MTL - My Animation Era-Chapter 54 Meijindo
Chapter 54 Hall of Fame
【Score post-I post it to a well-known animation director, you guys come and rate it! 】
【NO.1, Gu Miao】
【The representative works "Pleasant Goat and Big Big Wolf" and "Lei Sudeng Lightning Crossing the Line", he just made his debut in the industry this year, set a number of ratings records, and was loved by the audience. 】
"God is God, one hundred faints!"
"My dad must give full marks [kiss]"
"Upstairs, Gu Xiaozi collects flavors, animation shit-making machine, even a maggot in Jiangchuan can blow..."
Crackling.
Liu Xing, who was in line with a "Gu Hei" in the post bar, and greeted each other's relatives, hadn't finished typing when he heard someone calling him outside the door.
"Liu Xing, your courier!"
"What did you buy again?"
Xia Xue, who had just returned home from cram school, weighed the package and asked curiously, "Could it be a toy?"
"How could it be a toy!"
While smiling awkwardly, Liu Xing stretched out his hand and was about to **** the package, but Xia Xue turned around and avoided it.
"Mom, Liu Xing bought toys again!"
Xia Xue shouted loudly, and Xia Mei, who was cooking in the kitchen, ran out with a kitchen knife and asked angrily, "What did he buy?"
"Not a toy, not a toy!"
Liu Xing looked at the kitchen knife in his stepmother's hand, gulped, and quickly explained: "Mom, calm down! This is not a toy!"
"Do you think I'm blind?"
Xia Mei took the package from Xiaoxue, glanced at the conspicuous [Wanbao Toys] LOGO on the plastic strip, and sneered, "Be honest, how much did you spend this time?"
"I really didn't buy it!"
Liu Xing was wronged, his expression twitched and he said: "I don't even know where this package came from."
"You didn't buy it, could it be your favorite Uncle Gu, in order to praise you for helping him clean up his crimes on the Internet every day, he sent you a condolence item?" Xia Xue said with a strange air.
Liu Xing: "..."
He is so wronged!
Since he lost the Lightning Cup final, he has been depressed, and he hasn't taken care of Uncle Sanshui's business for almost a week.
The package was not bought by him.
But the recipient left above is indeed his Liu Xing name, and the address is also correct, and the sender is still "Jiangchuan Wanbao Toys Co., Ltd."
broken!
This time the yellow mud fell off the crotch, it was either **** or shit, I couldn't tell at all.
"You still don't admit it, do you?"
Xia Mei snorted coldly, picked up the kitchen knife and started to unpack the package, wanting to see what toy Liu Xing bought.
Patter...
As the adhesive tape was torn off, Xia Mei took out a beautifully shaped black box from the package.
what is this?
Not only Xia Mei, Liu Xing and Xia Xue were also curious about what was in this box that they had never seen before. Looking at the outer packaging, it doesn't look like a toy product, does it?
Continue to unpack.
When the plastic wrap was removed and the black box was opened, a letter slipped out.
【No.02A0017 racing driver:
Congratulations, you have won the third place in the S1 Lightning Cup Raymond Remote Control Car Grand Prix! Here, on behalf of Wanbao Group, I sincerely invite you to join the [Wanbao Hall of Fame] and spread the glorious deeds all over the world...
—Gu Miao, 2010.12.01]
Xia Mei looked at Xia Xue, Xia Xue looked at Liu Xing, Liu Xing looked at Xia Mei, and the three looked at each other.
Hall of Fame?
What is this stuff?
…
The first batch of invitations to the [Wanbao Hall of Fame], Gu Miao only sent to the champions, runners-up and third runners-up of the "Lightning Cup" remote control car competition.
In the early stage, there were only three people.
In the future, the number of candidates may be appropriately increased according to the situation. But no matter how it increases, the number of people in the Hall of Fame cannot be too many.
After all, it is better to be short than to be indiscriminate!
The so-called "Hall of Fame player" is not just a simple honorary title, but also involves many "marketing" strategies of Wanbao Group.
This is Gu Miao's idea...
When he was designing transformation props and combat equipment for "Sailor Moon", it happened that Lao He from Wanbao Toys came here to report the design plan of "Championship Car".
Chatting and chatting.
The two talked about the end of the "Ray Sudeng" animation and the end of the Lightning Cup competition. These two events brought a major blow to the toy company.
“Sales have already declined.”
Old He said worriedly: "Maybe in two or three months, the sales of Leisudeng remote control cars will usher in a sharp decline, or even cut in half."
no way!
The animation is over and the popularity has dropped.
There was still a "Lightning Cup" competition to maintain the heat, but now even the competition is over. As the leader of Wanbao Toys, Lao He naturally wanted to revive the enthusiasm.
The problem is that the production of the animated sequel "Rainspeeder Lightning Crossing 2" has not yet started, and the broadcast is nowhere in sight. The Lightning Cup has just ended, and it would be too frequent to hold another match.
"Then build a Hall of Fame!"
Gu Miao gave advice.
The animation is over, the game is over, and now Leisudeng IP is in a weak period.
In order to keep the children's love for "remote control cars", it is absolutely possible to pull out the star players with excellent results in the "Lightning Cup" to act as free "image spokespersons".
Of course, prostitution for free is too ugly.
Gu Miao can't say in front of the children, "The remote control car is slow, can you bring me the goods for free?", right?
That's shameless.
The prostitute who watched the video knows to contribute a share of views, even if Gu Miao is a prostitute endorsement, he still has to pay a little bit of benefits.
Hence the "Wanbao Hall of Fame"!
Also known as Toolman Alliance...
The contestants entered into the Hall of Fame will automatically become the image spokesperson of Wanbao Group. Wanbao Group will produce a batch of advertisements based on their "deeds" and broadcast them on major TV stations.
Don't underestimate these people!
The Lightning Cup competition is so popular that not only TV stations broadcast it, but also many media reports. The reputation of the champion, runner-up and third place, especially in the group of "Ray Sudeng racers", is quite high.
They came forward to advertise Wanbao Toys, and their influence is equivalent to that in LOL, Feike broadcast live broadcasts to promote the new skin of XX heroes.
Will the effect be bad?
certainly!
In addition to using the false name of "Hall of Fame" to endorse star players for nothing, Gu Miao also gave Lao He a suggestion.
Please animate characters to "shoot commercials"!
A new remote control car is released, but what if no one buys it? Let Lei Sudeng, the protagonist Lingfeng Lingyun brothers, shoot a commercial!
Don't worry about bad influence...
In fact, it may be rare to use well-known animation characters to shoot advertisements in China, but it is commonplace in foreign countries, especially neon.
For example, in "The Prince of Tennis", the head of the Tennis Department of Ice Emperor "Uncle Atobe" not only shot a "milk" advertisement, but also cosplayed a cow in the advertisement.
Saiyan X Kao Cleanser…
What a cheap and effective publicity strategy! Even "sending well-known IP characters under its banner" to accept endorsement advertisements has become a common way for many neon animation companies to earn extra money.
have to admire.
The advertiser, or the animation company that first came up with this "IP monetization" method, is definitely a genius.
(end of this chapter)