MTL - Red Alert 1895-Chapter 897 sponsor? plunder? (Down)
d Those many time-honored companies in Beijing also left the palace very satisfied, and they were also very satisfied, and felt very satisfied with sponsoring the sports meeting this time. Not only did they not feel that they were blackmailed by Wang Guorui, but they felt very good. Because then they have more or less obtained some sponsorship rights, and they even have to find a way to spend more to obtain sponsorship rights, and they hope to get more benefits, especially the advertisements inside The effect is very huge.
In this era of poor communication skills, it is not so easy to advertise. Advertisements in later generations are very convenient. Let’s not talk about newspapers, which are already in decline, but media such as TV and the Internet. They can be broadcast directly and can be seen by people all over the country. Simply control the mouse and keyboard, and almost the whole world knows about your product. It is not easy to become a well-known national brand in this ancient time. Brand building in this era is often built in a certain area, and those in the capital are also in the capital. Once you go to the south, no one will know your brand at all.
Therefore, these time-honored brands in Beijing are under relatively high pressure at present, especially since the living habits of the domestic people have begun to change, and they are about to fall into the pressure of transformation. And some people want to develop semicolons in other places, but their products are often suppressed by their local counterparts after they go to other places. Because Chinese traditional things are not high-tech, not like some high-tech products, so you can do what I can do, and others can do it. Once you go to other places, others may not recognize your things. Although you may have a great reputation in the capital, if you go to other places, especially a few provinces away, then your so-called brand is worthless at all.
Therefore, the resistance of various local forces coupled with underdeveloped communications makes it difficult to form a propaganda effect. And this Beijing sports meeting is very good, this is the first sports meeting in China, let alone the first time Wang Guorui holds it, even if it is the first time since the beginning of China! When did the past feudal dynasties hold a sports meeting, maybe it was just a competition between the army and some people in the world. The official has never really held a public sports event in person.
Especially after the Song Dynasty, literature was emphasized over military affairs. Advocating literature and suppressing martial arts, the emperors of the Song Dynasty wished that everyone would also study literature instead of learning martial arts, so that the martial spirit of castrating the people would finally be able to obtain a stable rule. Not only will they not be able to officially organize a large-scale sports meeting. Even the so-called martial arts competitions among the people will be banned under various names.
And this is the first official sports meeting, which will inevitably attract all the media in the country, whether it is official or unofficial, it will attract attention to a large extent. When these media come to pay attention, they will often interview those athletes or something. Then the photos are taken free of charge, and the clothes on the athletes will also be recorded in the photos, so that they will be sent to the whole country along with the newspapers. What a huge coverage! Even as long as those athletes say a few good words for those so-called sponsors during the interview, the newspapers will record it in the future.
Not to mention, sometimes such subtle advertisements are more useful than those that directly tell you that they are advertisements. This kind of content is called "soft text" in later generations. This kind of sponsor will have many media rushing to do soft text for free, and your reputation will spread throughout the country along with the news of this sports meeting.
At that time, the common people will also have a curiosity-seeking mentality, and even look forward to the arrival of this new product. In this way, once the people have a deep impression. After their products arrive in the local area, the resistance must be much smaller. There may be peers blocking it, but so what? People just need to like it.
Soon, the news about the sponsorship of the sports meeting by the businessman was also disclosed.
"Sponsors from various time-honored brands in the capital have begun to sponsor the sports meeting. This sports meeting is the first official national sports meeting since my Chinese civilization. There are no restrictions on the status of the participants, and there is no restriction on any occupation. Anyone can sign up for the competition through selection. However, the experiment is currently limited to one place in the capital, and will gradually expand to the whole country in the future." "The sports will give all Chinese men a chance to show their physique. Who dares to say that we are the sick men of East Asia!" "Let the sick man of East Asia To **** with the hat, we Chinese men are the best." …
One by one, the news was published by the newspapers, and some of the smart newspapers quickly realized the behavior of the "headline party", and then attracted attention through various headlines that seemed to be of great importance. Both government-run and private newspapers have also begun to publish the grand event of this sports meeting.
However, it's not that no one has doubts, that is, not only are there celebrations during the holidays recently, but even this sports meeting will be held later. All kinds of preparations cost a lot, and many people will start to say that Wang Guorui is overjoyed. Some newspapers even sprayed directly. Then he said that Wang Guorui was overjoyed, and then organized this kind of sports meeting.
Of course, those sponsors also began to take the initiative to refute the rumors, and then said that they were willing to sponsor various expenses. Not only in-kind sponsorship, but also financial sponsorship. After the budget and the sponsorship of various sponsors, the Beijing Municipal Government can hold this sports meeting without spending much money, because most of the expenses are mostly covered by businessmen. As for the government, it undertakes the task of organizing some activities, that is, it mainly bears the salaries of civil servants and some ordinary temporary callers. Other athletes can participate with almost no money, from head to toe From food to housing, from food and clothing to housing and transportation, there are sponsors contracting.
However, after the news, many people used various reasons to criticize Wang Guorui, the sponsor's policy.
Some people say that the sponsor's policy is to let businessmen spend money, and the government organizes activities. It is completely the government that organizes commercial activities. In this way, many people think that this is to allow the government and businessmen to cooperate, which will damage the image of the government. In this way, this "grand event" has been added to the smell of commercialization, which makes many people feel dissatisfied. How can a grand event held by the government have so much smell of copper? As for what to say about taking the opportunity to advertise, many people think that this is businessmen taking advantage of the government, and that the government is too "greedy" in doing so.
Many people still think this way, and even some people in later generations will think so, thinking that it is too shameful for the government to be sponsored by businessmen, and it will damage the government's face. Of course, there are also some people who hold on to this sponsor's sponsorship, thinking that the government is taking the opportunity to set up a name, and then extort those businessmen. You must know that in the past, Chinese government officials had the habit of using businessmen as cash machines. Once they were short of money, the government would often ask businessmen to borrow money for various reasons. Some officials with better conscience might repay them without interest. And some people with a bad conscience will pay back a little bit, and those with bad morals will just try their best to delay and renege on their debts. In the end, even if they are in a hurry, they will even charge those businessmen with crimes for embezzlement.
Therefore, there are some people who think that this is Wang Guorui deliberately extorting those businessmen and asking them to pay money unconditionally, which can discredit Wang Guorui. Of course, their words were still very "elegant" and they didn't use swear words directly, and these swear words would not pass the review. But the meaning is the same, and the swearing is oblique, and those who are educated will understand this.
"Why do these guys smear the emperor so much? They smear the emperor so much. It is obviously the emperor's grace to give us this time to advertise. How good can we publicize then? I even plan to open our Quanjude all over the place soon. The whole country, isn’t this very good? In the past, Quanjude had some reputation in the Hebei area of the capital, but after going out, it has no reputation at all. If we can take this opportunity to open up, wouldn’t it be very good for us? The emperor takes care of us like this These time-honored brands in the capital, I hope our time-honored brands will take this opportunity to become bigger and stronger, isn’t that great?”
"Yeah! We were the ones who were willing to pay the money, but we rushed to pay the money, but the emperor took the blame for us~www.novelbuddy.com~ This is really a bastard!" "These guys, the emperor opened his mouth, And the law has been established and cannot be punished for normal speech. These guys are here to push their noses and take the emperor's kindness as weakness?" "Yes! We can't let the emperor take the blame for us, of course we can't We have to scold you back!" "We have nothing else but money. Anyway, there are not many other people in our capital, but there are a lot of literati. Isn't it possible for them to scold you back with some money?"
"Yes, let's do this, let's scold back and let them see that we are not a soft persimmon!" "Really, we can't let the emperor take the blame for us, otherwise how will our colleagues think of us in the future?"" Let the emperor take the blame for us, then we people are disloyal! In the future, if colleagues in the same industry know, who would dare to do business with us?”…
These sponsors made their own decisions and decided to pay the literati to scold them back. Anyway, although newspapers still have a review process now, compared with the Manchu Qing period in the past, the scale is even looser than the belts of prostitutes in brothels. As long as there is no foul language or obvious insult Sexual words, or content that contradicts the country's major policies, and deliberately spread rumors, can also be passed. Therefore, now many people who think they have some literary talents dare to write a few manuscripts and send them to the newspapers, and they will not be held accountable anyway. To take a step back, no one was beheaded even if they were investigated, and even publicly insulting the emperor is nothing more than a year or two in prison, what a fart! So everyone was very courageous and dared to write. (to be continued.) c
