MTL - Rebirth in a Perfect Era-Chapter 1760 Play by my rules
Li Mu ordered Brother Liu a bit, then changed the subject and said to him, "Brother Liu, in the future you may manage a team of millions of riders. The manpower and a series of additional costs will be very high, so in the future We must think of ways to carry out reasonable cost control. You have to use your brain and think about how to save costs. "
Brother Liu thought for a while and said, "The biggest cost at present is the hardware. Is it hungry to distribute special electric bicycles? The purchase price of a car will be a few thousand dollars. If it is one million people, it will be a few dollars. A billion, this asset is a bit scary. "
Li Mu smiled and said, "We are only responsible for this cost in the first-tier cities for the time being. On the one hand, most of the first-tier cities have strict restrictions on motorcycles. Our riders need electric bicycles to safely and legally deliver them. On the other hand, It is also because of the promotion of corporate image, so we must unify tools in first-tier cities. "
Then, Li Mu paused and said, "Wait for our business line to start sinking from first-tier cities to cities below second-tier cities, especially those that have not yet been banned, we can take transportation subsidies. We encourage riders to bring their own transportation. If the riders bring their own transportation, we will pay a certain amount of transportation subsidy to the rider every month. "
"There is also a mobile phone. If the rider owns a mobile phone, we can also give a communication subsidy of about tens of yuan per month, and communicate with the mobile phone at that time, so that they can allow the rider's old account to also open a hungry employee monthly package. At just 20 yuan a month, we can subsidize riders from 40 to 50 per month to encourage them to buy communication tools by themselves and dilute the costs we need to pay in a short period of time. "
At this stage, because the rider's order-receiving costs are all text messages, are you hungry? At the time of development, you already established a deep cooperative relationship with Huaxia Mobile.
At present, the Hungry system sends an order message to the rider, using a mobile short message interface. In the form of a monthly subscription, a certain monthly subscription fee is paid to the mobile, and then the system can release an unlimited amount of information to the rider.
The mobile phone card used by the rider also has a special monthly package. At a monthly subscription fee of 20 yuan per card, the rider can reply to the official message of Hungry Unlimited, and at the same time, there are 2,000 local calls per month, which is basically enough for the rider. Required for work.
At this stage, the cost of mobile communication is relatively expensive. This package can be said to be very cost-effective, but this is also because of the great reputation of Makino and Taobao, and the social influence has always been strong. In addition to selling personal information, mobile is also willing to blog A reputation.
Moreover, once the number of hungry riders breaks through a certain order of magnitude, the revenue of this line of business will grow exponentially, and it will also be a big customer for mobile.
After explaining the problems of the rider team, Li Mu continued: "The next step is our service management system. To put it plainly, that is, a complete service system from pre-sale to sale, to after-sale."
"There are not many pre-sale consultations before users place orders, but not many do not mean that they are not, so it is important to ensure that official customer service can respond to user inquiries within one minute, and at the same time, the merchants are required to ensure that they are hungry on the phone number Keep it open during business hours. If users complain that the merchant is not receiving power in a timely manner, we will also deduct their weight of credit. "
"The sale must also ensure that the rider's phone can be reached. The rider must not ask the user to allow him to confirm the delivery in advance for any reason. Otherwise, once found, the first warning will be processed and the second will be expelled directly."
"After the sale, the incident level must be determined. If it is a food safety issue, it must be handled at the highest level. The official customer service must not kick all the issues to the merchants and users to resolve it themselves. They must be responsible for supervising each complaint and safeguarding the rights. The issue must be determined. Solve them all before you can stop paying attention. "
In the last life, although Taobao was very indulgent to the seller when he was growing up savagely before, that was because Mr. Ma could see the situation very clearly.
At the beginning of Taobao's business, the most important priority was to attract sellers on platforms such as eBay to Taobao, so he gave the seller a green light all the way.
Not accepting any sales share, relaxing store review conditions, and doing little or even nothing to the owner of the counterfeit goods. It is this kind of near-concealed attitude that made Taobao quickly attract a large number of individual online shop merchants. Later, this group of people also Most of them got their first bucket of gold on Taobao.
At that time, the owner Ma knew that if he wanted to be a very large shopping mall, the first thing was not to advertise to customers first, but to attract investment first. Only by attracting investment as soon as possible and filling up the mall with a large number of shops and products, customers would Come and consume.
Therefore, people later said that a universal treasure is actually a gene. It was doomed from the beginning. This will be a zero-threshold e-commerce platform to open an online store. In the stage of barbaric growth, almost no one can buy it from Taobao. To something.
However, after the mall completed the investment promotion, Mr. Ma immediately changed his attitude. He started to gradually and even comprehensively return to the user. He increased the requirements for the store and even required the store to pay a security deposit. In the event of a dispute, he would even first Paying users for advances directly turns the problems of the seller, the platform, and the user into problems between the seller and the platform.
Sellers have an innate advantage and right to speak to buyers, and platforms have an innate advantage and right to life and death to sellers. A seller dares to neglect his buyers, but never dares to neglect the platform, otherwise the platform will directly punish it Even if he forced the shop to be closed directly, he would suffer heavy losses.
This point proves that the owner Ma is extremely astute as a businessman, who should sacrifice to cater to whom he knows better than anyone.
Li Mu does not want to follow the boss's old path. Although he is already hungry, he is not going to kneel and lick the business at the beginning, because he is different from boss Ma in many ways.
First of all, his personality is not the same as that of Boss Ma. Since the first day of entrepreneurship, he has no plans to make money by kneeling;
Secondly, is he hungry now? He is the only one in the industry. Unlike when Taobao just did, there are powerful enemies to overcome, so at this stage, he is the only choice for catering merchants to do e-commerce. Come and play according to my rules. If you don't want to make money or follow my rules, then you can play while you can't have any other platform to compete with me.
Li Mu thought very clearly that he prepared two billion operating funds and prepared at least two billion guns and ammunitions in advance. Once these two billion guns and ammunitions appeared, he immediately smashed them and burned them. Can't afford it.
Both taxi software and ordering software have experienced the battle of burning money. Do n’t you want to grab users from me? I am subsidized by a user for five yuan. Can you keep up? If you want to follow, I will subsidize eight yuan. If you want to return, I will subsidize ten yuan. If you follow, I will subsidize fifteen.
When will it be subsidized? Subsidies until you can't afford to follow, you have no money, and it will be cold.
It's like a gambling game. It's not who's hand is good, but who gets more money.
Everyone agreed to sit together and throw money on the table. Whoever couldn't afford to throw out the first, and whoever threw it to the end, all the winners.
Immediately, Li Mu announced his own technology management system.
Technical management is the complete set of technologies for the website. The front desk must ensure smooth access under huge traffic. This is a good solution. There is a Taobao architecture in there. Why not pick up the ready-made ones?
There is also an order processing system. The average processing time for each order on Taobao orders is about two or three days, that is, it usually takes 48-72 hours for the user to place an order and receive it.
However, it takes only half an hour to order food.
This means that the system processes a large number of orders each day and keeps the order data on the server.
This set also depends on Makino's development team to improve it. After all, Makino's R & D team has now grown to the top of the industry, and the reserve power for technology development is still very strong.
The final security management system is a complete set of online and offline security systems ~ www.novelbuddy.com ~ online to resist technical attacks and the impact of malicious brush traffic, but also to ensure user information security and order data security.
As for offline, more needs to be taken into account.
First, ensure the safety of the distribution rider.
This is mainly traffic safety, to ensure that accidents occur as little as possible, and there must be an emergency response plan after the accident.
Li Mu tends to be an internal security fund. For example, each person can choose to pay a security fund of 10 yuan per month. This money will be used for the personal safety of all riders. Once a rider has an accident during work, use this fund immediately. Assistance and aftercare.
If this fund fails to make ends meet, it proves that there are too many hidden dangers to the safety of riders, and it is necessary to continue to strengthen the training of rider safety awareness;
If this fund has a slight balance, it proves that everyone's security issues have been improved. As long as the remaining money exceeds the one-month requirement, it can suspend the collection of security funds.
For example, the rider paid 10 yuan in January, 10 yuan in February, and 10 yuan in March. In the first quarter, a total of 30 yuan was paid for the security fund. After three months of settlement, it was found that one third of the funds remained. Then all riders in April don't pay any more.
If in April, after the fund has spent, the total amount drops, then in May, the fund will be charged at 10 yuan per person.
Of course, this is voluntary participation. As long as you participate, you can get subsidies in the event of an accident, but if you don't participate, the extra subsidies will not be available, and you can only pay for ordinary accident insurance by insurance.
In fact, this 10 yuan is equivalent to the riders buying an additional accident insurance inside the company, but unlike the insurance company's insurance, Li Mu will not take away a penny of it, all the money is Will be completely used for the hungry rider group.
