MTL - Internet 2010-Chapter 370 Dream Valley Promotion 2012
In March, the bosses of the various branches of Dream Valley Promotion were urgently summoned to Guangnan.
This is completely inexplicable to the bosses of several places.
Since the growth of WeChat in the Menggu system exploded, Mengguang's promotion expenses in the promotion of Menggu have entered the level of increasing reduction.
In our own channels, the effect of using WeChat is very good, so why bother to play with offline, especially the cost of offline promotion is not low. For other applications of the Dream Valley ecology, the banana channel is enough. Even if it is not enough, it is better to go through the pre-installed channel than offline.
Although there were also some businesses on the tob side of Menggu Cloud, but the small leaders in the promotion of Menggu know that the promotion of Menggu has long been a day lily.
So in this case, Guangnan's ** OSS suddenly summoned, you say it's not surprising. Afraid that tm may not dissolve various branches? Is the company going to cool down?
A few people have different thoughts anyway, but all of them have already arrived in the science and technology park.
In the conference room, people came in one after another, and in the front seat was Mengguang's second-in-command Wang Wenjun. These few Menggu promotions are also the subsidiaries of Mengguang in various places. The usual situation is to finally summarize it to Wang Wenjun.
Wang Wenjun saw that everyone was already in order, he coughed twice and said, "Everyone, the meeting begins."
"Today I am telling you to come because there is a large business order in the Dream Valley system to be promoted to Dream Valley. I will explain the relevant situation to you one by one. The budget for the initial batch will be allocated according to the previous practice. in each company's account."
Everyone didn't realize it was very special when they heard it. This is the practice of Mengguang's budget. In the past, even if it was giving money, the parent company actually had a lot of ink on it. Except for the initial start-up capital, the follow-up payment was quite slow. The only question is, how big is the order? If Wang Wenjun can be said to be big, can it be small?
Wang Wenjun went on to say, "The entire promotion budget is about 400 million yuan, which is used for the promotion of WeChat Pay's offline payment channels."
Everyone was shocked when they heard this number! 400 million, I rely on? ! Back in the day when bananas were being promoted, the budget for the promotion of Dream Valley would not exceed 20 million per month. Even if the total cost of the two years was added up, it would definitely not be as exaggerated as 400 million.
Someone was in a hurry, and hurriedly asked Wang Wenjun, "Mr. Wang! How long is this budget?"
Wang Wenjun laughed, and pressed down to signal the other party not to worry.
"The entire cost is borne by the two companies, WeChat and Menggu. The promotion is expected to consume all the promotion budget within half a year. After that, the promotion cost will continue to be added. Of course, if you have the ability, the company will Bian naturally hopes that the sooner the better.”
"hiss!"
All these people directly took a breath! Are the top management of the company crazy? Burn 400 million in half a year, and then add money after burning? !
Wang Wenjun ignored the mood of Menggu's promotion, he continued, "I also said just now that this promotion is mainly the promotion of WeChat Pay and offline channels.
The goal is all offline stores that can involve payment scenarios. The calculated unit price ranges from 10-500.
First of all, in the case of access, it will be calculated as 10 yuan immediately, and the payment data of the connected merchant will return an active value in the following three months, and then the subsequent fees will be given. The relevant data issues are explained in detail on the promotion side. After you go down, you can study it and arrange a plan with the promotion staff.
If there is any problem with the data, you can submit a review to WeChat. "
After everyone listened to it, they also calculated a little. The maximum unit price is 500 per store, and the total amount of 400 million must be at least one million merchants. Even if it is allocated to several regional subsidiaries, such promotion pressure is really great. For a district, this would have to maintain an increase of thousands of companies every day. Promoters, it seems that each family will have to be honest when they go back.
After all, for the bosses of various subsidiaries, they can get a total commission! If this can grab 100 million promotion volume, the two points are 2 million divided. It is not a loss to recruit more promoters. Anyway, there is no need to pay a basic salary.
Wang Wenjun continued, "Come down, the plans for WeChat and Menggu Payment in this area are currently given to me, only this year's plan.
However, the Dream Fund has a targeted investment, which can be disclosed to you in advance. "
Wang Wenjun immediately took out a small device, and then passed it from the left.
"Chuangmeng Fund and Menggu Payment invested in a start-up company that makes cash register equipment after the year. This is one of their company's latest products, and its function is to use the camera inside to directly identify the two-dimensional WeChat message. code, and then adjust the payment. The machine is integrated with 3g module and wifi module.
However, this machine is only a trial product, and the current production and sales are zero. "
The head of this Menggu promotion is also an old man who has been with the Internet for many years. One of them asked, "Mr. Wang, is this using Android? Normally, WeChat has opened the payment interface, other It's actually easy for the equipment manufacturers to do this."
Wang Wenjun smiled slightly, "Chuangmeng and Menggu Payment are supposed to open up the market. As long as this machine can be supplied, how will your companies make profits from distribution? This needs to be discussed with the equipment company. As for the future In the future, whether it is necessary to choose a cash register at home depends purely on market demand.”
Everyone understood when they heard it. It is not difficult to make this thing, and the market actually has ~www.novelbuddy.com~, but the premise is that WeChat payment must be promoted first. Right now, the entire Dream Valley has not yet started, and the cash register company invested in this is really just an insurance preparation. In the future, it is actually up to the market to choose.
Wang Wenjun continued, "For the promotion of Dream Valley, in addition to this year's Wechat time, I will also give you another news."
When everyone heard it, they all perked up their ears, for fear of missing some news.
Wang Wenjun said, "Whether Mango Taxi or Mushroom Chicken, the so-called o2o concept is prevalent in China, and there are also many startups. In this part, there are also subsidiaries in Dream Valley Ecology that have the need for promotion.
That's all, you need to expand the team well, so as to digest the cost of promotion. "
He immediately got up and said, "The opportunity is in front of you, you can seize it! Today's short meeting will be here first, and then WeChat and Menggu Payment will have special personnel to connect with you on some promotion issues. After that, before the initial budget goes down, I will arrange another meeting, and everyone should be mentally prepared."
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