MTL - Investment Life-Chapter 191
"The animation only produced 13 episodes?"
Sitting in Eagle's Nest China's office, Chen Yuanming frowned slightly. According to the original budget, it should be produced in 24 episodes. How to make a half shot and announce the completion.
Seeing the investor's slightly doubtful expression, Dai Lao standing aside replied nervously. "This is only the first one. Our plan is to launch two works of 26 episodes in total. Go to the market and see the audience ’s response. Moreover, the TV animations produced by U.S.A. are mainly based on 13 episodes, and it is not in our habit to adapt the length of the episodes ... "
Wang Ning further added, "Chen Dong, this is also the conclusion drawn by the animation department with reference to domestic and foreign TV animation playback modes. Not to mention the production habit of Shangmei, in Japan, commercial animation is shot with the broadcast and is always available. The length of the episode can be adjusted according to the ratings, so that the production cost of the film can be controlled to a large extent. If the ratings are not good, it can be cut directly. However, China often approves the screening together after the entire work has been filmed, and it is very possible to shoot a long film Causing uncontrollable risks. That's why we finally chose this mode of operation. "
Although how to make the animation is not Chen Yuanming's concern at all, he still understands the meaning of the two, but it is to control the initial investment and wait for the funds to be collected before proceeding to the next stage of production, which can be regarded as a reasonable output mode. .
Seeing Chen Yuanming's frowns slowly calm down, Wang Ning knew that the boss agreed with them. The RMB 2oo was worthless to the young rich man. He shouldn't care about how to spend the money, but spend it. It's not worth it, can you reach your expected goal. These two points are issues that he needs to consider carefully.
Taking a breath, Wang Ning continued to introduce, "This time the cost control and production progress of the animation are very ideal. After all, the animation is a frame-by-frame work. It is no more than those real-life film and television dramas. It only took 4 to complete the project from completion to completion. For many months, it has greatly exceeded the speed limit of Shangmei. At present, the film has been submitted for trial, and it should not take too long to get the broadcasting right. "
Chen Yuanming nodded. "This speed is faster than I expected."
"It's also due to the excellent level of the Eagle Nest Artist." Tie Lao did not take credit, and sighed with sigh. "Shangmei only did a 5oo minute animation last year, this time it has completed nearly 3oo minutes in 4 months. The finished product has a very high level of painting, which is far beyond our expectations. This is still Eagle's Nest, and the artist has insufficient staff. If it is developed for another year or two, the annual animation output time should be an amazing number. "
Chen Yuanming shook his head, "The biggest problem in the animation industry is still unable to continue to make profits. Solve this problem first. Others have meaning only when the market is complete."
Wang Ning immediately nodded, "So this time the PHS broadcast should not be in the usual mode. Now an episode of Shanghai Radio is paying only 1oo yuan, even for a classic masterpiece like" Transformers ", the entire 50k It ’s capped, and we ca n’t pin our hopes on the broadcasting fee for short works like ours. ”
Looking at the two old directors with slightly entangled expressions on the side, Chen Yuanming smiled, "Why, can't we talk about this? President Wang, what do you mean." & 1t;
"No need to talk with the TV station on the broadcast fee, just sell it at the original price. You can even learn the operation mode of Hasbro, let Shanghai TV station broadcast for free, and expand our promotional level. After all, the focus of this animation is advertising, not Pure profit. "
"The idea didn't go wrong." Chen Yuanming nodded with satisfaction, explaining to the second old man with a smile, "This time Anxinken's investment is to see the advertising effect of the work. If you spend money on the advertisement, you can't get it out, and it's not bamboo. The basket is empty? There are many ways to make money, so why bother with small ones. Just advertising is not enough, how to recover costs, how to maximize profits, and more ways. "
"But ..." The conversation turned, and Chen Yuanming raised an eyebrow. "Whether you can sell money or not depends on the quality of the work ..." & 1t;
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When it comes to reviewing the quality of the work, is Chen Yuanming alone? Only two days later, another Anxin executive came to Eagle Nest China.
"Xiao always came quite fast." He didn't wait for someone in the office. Chen Yuanming greeted himself outside the gate this time, but the extended hand was not held, and the other party gave him a Western-style hug.
"Looking at Chen Dong, if you engage in these animated gadgets, will it be possible for the big boss to see the effect? His sons are probably more appreciative than him."
Holding each other in arms, as close as brothers. Wang Ning, who was standing beside him, immediately understood that this "supervision" was afraid that it would not be ugly to Chen Dong.
At this moment, Chen Yuanming introduced Wang Ning with a smile, "This is Mr. Xiao Junyi, the vice president of Anxin, who is the head of the propaganda department of Anxin. Today, he came to inspect our finished products in person."
Hearing this introduction, Wang Ning quickly walked two steps, enthusiastically came forward and held each other's hand. He still has an in-depth understanding of the big customer of Anxin. The company is a semi-family business, and the principal is named Xiao. Such a young man can climb to the position of Vice President of Anxin and also play a major role in publicity. Jiucheng is a family member. ? Regarding the relationship between the boss and the Xiao family, there is no way in his mind.
"King surname Wang, currently working as ceo at Eagle's Nest China, I would like to thank Anxin for his sponsorship."
"Just stop the polite words." Xiao Junyi's eyes circled on the other side's face with a smile, "This time I want to see the finished animation, everything else is secondary."
"Yes, Mr. Xiao please please." Wang Ning also said nonsense, nodding.
Chen Yuanming smiled and took Xiao Junyi to walk inside. Behind him, Wang Ning couldn't help thinking about the meaning of that look just now, but for a long time he couldn't figure it out, shook his head, and quickly walked behind them into the conference room.
The first episode of the animation was played without any explanation. The title song is typical pop music, easy and happy, the picture is much more beautiful than traditional Chinese animation, it is no longer a rough fill color mode, and the character shape is also lively and cute. Xiao Junyi nodded his head slightly. The opening film alone had already won the section of domestic animation.
After the short opening song, a short still frame came, and a sweet background sound appeared behind the screen.
"This show is sponsored by Essence."
auzw.com
The freeze frame is only two seconds. The clear broadcast of the word, the logo of Anxin Company, and the silhouette of a PHS phone have a considerable visual and auditory impact.
Xiao Junyi nodded directly and praised, "The insertion mode is very good."
At this time, **** golden theater is not common, so inserting sponsors can be considered very novel, and it is more rare to see it in an animation.
But Wang Ning did not take credit for himself, but explained, "Japanese commercial animation also has a similar model, we have the right to refer to."
Just a word of kung fu, the animation was broadcast without any pause. "PHS" is a typical science-fantasy work, with many near-future conjectures. As one of the important editors of "100,000 Whys", Mr. Ye Yonglie's scientific foundation is very solid, but pure science is not All of this animation, the bold reforms performed by the scriptwriters at the time of shooting, added a lot of adventure elements to the animation, including scientific fantasy, search for quests, and exciting fun and jokes. The plot is simple and vivid, and the characters are also distinctive. In just 2o minutes, the animation did show the ideal effect.
Xiao Junyi watched the episode intently, and turned to Wang Ning and asked, "Has it been adapted?"
He is a PHS player. How can Xiao Junyi have never seen the original PHS game. When he was a teenager, it was okay, but when he grew up, it was inevitably a bit boring, but the animation was much more interesting than he thought. Decent work.
"Specially invited Liang Zhu of" Science Fiction World "magazine to co-edit with Mr. Ye, in addition to the manuscript expenses, they also discussed the vcd share."
"Well, it's worth the money." Xiao Junyi smiled and gave Chen Yuanming a glance. "But I'm afraid I can't do too much at this age. What about smaller children?"
"In the experimental middle school and the affiliated elementary school, 5o small audiences were randomly selected, and the response was excellent." Chen Yuanming didn't hook up and threw out the answer directly. "It was originally a work for 6-14 year-old teenagers, so they can like it. This time I want to discuss with you how to maximize the profitability. "
"If the animation is selling well, we can consider a student-friendly PHS." Xiao Junyi seems to have prepared for a long time. "Except for the main push calculation function and mini game function, no one can copy it for the time being."
Chen Yuanming couldn't help laughing, "Farther than I thought, PHS has recently repositioned the consumer group?"
“That ’s because it ’s boring to fight hard with mobile phones. Cheap and wages are not a good publicity point. Therefore, I ’m planning to focus on youth and fashion recently. Young consumer groups are a selling point. Isn't it impossible. "
The two talked freely, but the amount of information contained in it was a little bit. Wang Ning was thinking about the feasibility of such a plan, and was asked. "Wang Wang, on which TV station are you going to play the animation?"
"Shanghai Channel." Wang Ning returned to God and quickly answered, "It's just that the first broadcast did not charge a broadcast fee ..."
"That little money is not a thing." Xiao Junyi smiled. "After Shanghai broadcast, get Shenyang, after all, it is the hometown of PHS."
"It should be." Wang Ning nodded and said, "Speaking of this time, the animation dubbing is still Liao Yi, and it is also my family."
"Haha, that would be better."
With a few words, the tone of the animation was set. At the same time, there are some related peripheral developments. After all, they are sci-fi animations. There are still many types of toys that can be produced. Half of them can bring some simple electronic chips. This stuff can be easily used by the old banks of Anxin and Hongshang. Keeping up with the original toy model factory of Eagle's Nest is a matter of course.
As for entertainment and food products, we can only listen to destiny. In the face of overwhelming piracy, it is estimated that it will be much more difficult to grab the beach.
"In fact, you can also find ready-made children's clothing companies and work with them to promote their brand or established clothing styles directly in the animation. In the future, the channel for sponsoring animation can be expanded in many ways, and it can be used as one of the main sources of funding. Also show the sincerity of advertising, script and quality can never be relaxed. "
I asked Wang Ning a few more words, and Chen Yuanming stood up from the conference table. "You will continue to discuss it in the future. You will also need to keep a snack for the animation distribution and vcd sales. I have something to do with Xiao, so I will leave."
Smiling at the crowd and nodding, Xiao Junyi followed Chen Yuanming and walked out of the conference room. There are not many people in the corridor, and their pace is also seen to be hastily, but it is just like they are discussing important issues ...
"Can you make such a stare?"
"Well, seeing this little white face by your side is always reassuring."
"Beauty than young, you don't lose anyone."
"Hey, transfer ..."
Seemingly serious, the two walked side by side towards the office.
(End of this chapter)
