MTL - Into Unscientific-Chapter 369 Pricing and Price Wars! (middle)

  Chapter 369 Pricing and price wars! (middle)

  “.”

  In the conference room.

  Looking at Gu Qunqing who had a normal expression and was not joking at all.

   Zheng Zu suddenly had an expression of 'you are teasing me' on his face, and the corner of his mouth twitched slightly:

   "Manager Gu, we are holding a strategic meeting today, which is related to Huadun Biotech's future industry layout, are you kidding me?"

   "It doesn't seem appropriate?"

   Clinker Gu Qunqing shook his head, and said very seriously:

   "Sorry, Chairman Zheng, I'm not joking."

  Zheng Zu: ".?"

   Then Gu Qunqing thought about it, and said to Zheng Zu:

   "Chairman Zheng, you should know that for a certain strain, the culture environment often directly leads to its community density?"

  Zheng Zu nodded.

  Although he is a venture capitalist, Zheng Zu's science knowledge is not too bad if he can become the chairman of the fund under the Academy of Sciences.

  Especially in recent years, biological science has gradually become the trend again, so Zheng Zu still has a little understanding of basic biological knowledge.

  Gu Qunqing said again:

   "According to our laboratory's research, there is a special sugar in the donkey hair of native donkeys, which can greatly accelerate the expansion of Yian bacteria."

   "So one of the costs of Yi An Bacteria is donkey hair."

  “.”

  Then Zheng Zu's eyes stayed on Gu Qunqing's face for a few seconds, and he confirmed again:

   "Manager Gu, you really didn't lie to me?"

  Gu Qunqing sighed, pointed at Xu Yun and said:

   "If you don't believe me, you can ask Dr. Xu or Academician Zhou. If it doesn't work, just wait for two months. By then, the paper jointly signed by Dr. Qiu and Dr. Xu will probably be published."

  Zhou Shan immediately raised his hand when he heard the words:

   "Chairman Zheng, what Manager Gu said is indeed true."

   "This kind of situation is actually quite common in the scientific research circle. For example, there is a SEND strain, and the most suitable condition for their expansion is the lymph fluid of pigs."

   "There is also a more well-known rehabilitation solution, the raw material is cockroach extract—but this kind of cockroach is farmed, and it is relatively clean."

  Xu Yun also nodded cooperatively:

   "I also prove that what Aaron said is correct—and let me add one more thing, Chairman Zheng, didn't you ask how long it will be before it can be listed? It also depends on how much donkey hair the two donkeys of HKUST can contribute."

  Zheng Zu: "."

  Looking at Zheng Zu who doubted himself, Xu Yun sighed slightly in his heart.

  He still kept the words above.

  If you tell the person in charge of HKUST Innovation Fund that he will use donkey brother for hemostatic gelatin and microbial batteries in the future, this man will be regarded as a big heart at the NBA Finals level within half of the collapse of the three views.

after awhile.

  Zheng Zu suddenly thought of something, a gleam of light flashed in his eyes, and said to Xu Yun:

   "Dr. Xu, that is to say, if we can find more donkeys, we can speed up the launch of Yi'an Bacteria toothpaste?"

  Xu Yun picked up the water glass on the table and took a sip of water:

   "That's right, but it must be a purebred local donkey, just like the Kangfuxin liquid, which requires the extract of the American cockroach, not the German cockroach."

  Zheng Zu's remarks obviously intended to directly start from the perspective of raw materials (?), so Xu Yun naturally raised his hand to welcome this.

   After all, the next experiments will need a lot of donkey hair, and the donkey brother is almost being turned into a Dalmatian these days.

   As the chairman of HKUST Innovation Fund, Zheng Zu is obviously much better than anyone present in terms of connections.

   Like the previous production equipment contact, it was Zheng Zu who came forward to get it done.

  If you can get him to come forward, maybe it is really possible to find a few native donkeys?

   This is obviously a good thing with no harm.

   Otherwise, according to the current production of donkey hair, Yi An Bacteria toothpaste is still a long, long way from being officially launched—unless Xu Yun can tinker with the technology to quickly grow donkey hair.

   After Zheng Zu finished speaking.

  Gu Qunqing coughed lightly, and once again drew everyone's attention back to himself:

   "Everyone, due to the problem of raw materials, Yi'an Bacteria toothpaste cannot be launched on a large scale for the time being."

   "However, according to the news I got through the exchange with Dr. Xu, after the relevant procedures are completed, we may be able to carry out small-scale trial sales activities."

  “This model is somewhat similar to hunger marketing, but unlike hunger marketing, we really have no food to sell”

   After Gu Qunqing finished speaking, he spread his hands, and there was a burst of self-deprecating laughter at the scene.

   After a few seconds.

  A woman in her thirties, dressed in a black workplace suit, with a dignified temperament raised her hand:

   "Manager Gu, I have a personal question - is the product name for this toothpaste ready?"

  Seeing this person speak, Academician Zhou Shan, who attended a high-level meeting for the first time, gently bumped Xu Yun with his elbow, and said in a low voice:

   "Hey, Xiao Xu, this is."

  Xu Yun moved his head to his side, lowered his voice and said:

   "This is the PR manager hired by Aaron, named Zuo Ziyi, who used to work in General Motors, and has strong PR experience and ability."

   Zhou Shan nodded in understanding.

  Public Relations Manager.

   This is also an important position that Gu Qunqing mentioned when he first met Xu Yun.

  This position is easily linked to "Xiaomi" and "financial **** transactions" in the subconscious of some people, but in a large-scale enterprise, this is a very formal and important department.

   Not long ago, Zheng Zu and Gu Qunqing respectively introduced a candidate for a public relations manager to Xu Yun.

   What Zheng Zu introduced was the PR of a former domestic clothing company, and what Gu Qunqing introduced was Zuo Ziyi who had just finished the competitive cycle.

  After almost a comparison, Xu Yun finally chose Zuo Ziyi who had returned from overseas.

  This has nothing to do with xenophobicism.

  Compared with the PR introduced by Zheng Zu, Zuo Ziyi has more experience in international affairs and understands some methods of foreign companies better.

   With the backing of the University of Science and Technology and the Academy of Sciences, Huadun Biotechnology basically does not need to consider reports of sneak attacks by domestic companies, and it is as stable as Mount Tai.

  The main competitors of the company in the future must come from abroad.

  So from a strategic point of view, Zuo Ziyi, who is more international in thinking, is obviously a very suitable candidate.

   "Product name?"

  Hearing Zuo Ziyi's question, Gu Qunqing glanced at Xu Yun vaguely, and replied:

   "Dr. Xu has already decided on the name of the product, and it's called Qingzhao - Yi'an, which corresponds to Yi'an Bacteria, and secondly, it also means to clean teeth and make people shine."

   "At present, our legal teacher is already applying for the relevant fonts and trademarks. The latter may be more difficult, but with the assistance of HKUST and the New Venture Fund, there should be no major problem in terms of time."

  Zuo Ziyi nodded:

"learn."

   Wait until the scene is quiet again.

  Gu Qunqing suddenly straightened his face, and pressed the remote control pen again.

brush-

  A brand new piece of content appeared in front of everyone, with a headline written on it:

  《Year-end Promotion Battle》

   "Everyone."

  Gu Qunqing circled the laser around the title a few times, and said to the audience with a solemn expression:

   "As you can see, Dr. Xu arranged for me to hold such a strategic meeting today. In addition to informing everyone about the product progress of Yi'an Bacteria toothpaste, there is one more thing"

   "The end of the year is coming."

  The end of the year that Gu Qunqing mentioned does not refer to the last few days of the Gregorian calendar year, but to the .

  Chinese New Year!

  Although e-commerce platforms before the Spring Festival, there are few promotional activities like 618 or Double 11.

  But in terms of user traffic and portraits, there will often be a wave of shopping peaks within 15 days to a week before the festival.

  Purchasing at the end of the year, just like Amazon will usher in a wave of sales peaks before Christmas abroad, is a normal spontaneous behavior of consumers.

   This peak is mainly the carnival of food merchants, but in the current situation of big data linkage, some other non-food categories can more or less eat some meat.

   Then Gu Qunqing took out several documents from the table, and passed them one by one from the bottom to the bottom:

   "What is passed on to everyone is the sales data of cockroach medicine from the two e-commerce platforms of the year before last and last year's Spring Festival, which includes the sales of physical products—that is, cockroach little black houses."

  "Last year, between the 15 days before the festival and the seven days before the festival, the total sales of cockroach disinfecting on the two platforms were more than 40 million. The specific peak days were different, but the peak daily sales were more than 8 million."

   "If you count platforms like Pinxixi, it's not difficult to break the peak of 10 million in a single day."

  In 2021, the total transaction volume of a certain treasure on Double Eleven is 540.3 billion. Compared with this figure, breaking 10 million in a single day seems to have no sense of existence at first glance.

   But don't forget.

  Double Eleven’s 540.3 billion includes many categories, such as mobile phones, clothing, and snacks. In each category, there are a large number of merchants.

   And what about cockroach medicine?

  Although there are many cockroach disinfecting brands at present, compared with other categories, the strength of involution is much, much lower.

   It is not the brand that is really involved in cockroach medicine, but those merchants—agents, authorized channel stores, purchasing agents from all over the world, etc.

  Compared with cockroach medicine, the popular category is just like the monthly income of 30,000 in Beijing, Shanghai, Guangzhou and 10,000 in small counties. In many cases, the former is not as good as the latter.

   What's more, there will be repurchase of cockroach medicine.

  Based on the good enough effect, the number of users of this kind of repurchase is even higher than that of mobile phone loyal fans.

   So obviously

  This year-end shopping rush before the festival, you can't let it go anyway!

   seat.

  Tian Liangwei turned over a page of the report, pondered for a moment, and asked Gu Qunqing:

   "Manager Gu, what is the production capacity of our factory now?"

  Gu Qunqing looked at Qian Guanglin, the factory director who was in charge of the production process, and said politely:

   "Director Qian, let you introduce the data in this area."

  Qian Guanglin stood up quickly, greeted everyone one by one with some restraint, bowed his body slightly, and said:

   "Hi everyone. Leaders, since we received the equipment from Modu and Hanhua last month, our total number of production lines has reached eight—well, this includes the original three."

   "These production lines can produce a round of finished products in an average of three hours. Under normal circumstances, each production line can produce about 3,000 pieces per day, which means the daily production capacity is close to 25,000."

   "If you work overtime all day, the output will probably be close to 40,000 or even 45,000."

  Tian Liangwei nodded lightly, and asked again:

   "What about the cost?"

   "The cost was originally 7.8 per piece, but now the ring module sent by the Sinicization Group has optimized the accuracy, so the cost has been successfully reduced to about 6.5."

   "Now our laboratory is also conducting research on materials. I dare not say big things in the next stage, but it is still very sure to reduce it to 6.2."

  Tian Liangwei immediately showed a satisfied look on his face, turned his head and said to Gu Qunqing:

   "Manager Gu, since the production capacity is sufficient, I don't think we should let go of this wave of traffic at the end of the year."

  The rest of the people also nodded in agreement:

"I have no opinion."

   "Yes!"

   "I agree too!"

  Looking at the people in the audience who were visibly moved, Gu Qunqing's face did not relax much, but his tone suddenly sank:

   "But everyone, although the wave of traffic at the end of the year is high, it may be difficult for us to eat it smoothly."

  A question mark appeared on Tian Liangwei's face:

"why?"

  Gu Qunqing sighed:

  "Because according to the information we got, there are several competing manufacturers who are going to fight us on price at the end of the year, and..."

   "I'm afraid the strength is not low."

   "hiss"

  Hearing Gu Qunqing's words, the atmosphere at the meeting, which was originally somewhat optimistic, suddenly fell silent.

  Price war.

   This is one of the conspiracy that Huadun Biotech is most worried about at present.

be honest.

  Nowadays, many competitions in the name of price wars are actually still discounts, rather than fighting each other at a loss.

  It’s not like the situation where Meituan and Ele.me fought each other for life and death. In fact, both parties will make more or less money, and in many cases there may even be a win-win situation.

  But the current Huadun Biotechnology is not the case.

  'One Mantis' is a product with a monopoly tendency or not a trend, but a monopoly ability.

  Once a competitor chooses a price war, it must be a loss-making attack.

   And in terms of cost

  The production process of "One Cockroach Killer" involves special reactions such as cyclization, and requires the use of rare metal transition catalysis, and the cost is much higher than other cockroach medicines.

   It is not an exaggeration to say that the production cost of "One Mantis Killer" is about eight times that of other imidacloprid products.

  After deducting the deposit cycle for large transaction settlement on the online business platform, the disadvantage of Huadun Biotechnology in terms of funds is still obvious.

   But the problem is

  If Huadun Biotech does not fight at this time, no matter in terms of momentum or future layout, it is destined to be overwhelmed by others.

  Because the purchase cost of cockroach medicine is still a bit high after all, and whether it is Bayer or Ansu, their products do have certain effects.

  In the face of a not particularly outstanding but relatively obvious effect, many consumers will not easily change products.

  Similar examples are more intuitive for products such as toothpaste, shampoo, and facial cleanser.

   There are also haircuts in reality. When you get used to a certain store, it is often difficult to change to another one—even if other stores put up a sign of "cut ten yuan quickly", you won't be too tempted.

   This is called brand loyalty.

  This is also the reason why "One Mantis" has not been able to completely suppress other products after HKUST disinfected the live broadcast.

  So this battle.

   Can't hide!

Note:

   By the way, I would like to ask you a question. I used to put the mouse on the title of the webpage and then double-click the left button to close the page. Now it doesn’t work. How can I adjust it?

  (end of this chapter)