MTL - My Animation Era-Chapter 9 Toy licensing
Chapter 9 Toy Licensing
Time to resign!
After leaving the TV station and returning to the studio named "Wolf Fort" which was actually "Dog House", Gu Miao, who had a huge amount of money in hand, made the decision to resign.
The reason is simple.
Before I sent someone under the fence, it was because it was easy to "pull the tiger's skin". Without the identity of Feiyang Animation's on-the-job animation supervisor, he went out to solicit investment and discuss projects, who would believe him?
I'm afraid I can't even get in the door.
Now it's different!
With the popularity of "Pleasant Goat and Big Big Wolf", Gu Miao not only gained a certain reputation in the industry, but also became the "number one star" in all elementary schools and kindergartens in Jiangchuan.
no way!
Who made him the chief director?
As long as the animation theme song "Don't Look I'm Just a Sheep" plays, the five characters [Chief Director: Gu Miao] will occupy half of the TV screen.
Children have poor memory and may not be able to remember it once or twice, so can they remember it after watching it a few times?
By the way...
Because the word "Miao" in Gu Miao's name is relatively uncommon, and children with ordinary education levels in primary schools or even kindergartens don't know it, so they simply read it as "Gu Shuishui".
This is just a place in Jiangchuan.
The TV stations in other provinces are not stupid. Seeing Pleasant Goat’s hot ratings, they will definitely buy the broadcasting rights. At that time, the popularity of Gu Miao and Wolf Castle Studio will usher in a round of skyrocketing.
Does he still need to "pull the tiger skin"?
Receiving the resignation application submitted by Gu Miao, Xiong Tianwei, who already knew that the ratings of "Pleasant Goat and Big Big Wolf" had soared, looked a little embarrassed at the moment.
I missed it!
Who would have imagined that the young man who made director Wang bow his head and apologize to him when he uttered wild words in the conference room, claiming to make a more successful animation work than "Haiwa", actually fulfilled his promise.
Who can stand this?
As the boss, he supports the company's mainstay, Director Wang. Is it wrong to not be optimistic about a plan proposed by a newcomer?
No problem!
Director Wang is a top animation director, the company's Dinghaishenzhen, when he has a conflict with a newcomer in the company, why not support the newcomer if he doesn't support him?
It can be said that no matter who handles this matter, the final result will be the same.
He just overturned the car...
Not only did he lose a talented animation director, but he also missed a "Pleasant Goat and Big Big Wolf", which can be called a "popular hit".
It's a big loss!
If Gu Miao can be kept, Xiong Tianwei can completely hold Director Wang's head down and apologize, and even give him the position of vice president.
Unfortunately, I can't keep it anymore.
Xiong Tianwei sighed, took out a signature pen, and signed his name on this resignation application.
He didn't make things difficult for Gu Miao.
As a well-known rich second generation in Jiangchuan, Xiong Tianwei gave up inheriting the family business and chose to start his own business. Xiong Tianwei's pattern is not so small.
Not only did he approve the resignation application, but he also asked the finance minister to pay Gu Miao a few months more bonus.
It can be regarded as a good relationship.
The two are in the animation industry, and both are from Jiangchuan. Now that the relationship is at a standstill, it doesn't mean that there will be no opportunities for cooperation in the future.
"interesting."
After completing the resignation procedures and discovering that there was a large bonus in the salary card, Gu Miao instantly understood what Mr. Xiong meant.
But he didn't take it to heart.
Wolf Castle Studio has just received 5 million production funds from Minister Wang. With this money, who cares about a few months of bonuses?
not to mention…
Taking advantage of the popularity of "Pleasant Goat and Big Big Wolf", he has reached a licensing agreement with Jiangchuan's most famous toy manufacturer, Wanzhibao Toys Company.
The first batch of "Pleasant Goat and Big Big Wolf" character plush dolls will be on the market soon!
Unsurprisingly, while animation ratings are rising steadily, the sales of these plush dolls will not disappoint.
Considering the long life cycle of "Pleasant Goat and Big Big Wolf", it is not suitable to use the "buy it out" method for licensing cooperation. The authorization scheme that Gu Miao finally adopted belongs to the relatively common form of "IP tax" in the industry.
The so-called IP tax...
In fact, it is equivalent to the communication technology patent fee charged by the big rogue Gaotong to manufacturers in the mobile phone industry.
As long as it is a 2G/3G/4G mobile phone, it will not be able to escape the patent licensing fee of GMT. This money is not paid in one go, but every time a mobile phone is produced and sold, it needs to be "billed" separately.
A few dollars for a set, after a year, even if you don’t have to do anything, you can rake in billions of dollars around the world just by patent licensing, a proper bully and hooligan!
Of course, this is a joke.
The benefits of using "IP tax" for authorized cooperation are obvious. In a short period of time, the benefits may not be as much as "buy it out".
But it's a trickle!
Take the plush dolls that will be released in "Pleasant Goat and Big Big Wolf" as an example. Assuming that 100,000 dolls are sold in a year, each doll will be charged for 1 yuan, a total of 100,000 yuan.
Looks pitiful...
But this is only a one-year benefit, what if it is extended to ten years, or even twenty years? At that time, did you still feel that the money was very little?
Besides, the proportion is not so low.
Wanzhibao Toys Co., Ltd. determined that the plush dolls for sale will be in three versions: "large, medium and small".
According to the licensing agreement, no matter which model it is, Fanglangbao Studio, the copyright owner, will charge an IP licensing fee of about 20% of the selling price.
This ratio is not high.
Think about Apple’s practice of charging 30% tolls for doing nothing, isn’t it much more comfortable in an instant?
If you still can't accept it...
Then don’t buy licenses, make original products yourself! Let's see what level of sales is without the blessing of IP popularity.
I believe no one will do this.
In addition to authorizing Wanzhibao Toys Company to produce plush dolls, Gu Miao has been in contact with other local toy factories in Jiangchuan these two days.
Do not misunderstand!
He is not a sea king, and he doesn't like keeping fish. The purpose of doing this is actually to learn from the successful experience of Hollywood and realize the diversification of IP authorization.
Like a peripheral cup!
In Hollywood, the authorized category of this cup can be refined beyond imagination. What thermos cups, plastic cups, ceramic cups, airplanes...all are independently authorized!
The plush doll was given to Wan Zhibao.
The plastic doll can be authorized to be manufactured by another toy factory! Anyway, the categories are different, and there is no competition between them, so why not do it?
Not just a toy.
The derivatives of the IP "Pleasant Goat and Big Big Wolf" can also be developed in many fields such as stationery, children's clothing and shoes, toothpaste and toothbrush, school bags and satchels.
In comparison, broadcast rights are nothing!
Even without the investment from Jiangchuan Children's Channel, Gu Miao would not have the idea of broadcasting rights, and would even give them free broadcasts.
Because he knows it well.
No matter how expensive the broadcast right is, it is impossible to make money from peripheral derivatives.
Think about how many "Pleasant Goat" schoolbags there were in an elementary school when the Pleasant Goat became popular in 2000, and you can understand why he said that.
(end of this chapter)
