MTL - Starting with Real Madrid-Chapter 1254 Mbappe, big question!
Latest website: From the head coach to the technical director, what is the biggest difference?
The **** decides the head, and the angle of viewing the problem is different.
When Gao Shen was coaching Manchester City, he also worked as a technical director, but it was a part-time job at that time, but now he is a full-time job, which is different.
Those who can participate in the Real Madrid high-level meeting, there are only five core leaders, the chairman Florentino, the second vice chairman and club lawyer Debras, the CEO Jose Sanchez, the vice chairman and head of the public relations department Bout Ragueno, Assistant to the President Manuel Redondo.
It was the first time for Gao Shen to participate as the technical director of Real Madrid, and he also specially invited Zidane.
Another very interesting change is that Gao Shen's future office is not in the training base of Valdebebas, but in the headquarters office building of Real Madrid.
Although these two areas are next to each other and there is a passage in the middle, they are still distinct in business.
The first content of the meeting is the sponsorship of the team.
Real Madrid has just signed a jersey sponsorship with Adidas for 12 years and a sponsorship fee of up to 2 billion euros.
In addition, Adidas sells Real Madrid products every year, according to 20% of the sales, is divided into Real Madrid, and an additional 9 million euros in equipment costs are used for Real Madrid's teams and basketball teams at all levels.
This is the craziest sponsorship contract in European football at the moment.
It can also be seen from this point that although Real Madrid's performance has declined this season, it is still the world's top in terms of commercial value.
It is conceivable that from now on, after contracting the sports business to Gao Shen, Real Madrid will concentrate all its energy and resources on commercial operations, and the team's global operations will be further accelerated and accelerated.
Adidas' contract renewal will further increase Real Madrid's income, but the team's salary structure control still needs attention.
According to the estimates given by Jose Sanchez, Real Madrid continued to grow steadily in terms of commercial income this season, but because the team stopped in the top 16 of the Champions League and was weak in important events such as La Liga and Copa del Rey, Real Madrid lost at least more than one 100 million.
This is still a direct loss, excluding indirect losses.
The main reason is that in the contracts signed by Real Madrid with many sponsors, there are clauses linked to the team's performance.
Not to mention the loss of Champions League game revenue, broadcast revenue and bonuses, etc.
In general, Real Madrid's revenue this season is expected to be the same as last season, with no growth.
Of course, the unsatisfactory results are not completely harmless, that is, the player's bonus expenditure has dropped.
Unlike what many people have guessed, Ronaldo's departure actually did not have much impact on salary expenditure.
This surprised Gao Shen.
Because he originally thought that after Ronaldo left the team, there would be a salary gap, but it turned out not to be.
For this reason, he also specifically asked Jose Sanchez, and found that Modric and other players who performed well in the World Cup had renewed their contracts, so the team's salary expenditure was similar to before.
The ratio of wages to revenue is still controlled at 53%, which is considered a very low level among wealthy teams.
Real Madrid's salary expenditure ranks second in Europe, still far behind Barcelona, which is far ahead, but in terms of revenue, Real Madrid is much higher than Barcelona.
Jose Sanchez also revealed that Real Madrid currently has more than 200 million euros in cash lying on their books. This kind of fund reserve is very amazing and ranks first among European teams.
The team's current debt is a bank loan of 50 million euros, but after taking account of accounts receivable and other items, the net debt is a negative 40 million euros, that is to say, there is no debt at all.
As for the renovation of the Bernabéu stadium, the team will raise 600 million euros from Merrill Lynch and JPMorgan Chase, with a fixed interest of 2.5%, and the term is 30 years, paid in three installments over three years. Real Madrid only needs to pay interest in the first three years. From 2023 Beginning in 2009, the annual repayment of principal and interest is 30 million euros.
Gao Shen has to say that this is not worth mentioning for Real Madrid, which has an annual revenue of 800 to 900 million.
Judging from the financial statements, Real Madrid will definitely be able to get Mbappe's 250 million euros this season, and even Florentino hopes that Gao Shen will further launch the rejuvenation reform and introduce more young talents to the team.
Gao Shen smiled and nodded in agreement.
Financially, Real Madrid couldn't be healthier.
If Real Madrid's finances are in trouble, most teams in Europe will probably close their doors.
With the current situation of Real Madrid, not to mention the introduction of one Mbappe, two or three Mbappes will be fine.
As for young talents, this is not only due to the needs of the team's metabolism, but also the needs of financial management.
For example, Mbappe, who was introduced for 2.5 euros, signed a seven-eight-year contract, and the annual amortization is only more than 30 million euros.
This is the advantage of young players.
And for a club like Leeds United that sells players, they are actually quite willing to pay in installments, because the accounts are easier to do, otherwise the club will have to pay more taxes if it receives 250 million euros at once.
By the way, the transfer of players is not an ownership transaction in a strict legal sense.
Human traffickers are despised by thousands of people, and this kind of thing is strictly prohibited by the governments of all countries.
When the club transfers, what is actually traded is the player's sports performance rights, which are intangible assets.
Gao Shen happened to see the regulations of the domestic league before, which is not called the right to perform sports, but the right to use the technology of the players.
Anyway, that's basically what it means.
From a legal point of view, players are always free, and what is sold is the right to perform sports or use technology.
The transfer income of the club is taxed according to the business operation, so the installment payment is also quite good for the seller.
…
Real Madrid's current salary structure is a bit special, and there are no absolute super-high-paid players.
At present, the club's top salary is Ramos, which is 16 million euros before tax. Spain's tax rate is 45.5%, which is about 800 to 9 million euros after tax.
But after coming down, players such as Toni Kroos, Modric, Di Maria, Pogba, Verratti, Marcelo, Courtois, Benzema, Carvajal and Jesse, all The annual salary before tax is more than 10 million euros.
In the future, Dzeko, Varane, Isco, Asensio, Odriozola, Vazquez, Nacho, Casemiro, etc. are all between five million and ten million euros. between.
This makes Real Madrid's maximum salary not high, but the overall salary is very high.
And a bowl of water is difficult to balance. For example, Varane, his current annual salary is 7.5 million euros. After the World Cup, Real Madrid wants to renew his contract, but Varane’s agent demands 15 million euros. Get the top salary in the team.
Obviously, Real Madrid will not agree, so the contract renewal negotiations have come to a stalemate.
There is also Pogba, whose current annual salary in Real Madrid is 12 million euros, but both Manchester United and Greater Paris are willing to give an annual salary of 17 million euros, and more importantly, both can promise him the core position in the team.
In Real Madrid, the position of the third midfielder is very firm. Although Pogba is becoming more and more important, he can only endure and suffer in terms of qualifications.
Especially considering that Real Madrid wants to poach Mbappe and is willing to pay Mbappe an annual salary of 17 million euros, which will replace Ronaldo who left the team and become the team's top salary.
As the big brother in the national team, can Pogba accept it?
unacceptable?
OK, give Pogba a raise, that Ramos, Toni Kroos, Modric, Di Maria...
Are these people going to follow suit?
Leaving aside the main position, the salary alone is very, very troublesome.
Then from another perspective, is it okay not to give Mbappe such a high salary?
The answer is, no.
The reason why Leeds United's players are easy to sell is mainly due to three factors: first, young; second, low salary; third, the club is professional and easy to negotiate.
But for a sought-after product like Mbappe, although the transfer fee is high, in addition to Real Madrid, Paris Saint-Germain also wants it. The salary is lower, and the players can accept it, but if the difference is too much, how can they dig it?
Mbappe's current weekly salary at Leeds United is converted into an annual salary, which is about 8.5 million euros, which is low. According to the practice of poaching corners, the annual salary of 17 million euros is really not high.
This is an account calculated by Jose Sanchez when Zidane proposed to pay attention to Pogba at the high-level meeting.
I have to say, this is a very, very tricky question.
When he was the head coach, Gao Shen could ignore it and throw it directly to the management, but now he is the management.
It is entirely conceivable that once Real Madrid signs Mbappe, Pogba will definitely ask for a salary increase, and then a series of wrangling issues will follow.
Even if it is not handled well, it is likely to be over next season.
For Real Madrid, at least more than 100 million euros in direct income have been lost this season, not including potential commercial value losses.
That's the tricky part of the transfer.
…
While talking, the meeting room suddenly fell silent.
Everyone looked at Gao Shen in unison, because now he is in charge of Real Madrid's first team.
Decisions like this need to be made by him.
Right now, no one knows whether it is right or wrong to make this decision.
It's like when Manchester United decided to sign Sanchez, who knows what the result will be?
Or, in Gao Shen's previous life, Real Madrid signed Hazard. Who would have thought that the Belgian would become like that after arriving at Real Madrid?
"Operate Mbappe first!" Gao Shen made a decisive decision.
This is a long-term strategy that Real Madrid has formulated long ago, because Real Madrid now needs a top superstar.
Mbappe is undoubtedly the most suitable candidate.
"I will ask the team to make a detailed plan as soon as possible. UU Reading www.uukanshu.com No matter what happens next, we can handle it."
Having said that, Gao Shen looked at Florentino and Jose Sanchez, and then at Zidane.
"I will create a competitive team while ensuring the stability of the current team's salary structure!"
This is a lofty promise!
Unlike the real swords and guns on the football field, there is no gunpowder in Gaoshen's current battlefield, and fans usually can't see it.
In fact, even Zidane is aware of the difficulty of this problem, so he no longer insists on keeping Pogba and Varane.
But buying and selling are not difficult, the difficulty lies in how to ensure the competitiveness of the team.
This is the place where the most advanced operation ability is tested.
(end of this chapter)
