MTL - Rebirth Starts at 7 Million-Chapter 196 technical barriers
"Mr. Cao speaks quickly, and I don't hide it anymore. That's right, I really came to seek cooperation this time." President Wang of Meituan said.
"Where does President Wang want to cooperate?" Cao Shuai asked with a smile.
"I mainly think about the cooperation between Xingyuan application platform and Xingchao, daily headlines."
"Can President Wang tell you your specific thoughts?" Luo Fan asked.
"Mr. Luo, some time ago, our Meituan launched our own APP on the mobile terminal.
And Mr. Luo, your company's Xingyuan application platform is currently one of the largest application markets on the market. I want Meituan to get the main recommendation position of Xingyuan application platform. "
"Mr. Wang, our main recommendation is not cheap." Luo Fan said with a smile.
"I know, but Xingyuan also has shares in our Meituan. Everyone is a family. It's ok for Mr. Luo to give some discounts!"
"That's fine."
At present, there are two main modes of making profits in the application market. One is to charge for downloads. For free software, it is to download a few cents once.
The unit price of paid software and games is higher, but you can only charge for general software, but not for well-known software such as Penguin.
The Apple Store has played with this set of rules. Those who use iPhones can only download software from the Apple Store, which is called overbearing.
The Xingyuan application platform is another rule. Any APP that appears on Xingyuan is free, and only the recommended position needs to be paid.
For example, homepage recommendation, classification software page recommendation, etc., there are some big recommendation positions. Generally, only large companies will spend a lot of money to promote their products in order to promote their products.
Of course, Xingyuan application platform can formulate rules in this way because the current Xingyuan application platform is already the largest giant in the Huaxia application platform market except for the Apple Store.
It is considered to be one of the dominant players in the market, and it is almost the same if it is not a complete monopoly.
Therefore, it is also normal for Meituan to buy referral seats.
Moreover, with this wave of recommendations, Xingyuan application platform can also take the opportunity to obtain the data and characteristics of Meituan users, which is also beneficial to the evolution of big data algorithms, killing two birds with one stone.
Mr. Wang breathed a sigh of relief after hearing the affirmative reply from Luo Fan, and then said enviously, "Mr. Luo, your company's Xingyuan application platform is really an excellent tool. Anyone who downloads the APP in the future will be You need to go through the Xingyuan application platform, and the value in it is really enviable."
Mr. Wang has always been very optimistic about the mobile Internet market, and believes that the mobile Internet will be the future of the Internet.
Therefore, Meituan's strategy has always been to focus on the mobile terminal and form a differentiated competition with the PC terminal group buying giants.
Xingyuan is obviously like this, especially after the launch of Daily Toutiao, this trend is even more obvious. As a "fellow traveler", President Wang would say such things to Luo Fan.
Luo Fan said with a smile: "The application platform will be eliminated by the market sooner or later. The focus of our company has never been the application platform."
"Is that the daily headline?"
"Why can't it be a game?" Luo Fan asked back.
"Games are just a way to make money and attract traffic. You can't count on games to realize real traffic." Mr. Wang said.
After listening to Mr. Wang's words, Luo Fan thought to himself: "As expected of one of the Internet giants in the future! His eyes are really sharp."
"Mr. Luo, I am also a user of Daily Toutiao under your company, but our colleagues found that the homepage of Daily Toutiao seems to be different for everyone, it should be locked in everyone's favorite types, I don't know the principle. What is it?"
The big data recommendation model adopted by Daily Toutiao is destined to be different for everyone to see the content of the homepage, which is very different from traditional portal websites. Those who are interested will definitely find this problem.
It's just that Internet giants have lost confidence in portal websites, and many portal websites themselves want to transform as soon as possible, which is why so many news websites are making their own apps.
In this stall, the recommended content of Daily Toutiao is different for everyone. Someone must have found it, but they don't care about it. In a sunset industry, they will not waste energy on it.
So after the launch of Daily Toutiao for so long, Meituan Wang is always the first to ask this question.
Luo Fan's answer to this is also very simple: "Sorry Mr. Wang, this is the core secret of our company and cannot be disclosed."
"That's a pity. I think your company should have mastered a special algorithm that can lock users' hobbies. I can use this for our group purchases."
Hearing this, Luo Fan thought: "Sure enough, the daily headlines are screened according to big data, and then pushed according to the user's interests.
In particular, Mr. Wang is an elite figure with excellent vision, sensitive to market changes, and optimistic about the future of the mobile Internet.
Fortunately, the big data recommendation of Daily Toutiao has already entered a more advanced version, and it is no longer the level of simple classification and push of the same type of content before.
This is the result of the growth of big data algorithms. Now the technology of the daily headlines, the Internet giants may take 2 or 3 years to catch up with them.
But in fact, it is impossible for Xingyuan to stop, because big data recommendation is a technology that is constantly improving and never ends.
Big data algorithm is an extremely complex technical barrier. This is also the reason why Penguin News can’t compete with Byte’s Toutiao even with Penguin’s user technology in future generations, not to mention Douyin. The overseas version can’t even help Google and Facebook. .
Now there is only one step away from the complete body of the long-distance big data algorithm, and that is cloud computing technology.
As long as the cloud computing technology is solved, Xingyuan's APP in the future will be able to form a strong technical barrier in the content industry with more advanced big data recommendation technology.
At that time, Luo Fan's Xingyuan will be a more dazzling existence in your previous life's ByteDance. "
Mr. Wang, who was on the side, sighed after hearing Luo Fan's answer: "Alas! Mr. Luo will tell you, since I discovered this algorithm of your company, I have been asking my employees to conduct related research.
According to my assumption, as long as this method is integrated into the group buying website, we can better recommend what users need, but after researching for a period of time, we have no way to lock the user's hobbies and needs. "
"This is for sure. Users' hobbies and needs are constantly changing. It may be difficult to classify according to user hobbies." Luo Fan said.
"Does Luo always have any suggestions?" Wang Jing asked expectantly.
"Mr. Wang's smart phones now have a positioning function. Instead of trying to figure out the user's preferences, it is better to push nearby restaurants for group purchases based on the user's long-term location."
After listening to Luo Fan's words, President Wang's eyes lit up. This is indeed a good idea.
