MTL - Rebirth in a Perfect Era-Chapter 1779 Reduce subsidies
Lu Yunhao faced Li Mu's pay-for-money game, and the cattle takeaway fell into a strange circle that he could not extricate himself from.
Most of the riders of Niu takeaway electric vehicles will hate their own electric vehicles and supporting services. How much they hate their electric vehicles and supporting equipment, how much hungry are they?
Therefore, when you are hungry, you can say that it is effortless to dig up these cattle takeaway electric car riders;
After a large number of electric bike riders left, Niu Takeaway can only grab the bike rider as an electric bike rider in order to ensure the delivery force;
Cyclist riders have not experienced the sadness of Niu Takeaway electric car riders before, when they really started to get started, they immediately felt the intense despair, so when the hungry offline recruiters found them, they again Easily transformed into a hungry rider.
Now, are you hungry? You have taken the beef takeaway as a talent training base. They spend money to recruit people, train them a little bit, and let these riders master the entire process of the business. Then, turning around, are you hungry? .
Moreover, the hungry electric car rider team that picks cattle for take-off has been tried and tested, and Lu Yunhao has no choice but to raise the rider's base salary twice in a week, and the platform's distribution cost has reached a new peak.
This weird circle formed a closed vicious circle, making Lu Yunhao feel like he was doing a math problem in a primary school. A pool of water held a thousand liters of water and a capacity of 10,000 liters. Li, ask how long it takes to fill the pool.
The answer is never impossible.
When Lu Yunhao had countless bottlenecks that could not be broken, Li Mu continued to lay heavy troops in the Shanghai market, digging holes and accumulating grain.
It ’s like fighting a war. Are you hungry? You are constantly sending a lot of supplies to the Shanghai Stock Exchange. Almost every day, you have a truck that delivers all kinds of supplies to the Shanghai Stock Exchange.
There are hundreds of hungry electric cars today. Tomorrow is a lot of supporting equipment such as clothes, incubators, helmets, etc. The day after tomorrow may be a business computer that Shenzhou just went offline.
As soon as all these materials arrived in the Shanghai Stock Exchange, they were distributed directly without going through the inventory. Are you hungry? The distribution range in the Shanghai Stock Market is getting bigger and bigger, and the density of riders is getting higher and higher.
The more people, the larger the order that the platform can carry, and the timeliness is also greatly guaranteed. This is what Lu Yunhao can't match anyway.
At the same time, Li Mu continues to raise the entry threshold.
For example, he decided to order no less than 100,000 sets of customized mobile phones from the domestic mobile phone brand Zhongxing in batches.
The requirements of the mobile phone are: it does n’t matter if it ’s bigger, it does n’t matter if it ’s ugly, and it does n’t need a color screen, but the battery life is strong, the signal is good, the quality is good, and at the same time it needs to be basically waterproof. It is rain, and the waterproof function is very important.
Such a mobile phone may be disdainful to ordinary people and feels big and ugly, but it is more convenient for riders.
At the same time, he can't wait for the research and development of Apple's iOS and Android, ready to bring in the GPS function first, to make a positioning mobile phone.
Google's Larry Page has gotten the navigation company Keyhole, now this company is shared by Li Mu and Google, and all technology and data are also shared.
Therefore, Li Mu decided to use this special advantage and add a GPS module to make a positioning mobile phone, so that hungry riders can achieve online positioning.
If you want to implement mobile phone navigation, you must first equip your mobile phone with a GPS module so that it can accept GPS signals to achieve GPS positioning. Secondly, you need a set of maps with built-in coordinate information to assist GPS in positioning and navigation.
However, at this stage, the traffic cost is relatively high. Although online maps can be used, the traffic costs will greatly increase the use cost. So Li Mu wanted to build a map and localize the map.
In addition, after the production of positioning mobile phones in the future, the maps will be set separately according to different cities. For example, this 10,000 mobile phones are exclusively for the Shanghai Stock Market, and only the Shanghai Stock Map is built in, which can also save storage costs.
Utilizing the GPS module, taking advantage of Keyhole's advantages in electronic maps and navigation, mobile phone navigation can be realized, and on the basis of mobile phone navigation, adding a coordinate receiving and uploading function can develop a navigation system for hungry riders. At the same time, a positioning mobile phone that can update the position to the cloud server in real time can be realized.
For example, after the rider turns on, the mobile phone sends a coordinate data to the server every 30 seconds. This data is just a string of characters and takes up little traffic. However, after receiving the coordinates, the server can be in its own positioning system. Mark the specific position of the rider so that the user can see in real time where the rider is and how far away he is in front of the computer.
This function is very simple, but no one in the Internet industry has done it yet. Once this function is developed and modularized, it will have great commercial value. For example, if you install this module on a bus, the cloud will know each one. The real-time location of the bus, mounted on a taxi, can fulfill the basic needs of online taxi calling.
Such a positioning mobile phone is also very simple to use for navigation. The system directly publishes coordinates to the mobile phone. The mobile phone labels the coordinates on the local map and calculates the route using an algorithm.
The only trouble is that it is difficult to upgrade the map, but it does n’t matter. The early GPS map upgrade was very difficult, but it still brought a revolutionary experience to the driver. Such a positioning mobile phone was designed quickly and mass production was fast. To a large extent, it makes me hungry to move closer to the mature form of future generations, and it can be used for at least a long time, and it will be no problem until the mobile Internet era really comes.
After Lu Yunhao learned that what Li Mu was doing, his sense of despair grew stronger. He realized that what Li Mu was going to do was to use the billions or even billions of things that could be done by the original 10 million. In the past, the barriers to entry for the entire industry have been raised, so high that most people and businesses cannot reach them.
Now, he deeply feels the pain brought by the continuous increase of the threshold. Not to mention the customized mobile phones, customized positioning and navigation mobile phones, he is not even capable of customizing electric vehicles, and cannot deal with Li Mu's various methods.
In the first month of the beef takeaway, the daily order volume of the platform still hovered around 10,000 orders. The amount of subsidies to users and riders per day exceeded 100,000 yuan, and the overall loss reached hundreds of thousands of yuan, which made Lu Yunhao feel liver tremor.
My own funds may only last for a few months while maintaining the existing scale. After a few months, if there is no second investment, the capital chain will be broken.
In contrast, are you hungry? The daily order volume in Shanghai is more than 800,000 orders. From white-collar workers working in office buildings to ordinary citizens surfing the Internet at home, as well as Internet users in Internet cafes, they are all hungry. Have you ordered an order?
Although he was hungry, the daily subsidy was more than two million yuan, but Li Mu was not in a hurry.
Burning money is just the beginning. How much I burned today will be taken back a hundred times tomorrow.
However, Li Mu also began to prepare to reduce the cost of subsidies.
He had a meeting with the hungry core team and decided at the meeting that from now on, the country will pay 50% of the subsidy for hungry, and the merchants will bear 50%, and the other 50% will be borne by the hungry.
In other words, Li Mu decided to shake off the burden in half.
Mr. Lei is a bit worried about this. He feels that the business may be resistant to such a large burden.
Li Mu said, "Don't worry, they are counting on us to make money. We are not exploiting them. We are just letting them part of their vested interests. If this is not acceptable, how can we save money when we are hungry in the future? ? All senior business talents can see that our ultimate profit model is based on merchants. If we have been accustomed to merchants, we will never want to make a profit. "
Mr. Lei nodded his head and said, "Mr. Li, I understand what you mean, but are we coming step by step?"
Said, Mr. Lei added: "Especially in Shanghai, the subsidies in Shanghai are very high. We have to subsidize 4-5 yuan on average, and some even higher."
Li Mu said: "Subsidy 4 yuan, let the merchant pay 2 yuan ~ www.novelbuddy.com ~ subsidy 5 yuan, let the merchant pay 2.5, agree, continue cooperation, disagree, directly suspend his store business for three days, Let him think for himself. "
I help you sell things, and you divide it for me. This is a natural thing and a healthy cooperation model, but are you hungry? Because you have to attract merchants to settle in the early stage, so you have to pay for your own subsidies. This is itself against the normal rules. Therefore, when the time is ripe, it is natural to change the mode of subsidies.
At first, some merchants were unwilling to think that we would not allow us to subsidize beef delivery. Why do you want us to subsidize it?
Are you hungry without giving any explanation or forcing you to agree? Only give the merchant two options. If you accept, you will continue to send the order, if you do not accept, you will stop sending the order.
Are you hungry? The tough attitude has indeed caused many merchants to be dissatisfied, but Li Mu doesn't care.
Because Li Mu knows very well that he is now helping merchants to make money, they cannot do without him.
Now, just let the merchant bear a certain share of the subsidy first. In the future, the merchant will not only have to bear the subsidy by itself, but also give 10% of the flow to the platform for each order. After all, the platform will make money from the merchant in the future, not from consumption. Make money.
If the merchant cannot adapt to this change, it can only be said that he has not realized the importance of the platform himself.
Large supermarket chains like Wal-Mart, because of huge traffic and huge sales, are extremely powerful in front of suppliers. Not only is the payment cycle long, and various promotional activities require suppliers to pay. If the supplier does not agree, It is forbidden to enter the supermarket shelves, so that any supplier will recognize.
There are indeed restaurants that do not believe in evil, so why are you hungry for a hurry?
Lu Yunhao saw another opportunity in the dark. He felt that Li Mu was so tough against the merchants now, which may be a good opportunity for him to overtake the curve!
