MTL - Into Unscientific-Chapter 371 all the best?
Chapter 371 Everything went well?
After the meeting.
That afternoon.
The 10 million loan from Xinchuang Fund was transferred to Huadun Biotech's corporate account on time.
I have to say that Zheng Zu is still very, very powerful in terms of funds.
Another three days passed.
Zheng Zu sent another message:
The temporary settlement channels of Taobao, JD.com, and Pinxixi have been opened up, and settlement can be made in advance after entering the logistics information.
However, these three channels can only be opened for up to ten days, and when the channels are closed, Huadun Biotech needs to pay a daily handling fee of 0.8/10,000.
Four days later.
A total of 4 million funds from the School of Life Sciences and the School of Physics of HKUST have been fully credited.
In addition, Zheng Zu also told Xu Yun a news in private:
In special circumstances, the new venture fund can borrow another amount of less than 8 million within 12 hours.
However, the daily interest on that amount is very high, at least one thousandth, and it is also repaid within one month.
One thousandth is ten thousandths. This kind of interest is indeed surprisingly high, but it is still very useful in case of emergency.
That is, in the most extreme cases.
Huadun Biotechnology can spend close to 25 million in cash to lay promotion channels, even the bidding model is enough.
It seems.
It seems that both sides put their weight on the bright side, and it depends on who can sustain the intensity of burning money after the war.
but
The premonition in Xu Yun's heart still hasn't dissipated, he always feels that something is not quite right.
in this case.
Christmas.
New Year's Day.
One public festival after another passed, seemingly lively, but it didn't make too many waves.
As the Spring Festival approaches, the sales of "One Mantis Mie" on online business platforms are gradually increasing.
However, this trend is not particularly obvious, and it seems to increase by about five or six percent every day.
But slowly accumulating, these sales have gradually become considerable.
Of course.
It’s not just ‘One Mantis’ that has seen an increase in sales.
The sales of other cockroach medicines such as Bayer and Ansu are also slowly increasing.
This is the inevitable effect of the pre-holiday traffic, and the peak is far away.
Whether it is Huadun Biotech or the other seven foreign companies, all companies have set the date for the start of the price war at .
January 9th!
This is a "tacit understanding" in a non-standard sense, which is essentially the result of silent communication during the intelligence acquisition process.
January 7th.
Office of the Chairman.
Looking at Gu Qunqing in front of him, Xu Yun offered to pour him a cup of tea and asked:
"Aaron, our event will be launched in two days. How is everything going?"
Gu Qunqing touched the dark circles under his eyes from staying up all night, smiled and said to Xu Yun:
"Don't worry, Dr. Xu, everything is ready."
Perhaps wanting to strengthen his persuasion, Gu Qunqing simply took out a stack of documents from the briefcase beside him:
"Here, you can take a look at this."
"This is the exposure table of the online business platform, the pre-ordered big data traffic, and the product energy storage as of yesterday. Everything is going according to plan."
Xu Yun took the form and read it slowly.
"Home page focus. Text link. Banner on the right side of the banner through train"
The first page of the document shows the Taobao platform, and about 40% of the recommended positions for cockroach medicine have been taken by Gu Qunqing.
In addition, the relevant data columns of non-cockroach killing products such as mosquito killer lamps and electric mosquito swatters have also been settled a lot.
As for the remaining positions, they all fell into the hands of seven foreign companies.
Of course.
Whether it is the traffic column that Huadun Biotech grabbed, or the exposure position that fell into the foreign company, they all have one thing in common——
That is, the cost of bidding is so high that it is scary.
Just looking at these prices, one can imagine the invisible games in the bidding process.
Take the through train of a certain treasure as an example.
Different from the diamond booth, the diamond booth model is that you pay a sum of money in advance to expose how many impressions—for example, 100,000 impressions, regardless of whether anyone clicks, the 100,000 impressions will be deducted.
It’s just that the conversion rate varies from booth to booth. A position with a conversion rate of 4% is higher than a position with a conversion rate of 2%. However, since the conversion rate is a historical average, there may be a situation where only 1% of 100,000 exposures convert—but In this way, the original money will still be deducted.
The through train does not distinguish between these situations, it directly charges per click.
When your ad is displayed in the through train, Taobao will not charge fees.
Only when the buyer is interested in your baby and clicks on your baby, will there be a fee.
Under normal conditions.
The through-train price of the keyword cockroach medicine is not high, about 0.17-0.25 per click.
The unit price of the through train for cockroach medicine today is
0.56!
To know.
The average price of the through train for women's clothing is only 0.43 yuan.
Calculate according to the figures on the form.
All e-commerce platforms are added together, and the company burns about 1.8 million yuan every day.
Seven days is close to 13 million, quite scary.
Then Gu Qunqing suddenly thought of something, smiled and said to Xu Yun:
"Dr. Xu, you may not know that many people in the business circle are discussing our price war recently."
"Discuss us?"
A question mark appeared in Xu Yun's eyes:
"Why is this?"
He didn't ask Gu Qunqing why people in the business circle would know the news about the price war. There are almost no real secrets on the Internet these days.
A large-scale event has too many leaks from poster design, operation customization to material transportation.
Even the pictures of flagship phones of some mobile phone manufacturers can be leaked. It is not surprising that some people in the circle heard the news of the price war.
It’s just that Xu Yun is strange.
The "many people" that Gu Qunqing said are obviously not practitioners of cockroach medicine, and most of them have a high status. Why do they pay attention to this price war?
Looking at Xu Yun who was a little puzzled, Gu Qunqing took a sip of the water glass and explained:
"Dr. Xu, you may not know much about it. These days, there are many games with the signboard of 'price war', but there are very few games that are really life-and-death."
"For example, this time, our seven-day spending of 13 million yuan has actually far exceeded the value of resources."
"This is not an isolated case in the business circle in the past two years, at least it is relatively rare."
Xu Yun was slightly taken aback, and only after he recovered did he understand:
"I see."
As Gu Qunqing said.
This time, the company's spending has exceeded the original value of those resources.
If you buy the same resource slot for seven consecutive days during the usual non-competition period, it is estimated that the total will be five or six million—not even five million.
This is the cruelty of price wars, not for short-term profit, not for return of capital, but for killing the enemy.
So every time this kind of 'taken advantage' appears, the circle will pay more or less attention.
Then Xu Yun thought of something else, pondered for a moment, and said to Gu Qunqing:
"Aaron, do we know the methods of those foreign companies in terms of public opinion?"
"of course I know."
Gu Qunqing nodded briskly and explained:
"There are only a few people who can cooperate with disinfecting products in terms of public opinion, so this aspect is also an old routine."
"It is nothing more than using various seemingly neutral evaluation articles to praise and criticize, unconsciously leading readers to the other side, or exaggerating the effect of a certain cockroach medicine through videos."
“Other than that, there are some WeChat and Zhihu soft broadcasts—for example, post a question asking what to do if there are too many cockroaches, and immediately reply with a high praise reply, etc.”
"The effect has always been good, but the number of paths is about the same."
Xu Yun nodded slightly.
Maybe I was really shot twice—too much?
However, Gu Qunqing did not notice the abnormality in Xu Yun's expression, and continued to speak:
"The other thing is Yi'an Bacteria toothpaste—although there is no sign of mass production of this thing yet, but from a marketing point of view, we are also planning to increase the amount this time."
"How much?"
"One hundred sticks a day for seven days."
"Are there only a hundred pieces?"
Xu Yun tapped his fingers on the table:
"Don't we have two local donkeys? Production shouldn't be so difficult, right?"
Gu Qunqing raised his eyelids and glanced at him, explaining:
"I also asked Dr. Qiu about this matter, but he said that the female donkey is currently pregnant, and it is not good to pluck too much hair, so the donkey hair mainly comes from the donkey brother."
As Gu Qunqing paused, he hesitated and added:
"Why don't we pluck the donkey's hair a little more?"
Xu Yun shook his head:
"Forget it, if you pull a bald man, you'll become a bald donkey. We don't have wooden fish to beat it."
Gu Qunqing just gave up.
Actually.
At this point today, the implementation and customization plans have been completed in sevens and eighties, and there is almost nothing that can be supplemented.
Therefore, the chat between the two is mainly to cheer each other up, and in nature it is just a process.
Half an hour later.
Gu Qunqing left Xu Yun's office.
Xu Yun stood up alone and came to the window, looking into the distance with misty eyes.
"Hope everything goes well"
Another day passed.
On the night of January 8th, it was close to midnight.
Including Zheng Zu, Tian Liangwei and others.
All the middle and senior management of Huadun Biotechnology gathered at the company headquarters.
Due to this period of time, the company has recruited many department leaders such as Zuo Ziyi.
Therefore, the company's situation tonight is even bigger than when the cockroach medicine was launched.
click click—
The hands of the clock moved slowly, and the atmosphere in the meeting room became more and more dignified.
Gu Qunqing led the operation department to do the final proofreading.
"Everything is normal in terms of logistics, EMS has sent a confirmation letter, and three additional shifts have been arranged to serve the company in the next seven days!"
"Everything is normal in the technical department, and the network security of HKUST is normal!"
"Manager Gu, I just contacted Jingdong's PR, and the advertisement position will be pushed as agreed tonight!"
"Taobao is also normal!"
"Fighting Xixi is also normal!"
"Suning is also normal"
that's it.
23:30
23:47
23:56
at last.
The time slowly came to 24:00.
Almost at the moment when the time came to 24 o'clock.
On the curtain of the conference room, two numbers appeared:
0/0.
But soon.
The number immediately changed:
4/2.
Followed by 7/3.
Tian Liangwei couldn't help looking at Gu Qunqing when he saw this, and asked:
"Manager Gu, this is."
Gu Qunqing smiled at him, and said to everyone:
"Academician Tian, let me explain, this is a sales control group."
"The number on the left is today's real-time sales, and the number on the right is the average sales over the past week for the same time period."
"Now the one on the left is 10, 12, and the one on the right is 5, which means the sales have increased by 2.4 times."
"Although these two sets of data are a bit small, judging from the trend, our promotion should have played a certain role—Xiao Gao, has the exposure position of the online business platform changed?"
Xiao Gao in Gu Qunqing’s mouth is a fat young man wearing a pair of thick glasses. Hearing this, he snapped his fingers on the keyboard a few times:
"Boss, the position has been replaced with our advertisement!"
Gu Qunqing nodded:
"Fine, keep monitoring the situation."
While the two were talking, the value on the curtain jumped to 21/9 again.
This time, Huadun Biological Sciences gave a very strong discount. Buy two products and get one free, which is basically equivalent to 35% off.
Counting expenses such as publicity and distribution, the trend is destined to lose money and make money.
Then Xu Yun took out his mobile phone and glanced at Bayer's interface. The force was also very strong—first, he gave a coupon for 10% off when you spend 30 yuan, and at the same time, buy 3 products and get 1 free. The two can be used in combination.
Followed by the fifth minute.
tenth minute
Thirty minutes.
The first hour.
Although the ratio of the left and right values gradually decreases as the base number increases, it still stabilizes at about 2 times in the end.
Two hours later, the numbers are still normal.
Tian Liangwei and others took the lead to leave the field for a rest due to their age.
Xu Yun persisted until three o'clock in the middle of the night, and the sales volume when he left was 1132/481.
Seven hours later.
Xu Yun, who had a light sleep, woke up from the staff lounge, and the first thing he did was to send Gu Qunqing a WeChat message.
A few seconds passed.
Gu Qunqing sent a picture taken by his mobile phone, and the value on it was astonishingly
3722/1503.
The ratio is even larger than before going to bed.
It is clear.
As consumers wake up from sleep, the effect of promotion becomes more and more obvious.
In terms of effect, the sales in these few hours have obviously achieved the expected effect, which is quite exciting and good news.
Another half day passed, and the night fell again.
The ratio of the two values before and after has reached nearly 3 times.
More critically.
About 45% of the customers who bought the product this time were newcomers who were attracted, and they did not belong to the repurchase situation!
The value of this part of newcomers is much higher than that of regular customers with purchase records, especially for a product like "One Mantis" that definitely has repurchase quality, which almost represents a stable customer source.
After all, cockroaches are everywhere. It doesn’t mean that after using cockroach medicine once at home, cockroaches will disappear forever.
One product can be used for about two months. Generally, three or four weeks after the product is used up, a cutie will move from another area.
Looking at the jubilant meeting room, Xu Yun couldn't help but frowned:
"Could it be that I really think too much?"
at the same time.
In the online meeting room of webex.
Gareth Toure, the vice chairman of the Valeni Pesticide Company in Gaul, also frowned, and asked Corinna Asensio in front of him:
"Ms. Corinna, almost 20 hours have passed since the price war started, why haven't we started our plan yet?"
(end of this chapter)
