MTL - My Animation Era-Chapter 33 The pattern is small
Chapter 33 The pattern is small
After entering mid-October, happy events will follow one after another.
First, TBS sent a congratulatory message, saying that the ratings of the Japanese version of "Pleasant Goat and Big Big Wolf" had reached the expected target and were launching an impact to a higher level.
At the same time, with the improvement of production level and frame rate, audience reputation has gradually improved.
Especially younger audiences.
This is different from domestic ones. Young people in Neon love TV dramas and movies far less than animation and comics.
Pleasant Goat's performance and painting have always been the most criticized issues by young audiences, which seriously hindered the growth of ratings. Now that the problem is solved, it is reasonable to attract young audiences with a witty plot.
According to Gu Miao's understanding...
On the ACGN forum [Dimension Wall], the largest network of Neon, Pleasant Goat has opened up a separate discussion board, and there are quite a few active people every day.
But this is a word-of-mouth boost for the audience.
In media reports, the role played by Pleasant Goat is not so glamorous. Especially after TBS revealed that "Wanbao Animation" was a Chinese company, the public even laughed at it unanimously.
"I'm still wondering why there are such shoddy animation works in China. It turns out that it is Huaguo Animation Company, so it makes sense!"
"Can the next door only produce this level of animation? No wonder the animation industry has not been able to develop after so many years..."
"Bridge bean sack! Now the question shouldn't be, why did TBS introduce such crude animation?"
"Isn't it normal for TBS to do such confusing behavior?"
"As expected of TBS..."
Although Gu Miao didn't personally read the discussion on the Internet, Mr. Ikeda from TBS told him a lot about it.
In this regard, his evaluation is:
The pattern is smaller!
The gang of neon media scolded and scolded, but failed to reach the key point. Why is TBS being scolded? Isn't it because Pleasant Goat made rough and spicy eyes!
But here comes the problem.
Since the production is rough, why would anyone watch it? Since there are ratings, why doesn't TBS broadcast it?
It is a fool to have money but not make money!
Behind all deceptive behaviors, there are hidden interests that are not known to the public.
TBS got the right to broadcast for free, and the ratings are not low. With the stimulation of advertising fees, even if the outside world is full of criticism, it will not affect their continued broadcast of Pleasant Goat.
People have harvested rice and numbness, so what if they are scolded a few times?
But then again.
Neon is not the only country and region where "Pleasant Goat and Big Big Wolf" is exported. In terms of overseas ratings, TBS is not ranked high.
Southeast Asia is the highest!
The Internet there is not very developed, and there are few TV programs. Compared with Neon, Southeast Asia is the biggest gain of Pleasant Goat’s overseas strategy.
"pity…"
Thinking of the consumption level over there and the size of the toy market, Gu Miao couldn't help but sigh.
Can't sell it!
Wanbao Toys also sent elites from the marketing department to Southeast Asia to open up sales and markets, but only after they went there did they find that toys were really hard to sell there.
After all, the consumption level cannot keep up.
Most people are struggling to get enough food and clothing, so how can they afford expensive "imported" toys? Unless Gu Miao is willing to invest and build a factory in the local area to reduce the cost and selling price in order to grab market share.
"No Money."
Gu Miao wants to invest in the construction of a toy factory there, and use cheap human resources to reduce costs and quickly seize the market.
The premise of doing this is that his toys are not worried about sales, and he has strong funds. Barely meeting the first condition, he got stuck on the fund.
The sales share of the derivative products of "Pleasant Goat and Big Big Wolf" was settled once a month before, but now it is settled once every three months.
There are still two months until the next settlement!
And after the money arrives, he will first invest in Wanbao Toy Factory for production expansion and equipment update iterations. The extra money may be used to acquire an animation company to improve the production capacity of Wanbao Animation.
Under such circumstances, the idea of investing overseas to establish a toy factory is definitely hopeless.
In addition to TBS and Southeast Asia, there are also many happy events in China.
Gu Miao entered the Directors Association.
Don't ask, how did he, an animation director, get involved in the Directors Association. what? An animation director is also a director, you look down on people, right?
Thirty years in Hedong... Ahem!
Although Gu Miao officially debuted not long ago, her representative work is only "Pleasant Goat and Big Big Wolf". But his grades are good enough that no one will ignore him.
Not just the Directors Guild.
What Animation Society, Jiangchuan Chamber of Commerce... all kinds of weird associations have come to their door.
Gu Miao was not very interested in this.
The name of this association and that association sounds reputable, but all of them have malicious intentions, and they must want to earn a "membership fee" from him.
He will not be fooled!
In addition to invitations from various associations, Gu Miao has also accepted many interviews from Jiangchuan local, Internet and foreign media during this period.
These cannot be avoided.
As the ratings of "Pleasant Goat and Big Big Wolf" exploded, especially after the special episode "Weird World" was broadcast, more and more media became interested in him as the chief director.
Gu Miao was honest.
No matter who asks, the answer is always one sentence: Pleasant Goat’s popularity is a surprise, and Wanbao Animation has never thought of copying the myth of Pleasant Goat.
The interviews were one after another. At most, Gu Miao accepted three media interviews in one morning.
It's not that he didn't think of refusing.
But the problem is that the animation "Lei Su Deng Lightning Crossing the Line" needs heat. Accepting an interview, and mentioning one or two new works in the interview, won't the enthusiasm come?
Of course, the interview reports are not very popular.
A viewer who likes to watch the news is unlikely to be converted into a regular audience of "Ray Sudeng Lightning Crossing the Line". In Gu Miao's publicity plan, offline promotion is the top priority.
Especially in places where "students" gather, such as shopping malls, canteens, toy stores and stationery stores, once Lei Sudeng posters are posted, the publicity effect will not be too good!
But the problem is...
No reason, why did people help Gu Miao put up posters for publicity?
"Purchase price discount!"
Gu Miao pondered and said: "I don't care if you subsidize it or spend money directly, anyway, before the animation is broadcast, I want to see Lei Sudeng's posters in these places."
"correct…"
"What did they say to the TV station that asked you to contact? Is there anyone willing to buy the right to broadcast the first round?"
"There must be!"
Ma Kui smiled bitterly: "It's just that their bids are generally not very high!"
50,000 yuan for a single episode has reached the top.
Generally, the quotation is only 20,000-30,000 for a single episode. For "Lei Sudeng Lightning Crossing the Line", which has its own popularity and a production cost of millions, this is undoubtedly a cheap sale.
Seek collection monthly ticket support! ~
(end of this chapter)
