MTL - Rebirth Starts at 7 Million-Chapter 226 The hot opportunity of the live broadcast industry
After Cao Shuai signed the contract with Penguin, Luo Fan started to think about the live broadcast.
The concept of live broadcast actually appeared very early. Not to mention other things, the first Spring Festival Gala in 1983 adopted the form of live broadcast and has continued to this day.
However, what Luo Fan wants to do here is actually a very popular webcast in later generations.
Network live broadcast appeared in the eyes of the public initially to provide viewing of TV signals on the Internet, usually for the live broadcast of various parties, sports events, and variety shows.
The principle of this type of live broadcast is to collect the analog signal received by the TV, convert it into a digital signal and input it to the computer, and upload it to the website in real time for people to watch, which is equivalent to "Internet TV".
Moreover, most of these webcasts are broadcast live on the official website, and there is no exclusive live broadcast website.
With the development of Internet technology, the simple live broadcast of events has been unable to meet people's entertainment needs, and the online live broadcast has also ushered in a major transformation.
Malcolm Gladwell, a writer Lofan likes very much, put forward a theory in his book "Tipping Point", which roughly means: popular detonation requires a hotbed of environmental development, when an environment is formed , other factors are not important.
In Luo Fan's view, the popularity of the live broadcast is exactly in line with the point of this book. In the words of our Chinese side, it is the right time, the right place, and the people.
The time is that after something happened from 2014 to the end of 2015, many capitals began to give up the nihilistic bubble and began to seek ways to have a strong monetization target, and they became interested in live broadcast.
If the location is favorable, it is because the live broadcast infrastructure tends to mature and the bandwidth cost is reduced, which reduces the business cost.
Renhe is the explosion of League of Legends, creating a large number of star players, allowing capital to see the economic benefits of Internet celebrities.
Luo Fan's first company in his previous life was the music company, and he actually had the idea of entering the live broadcast industry.
It was 2013, the year before the rise of webcasting.
However, at that time, several shareholders of the company were not optimistic about the live broadcast industry, and in the end it was over.
The management of this decision-making company has always regretted it, because the live broadcast officially started in 2014. During that time, due to loose supervision, the live broadcast reached its peak in 2016, which is also known as the "first year of live broadcast".
Douyu, Panda, Dragon Ball... The major live broadcast platforms have sprung up like mushrooms after the rain, and many Internet celebrities have also jumped from an unknown little anchor to a big star in the daily gold industry this year.
It is no exaggeration to say that the live broadcast industry at that time was the limelight. As long as there was capital willing to support it, a pig could take off.
The barbaric development of live broadcasting continued until the end of 2017, when the number of users watching online live broadcasting had exceeded 400 million, equivalent to 40% of the total number of netizens in China.
However, no matter how an industry develops, it cannot avoid the transition from prosperity to decline.
Since the beginning of 2018, the live broadcast has started to go downhill. Since 2018, there have been few so-called "big anchors". In addition, the relevant departments have rectified the problem of live broadcast specifications. Gradually, the popularity of those big anchors is getting lower and lower. .
At this time, a special form of live broadcast has emerged, that is - live broadcast with goods.
A professor of social relations at Harvard University once said: The development trend of human civilization is to gradually democratize and popularize the wealth, rights, resources, and information owned by a small number of people.
The same goes for webcasts.
From the very beginning of chasing big anchors, only big anchors can bring traffic to monetization, to the rapid rise of the Internet celebrity economy with subsequent live broadcasts and goods.
In fact, the live broadcast cake has not become smaller, but has become larger, but this cake is no longer exclusive to some big anchors, and a large part of it has become a share of hundreds of thousands of anchors with goods.
At this stage, the live broadcast does not have the conditions for the right time and place, and even if Xingyuan starts to promote it, it will be difficult to become popular.
But this does not mean that there is no need for live broadcasts. Luo Fan won the broadcast rights of League of Legends events in order to seize the opportunity.
Besides, the subsequent development of Connotation Duanzi will definitely be transformed into Douyin. One of Douyin’s sources of income is live streaming, so live streaming is definitely going to be done.
The next day, Luo Fan called Wang Jing over to tell him about the live broadcast.
Wang Jing's technology department is currently the largest department in the company. Xu Jiale's game department has 60 people, and Wang Jing's technology department has 80 people.
In a sense, the technology department is actually the core of Xingyuan.
The development of Xingyuan’s APP is all done by the technical department. The leading big data algorithm is also being promoted by the technical department. Now, adding the live broadcast function to the connotation paragraph has to be realized by the technical department.
After listening to Luo Fan's request, Wang Jing said, "Boss, it's not difficult to add a live broadcast function to Conan Duanzi, but if you enable this function now, Conan Duanzi's overall operating cost will increase by about 50%."
"Is the cost going to increase that much?"
"The main reason is that the network fee is too expensive. Not only that, but our maintenance costs will also increase. It is absolutely worth the loss for the boss to turn on this function now."
After listening to Wang Jing's words, Luo Fan pondered for a moment and said, "Then let's hold off for a while! But Mr. Wang, you have to prepare in advance, and you can activate the live broadcast function on Neihan Duanzi at any time."
"no problem."
Luo Fan nodded and said nothing more.
For some time after that, Luo Fan was thinking about the live broadcast.
However, the game department has made a big move. Two days ago, on June 12, "Clash of Clans" underwent its first major version update since it was launched for half a year.
This update is mainly to unlock the ninth-level base camp, and at the same time launch the first heroic character, the king of barbarians, and also update the spell function, launch more troops and buildings, and open the tribal warfare gameplay.
Starting from this version, "Clash of Clans" will completely say goodbye to the previous slightly boring game of looting resources, and turn into a real war strategy game.
Strictly speaking, the first step of "Clash of Clans" belongs to seven books.
Less than seven books can only be regarded as the early stage of the game. Starting from the unlocking of Feilong in seven books, it is truly the so-called genre style of play.
In this version update, the hero character, the king of barbarians, will also be unlocked in the seventh edition, which brings more new gameplay to the game.
At the same time, Jiuben will become the real entry stage for this game.
There are dozens of new arms, new buildings, magic attacks and hero characters that appear for the first time, bringing players an extraordinary experience.
(ps: The impact of the first update of Clash of Clans came from Zhihu. The quotation has been approved by the original author, mainly because the author himself has not experienced this version. It has been 14 years since I entered the pit.)
Since the version update, the already lively "Clash of Clans" official forums, post bars, Weibo and other communities have become more lively.
These platforms add up to nearly 100,000 posts every day, and millions of active users.
In response to the new version changes and the new tribal warfare style, all players burst out with unimaginable enthusiasm.
"I went to Xingyuan too. It's a big new version in half a year. After this update, I feel that Clash of Clans is more fun, and it can be called a masterpiece."
"After this update, "Clash of Clans" feels like it has completely turned into a war strategy type mobile game. Isn't this kind of game played with the brain 100 times more fun than those skin-changing mobile games?"
"Yeah! Finally, there is a game where krypton gold has little impact on the game balance. The promise of Xingyuan that you can experience 100% of the game content without paying any money is still valid to this day."
"Xingyuan is awesome! Clash of Clans is awesome!"
"Xingyuan's game planning is really genius, and there will be more miracles in "Clash of Clans"."
......
"Clash of Clans" has been well received in China, and among foreign players, "Clash of Clans" has also won a lot of praise, and its popularity has crushed all the mobile games currently on the market.
Company H laughed crookedly. They didn't expect that their first Xingyuan mobile game would bring them such a big surprise.
If the current trend continues, their earnings this year can increase their revenue by 5 points.
The most intuitive manifestation of domestic players' satisfaction with the new version of "Clash of Clans" is the skyrocketing of all data in "Clash of Clans".
In the first half of 2012, the development of the global mobile game industry exploded.
Various mobile game works at home and abroad have been produced one after another. Before “Clash of Clans”, the slightly flat resource plundering gameplay could not give players continuous stimulation. In May, they were squeezed out of the top of the list of major websites. , Fortunately, it has not fallen out of the top three.
But after the new version was updated on June 12, "Clash of Clans" went back to the top of all mobile game rankings at home and abroad in just two days, and it was the kind that directly dropped the second place.
"Mr. Luo! The Clash of Clans Day has set a record!" Su Qing, Luo Fan's secretary, ran in with a report and said excitedly.
"According to Manager Feng, the daily running of Clash of Clans surpassed all previous achievements yesterday."
Su Qing put the report in front of Luo Fan and opened it, then stood aside.
Luo Fan lowered his head and glanced at the report. The most conspicuous thing on the report was a row of red and bold words - the daily turnover of the national service was 2.07 million, and the daily turnover of the foreign service was 2.36 million.
Seeing this, Luo Fan showed a smile on his face: "The daily running water of 4.43 million, if it goes on like this, the benefits of tribal conflict will exceed the daily headlines."
"Yes, the boss assistant Gao can't say anything unexpected, the flow of tribal conflict this month and next month can break through 100 million, and it will definitely exceed the daily headline income."
After listening to Su Qing's words, Luo Fan continued to look at the report, which recorded the daily flow of water before and after the update and other data.
Bar charts are used for this icon, which is clear at a glance.
It can be seen from these charts that after the new version update, "Clash of Clans" has greatly improved in terms of downloads, active users, and user payment rates.
This is particularly special in the current domestic mobile game market environment.
"Su Qing, you hand over these materials to President Qin, and let her put some of the publicly available data on our official website, adding fuel to the popularity of "Clash of Clans"."
Su Qing nodded, took the folder and left.
That afternoon, Qin Beibei disclosed some data on the official website at Luo Fan's request.
This time it can be said that one stone stirred up a thousand waves.
It's been half a year since "Clash of Clans" was launched.
According to the overall situation of the current domestic mobile game market, "Clash of Clans" should be on the decline. In the current market environment, except for some classic IPs, most mobile games are short-lived works.
Many game makers' mobile games, from the beginning of the project, their established operation cycle will not exceed one and a half years.
Usually, the first six months after the launch is the peak period, and the manufacturers will quickly make money and return the capital during the peak period. Once the game returns to the capital, the manufacturers will start to rot, frantically squeeze the players, harvest the players’ wallets, and sell the games. All kinds of anti-sky props, you can earn a little bit, until the game completely dies.
At the same time, these game companies have begun to launch the next game, repeating the previous path again, which is the practice of most domestic mobile game makers.
Only some large companies with strong production capabilities and relatively strong financial resources will pay attention to and consider the sustainable development of the game.
And almost all games enter a stage of stable operation after reaching a peak period, and often there will be no big fluctuations in the growth of data during this period.
The difference is how long or short this plateau is.
For example, Xingyuan's "Clash of Clans" can still have such a long flow of growth after half a year. In the eyes of many game manufacturers, it is like seeing a ghost, which is tantamount to a night talk.
In fact, those game makers have this idea, the main reason is that since the end of last year to the beginning of this year, the mobile game market has entered a dividend period of rapid development.
There are countless capitals that have entered the industry, and they are mixed. Many capitals have never done games. They just want to make a lot of money and leave quickly, regardless of what the mobile game market will become.
Under such circumstances, it is very rare for a game to maintain stable operation for more than half a year.
And most of the games that can run for half a year are games from big companies. At this time, Penguin launched "Fishing Master", and "Rhythm Master", which wants to compete with "Clash of Clans" during the Chinese New Year.
Unlike the shock of game manufacturers, the players of "Clash of Clans" are excited:
"It's not black or not, I have a credit for "Clash of Clans" to develop so well.
"It doesn't matter whether it is kryptonite or kryptonite, the main reason is that we supported this game with our actions."
"In the final analysis, Xingyuan's "Clash of Clans" game is of high enough quality, otherwise who would have played for so long! Not to mention charging money."
"One thing to say, it's true! The quality of "Clash of Clans" is here. If you don't support it, do you support those garbage cheating mobile games?"
"So far, Xingyuan's mobile games can be called a sentence: Xingyuan produced, it must be a high-quality product, I hope Xingyuan can make persistent efforts."
......
Luo Fan glanced at the praises of Xingyuan by netizens, and his mood became more and more happy.
