MTL - Once Upon a Time In Hollywood-Chapter 56 publicity
Chapter 56 Propaganda
What kind of story does the movie "Goodfellas" tell?
FOX reporters were not interested.
Who else will be the red carpet guest of the movie "Goodfellas"?
FOX reporters can no longer recall the list of invitations they got.
"Goodfellas" director Martin - Scorsese how would the descendants of the Germans Arnold - Schwarzenegger?
What does this matter have to do with his status as a FOX reporter? !
Now he doesn't want to know everything related to this movie. He only knows that after getting the photos, he can get rid of his status as a damned photographer stationed abroad, and finally he doesn't have to face all kinds of strange weather. Out for business!
Because of this, when he ran out of the interview area and got into his car under the envious eyes of his colleagues, the first thing he did was to dial the phone number of his boss and report this big The news was passed on to the other party.
And when the other party confirmed with him again and again, and received the black-and-white photo from the fax, the fairly clear picture immediately caused a commotion. Gathered in the company conference room overnight, and turned on the lights to fight at night, trying to perfect the announcement plan that had already been made.
"Why did Roland Allen and Arnold Schwarzenegger appear at the movie premiere of "Goodfellas" at the same time?"
When Jones, who was in charge of the offline advertising design of "Home Alone", asked this question, Garcia, who sat next to him and controlled the hard advertising, immediately shrugged, "How do I know, we didn't get the news before. Ah, maybe it’s a Reuters photo?”
"Reuters photo? Don't be kidding! This is obviously a posing!" Jones rolled his eyes and said, "Didn't we just want to instigate Roland and Arnold to take a group photo? If it wasn't for someone behind him, we would have done it long ago! "
"Shh... this kind of thing is over, don't talk about it." Jones' complaint attracted the attention of a blond woman.
"Hey, Jennifer, you're all on your own, and you're making too much of a fuss." Jones shrugged, with an indifferent expression on his face.
Yes, don't think how noble these capitals are.
Maybe they don't have the heart of Meng Lang, the king of the special film series, but as early as when Roland signed the contract with the "Terminator 2" project crew, they had already thought about using the banner of Cameron and Schwarzenegger to come It was announced.
If it weren't for Spielberg being caught in the middle, the Olsen couple had already received their call two months ago, suggesting that they would find a way to get Roland and the people from the "Terminator 2" project team to come up with a picture that could Exposure photo.
As for—fear of revenge?
"Terminator 2" just borrowed Sony's studio to shoot a movie, and it's not a project they invested in!
In the face of Universal, Warner, Paramount, and Sony at the same level, they may not dare to use this kind of trick, but for small companies like Westpac and Carolco, who is Fox afraid of?
You know, the boss behind them, Murdoch, is a guy who even dares to eavesdrop on the British royal family!
The newly established Fox TV network in 1986 even attracted users by challenging the standards of program censorship!
In the face of such a family history full of bad records, what's wrong with fooling an actor into cooperating with his own publicity?
If it wasn’t for the influence of the Jews in Hollywood just like Wang Banbi’s name, they might have done it long ago!
And when he saw his subordinates whispering to each other, Anderson, the person in charge of publicity sitting in the chief seat, knocked on the table and said, "OkOk, stop for a while, don't discuss any more."
"Is what you said important?"
"Not important."
"We just need to know that the news department next door found that Roland provided us with a new publicity point, and that's enough."
"Tomorrow morning, there will be a variety of red carpet photos leaked, and by then, the picture of Roland and Arnold walking the red carpet at the same time will appear in the newspapers, and we just need to seize this opportunity to promote the movie. "
"Jones, you modify the hard and wide pictures offline. I hope to see a close-up of Roland Allen."
"Garcia, tell the printing factory to stop, we are going to reprint a batch of Roland Allen's main posters."
"Jennifer, you contact the group's "New York Post" and other companies to ask them to modify tomorrow's report, not only to comment on the supporting role of "Goodfellas" Joe Pesci, I also want to see the incitement related to Roland Sex guide copy..."
"As for Chris—you are in charge of contacting Karolco (the publicity company of "Terminator 2") and telling them that we can now help them publish "Terminator 2" for free. It has been established and will start next month Things, I believe they will release the news that "Terminator 2" is about to start filming..."
"Oh, by the way, let's contact Warner, the announcer of "Goodfellas", we can change the news."
Half an hour later, all the answers except for resetting the poster were placed in front of Anderson.
Regardless of whether it is the suspension of printing, the media or Warner, none of them have much objection to the cooperation plan proposed by Fox.
As for Carolco?
Does it have any choice other than agreeing?
This is actually the tragedy of small companies.
They clearly know that this is full of tricks, but they don't even want to give a fart in front of Fox's "legitimate" means.
If it were an opponent of the same level, even if they were caught off guard by Fox, they would write it down and bite back later, but what about Karolko and the others? Hurry up to cooperate with the news and announce the news that "Terminator 2" will start shooting is the right way.
Because of this, the initiative of propaganda can be brought back.
But fortunately, the movie will officially start in twenty days, even if it is a little earlier, it will not make them rush.
Moreover, Fox's free advertising can also help them save a lot of money, so it is not a loss.
Because of this, early the next morning, the overwhelming news, like snowflakes, appeared on the major media as Roland expected:
Time Warner's broadcast network CNN and News Corporation's FOX TV station were the first to report the news of the premiere. They edited multiple copies of the red carpet video. Among them, Schwarzenegger led Roland out of the car. It took two seconds, and in return, Fox’s parent company, News Corporation, the New York Post, Boston Herald, Chicago Sun-Times and other media have also revised their previously written manuscripts, bragging vigorously At the same time as the movie "Goodfellas", it also involved "Home Alone" through Joe Pesci, and when introducing the list of leading actors, they also deliberately put the name Roland Allen on the list according to Fox's instructions. Finally, and marked that Roland attended the premiere with Schwarzenegger last night; coupled with Carolco's "correct decision", the next news reported on the red carpet is "Terminator 2" has already been approved and is about to start filming. When the two names of Roland and Schwarzenegger in the two news stories overlap highly...an interesting thing happened immediately.
Because of the time difference and the principle of timely output, on the morning of September 19th, the first thing people saw was of course the morning news from CNN and FOX, although FOX in this era is not yet the leader of one of the five major North American broadcasting and television networks in the future. The media, CNN TV station is also inferior to ABC, NBC, and CBS, but the coverage of the two together can cover the entire America. The guy will find that today's newspapers seem to be a little different.
...
New York, Queens.
Bill is a stock trader. His daily job is to follow the instructions of his superiors and complete various stock trading orders. Regardless of the suit and leather shoes he wears, he looks like a dog, but in fact, his work is very low-tech , Just a little bit of dexterity, you can earn a salary that is enough for your family to live on.
For him, this kind of mechanical labor has no meaning at all. If he didn't have a family, he would have resigned a long time ago.
As usual, after waking up in the morning, Bill turned on the TV to listen to the news.
For him, the broadcast of the radio host is the best spiritual massage every morning. Unfortunately, his son is not interested in these contents. If he hadn't promised the other party to take him out to watch movies during the Christmas holiday, he would I believe that little guy will be the same as usual again, clamoring for him to open those paid children's channels.
Although he agreed to the other party’s request, he could pay a lot less annual subscription fee, but for Bill, watching a movie on Christmas is actually a kind of torture. What’s the point of a family-friendly movie? Doesn't look happy at all, does it?
If you have time and energy, why not watch horror movies? Gangster movie?
Like the one on CNN this morning…that Goodfellas!
This kind of movie looks interesting!
Although complaining, Bill still sent his son to the school bus with a smile on his face, and then he drove to the company to work in a suit and leather shoes. When he passed by a newsstand, he had an extra copy of "New York Post" Newspaper.
Although this kind of newspaper full of violence and color news is not in line with his career, who makes the "Wall Street Journal" not have a third page girl? He is just a small trader, not those financial crocodiles, just reading the gossip is enough, as for what news? Oh come on! Wouldn't it be good for anyone who wants to see that kind of stuff to watch it?
However, when he came to the company, sat at his desk, opened the newspaper, and wanted to enjoy the last quarter of peace before going to work, he suddenly discovered, how did today’s newspaper change its gender?
Where did the breath of the third edition girl go? Why is the gossip news gone?
How come there are five people in today's cover section?
Unlike previous explosive cover headlines, today's "New York Post" directly divides the page into two. At the top, there is a scarlet city background. Three guys in suits and leather shoes are facing everyone with their backs. In front was a car with its trunk open. Judging from the uneven bag, it should be a corpse.
On the right side of the image, there is a clear title.
【Three days later, "Goodfellas" will be released】
Compared with this picture full of blood, the other half of the page is the governor wearing a leather jacket and sunglasses, and Roland holding a shotgun in both hands and smiling.
And on the left side of this picture, there is also a striking text.
【I\'mback】
Although it is a big taboo in news propaganda to directly appear two pieces of information of the same status on the cover section of a newspaper, these two headlines today caught Bill's attention, let alone the "Good Guys" he heard on CNN early in the morning. ", or the governor below, these two elements, both of which made Bill very interested.
But if you want to line up first-come-first-served, gangster master Martin Scorsese is not as attractive as 'I\'mback'.
Because six years ago, in a movie theater, he heard the governor say something like this—
‘I\’ll be back!’
The Terminator is back?
That murderous robot is about to start filming again?
When this thought flashed through Bill's mind like a shooting star, an emotion called anticipation arose spontaneously.
Flipping through the newspaper quickly, he found the part of the inner page corresponding to the title on the cover. When he finished reading the whole report, his beeping emotions immediately occupied his brain, "God! What kind of news is this! Why did the two reports write Three movies?!"
Although Bill found the news he wanted from two consecutive pieces of news, but—
What the **** is "Home Alone" sandwiched between "Goodfellas" and "Terminator 2"?
And judging from the layout, the movie "Home Alone" seems to be played by the supporting actor Joe Pesci of "Goodfellas" and the new young actor Roland Allen in "Terminator 2"? ? ?
However, just when he was dazed and didn't react.
A bang sounded instantly, and a figure came from the side.
When Carey, who was sitting next to Bill, saw the newspaper in the hands of his colleague, his teasing words suddenly appeared.
"Oh, Bill, I knew you'd be wondering!"
"When I was buying The Wall Street Journal, I saw this newspaper in the newsstand."
“At that time, I wondered, how did the New York Post transform?”
“I only found out when I asked the boss later, it turned out that both Martin Scorsese and James Cameron have released new works!”
Hearing what Carey said, Bilton immediately reacted. He pointed to his newspaper and asked, "Did the boss say what happened to the third movie "Home Alone" included?"
"Home Alone?" Carey froze for a moment, he was sure he didn't hear the name from his boss.
However, while repeating the name, his eyes also fell on Bill's newspaper.
After spending half a minute browsing through the entire page, unexpected emotions cling to his face.
"Yo? Didn't expect the lineup of "Home Alone" to be quite powerful?"
"What? Do you know this guy named Roland?" Bill raised his eyebrows.
"I don't know." Carey shook his head, "But you can see the problem just by looking at the content!"
"Who is Joe Pesci? That's a guy who can play against Robert De Niro! You can imagine how powerful a kid can be with him? Not to mention, he was also played by James. - Cameron has been selected to participate in "Terminator 2"!"
"There are not many guys who can be favored by James, plus Joe Pesci and John Hughes, this lineup is very powerful no matter how you look at it! Moreover, looking at the introduction above, this movie seems to be Christmas. Children's comedy around the festival? Do you know when it will be released? Then I will take my daughter to see it..."
What?
‘I just asked you a question and you’ve decided to go see this movie with no promotion? '
Hearing what the other party said, Bill looked at Carey with strange eyes. He felt that the other party had some problems in his mind.
However, as if seeing the suspicion in Bill's eyes, Carey shrugged and sat back in his seat, "Please, their lineup is already very good. Regardless of the director, screenwriter, and supporting roles, just that kid is better than that." The children's movies in the past are much better, do the children's movies in the past have such a powerful protagonist? Which guy can tell others what his next work will be before the movie is released?"
"You know, the investment in "Terminator 2" was written in the newspaper!"
"One hundred million!"
"That's an investment of 100 million!"
"How could it be easy for a guy who received a project worth 100 million yuan before his last work was released?"
"If you have doubts about this project, will you doubt Cameron?"
"I\'m back!"
"Cameron may screw up other movies, but he won't screw up this one?"
hiss...
What Carey said seems to make sense?
Looking at the swearing expression of his colleague, Bill suddenly felt that there was nothing wrong with the other party's words!
An investment of 100 million yuan!
Since this Roland, who has never heard of it, can join Cameron's crew, he must have two brushes!
If he can't, James will definitely not choose him!
Since James chose him, it means that he is at least much better than children of the same age.
In this way, the performance should not be as embarrassing as other child actors...
if it is like this?
While closing the newspaper, a thought quickly flashed across his mind.
It’s really not good, so why don’t you just take your son to watch this one?
With the names of Joe Pesci and James Cameron, this movie shouldn’t be too bad, right?
Note: ①Murdoch and his News Corporation exposed the wiretapping scandal as early as 2003, and incidents happened every few years afterwards. ②When the Fox TV news network was first established, its scale was larger than that of the pornographic TV station HBO. ③The "New York Post", "Boston Herald", and "Chicago Sun-Times" are all newspapers under News Corporation. Since Fox was acquired by Murdoch, their paper media distribution channels like to hand over to News Corporation Come on, as for bragging about Goodfellas ad content, that's no big deal to News Corp., which has never had any morals. ④The "Wall Street Journal" and the third page girl are actually a meme. After Murdoch acquired the "Wall Street Journal", he joked that if the third page girl was added to the newspaper, the sales would definitely double.
(end of this chapter)
