MTL - Rebirth Starts at 7 Million-Chapter 159 Precise advertising

Although the pre-installation of the mobile phone is likely to be thankless, Luo Fan hesitated for a while and decided to install it.

However, Luo's plan is not to pre-install the daily headlines, but the Xingyuan application platform.

At this stage, the Xingyuan application platform includes all Xingyuan products, whether it is games, Xingyuan chat, or daily headlines can be downloaded on the Xingyuan application platform.

The influence of the current Xingyuan application platform is definitely more than that of 91 and Wandoujia in the previous life, and it is the first choice for those smartphones that do not have an application store.

Even many iPhone users have to install a Xingyuan application platform.

In the next one to two years, the status of Xingyuan application platform will not be shaken, and it will even rise. Until 2013, when various brands of mobile phones start to launch their own application stores on a large scale, Xingyuan application platform will withdraw. historical stage.

Therefore, Luo Fan decided to take advantage of this time to take advantage of the influence of Xingyuan's application platform to promote as many of his products as possible.

Thinking of this, Luo Fan said to everyone, "The idea of ​​pre-installing the phone is a good idea, and we can learn from it."

"Then boss, do we want to pre-install Star Chat? Take the opportunity to grab a wave of the market."

"We pre-install the Xingyuan application platform."

"Only pre-installed Xingyuan application platform? Would it be too conservative?" Xu Jiale asked.

"No, the Xingyuan application platform is the distribution center of our company's business, and it also has many other convenient functions, and users will not uninstall it once they have used it.

In addition, the Xingyuan application platform is also equipped with the core data of our company's big data algorithm, which can adaptively promote the company's other software to users. ' said Rowan.

No one in Xingyuan's senior management objected to Luo Fan's statement.

Now that Xingyuan's games and daily headlines can achieve such results, Xingyuan's application platform is at least half of the credit.

Even Xingyuan executives didn't pay much attention to it at first and were ready to let it fend for itself. Thanks to the big data promotion of Xingyuan application platform, there were hundreds of thousands of downloads.

Later, the company rubbed the emoji package and the hot topic of the teacher's marriage, and bought a wave of hot searches, and Xingchao started like this.

Therefore, the Xingyuan application platform can also be regarded as the company's "blessing general".

However, the good will go to the good general, but compared to the Xingyuan application platform, the daily headlines are obviously more profitable, so Gao Meng still asked this question: "Boss, why don't we pre-install the daily headlines?

It takes time for the Xingyuan application platform to promote the daily headlines to users, and users who are recommended may not necessarily download it directly. In comparison, is it better to pre-install the phone directly? After all, Daily Toutiao is our company's core product and the most profitable product. "

Luo Fan smiled and said: "Indeed, Daily Toutiao is the core product of our company at present, but the core does not mean that we should devote all resources to Daily Toutiao, Assistant Gao, do you still remember Daily Toutiao? recommended rules?"

"Of course I remember, it's a big data recommendation!" Gao Meng replied without hesitation.

"Yes, it is big data recommendation, but big data recommendation requires certain technology to achieve.

At present, Daily Toutiao actually relies on pushing news to slowly ponder the preferences of users, and through continuous trial and error, let users like our APP.

This trial-and-error process is too long, and now our push accuracy rate can barely reach about 70%.

More importantly, the data we collect now is close to saturation, and we need a period of time to precipitate and digest the data we have accumulated so far, and then innovate our big data algorithms.

Therefore, directly promoting the daily headlines will not only bring more benefits to the current company, but will make the company fall into some difficulties.

Therefore, I choose to pre-install the Xingyuan application platform on the mobile phone first, and rely on the push of the Xingyuan application platform to let users slowly install Daily Toutiao.

After we have digested this part of the data and the big data algorithm has been upgraded, the new users brought by the pre-installation of the mobile phone will be able to provide us with new data and traffic.

Under such a virtuous circle, our big data algorithm will continue to evolve with the popularity of the daily headlines. This is the long-term solution. "

After listening to Luo Fan's explanation, Gao Meng didn't ask any more questions. She wasn't a technical person, so she didn't know much about it, but since Luo Fan said it, she would choose to unconditionally trust Luo Fan's judgment.

"Boss, Wrigley Chewing Gum contacted me the day before yesterday. They also want to do a wave of promotion on the daily headlines. Wrigley is our old partner. Can you give me some discounts?" Wang Jing asked.

"Okay, Mr. Wang, tell Wrigley, this time they will give them a 20% discount on the advertisements on their daily headlines, and we will use the company's latest promotion technology for Wrigley's advertisements."

Hearing Luo Fan's words, Wang Jing was stunned for a moment: "Mr. Luo, our new technology is not yet mature, will it be possible to use it rashly..."

"Technology always needs to be used. President Wang, you have tested it so many times, and no obvious bugs have been found. Even if there is a problem when using it, you should be able to quickly adjust it, so don't worry too much."

"Then... that's fine!"

"Wait! Boss, President Wang, what new technology are you talking about?" Cao Shuai asked.

"It is an extension of the big data algorithm, and the boss calls it accurate advertising.

In terms of algorithmic logic, it is to use big data recommendations to push advertisements to suitable groups of people, instead of pushing advertisements to all users as we did before. "Wang Jing explained.

"What's the point of doing this? Can't all users who want to buy through push and precise delivery see it?" Li Jingyi asked.

"Seeing is different from seeing. Users see a bunch of uninteresting advertisements every day, and they will only feel bored.

And seeing one after another of interesting advertisements, it is easy for users to be moved, resulting in the desire to buy, and the sales of merchants' products will also rise, and our advertising costs will naturally increase.

And in addition to the commercial significance, the precise placement of advertisements can reduce the placement of advertisements in a limited space, improve the user's reading experience, and be more conducive to the follow-up development of our daily headlines. "

After listening to Luo Fan's words, Li Jingyi suddenly realized.

In fact, the two points that Luo Fan said are also the biggest advantages of Toutiao in his previous life. With these two advantages, Toutiao has risen like a rocket and surpassed several major portal website giants within a year of its launch. The fee directly broke 100 million. Two years later, looking around, the APP in the news field, Dugu seeks to lose.

In the end, the operation of Xingyuan Technology Co., Ltd. is just a reference.

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