MTL - Rebirth 2002: Nano Life-v3 Chapter 2 The turmoil in July

On July 2, the third round of snap-up.

At 10:15, 2,000 units were sold out.

For the feedback from the market, the employees of Xiameng Electronics were very surprised, and some people even prepared to celebrate in advance.

However, the popularity of people will always be right and wrong, and changing products is no exception.

The booming of the company has made other manufacturers feel great pressure, especially the mid-to-high-end manufacturers. Xiameng Electronics has eaten up the share that originally belonged to them, and it is likely to continue to expand. As a result, related dirty water was soon poured out on the market.

Especially for the st3410 audio chip used, this chip has always been used in low-end products, but this product for mid-to-high-end users also uses this chip, which also gives them the opportunity to splash dirty water.

"Saving costs on the most core components? This is the greatest disrespect to users!"

"The product of this audio decoding chip can be sold for up to 500 yuan on the market, and the ipalyer is not worth the price of 988."

"ipalyer may be able to see the heart, but to hear the heart, you still have to buy a high-end brand that uses Philips audio decoding chips, such as Patriot."

…

Competitors don't say a word about Xiameng Electronics' super-high training ability of st3410, and the media like to talk nonsense with their eyes open. The relevant media hold the red envelopes of Xiameng Electronics' opponents and stand with a high sense of responsibility. I'm talking outrageous things here.

And many consumers actually listen to the wind and the rain. For example, when they see a person crossing the road and being hit by a car, they can conclude that they should not cross the road. Therefore, even if they have not used the product, they try to echo the sound quality of the ipalyer. Although many people who have used it say that the sound quality is very good, it is not inferior to the high-end md, but they do not want to believe this statement.

In fact, many domestic manufacturers have poor tuning skills for audio chips. Can you imagine that some manufacturers can use Philips audio decoder chips to achieve the same sound quality as low-end chips? So companies like Xiameng Electronics with strong tuning technology suddenly became the public enemy of companies using high-end audio decoding chips.

And for the e-paper ink screen technology adopted by ipayer, the media also interviewed the person in charge of the domestic big brand Patriot mp3, who said, "This technology is actually more gimmicky than practical, and the physical buttons are actually more tactile, you don't need to look at the screen, Just touching the physical keys, you can tune the previous and next songs, and press pause, isn't this more convenient than touching?"

The statement of the person in charge of the Patriot mp3 has won the approval of most people, but they have vaguely talked about the button function on the ipayer headset line.

Looking at a certain product alone, there will definitely be defects, but in general, the technology contained in the product has actually far exceeded the imagination of domestic and foreign manufacturers, so they reached an agreement without consultation, and gradually guided by public opinion. Destroy the ipalyer in swaddling.

"The machine broke in less than a week after I bought it."

"The built-in battery won't charge!"

"The touch screen of the ink screen fails and cannot be operated."

…

In a short period of time, countless quality problems have emerged, and it seems that thousands of machines sold have problems.

From the chip problem at the beginning, then to the price, then to the ink screen, and finally to the quality, ipalyer's opponents are breaking down the expectations of users step by step.

As a result, in the fourth round of snap-up on July 9, only more than 900 2,000 machines were sold that day, and the sales volume was lower than that in the first round, and it is estimated that it will drop further in the future.

The takeoff seems to have come to an abrupt end.

Not only that, during this period of time, there was also a problem with the Baoan electronic paper, and some underworld personnel came to extort money.

Chen Yizhe was not surprised when he heard the news. In his previous life, after graduating from high school in 2005, he worked in the shop opened by his brother Weng Zhiben in Bao'an for summer work, and was responsible for delivering goods by tricycle.

During the two months of working, Chen Yizhe saw as many as 20 or 30 motorcycle robberies. There was even a large-scale group fight near the store one night. In addition to using knives, some people even came out with guns.

Don't think that the public security environment in Pengcheng is very good. In fact, Bao'an is very chaotic at this time. Before this, Pengcheng carried out a crackdown on gangsters, but these people were swept directly from the city to Bao'an. .

The electronic paper factory has been in operation for less than three months, with a monthly output value of less than one million. Basically, it is still in a state of serious losses. Since there is no oil and water, it is more likely that the underworld personnel come to extort money at this time.

Xia Meng Electronics called the police on the same day, but the result of the police was that the gate of the electronics factory was demolished that night, and some production equipment in the factory was even damaged. No use, they will come every day.

The next day, the police came to the door, just walked around as if nothing had happened, and then asked, "Are there any casualties?" Hearing that no one was injured, he replied that it was fine, and then left without further elaboration.

It seems that the police are not ready to make a difference, and Chen Yizhe, who was furious in his heart, had to send his right-hand man, Ant-Man, out of the mountain.

The next day, the police came to the door again, this time to investigate where the employees of the electronic paper factory went and what they did last night.

It's just that different from the first time, the police officers who came this time were obviously a little timid.

It's no wonder that on the night Ant-Man was dispatched, more than 20 underworld members went home from supper after smashing the electronic paper factory again. In his sleep, the gang boss was bitten off by an unknown object. When he woke up, he was sent to the hospital and found that he could no longer be connected.

In all the accident scenes, there is no evidence pointing to other people committing the crime. This strangeness makes the police feel intimidated by the electronic paper factory, which is suspected of committing a major crime.

After receiving the news, other underworld personnel in Bao'an did not dare to step within 100 meters of the electronic paper factory.

Chen Yizhe has always opposed using violence to suppress violence, but there is a premise here, that is, the government needs to create a safe and fair environment for the general public. Some scum who have no contribution value to this society at all.

…

On the evening of July 12, CCTV, news broadcast.

At 19:19, such a news suddenly appeared.

"Since February this year, graphene has suddenly appeared and is sweeping the foreign scientific community. Because of its excellent properties, graphene is known as the magical material of the 21st century abroad, and its magical properties carry people's countless imaginations. However, , the first discovery of graphene actually came from my country. For this reason, we interviewed one of the discoverers of graphene, Professor Fu Weiqiang from the School of Materials Science and Technology, National University of Science and Technology. It was his paper that started the research on graphene at home and abroad. "

The screen suddenly shifted to Fu Weiqiang's laboratory.

CCTV reporter, "Professor Fu, hello, may I ask, how did you discover the existence of graphene?"

Fu Weiqiang, "At that time, someone sent a letter to our laboratory saying that a new type of material had been discovered. Later, after research and testing, it was confirmed that this new type of material came from graphite crystals, and the discovery of this material may sound a bit strange. Night Tan, the other party repeatedly tore off the graphite crystal through adhesive tape, and finally the atomic-thick layer left is graphene."

CCTV reporter, "Although the process of discovery sounds simple, since graphene is called a magical material in the 21st century by foreigners, it must have its advantages. Can Professor Fu help us popularize it?"

Fu Weiqiang, "Graphene is a two-dimensional carbon nanomaterial with a hexagonal honeycomb lattice composed of carbon atoms and sp2 hybrid orbitals. It has important application prospects in energy, biomedicine and drug delivery. In fact, there has been a lot of progress in the development of graphene materials in China. For example, the screen of this mp3 player in my hand is actually added to the Graphene material, so it performs extremely well in terms of thickness, display and energy saving."

What else could the mp3 in Fu Weiqiang's hands be.

In this interview, Fu Weiqiang did not mention the first discoverer of graphene. This is something that Chen Yizhe explained before, but it was forcibly advertised.

The broadcast of this news broadcast has brought graphene into the public's attention. For the first time, the electronic paper technology with graphene material has been known to the world, and the display technology that adopts this display technology has become a super popular. product.

After CCTV, major media and local TV media also reported relevant news one after another.

"The rise of domestic display technology?

"A major breakthrough in my country's display technology!"

"Small mp3, defying technology!"

"Chinese people should be self-improving, and have independent patented display technology, breaking through the encirclement of foreign display patents!"

"Can e-paper technology, which is not inferior to liquid crystal plasma technology, represent the future of display?"

"Touchable electronic paper, the operation mode of future consumer electronics?"

…

A week ago, ipalyer was criticized by major domestic media, but in a short period of time, the limelight changed again. And Xiameng Electronics, which mastered electronic paper technology, suddenly became a new star enterprise known to the whole country, and this also gave a nationwide promotion.

On July 16, the fifth round of snap-up took less than 5 minutes, and 2,000 machines were snapped up.

Moreover, there have also been some high-priced acquisitions in the market, which are largely not personal behaviors, but corporate behaviors. Domestic and foreign companies and research institutions are preparing to reverse dismantling graphene electronic paper.

In this regard, Chen Yizhe is not worried, not because the patent is in his hands, but because the production of graphene is controlled by him. You must know that the mass production of graphene will be a big problem even after more than ten years.

At this time, the momentum of take-off is unstoppable. It seems that even the country is building momentum for it, and some manufacturers such as Patriot can only hope to sigh.

On the morning of July 18, the front desk of Xia Meng Electronics Co., Ltd. received a call from CCTV for an interview. Two days later, the CCTV press conference came to Pengcheng to interview the graphene electronic paper factory.

Two days later, at Xiameng Electronic Paper Factory, the person in charge of receiving reporters was Yang Zhihao, the vice president of Xiameng Electronics in charge of the company's public relations and diplomacy.

Xia Meng Electronics did not have much dealings with the Pengcheng government departments before, so there was an incident of the underworld coming to the door. This time CCTV came to interview, Yang Zhihao immediately notified the relevant government departments to report, which can be regarded as showing the company's hard work. strength.

During the interview, Xu Chongping, the executive vice mayor of Pengcheng, and some government leaders in the BA district also came to the scene, but Chen Yizhe, the company's executive officer, did not show up.

They also expressed their understanding for the absence of the person in charge of Xia Meng Electronics Company. After all, a minor is in control of this company with great potential. Even they were stunned when they heard it, let alone ordinary people. It is more appropriate to deal with it like this, otherwise, if Chen Yizhe is present, it is estimated that they will feel deeply uncomfortable.

This time, the Pengcheng government attached great importance to the news that CCTV came to interview Xia Meng Electronics. In fact, after CCTV reported the graphene news, government officials have already conducted door-to-door research on Xia Meng Electronics, especially the electronic paper factory. The personnel who came to smash the door damaged their wives and soldiers, and several leaders were injured. It was not good and was locked in again. In addition, the electronic paper factory had to be compensated for the losses in the follow-up.

Two days later, CCTV News broadcast the news.

CCTV reporter: "The production line behind me is the graphene electronic paper production line, which is also the first self-produced production line in my country, and the one I hold in my hand is the electronic paper ink screen, which subverts our understanding of the display screen. It is as thin as paper, even foldable and bendable, so that you can write directly on it, and maybe it can directly replace human paper in the future."

Yang Zhihao: "It is widely used, not only in paper replacement, but also in wearable devices, mobile phones, PCs, vehicles, and even notebooks and large monitors in the future."

CCTV reporter, "In the past, display technology was basically in the hands of Japan and South Korea, and domestic companies often found it difficult to find a screen. This production line in my country has completely broken this monopoly. But we also see that the current electronic paper Single color and low refresh rate, can subsequent products further improve this?”

When the screen changed, it seemed that he was in a laboratory environment. Yang Zhihao pointed to a screen with advertisements and said, "UUkanshu www.uukanshu.com "This is a product that our company is currently experimenting with, a 24-inch color electronic paper. Its color gamut has actually exceeded most of the monitors currently on the market, the pixel density has reached 150ppi, and its resolution has reached 1600*900. At present, when you watch the current video, do you feel it is very smooth? Its refresh rate It is very close to display technology such as liquid crystal plasma.”

CCTV reporter, "What is the strength of this color electronic paper? First, it is soft. This softness can also be understood to be strong flexibility, that is to say, this kind of display screen can be bent and twisted, and can even be realized" Second, it has the advantages of high resolution, no eye damage, low power consumption, etc., and can provide brighter and clearer high-quality images. This new display technology independently developed by Chinese enterprises has broken the South Korea's monopoly on display technology may even impact it in the future."

The CCTV reporter concluded, "Only by independently developing core technologies can an enterprise be invincible in the future global competition. I hope that in the near future, there will be more and more domestic enterprises like Xiameng Electronics, hurry up, Seize every opportunity, independently develop core competitiveness, and contribute to increasing the global competitiveness of the motherland!"

With the broadcast of the news network, on July 23, the sixth round of sales began.

Chen Yizhe decisively increased the number to 3,000 units.

Unsurprisingly, it only took 1 minute and 25 seconds, and all the machines were sold out.

However, Chen Yizhe's focus is not on this. What he is more concerned about is that the electronic paper factory has successively signed production orders worth more than 30 million yuan, and the total value of the projects under discussion with more than a dozen manufacturers and companies is also more than good. Hundreds of millions.

Compared with mp3, the take-off attitude of electronic paper is higher!