MTL - Rebirth Starts at 7 Million-Chapter 254 Never Profitable Waterdrop Chips
The war without gunpowder smoke in the take-out and taxi-hailing industry has completely started.
Xingyuan has now decided to stand in the same camp with Baidu, so Luo Fan is also actively preparing for the challenge.
Cao Shuai took Luo Fan's orders to contact some small food delivery platforms to see if they could acquire them in advance and reduce some obstacles.
The other departments of Xingyuan are going all out to make the Shuidichou APP.
After that meeting, the executives of Xingyuan realized the significance of the Shuidichou project to Xingyuan.
If Shuidichou can succeed, the meaning here is definitely not as simple as a career.
Not to mention other things, if such a big charitable project can be done, then Xingyuan's reputation in China can be said to be absolutely invincible.
Even as long as the operation is good, Xingyuan may become the world's largest charity company.
And being able to save so many people, in terms of public opinion, there is no opponent who dares to discredit the stars at will.
Therefore, for this project, the senior management of Xingyuan also attaches great importance to it.
Luo Fan's side even called for all relevant technical resources that Xingyuan could mobilize, and strived to complete this project in a short period of time.
The sooner a project like this involves countless lives, the better.
With Xingyuan's current scale, all the resources that can be mobilized are used on one project, and the efficiency is terrifying.
In just one month, the Shuidicho APP has been developed, and several tests have been completed to ensure that there are no bugs.
The APP is done, and the next step is undoubtedly publicity and promotion.
This morning, Gao Meng came to Luo Fan's office to discuss with him the promotion of Waterdrop.
"Boss, what logic do we use to promote Waterdrop Chip? Our big data can grasp the preferences of a large number of users, but it is difficult for us to determine the degree of wealth and poverty of users." Gao Meng asked.
For now, only countries and banks hold a large amount of user wealth data, and Ali is barely half.
It goes without saying why countries and banks can control the wealth of users.
Ali, on the other hand, has mastered shopping websites. Their data may not be 100% accurate, but they are much stronger than other platforms, including Penguin and Baidu.
"Mr. Gao, you have fallen into a misunderstanding of thinking. We are engaged in the project of Waterdrop Funding to obtain sufficient funds, not to focus on which rich people.
First push news about poverty-stricken families encountering accidents or serious illnesses and needing help, and slowly screen people who are interested in this aspect. Among these people, there will definitely be many people who are really willing to help others, but because of the lack of platforms , and cannot operate.
Wait until our Shuidichou APP is launched, and then drain traffic to them.
But you don't have to care about the effect. This project is not a commercial project for us, so there is no need to consider the cost in terms of drainage.
Moreover, the promotion of Shuidichou in the early stage of its launch is to find the best operating model.
After we have determined a more suitable operation method, I will use all the internal flow of Xingyuan to divert the water to the water drop chip and make the water drop chip project bigger. "
"Do Xingchao also participate in the recommendation?" Gao Meng asked.
Su Qing on the side also quietly raised her ears. Although she has not been Luo Fan's secretary for a long time, in Su Qing's impression, whether Xingyuan's project is a game or anything else, unless it is related to Xingchao, otherwise Rarely let Xingchao join the publicity.
"Yes, Xingchao will also join the promotion of Shuidichou at that time. It is better to say that Xingchao is the main force of this promotion. After all, Xingchao is the most active APP for our users."
Now Gao Meng understands that Luo Fan is serious about doing charity, not a gimmick.
"But boss, will we promote water drop chips like this to arouse some people's disgust?"
"It may be, so you still have to pay attention to the method, and the full use of Xingyuan's resources does not mean that it will be pushed rudely.
For example, we can directly put the water drop chips on the discovery page of Xingchao, and the effect may be less, but it will not cause users' disgust.
My idea is to make some public service advertisements and broadcast them on major TV stations, Xiaopo Station, Neihan Duanzi and other video websites. As long as the advertisements are innovative enough or the stories are touching enough, users are willing to pay.
In the promotion of the Internet era, it is not taboo to advertise directly. The key is creativity and content. If an advertisement can attract people, it is a success. "
"Then how should we push it?" Gao Meng continued to ask.
"This is not urgent, we must first ensure that the operation mode of the entire Shuidichou project is normal before large-scale promotion can be carried out, which is actually the same as the game."
"Then we have to have a development goal, right?"
"In terms of development goals, it is tentatively set that within the next year, Shuididichou can help 300,000 people every year!"
The figure of 300,000 that Luo Fan said was not nonsense.
Luo Fan's previous life was not built by any Internet giant.
Although due to the nature of this APP, Waterdrop has won the support of many giants.
But in the final analysis, businessmen are still profit-seeking. The premise of their support is that they can bring benefits to themselves.
Waterdrop was obviously unable to do this, so the subsequent support became verbal support.
Waterdrop had to spend its own funds to divert publicity.
Later, after the popularization of the 4G network, the traffic cost of the mobile terminal was still very high. Spending money to buy traffic caused a waste of charity funds, and because the donations raised by users could not be fully received, it caused a crisis of trust, which led to the speed of the development of Shuidi Fund. slow down.
Luo Fan remembers his previous life. When Shuidi Chou was in its third year, there were 300,000 fundraising users and 13 billion funds.
In fact, only 10.75 billion yuan of donations were distributed to users, and most of the remaining money was purchased by Shuidichou.
Now that Xingyuan has made Shuidichou, there is no need to worry about traffic problems. With the full drainage of Xingyuan's APP, Luo Fan can be sure that the scale of this project will definitely be stronger than the original.
"Boss, I think your goal is a bit too big." Gao Meng said after thinking for a while.
"Where is it? I think it's okay!"
Gao Meng shook his head when he heard the words: "Boss, Shuidichou is a charity project. In addition to the information problem, the charity project also has a big problem, which is trust.
If Shuidichou wants to grow bigger, it must gain the trust of the public. Otherwise, even if it grows bigger, there will be a collapse of trust one day.
Not to mention the situation that Waterdrop Funding has not been done yet. Users need a little cultivation of trust in us. We could not help 300,000 people at the initial stage. "
After listening to Gao Meng's words, Luo Fan thought for a while and said, "You are right. This is my negligence, so let's change the goal first! My first step is to gain the trust of users."
"Old... Boss, can I express my opinion?" Su Qing raised her small hand and said weakly.
"Of course, as my secretary, you also have the right to speak." Luo Fan said.
"Boss, isn't our company going to give 10% of the revenue to Shuidichou! So, I think it's easy to gain user trust.
We can announce on the official website that the water drop fund project is a purely charitable project. After the app is launched, this project will never be profitable, right? "
"This method is good! Anyway, all we want is the influence and social image this project brings to the company, and we didn't intend to make money." Gao Meng expressed his affirmation immediately.
The Shuidicho project did not make money at all in the previous life, because a large amount of funds were forced to be used to drain traffic. The Shuidicho team is still burning money. If you want to guide strangers to donate money, you need to buy a lot of traffic, and only some users forward it. Friendship is not enough.
Now that the water drop has become a project of Xingyuan, if there is no need to worry about traffic, it may be profitable.
But this is only for ordinary people, and for Xingyuan, even if the profit of several hundred million a year is a drop in the bucket, maybe it can't compare to "Happy Xiaoxiaole".
In the previous life, Shuidichou was still a commercial company. In order to make a profit, it had to make operations that were detrimental to the charity model, which further increased the trust crisis in the society.
In order to arouse the suspicion of the society in order to have a profit of several hundred million, this has no meaning at all for the future Xingyuan. Instead, it is better to give up the profit completely and increase the social trust.
"It's not a big problem not to make a profit. We Xingyuan are not short of this money." Luo Fan nodded in agreement.
Although the current Xingyuan has not reached the size of Toutiao in the previous life, at this stage, Xingyuan has already mastered a large amount of traffic.
With traffic, it is impossible to fail to develop. The worst thing about Xingyuan is the time it takes for the traffic to be realized. After another year or two, when 4G is fully popularized, the connotation joke can be upgraded to Douyin, and the last piece of the puzzle of Xingyuan will be completed. .
Even if Han Duanzi cannot be upgraded to Douyin in a short period of time, Xingyuan itself has a game department. With Xingchao and daily headlines already formed, Xingyuan is not short of money.
Therefore, Shuidichou does not need to consider the issue of profitability at all.
"If we can guarantee that we are not profitable, we can indeed win the trust of many users, but I don't think it is enough to reach the goal of 300,000." Gao Meng continued.
"Su Qing's words just reminded me, Mr. Gao, what do you think users who donate will care?" Luo Fan asked.
Gao Meng pondered for a moment and replied, "If it were me, I would first consider the fairness of the platform, and then the authenticity of the information on the fundraising helper."
"That's right, the first point you worry about is the Xingyuan platform, and with the promise of never making a profit, I think this problem should be solved.
As for the second point, I think if we only build a platform, there is no way to confirm the accuracy of the information, so Shuidichou needs to provide some help offline. "
A fatal problem in the previous life is that there is no way to confirm offline fundraising users, because the cost is too high, of course, it is also possible that they do not want to confirm, after all, for them, this is a business.
Although the application process of Shuidichou needs to provide a lot of information about one's own property, income and hospital, to a certain extent these can be faked.
Therefore, in the past life, there were many users of Shuidi Chip whose family conditions were not so bad. They drove luxury cars and had several houses in their hands to collect rent, but they still raised money for medical treatment in Shuidi Chip.
Today's Waterdrop Funding is not for profit, so it is natural to ensure the authenticity of fundraising users.
"Offline? Boss, what exactly do we do? We don't have many offline staff?" Gao Meng asked.
Luo Fan smiled and said, "Who said no? Our Xingchao has nearly 200 million users.
These 200 million people are scattered all over the country, and all the cities in the country have our Star Chat users.
We only need to add volunteer services on Star Chat, and intermittently arrange local people to carry out investigations in this area to ensure that fundraising users are not suspected of being deceived. "
"That's a way." Gao Meng nodded and said.
Su Qing on the side was confused. She didn't understand what Luo Fan said, let alone how to do it now.
In her opinion, Xingchao is indeed the only person in Xingyuan who has users in major cities across the country, but these people are just users who are not employees of Xingyuan. Will the patients of Shuidichou agree to let them check?
Luo Fan saw Su Qing's doubts and said with a smile: "Su Qing, people who are really desperate, even if it's just a life-saving straw, they will try their best to catch them, so they don't care who is coming to verify."
"Then how to ensure that users will verify carefully, instead of collecting money for fraud?" Su Qing continued to ask.
"The best way is to select more than one user to verify, not everyone will give up their own principles for money, we will also give a stipend to the volunteers who go to verify each time to ensure that they will not subsidize their own money. Go check." Luo Fan replied.
"What if someone pretends to be a verifier?"
"This is even simpler. For example, adding a QR code scanning function to the water drop chip, and scanning the QR code on both sides can confirm the identity."
After listening to Luo Fan's explanation, Su Qing stopped talking. Obviously, Luo Fan has considered all the problems.
"Boss, I have another suggestion. I think the offline team is only the first guarantee. We also need to establish the second guarantee, which is information sharing." Gao Meng said.
"Information Sharing?"
"Yes, as long as the fundraising users get the funds, we will send the funds and the treatment process to the platform, and as long as the users who participate in the donation can see the information on the platform.
This can not only monitor the authenticity of the treatment, but also allow donation users to experience the value of their donations, killing two birds with one stone. "
"This method is not bad, it can also increase the trust of users." Luo Fan nodded.
Then Luo Fan asked Su Qing to sort out the things they discussed just now, and send it to Wang Jing and other senior executives of Xingyuan, so that they can optimize the water drop chip APP and operation method according to this.
In this way, after another week of debugging, the Shuidicho APP was launched, and the major APPs of Xingyuan also promoted the Shuidichou.
