MTL - King of Industry-Chapter 947 Good management is the foundation for an enterprise to succeed
Chapter 947 Good management is the foundation for an enterprise to succeed
In the meeting room on the top floor of "Xingtai International", the summary meeting for the first half of the year is being held.
Although it is just the beginning of June, the statistics for the first half of the year are still a month away.
But judging from the situation in the first five months, the profit of "Xingtai International" has basically reached 80% of last year's annual profit this year.
It should be a high probability that the total profit of the first half of the year will exceed last year.
The reason why such a good performance has been created in the past six months is mainly because of the great success of the "yacht project".
The most important thing is that orders for the "yacht project" are still flowing.
According to this trend, the profit of the entire company will only increase in the second half of the year, and will definitely not fall back.
In addition, the first phase of the "high-speed railway project" appropriation of one billion yuan has already arrived.
This money is mainly used for the infrastructure construction of the "High-speed Railway Project Research Institute".
According to Zhao Guoyang's report to the "High Speed Railway Project Working Group", the working group has agreed in principle to place this "research institute" inside "Xingtai International".
This is undoubtedly great news for "Xingtai International".
Not to mention how much benefit the establishment of the "research institute" can bring to the company. The help of this popularity alone is already very impressive.
Sitting in the middle of the conference room, Zhao Guoyang flipped through the data sheet in his hand from time to time.
He is quite satisfied with the performance of "Xingtai International" in the first half of the year.
However, there are some problems that also require vigilance.
For example, "Xingtai-Daewoo Motor Company", in this short period of time, the number of orders seems relatively flat.
In the domestic market, it is still in a relatively backward position.
Not only is it lagging behind the first-tier brands such as "Songqi Group" and "FAW Group", but it also has the upper hand in the face of quasi-tier-1 brands such as "Jinling Automobile Group" and "Second Automobile Group".
Of course, Zhao Guoyang can fully understand this.
He knew very well that when consumers in this era buy big items like cars, they still focus on fame.
Although the product quality of "Xingtai-Daewoo" is absolutely nothing to say, but after all, it is a fledgling in the Chinese auto market, and its reputation is too far behind.
Under such a disadvantage, it is undoubtedly very difficult to grab a part of the market share at once.
Actually, Zhao Guoyang's short-term goal for "Xingtai-Daewoo Motor Company" is just to make a name for himself.
As for the temporary lag in sales, he didn't take it too seriously.
Because Zhao Guoyang, who has been a man for two generations, knows that the "peak" of China's auto market is far from coming.
In the next three to five years, as long as the marketing is appropriate, the brand "Xingtai-Daewoo" will definitely be able to compete with other competitors.
Zhao Guoyang sat in his seat without saying a word. In the eyes of others, it was obvious that he was dissatisfied with certain things in the company.
In the first half of the year, the company's various achievements were in front of everyone's eyes. Mr. Zhao's dissatisfaction was obviously aimed at "Xingtai-Daewoo Motor Company".
So, sitting next to Zhao Guoyang, CEO Zhang Yufang, after summing up, first made self-criticism.
"Mr. Zhao, colleagues! In the first half of the year, all the work of our "Xingtai International Foreign Trade Company" went smoothly, and the profit has also increased significantly compared with the same period last year."
"However, on the 'Xingtai-Daewoo Motor Company' side, we have made very little progress. In this regard, the main responsibility is mine, and I have not formulated a suitable development idea..."
After Zhang Yufang finished speaking, Xie Yiman quickly said: "Mr. Zhang, you just slapped me in the face."
"At the beginning, the chairman entrusted me with the heavy responsibility of selling 'Xingtai-Daewoo Motor Company'. But in the end, I only sold 3,000 vehicles in the Southeast Asian market, far below expectations. Therefore, The responsibility is definitely on my side..."
Listening to the words of Zhang Yufang and Xie Yiman taking responsibility for each other, Zhao Guoyang was relieved for a while.
To say that what I feel most satisfied with after my rebirth is not in technology, business and trade, but in management.
Technically and commercially, although his performance is very outstanding, but that is just taking advantage of the reborn.
Only this aspect of enterprise management is a set of methods that Zhao Guoyang has figured out by himself.
Now it seems that under my influence, the enthusiasm and unity of these people will surpass this era.
Good management is the foundation for an enterprise to succeed.
In this regard, Zhao Guoyang felt that he had completely achieved it.
There was a smile on the corner of his mouth, and Zhao Guoyang said slowly: "Okay, don't talk about it! The silence of the 'Xingtai-Daewoo Motor Company' was originally expected, and it is not a rare thing!"
"Huh?" After hearing this, the participants in the conference room all opened their mouths, looking in disbelief.
Zhao Guoyang spread his hands easily, and explained: "It's not difficult to understand! Let me ask everyone, has our 'Xingtai-Daewoo Automobile Company' done any decent promotion work since its establishment? Has it? Which celebrity has ever acted as an endorsement or filmed an advertisement?"
After hearing Zhao Guoyang's question, everyone shook their heads when they looked at me and I looked at you.
Zhao Guoyang touched his nose, and then said: "Isn't this the end? Our car manufacturing company is just in its infancy. There are only two types of products in total, and they are still of the same series."
"In this case, no matter how well we do the advertisement, it won't cause too much disturbance."
After a pause, Zhao Guoyang continued: "Therefore, under the current situation, we just need to maintain the momentum of growth. After the 'Xingtai-Daewoo' has new products on the market, we will slowly give it Add fuel to the flames."
"By that time, we will have more types of products, and consumers will have more choices, so advertising will be more effective!"
After Zhao Guoyang said these words, everyone in the conference room nodded suddenly.
Everyone is a discerning person, of course they know what Mr. Zhao said, which is very reasonable.
If you want to invite a celebrity to speak for you, Mr. Zhao can easily invite the most popular "little flower" in China—Ms. Yao Meng.
Besides, it might cost nothing.
Because Yao Meng is a partner of his own chairman, and has shares in his companies such as "Xingtai International" and "Rongguang Co., Ltd."
Given the good relationship between Mr. Zhao and her, it would be a piece of cake to ask her to shoot an advertisement.
However, Mr. Zhao did not choose to do this, so there must be his reasons.
Everyone has never doubted Zhao Guoyang's decision.
The only thing everyone is looking forward to is when Mr. Zhao's "rhetoric words" will be realized.
After listening to Zhang Yufang's general summary of the company's situation, Zhao Guoyang said to everyone in a complimenting tone: "I won't mention the data listed by Mr. Zhang just now."
"Our "Xingtai International" can achieve today's glory, and it is inseparable from everyone's efforts."
"In the second half of the year, our goal is very clear, which is to strive to enter the top ten companies in SJ by profit! Let's talk about it, do you have confidence?"
After Zhao Guoyang finished speaking, there was a burst of warm echoes in the conference room.
Raising his hand to signal everyone to be quiet, Zhao Guoyang continued: "Next, let me tell you about the benefits for the first half of this year!"
As soon as they heard the word "welfare", everyone's ears perked up.
The chairman of the company is famous for his grandeur, and he is not stingy when it comes to year-end awards.
But are there rewards in the first half of the year? This hasn't happened before.
While everyone was thinking about their thoughts secretly, Zhao Guoyang narrated his thoughts.
"The rewards for the first half of the year are divided into two pieces. One is a bonus; the other is a free travel gift package."
"A free travel gift package?" Hearing this, Wang Zecheng and Yuan Qinghua in the audience were suspicious for a while.
Both of them are men, and they don't know much about travel, so they are naturally a little surprised at this time.
As for Xie Yiman, Zhao Qian, Mu Yiyi and the others, their faces were beaming, as if they had thought of something interesting.
Zhao Guoyang didn't keep everyone waiting too long, and announced his decision very quickly.
"First of all, as for the bonus, everyone is equal. All executives are paid 50,000 yuan."
After hearing this, everyone nodded in relief.
This 50,000 yuan is really not much compared to everyone's year-end bonus, so it's a happy balance for everyone.
Even Zhang Yufang, the highest-ranking figure, would not complain about taking as much as others.
Afterwards, Zhao Guoyang continued: "In addition to the bonus, this free travel gift package is amazing."
Raising his hand and looking at his watch, Zhao Guoyang said with a half-smile, "It's June, right! Teacher Zhang, when you were teaching in the past, do you have any expectations when it comes to June?"
Zhang Yufang was stunned for a moment, and then said honestly: "I have no expectations, I just look forward to the summer vacation! After all, there are no make-up classes in the summer vacation in college, so it is still very easy!"
Hearing this, Zhao Guoyang clapped his hands and said: "That's right, what Mr. Zhang looks forward to most is the summer vacation. Those workers who are not teachers or students can only 'look at the sea and sigh'."
"However, in our 'Xingtai International', I want to break everyone's inherent thinking!"
Zhao Guoyang said word by word: "This year's summer vacation, I decided to give you a week's 'high temperature vacation', and bought you round-trip air tickets, and sent you abroad for a trip! How about going to escape the summer heat!"
As soon as Zhao Guoyang finished speaking, the audience burst into exclamations.
"Wow, so this is a free travel gift package, we are too happy!" Xie Yiman couldn't help shouting.
The rest of the girls like Zhao Qian, Mu Yiyi, including Isabella, were also cheering.
Wang Zecheng and Yuan Qinghua looked at each other, and they both clapped excitedly in celebration.
The atmosphere in the office suddenly became lively.
(end of this chapter)