qingzhao special series, and Li Qingzhao is directly regarded as the wine trademark.
This is also worthy of the name. After all, it is not difficult to find from the poems handed down that Yi An is a female alcoholic.
Zhou Guoming took some information on TV drama production from Lu Dong, and returned to the county to organize people to discuss related matters.
Before came, the leaders of the county were anxious to get on the horse as soon as possible.
But Lv Dong's suggestion is very important in Qingzhao County and can attract enough attention.
Especially the leaders of the county government, after the interview with Zhou Guoming, asked the people below to calm down and avoid making low-level mistakes because of impatience.
Lv Dong has always attached great importance to the affairs of this county, because the development of the county is directly related to Lvjia Village.
After taking some time, Lu Dong asked Hou Hongliang to talk about it.
Hou Hongliang is a native of Taidong. He has been in Quannan for many years and has some research on one of the iconic cultural figures in Quannan.
"A generation of female writers, the queen of Ci." Hou Hongliang said: "Half life is sunny and half cold, layman Yi An's life is indeed worth shooting, and there are many things to watch."
His voice suddenly changed: "But Mr. Lu, if you really want to shoot such a costume drama, the risk is relatively high."
Lu Dong said directly: "Mr. Hou, we are partners, not outsiders. Just say something."
Hou Hongliang said: "Most of today's costume dramas are braided dramas, and there are relatively few in other dynasties. Braided dramas are better than trials, they are subject to many, and the investment risk is relatively small. Another kind of risk is relatively controllable, that is, "Detective Di Renjie" "This kind of costume drama with modern elements such as martial arts and suspense, the risk of pure historical drama is relatively high."
Lu Dong thought about it and asked, "If you polish it carefully, is there a possibility of producing a high-quality and popular drama?"
"Of course there is." Hou Hongliang said with a smile, "But we need funds, and even more time, to form a professional team. I'm afraid... how should I put it, if it involves government departments, I'm afraid that they won't be able to hold their breath. ."
Lu Dong understood what his concerns were: "Qingzhao is still discussing this matter. Even if the trip is finally made, I will always be able to block the pressure by cooperating with Noon Sunshine."
He asked, "Mr. Hou, if Qing Zhao really wants to promote this TV series, can we accept it?"
Lu Dong finally has to consider the advice of professionals.
Hou Hongliang thought for a while and said, "Yes, as long as it is completely dominated by the noon sunlight."
Lu Dong nodded slightly: "I understand."
Hou Hongliang's biggest worry is the pressure and haste of government departments.
After saying this, Lu Dong asked another thing: "Mr. Hou, have you made up your mind?"
Qian Yangchun made it clear that his more suitable position is a screenwriter and director, rather than a management operator, and Sunshine at noon needs a serious general manager.
Hou Hongliang had nothing to hide, and said, "I have made up my mind to leave Sanguan Film and Television, and the resignation report will be posted just after May 1st. President Lu should know that it will take some time."
Lu Dong said with a smile: "Then I will wait for Mr. Hou to join the noon sunshine!"
Hou Hongliang left Sanguan Film and Television and joined Noon Yanggu, which also involved changes in investment. Part of the shares originally held by Noon Sunshine, which was originally held by Three Crown Films, will be changed to Hou Hongliang and his team.
Lu Dong did not object, but Hou Hongliang needed time to deal with it properly.
As for whether Qingzhao County will fully promote the TV series with Li Qingzhao as the protagonist, the county is holding a meeting to discuss. After all, cooperation requires investment, and there is no trivial matter when it comes to investment.
Of course, even if the county has finalized the investment, Lv Dong will hand over the specific affairs to Hou Hongliang to handle.
At the same time, the negotiation between Lu's Catering and Shaolin Temple on the establishment of a vegetarian restaurant chain has also been ongoing.
That Master Shi returned to Dengfeng with the Shaolin Monk Troupe on May 1st. Among the people left behind, Shi Xingyu joined the crew of "Detective Di Renjie" and was ready to play the role. Several majors were very good. The great monk, then negotiated cooperation with Lu's Catering, represented by Xu Man and others.
Both sides have the intention to cooperate, and a lot of consensus has been reached during the negotiation, but there have been major differences on key equity distribution and company management.
It may be accustomed to empty gloves and white wolves. Shaolin Temple insists on investing in signs and recipes under the banner of being for the sake of believers, and has certain management and operation rights.
How could Lu's Catering agree to such a condition, and use the platform advantage of Lu's Catering to offset the Shaolin Temple's signboard. The equity is simply determined by the investment amount. In the company that Lu's Catering and Shaolin Temple cooperate with, both parties must invest in proportion to the equity.
Relatively speaking, in this cooperation, Lu's catering options are wider. If Shaolin Temple wants to grow bigger, there are not many choices.
In preparing to cooperate with Shaolin Temple this time, Lv Dong not only listened to the instigation of Master Shi, but also asked people from the market research department to conduct audience research on the first-tier markets in many cities across the country before May 1st.
After all, is there a market, and what is the potential acceptance of consumers? That Master Shi said it doesn’t matter, and Lu Dong said it’s also good. In the end, it’s up to the market to speak.
The data from the market is quite optimistic. This era is when the Shaolin Temple is in full swing. The signboard of the Shaolin Temple is very useful. Ordinary people are not only very interested in the martial arts of the Shaolin Temple, but also curious about the food and beverages of the Shaolin Temple.
In all kinds of film and television literature works in recent years, there are all kinds of praise for the vegetarian food in famous ancient temples, and the strength is even no less than the seventy-two stunts of Shaolin.
With the support of market data, Lu's Catering accelerated the pace of negotiation and gradually reached an agreement in general.
It was determined that Lu's Catering took out platform resources and the golden signboard of Shaolin Temple as intangible assets, and cooperated to establish a catering company called Shaolin Temple Catering Management Co., Ltd.
Among them, Shaolin Temple will exclusively authorize the new company’s brand in the catering industry, and Lv’s Catering is responsible for the establishment of the company. The equity of both parties is divided according to their respective ratios of 3:7, and Lv’s Catering has absolute controlling interest.
Of course, these are just big-level agreements, there are too many things to negotiate and a lot of work to do to really cooperate.
For example, the training of chefs, Yang Feng, who needs Lu's catering, and Shaolin Temple came up with a detailed plan.
If you want to open a chain store for mass consumers, it is impossible to cook dishes according to the crude cooking method of Shaolin Temple, otherwise there will be few repeat customers.
No matter Lv Dong or that Master Shi, he knew very well in his heart that the so-called Shaolin Temple vegetarian dishes just used the signboard of the Shaolin Temple.
In addition, Lv Dong transferred Fu Zhaoxia from the catering company to be solely responsible for the cooperation with the Shaolin Temple, and will take charge of it alone in the future.
(end of this chapter)
