MTL - Internet 2010-Chapter 246 commercialization of content
The case of Zhao Zhenyu's Old Street Studio became the talking point of some writers in February.
Creating value with words and generating real income is the biggest gain brought by the WeChat public account to self-media people.
Even if the WeChat official account is not as good as the original advertising investment revenue, it is more stable and long-term.
As long as an article can generate reading and traffic, the corresponding browsing advertising fees will be included in the official account. Combining sand sculpture advertisements with the original investment promotion, this can support many self-media people.
Strictly speaking, WeChat public account sand sculpture advertisements are still the same type as the previous network alliances, but different from webmasters, self-media people only need to apply for a public account without worrying too much about the technical issues of building a website.
Focus on the content and focus on the media, starting from the scarf. The sand sculpture advertisement is the ability to truly turn fans and influence into self-media people to make money.
Of course, if there are original practitioners and professionals, there will naturally be followers.
Lu Zhou had previously inspected Zhou Kai's data labeling work in Zheng City, and then went to Beijing to confirm the financing matters such as oranges and melon peels in Mengguang.
When he returned to Guangnan, in addition to the expansion of WeChat users, the applications for official accounts also entered a period of rapid expansion.
In the middle is the group work with many marketing accounts.
"Yang Mi was questioned on the spot <support of love> it was a fake singing, she responded domineeringly on the spot, but got a good review"
"The dumb girl's holy clothes exploded with hot acts on the Kung Fu scene, no wonder Master Xing raised his hand back then! 》
"18-year-old ABaby has such a big mouth? ! Netizen: I don't believe it if I say it hasn't been corrected"
......
In Lu Zhou's eyes, they are also hard-working workers.
Just as Sun Dasheng has obtained the needle of Ding Hai Shen, entertainment gossip is a recipe for making money for them. From clothing and facial features to the theater and airport, the star's next action and sentence can finally be expanded into an earth-shattering article.
Come to think of it, this is a model for the future title party.
It is impossible to say whether WeChat users really have this need to understand these entertainment gossips, but within a few days, these entertainment gossips have surpassed the public accounts of various self-media people and become the largest traffic account in WeChat.
This is true regardless of the volume ratio or the advertising costs consumed.
What is quality content? Lu Zhou was unable to articulate the concept in the middle.
At least in his eyes, these boring gossip and bizarre anecdotes do not have much nutrition.
But if there are many people watching, there is traffic, and there is commercial value, that is "good". Lu Zhou had no reason to refuse.
Can make money, both happy. It's not about **** or gangsterism, and it's even a little bit beneficial to the celebrity's reputation, so no one suffers.
But Lu Zhou is conscious that there will always be some people who will poke him in the spine sooner or later.
That is naturally the media people who do not make money. Or a big brother who considers himself a professional, but is reluctant to write something that makes him feel vulgar.
Little do they know that it is the right way to be able to capture the tastes of most people and write articles that are suitable for the market style.
This belongs to the contradiction between the market and content creation in the advancement of the Internet.
Of course, the market is always right, and it's probably not that wrong. After all, you can only eat dirt if you write it, so this self-media person should also be behind bars.
Now that the WeChat public account is like this, Lu Zhoujue has not yet fermented.
In the future, it can always explore various vertical fields.
For example, the Department of Family Ethics, "Those who have been juniors, end up like this"
The Department of Healthy Eating, "These three daily ingredients can actually cause cancer! you must know
Science and Technology Chicken Soup Department, "Papa Ma's Domineering Speech! What will fresh graduates rely on to make money in the next ten years? 》
Or military, history, housing prices, NBA, Chinese Super League...
These marketing groups will eventually fill all walks of life until they become pervasive and become the dominant public account.
Maybe they may not be the heads individually, but if they add up, no one can compare to them.
What should serious self-media people do? This is probably a difficulty that belongs to them, and it is not Lu Zhou's turn to talk about it.
After all, you are just a rule maker. As long as you don't cheat and don't involve the law, it's easy to talk about.
Inside the Science Park Office.
"Lu Zhou. Think about the information flow application I mentioned earlier. Especially since the official account has achieved such achievements, I think it is reasonable to promote such an internal project."
Lu Zhou finished thinking and looked up at Cheng Xuyuan.
Maybe this is the inertia of history?
Cheng Xuyuan became a member of the start-up team when he made a thousand-degree headline.
Lu Zhou was not sure whether he should think so.
Especially at this time, he couldn't think of a reason to refuse.
The public account is very hot, and it is like setting off a craze for content entrepreneurship. Internally, there are technical reserves, the original monitoring and filtering system has been slightly changed, and combined with Lu Ming's recent work, it is probably not difficult to recommend an algorithm.
Lu Zhou, "Yes. It's done by a small team internally, with WeChat as the mainstay, and this one as a supplement."
Cheng Xuyuan, "No problem. The same is true for my plan, a team of six, I will give the idea and framework, and leave the rest to them to solve by themselves~www.novelbuddy.com~ The trouble is to use Brother Lu's system to run some data Analysis, this depends on the old Wen."
Lu Zhou had a headache when he heard it.
Without him, when it comes to cost-effectiveness, an analysis like running with a graphics card is naturally more affordable and more relevant to future development.
However, there is no such type of hardware in the early layout of Menggu Cloud. Previous data analysis relied more on memory hardware.
Another small cost.
"You reminded me. I will make some arrangements for Mengguyun. In addition to your needs, WeChat itself also has a lot of data to use. It's better to invest early and make plans."
Of course, Lu Zhou said so, and he couldn't spend a lot of money on this hardware foundation at once. First, the level of AI technology is not yet in place, and second, the upgrading of graphics card technology is fast.
In general, this batch of hardware probably won't exceed millions of things.
It is not possible to make a cloud in a short period of time, and it is enough to only supply the needs of internal use.
Cheng Xuyuan listened to Lu Zhou's answer, "ok. Then I'll come up with a plan first. The cycle is scheduled to be three months, and the time needs to be adjusted according to the test and grayscale."
After speaking, he also left Lu Zhou's position.
And Lu Zhou couldn't help laughing.
The public account has just emerged, and this is still the case, and the headlines come out?
For some, it may be a good news, and for others, it may be a nightmare.
According to Luzhou's first definition of Menggu advertising, Mengguang is a business-driven advertising company.
And the headline that Cheng Xuyuan will do, it should be regarded as a technology-driven advertising company.
I only pay rent, and the content is judged by the machine.
"Probably it's a bit more than a sand sculpture advertisement." Lu Zhou smiled and didn't think about it any more.
