MTL - Rebirth Starts From 2006-Chapter 741 pros and cons

Looking at Mr. Wu who seemed a little excited, Chen Yang smiled and said meaningfully,

"Whether it's Technology Industry Trade or Trade Industry Technology, Lian Xiang has their own ideas, but I'd like to hear, what do you think of the impact after their acquisition of the IBM PC business unit?"

Since Lianxiang acquired the IBM PC business unit, it has always regarded itself as a national brand hero, and there are endless postings on the Internet, which greatly promoted the sales of Lianxiang products.

From the perspective of Chen Yang's later generations, it is easy to draw the conclusion that it is hype.

However, Lian Xiang's approach is similar to his strategy of revitalizing national brands.

However, their example also played some bad leading role,

Chen Yang wanted to know if the President Wu in front of him could see the hidden dangers in it.

Hearing Boss Chen's words, Mr. Wu immediately said seriously,

"Mr. Chen, I want to correct one point here. Rather than saying that Lian Xiang acquired IBM's PC division, it is better to say that the two IT manufacturers have reached a strategic cooperation.

The US$1.25 billion invested by Lianxiang Group, including US$650 million in cash, and about US$600 million worth of Lianxiang Group based on the closing price of the stock on the last trading day before the deal was announced in December 2004. think stock,

In addition, Lenovo will also assume net liabilities of approximately US$500 million from IBM,

It is equal to the total price Lian wants to pay, which is 1.75 billion U.S. dollars,

After the completion of the business acquisition, the Chinese shareholder Lianxiang Holdings will own about 45% of the shares of Lianxiang Group, and IBM will own about 18.5% of the shares of Lianxiang Group.

Combined with the background and motivation of this merger, it is not difficult for us to see the key,

What was the situation?

On the one hand, Lenovo, which has occupied a leading position in the market for many years, has been continuously challenged by local manufacturers and foreign companies in the domestic PC business field.

In the domestic market, due to continuous vicious price wars, the profit margin of the PC industry has been squeezed thinner and thinner. If Lianxiang Group wants to gain more space in the PC business and find new profit growth points, then , it is imperative to go abroad,

At that time, before the acquisition of IBM's PC business, about 3% of Lianxiang's revenue came from foreign countries, but mainly from Southeast Asian countries.

If they want to fully enter the European and American markets, they may not be able to do so by themselves, or with the characteristics of their products.

Therefore, Lian Xiang was eager to find an internationally renowned brand as an entry ticket to enter the high-end market.

Looking at IBM again, everyone in the world thinks they are geckos with docked tails, but they are not.

According to the data released by authoritative companies, in 2004, Lianxiang occupied 2% market share in the global PC market, ranking ninth, between Gateway and Apple Computer,

What is IBM's market share?

A full 5.6%, ranking third after Dell and HP, more than twice and nearly three times as much as even thought,

It can be seen that IBM's PC business is actually not as unsustainable as the world says.

And the reason why they want to abandon the PC business is because they want to transform into a high-end IT consulting service provider,

For IBM, the relatively low-tech PC business is no longer the main profit point. Instead, it focuses on computer services, software, servers and storage, and computer chips with higher technology content and higher profitability. Strong high-end market,

Therefore, selling the PC business and concentrating resources on the development of high-margin businesses such as servers and services has become an excellent choice for IBM."

President Wu spread his hands and said seriously,

"Getting rid of the PC business unit can make IBM go into battle lightly, but their purpose is to transform, not say goodbye to the industry.

Then, it is undoubtedly a very good option to become a strategic partner of the PC manufacturer in the world's largest market through this PC business unit that was originally planned to be abandoned.

After the deal is concluded, for IBM, they can use this identity to continue to provide higher-margin services for Lianxiang, successfully develop upstream, and occupy a leading position in the industry.

As for Lian Xiang, they only paid a part of the shares, and got the ticket to enter the foreign market in a snake-like way, and became the top three PC companies in the global market share in one fell swoop. By the way, they can also improve the domestic market in turn share, making them the number one in the world,

That's why I said that this acquisition is actually a strategic cooperation between the two IT manufacturers in China and the United States, rather than a simple merger and acquisition. "

"Well,"

Chen Yang nodded with a smile,

Frankly speaking, at this time, both in the industry and outside the industry, they all held a positive attitude towards Lian's acquisition of IBM's PC business. The analysis of the acquisition of eucalyptus is well done,

Mr. Wu can say these words, it can be seen that he does have unique insights, not the kind of follow the crowd,

Of course, although there are not many people who have this kind of opinion in the industry, there are quite a few. Occasionally, you can still see some similar analysis, but they are submerged in the praise of hydrology, and there is no wave.

Otherwise, President Wu's value would be even higher.

However, if you have an opinion, you have an opinion. Unfortunately, this is not what Boss Chen wants to hear.

He looked at President Wu and smiled, "And then?"

Then?

President Wu just remembered that what Boss Chen asked was his opinion on the aftermath of the acquisition, not the incident itself.

This didn't bother him, he pondered for a few seconds, then Mr. Wu said,

"I think this matter can be viewed in two parts, with both pros and cons."

Chen Yang nodded, leaned on the sofa and looked at him, waiting for him to continue,

Mr. Wu took a sip of tea before he said, "First of all, from the perspective of brand influence and marketing promotion, this merger and acquisition that Lianxiang has planned can be said to be very well done. huge real benefits,

Judging from the results of the past few years, they have fully achieved the effect they originally expected. "

After a pause, he continued, "But that's where the problem lies."

Seeing that Boss Chen was still smiling but silent, President Wu secretly sighed, it was really uncomfortable not to praise him,

No way, let's just say it alone,

Then he coughed dryly, raised his volume slightly, and said seriously,

"It's still what I said just now, is it a matter of technology, industry and trade, or trade, industry and technology?

Before the acquisition of the IBM PC business unit, there was still considerable controversy within Lianxiang. Some insisted on the original idea of ​​carrying the banner of the national computer industry and striving to develop computer-related technologies instead of treating itself as an ordinary profit-making company. company,

Others believe that as a company, the first task is to make a profit, and only after making a profit can there be funds to support research and development.

Moreover, this group of people also believes that the development of computer technology itself is not just a matter for a company, but a higher-level issue that should be considered.

Enterprises should do what enterprises should do. If a company wants to strengthen R&D work, it must be because of the needs of the enterprise, not for certain tasks.

Originally, these two views were on par, but after the two companies reached a strategic cooperation and after several years of development, the voice of Magongji has obviously overwhelmed that of Chigongmao,"

Speaking of this, Mr. Wu straightened his back unconsciously, his expression became more serious,

"Normally speaking, which route to take is to think about the company's own internal problems, and outsiders should not comment more. However, as the largest PC company in my country at present, and it is a company developed from a state-owned enterprise, their development The method has become the object of imitation by many peers and even companies in other industries.

A high-tech enterprise does not pay attention to technological development, but achieves success through market mergers and acquisitions,

So does it show that other companies can also succeed this way? "

President Wu spread out his hands and said with a wry smile, "This is what I am worried about. The possibility of Yilian Xiang's social influence not only exists, but is also very large.

If things go on like this, a very bad atmosphere will be formed inside high-tech companies and even in the whole society, that is, not paying attention to iterative development of products,

Perhaps after gaining a certain market position through a blockbuster product, the decision-makers of the company will shift their work focus to the market. For peer companies, they will either suppress or acquire them.

This kind of atmosphere is very unfavorable for technological development! "

After a pause, he might feel that what he said was a bit too broad, so he brought the topic back and said,

"Looking at the two companies Lianxiang and IBM, once Lianxiang has determined the route of trade, industry and technology, it no longer pays attention to the independent research and development of technology, but hopes to obtain it through mergers and acquisitions or authorization.

I'm sure in the near future they will be subject to foreign companies, especially IBM, which provides them with IT consulting business,

According to the law of enterprise development, there will never be a second possibility! "

Chen Yang pursed his lips and took a deep breath.

Undoubtedly, Mr. Wu's prediction later became a reality,

But this has nothing to do with Chen Yang, he never thought about taking the initiative to change anything, be himself, and after his influence is large enough, he will naturally be able to change some things,

Didn’t even thinking about it lead other companies astray? It doesn’t matter. After companies such as Damai, Zhanrui, and Dajiang succeed, these companies will find that they need to be hardworking themselves.

If you want to gain a foothold in the fierce market competition and occupy a favorable position, you cannot rely solely on market competition, but you must first be strong yourself. Only with core competitiveness can you have the ability to let the market follow you.

At this moment, he heard Mr. Wu say again, "Actually, when Honggu Capital acquired Zhanxun, I originally wanted to leave the company and start my own business.

However, I later found out that it was Honggu Capital, which controls Barley, so I decided to stay and take a look.”

Mr. Wu laughed, "Barley devotes 20% of its revenue to research and development every year, and it has spread throughout the industry. Which company's technical engineers do not envy Damai's generosity, and I naturally do the same.

Later, Zhanrui’s situation was exactly as I expected. It is precisely because the decision-making layer attaches great importance to R&D that our management and R&D team can devote themselves to scientific research without any worries.

I believe that as long as we are given enough time, Zhanrui's future will definitely be better than even imagined."

After a pause, he continued,

"Not only Zhanrui, but also companies such as Damai and Dajiang who value R&D will be better!"

Chen Yang looked at him and smiled, and said,

"Mr. Wu, I invited you here today for this purpose."

"Oh?"

Mr. Wu immediately showed curiosity, leaned forward and said, "I would like to hear more about it."

Seeing him like this, Chen Yang immediately nodded secretly,

It's interesting to talk like this, unlike Wang Tao, who just nodded and shook his head in a daze, and didn't know the tricks of holding heels.

Then he coughed dryly and said seriously, "I have a piece of news here, you just need to know it yourself, there is no need to spread it."

President Wu nodded without hesitation, "Understood."

Chen Yang said, "In view of the 30-year development achievements of Kaikai, many private enterprises have grown and grown. The higher-ups decided to select a few representative or strategically important enterprises, and use the standards of state-owned enterprises to allocate resources. be supported."

Upon hearing this, President Wu blushed immediately and said, "Who is this Shezhanrui?"

At present, there may still be a few companies engaged in chip research and development, but companies with both chip research and development and production are definitely rare. Coupled with the status of a private enterprise, looking at the whole country, Hayes, who is only a spender, may be worth seeing.

However, Hays has been established for so many years. Except for the past two years, it has made some achievements in security chips, and the others are not enough.

On the contrary, Zhanrui, established on the basis of the original Zhanxun and Radico, naturally inherited the technical achievements of these two companies. For now, it is a proper domestic leader.

Except for Zhanrui, I don't think about it as a second person for this quota.

Besides, since Boss Chen called him over, it was obvious that there was something to be done.

Sure enough, Chen Yang nodded with a smile and said, "I got confirmation from the leader that Zhanrui is indeed on the list,

Therefore, starting from next year, the higher authorities will provide targeted support to Zhanrui, and you will sort it out later. If you have any needs, summarize them and submit them together at that time. "

President Wu nodded again and again, "Understood, I will do this myself after I go back."

Chen Yang nodded, then his smile faded away, his body leaned forward slightly, and he said softly, "Mr. Wu, here, there are two points you should pay attention to."

"Um,"

Mr. Wu's face changed slightly, "Please tell me."

Chen Yang said, "First of all, this support is not disclosed to the public~www.novelbuddy.com~ Otherwise, the influence will not be good, even if it is guessed by others, it cannot be confirmed. You have to remember this."

Mr. Wu immediately said, "Don't worry, I promise, I am the only one who knows inside Zhanrui."

Meaning, if it gets out from you, it's none of my business.

Chen Yang smiled nonchalantly, and continued, "Second point, you should also keep a low profile when you act. Although Zhanrui's main market is the mainland, products with Zhanrui chips will be exported. to foreign countries,

If these cooperations arouse the vigilance of some foreign parties, it may cause unnecessary troubles. "

Hearing this, Mr. Wu's heart tightened slightly. After pondering for two seconds, he nodded solemnly, "Understood, I will pay attention to the way I work."

Afterwards, the two exchanged views on Zhanrui's development plan for next year, especially after accessing new resources, some work needs to be adjusted accordingly.

For example, in terms of research and development, it is no longer a closed door to build a car behind closed doors. Several top related research and development institutions in China can become Zhanrui's help.

Although it is impossible to cooperate with great fanfare, only a part of top-secret information, or the assistance of the other party to solve several key problems, is a great help.

And these specific details need to be implemented one by one after Mr. Wu returns.

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