MTL - Rebirth Starts at 7 Million-Chapter 218 money and conscience
After the meeting, Luo Fan returned to his office.
One of the reasons why Luo Fan is so eager to separate the Neihan Duanzi is because the development speed of the Inner Duanzi is so fast that it is even faster than the Inner Duanzi in his previous life.
In the previous life, it took only more than 2 years from the appearance of Neihan Duanzi to the installed capacity of over 100 million. At that time, Bytes did not have such a strong background, and there was not much traffic support behind Neihan Duanzi.
Nowadays, there are daily headlines in the early stage of incubation and later drainage, and the development speed of Neihan Duanzi is a lot faster than in the previous life.
When Neihan Duanzi was not so popular in the beginning, it can indeed complement the daily headlines.
Because no matter how interesting the news is, if you read too much, you will be bored, and watching Nean Duanzi to relax is a very good choice. The reverse is also true. After reading too many Inner Duanzi, you will get bored, so you can just watch all kinds of news.
But now the connotation joke is on fire, which means that the two have changed from a mutually beneficial symbiotic relationship to a competitive relationship, and even **** traffic from each other.
In order to avoid this kind of competition from intensifying and affecting the user experience, the best way in this case is to let the two separate as soon as possible.
In addition to this, there is another reason that the success of Neihan Duanzi means that Daily Toutiao can cultivate traffic for software in many different industries.
At this stage, Xingyuan has a small broken site for long video sites, and short videos have connotative jokes. It is enough to seize these two sites in the video field.
In the game field, by the middle of the year, all kinds of advertisements bought by Luo Fan will basically be up, and then you can launch Happy Xiao Xiaole, with Clash of Clans and Happy Xiao Xiaole, and Xingyuan will not need it for the next two years. Put too much effort into the game.
After the initial popularity of 4G in 2014, it was time for Xingyuan's next large-scale mobile game to come out.
There are daily headlines in the portal website, and Xingyuan does not need to worry about this aspect at all.
To sum up, Xingyuan is only inferior in music and novels in terms of large-scale Internet entertainment.
Music Luo Fan originally wanted to do it himself, but for various reasons, Luo Fan finally chose to acquire or cooperate with some large companies.
For example, Penguin Music, or pulling a Rice Music together with Mr. Lei of Rice, and chatting with stars, the two sides are even grasshoppers on a rope, and there is no problem in in-depth cooperation.
If it really doesn't work, just acquire a music app and change its name to Xingyuan Music, and then revise the music app according to Luo Fan's ideas.
No matter which method is used to build Xingyuan's own music APP Daily Toutiao will not become the main force for promoting Xingyuan Music APP.
Compared with the daily headlines, Luo Fan wants to bind Xingyuan's music APP with Xiaopozhan and Xingchao.
So to sum up, Luo Fan's plan for the next stage is to use the daily headlines to incubate a cultural exchange forum belonging to Xingyuan, and at the same time prepare for the transformation of Xingyuan's application platform.
This forum is not a novel website, of course, you can also write novels and read novels on it.
According to Luo Fan's idea, this forum will be relocated to the Xingyuan application platform in the future and become the main function of the Xingyuan application platform. At the same time, the Xingyuan application platform can still download all the applications of Xingyuan, but it cannot download the applications of other companies. .
In addition, Luo Fan also plans to add the function of free novel reading on the Xingyuan application platform. Of course, this is a relatively backward thing.
As for whether this forum will be popular, Luo Fan is not worried at all, because when it comes to the incubation ability of new projects, Daily Toutiao is definitely the first in the industry.
Because it is impossible for a platform like wx to push content to users at will, and Toutiao has almost no restrictions. As long as the pushed content is good enough, it can also resonate with users, thereby distinguishing user groups for new projects.
And after the new project hatched by Toutiao becomes independent, it will itself become a traffic engine.
Even if some projects have no means of monetization, they can still occupy a large amount of user time, that is, the traffic entrance, bringing more traffic to other projects of Daily Toutiao and Xingyuan.
This can form a relatively perfect closed loop.
However, it is estimated that the preparation of the social forum will take some time, at least when the migration of the inner content is basically over before it can start.
At the same time, in Luo Fan's hometown, Gao Meng and Li Jingyi held a press conference.
They recruited more than 200 people before and after, and half of them were technicians. The cloud service center definitely needs the support of a large number of technicians, and the cloud service center cannot operate without technicians.
These more than 100 people were divided into 5 groups, which were managed by 5 technicians sent by Luo Fan before.
There is an operation and maintenance team of 10 people among the remaining people, who are responsible for the whole company circuit, equipment security and so on.
There is a financial team, and then Luo Fan will send a financial officer from the headquarters from the head office to be the leader of this team.
There are also cleaning, security, and other messy positions. Anyway, Li Jingyi and Gao Meng were recruited.
In the end, only the position of the person in charge of the branch was not settled.
This position must be decided by Luo Fan.
That afternoon, Luo Fan received a call from Li Jingyi. Li Jingyi told Luo Fan about the result of the recruitment. After thinking for a while, Luo Fan decided not to send a leader to the Nebula Cloud Service Center for the time being. He wanted to arrest this department himself.
The next day, Luo Fan then assigned a financial officer from his hometown in Shanxi to work at the Nebula Cloud Service Center in his hometown.
Then Luo Fan set up a group on Star Chat, and pulled 5 technicians and the finances sent to the group.
Li Jingyi and Gao Meng returned to Shanghai together after the technicians dispatched by Luo Fan arrived.
Three days later, Zhou Yuqing brought her team at 56 to Xingyuan.
Originally, there were more than 70 people in Yuqing's team this week, but because they wanted to come to Shanghai, many people chose to refuse, and only 57 people were willing to come.
He was very satisfied that 57 Luo Fans could come. He let people rent the 14th floor in advance, and the desks and computers were also ready, and they could go to work when they came.
As for the place where these people live, Gao Meng, who came back, has already settled. She rented a nearby building from 601 to 2701 with a total of 20 houses.
These houses are all three-bedrooms. When they live in a room for three people, the rent is still borne by the company and half by themselves.
It took a week before and after Zhou Yuqing and her people finally settled down.
The migration of Inner Duanzi also started.
On the same day, Xingyuan issued an announcement announcing that Neihan Duanzi would be separated from the daily headlines, and at the same time put the prepared Neihan Duanzi APP on the shelves.
During this period of time, the number of fans accumulated by Neihan Duanzi is still very manageable. In just one week, the number of downloads of Neihan Duanzi has exceeded 3 million.
However, there are still many users of Neihan Duanzi who have not downloaded the APP, because the daily life of Neihan Duanzi is about 6 to 7 million, which is only 3 million downloads, and all active users are only half of the daily life.
However, Luo Fan is not in a hurry. Migration is not something that can be done overnight. It is not bad to have 3 million downloads in the initial stage.
After three days of recording, Wang Jing sent the daily activities of the Neihan Duanzi APP.
The average daily activity of Neihan Duanzi in the past three days is about 1 million, which means that one-third of the users of the 3 million downloads are using the Neihan Duanzi APP.
At the same time, Wang Jing also saw from the data on Daily Toutiao that the number of people watching Neihan Duanzi on Daily Toutiao did not decrease much, only about one-sixth.
This data shows that even if many people download the Neihan Duanzi APP, they will not use it, but will come to the daily headlines to watch the Neihan Duanzi.
Luo Fan had expected this for a long time. People are used to animals, so it is normal to do this. It is also not an overnight thing to change a user's usage habits.
In order to speed up the process, Luo Fan decided to spend some money. He started an event in the Neihan Duanzi APP. As long as you watch the video in the Neihan Duanzi APP, you can get fragments, and if you collect all the fragments, you can exchange them for various things.
There are accelerated construction props for Clash of Clans, a card-drawing volume called MTOnline, a diamond for defending radishes, a 5-yuan call credit volume, a free snack volume from Xingyuan Studios, and a discount volume around Xiaopo Station... ..
The game items in these prizes can be exchanged indefinitely, and the rest are limited to 10,000 copies per day, which are distributed in two times, once at 12:00 pm and once at 12:00 noon.
With the investment of real money, the downloads and daily activities of the Neihan Duanzi APP are increasing day by day.
Rowan is very satisfied with this.
Unconsciously, three months have passed, and more than half of the migration of Neihan Duanzi has been completed.
Now the daily activity of the Neihan Duanzi APP has been maintained at more than 6 million.
There are still about 3 million users on the daily headlines, and this part is the "nail households". It is estimated that they will not come here.
Next, Luo Fan plans to gradually reduce the content related to connotation jokes in today's headlines, so that some users should be able to attract.
Two months later, the connotation section section of Daily Toutiao will be completely shut down, and users who are unwilling to come will be ignored at that time.
And as Neihan Duanzi is slowly getting on the right track, many people are eyeing the traffic of Neihan Duanzi.
Now the Neihan Duanzi has not started to receive advertisements, it is not that Luo Fan does not want to make money, it is that he wants to stabilize the user for a while.
However, in the past, Daily Toutiao only started receiving advertisements after three months of operation. Now that Neihan Duanzi has also been in operation for three months, some people inside the company can’t sit still, and there are some voices that it is time to use Neihan Duanzi to monetize.
Luo Fan thought about it and decided to give it a try. First, he took two or three business orders to test the water.
Luo Fan told Gao Meng of his thoughts, and that afternoon Gao Meng sent over a dozen business orders.
These business listings are carefully selected by Gaomeng, and belong to companies with good qualifications, financial resources and reputation.
Luo Fan briefly glanced at it, and excluded the business list of digital products, whether it was a mobile phone or a digital camera, Luo Fan refused all.
Seeing this, Gao Meng frowned. She felt that the advertisements of digital products could be accepted. She didn't know why in Luo Fan, whether it was the daily headlines or the inner story, all digital products were not accepted.
But Gao Meng didn't say much in the end. After all, Luo Fan was the boss, and smart employees wouldn't easily question the boss's decisions.
Then Luo Fan eliminated the business orders of the two Bangzi countries.
Gao Meng was no stranger to this. She found that Luo Fan particularly hated Bangziguo's products. No matter what type of product, as long as it was from Bangziguo, he would always choose to reject it.
However, every time the business orders from the Bangzi country are given the most, and this time is no exception. Gao Meng will add these two companies from the Bangzi country under the premise of knowing that Luo Fan does not like the Bangzi country. came in.
Then Luo Fan removed the betel nut business list, and now Gao Meng couldn't help it, and they gave a lot!
"Boss! I think this can be kept for a while." Gao Meng said quickly.
"Don't stay." Luo Fan expressionlessly chose to refuse.
"Why don't you keep it? This betel nut is not a commodity from Bangzi Country!" Gao Meng asked helplessly.
"Although it is not a commodity from the country of the stick, it is even more abhorrent than the commodity of the country of the stick."
"Ah? What is this saying?"
"Simply because betel nut can cause cancer."
"Huh? Is there still such a thing?" Gao Meng asked with a confused expression.
Luo Fan was not surprised by Gao Meng's reaction. Gao Meng and he were both from Shanxi, and things like betel nut were almost unheard of in Shanxi.
How can you understand what you can't see?
Then Luo Fan gave Gao Meng a brief introduction to the dangers of betel nut: "Xiao Gao, do you know? Betel nut contains something called arecoline. Arecoline can improve people's excitement, and it is similar to nicotine. People become dependent.
Moreover, after betel nut is chewed, it will produce a nitrosamine substance with the saliva in the mouth, which is very easy to cause cancer.
Some time ago, the World Health Organization listed betel nut as a carcinogen, also known as "soft poison". "
"So scary? What kind of cancer will you get from eating this thing often?"
"When chewing betel nut, the most harmful thing is the human mouth.
People who chew betel nut for a long time absorb the taste of betel nut by chewing continuously, but after a long time, it will cause oral fibrosis and cause diseases such as periodontal oral ulcers.
After suffering from these diseases, if you can stop taking betel nut and treat it in time, it is possible to cure, but betel nut is as addictive as cigarettes, and most people simply cannot resist the temptation.
Many people continue to chew on the premise of being sick, which will gradually lead to cancer and become oral cancer. "
"Hi~" After hearing Luo Fan's words, Gao Meng gasped in fright. She didn't expect this thing to be so outrageous.
"Xiao Gao, we are an enterprise, and the ultimate goal of the enterprise is to make profits, but we cannot give up our conscience in order to make money.
In the future, we will not accept any business orders for cigarettes, betel nut, etc. I can't control other people, but we can't lose our bottom line, understand? "
After listening to Luo Fan's words, Gao Meng's expression also became serious: "Boss, don't worry, I didn't know it before. Now that I know it, I will definitely not accept similar business orders."
