MTL - Extraordinary Genius-Chapter 2041 Electrical appliance market changes
"Feng, when we are so happy, let's celebrate with the Chinese elements?" Kirilenko suggested.
Feng Yubai took a look at Kirilenko. At the beginning, Feng Yu bought the manor in Los Angeles. Later, Kirilenko came over twice and said that the house was decorated in an American style. Feng Yu, as a Chinese, must have certain Chinese elements.
At first, Feng Yu thought that the brother would have to promote the wind with him. He said, but after seeing the gift given by him, Feng Yu would like to ask, is this tm prepared for yourself?
What is the biggest Chinese element in this room? Not those Chinese books, but one...mahjong machine!
The proper Chinese elements can be said wherever they are.
What makes Feng Yu feel speechless is that in order to allow someone to play mahjong, Kirilenko has let many executives of the Polar Bear Holding Group learn, and the people at the wind and rain control and Taihua Holdings will be even more too much.
In the mouth of the brother, this is the thing that best represents the elements of China, and it should be promoted vigorously. This is the national quintessence of China!
In fact, at this time in some games in Europe and America, there is indeed a mahjong machine. Many foreigners also find it interesting to play, and many people are obsessed with it.
Ralph and the polar bear holding ceo Shepsov accompanied them to play, while playing, everyone chatting.
"Feng, the people on the side of Tomson contacted me and wanted to work with us again. Three articles."
"Touch. Five cylinders. Has Thomson developed again? Last year, I heard from Philips that Tomson was still in a loss."
Feng Yu is a little curious, where is Tom's confidence and the qualification to cooperate with them? It was also Tomson who first said that he did not cooperate. It was also Tomsun who turned to find other companies to cooperate with, so don’t talk about human feelings.
"What's going on, it's just that you can't develop, you think of you and me." Since the agreement between Tomson and Feng Yu Enterprise was torn down, the Eastern European market has also lost.
Although Kirilenko does not operate any electrical company, there are sales companies that control the best sales channels in Eastern Europe. If you have any products that you want to sell well in the Eastern European market, then it is not wrong to find Kirilenko, the retail boss in Eastern Europe is not blowing out.
Thomson wanted to pass Kirilenko and then re-establish a relationship with Feng Yu to restore their glory.
At the beginning, Tomson was the leader of electrical appliances in the North American market and the top three in Europe. But now, there is no ranking.
The European boss was won by Philips, Asia is a group of players, the island country, South Korea's brand management is good, but the best is China's, also in the North American market.
The most successful of these is not Feng Yu's brand, but a collectively owned joint-stock company Muir.
At the beginning, Muir became the second largest home appliance market in North America, suppressing GE's electrical appliance brand, but behind Tomsun.
With the completion of Thomson, Muir took the lead and was the first in the global market for refrigerators and washing machines. The TV, kitchen appliances, air conditioners and other fields also performed well.
At this time, what is the world's TV production and sales and the most profitable brand? Changhong is still China's, and Taihua Holdings indirectly holds some shares through the wind and rain.
Who is the boss of the air-conditioning field, Gerry, or the brand of China.
Kitchen appliances are juxtaposed. For example, Galanz, Muir, Meidi, Xizizi, General Electric, Sanyo, etc. all have their own superior products, and before that, the boss is still Thomson.
There was another important reason why Tomson and Taihua Holdings were in trouble. That is, Thomson asked Taihua Holdings to limit the development of brands such as Muir, Granger and Gerry in Europe and the United States, and help Thomson. Occupy the Chinese market.
This request, Feng Yu is not incapable of doing it, but how can he agree?
If you don't help the development of your country's enterprises, you can limit it, and then help foreign companies to occupy the market. That is not to sell ~ country ~ thief!
Did not use Feng Yu said, Zong Qingxian they directly refused. Coupled with some conflicts in the concept of business development, everyone finally parted ways.
But after parting ways, Feng Yu's business development is still very good, and Tomsun is going downhill. Now it has completely declined, and many businesses have been divided.
"Chi brother, do you want to help them?" Feng Yu asked.
"I am not interested, but I don't know what you think about it. That Tomson is really unscrupulous. Huaxia's electrical appliances are the most popular in Eastern Europe. Good quality, cheap price, and good after-sales service. ”
In fact, the quality of home appliances is good, and the price is cheap in the world. Even in markets like the country of rice and islands, it seems that developed countries are very rich, but you will find that high-end products are sold at a low price. It is the pursuit of mainstream consumers.
Many people say that China is lining up in the supermarket when it is discounted. This is not the case with people abroad. But when you get abroad, you will find that on the Black Friday, when you are promoting various holiday promotions, the people of the country are more crazy than the Chinese side.
At least China's e-commerce is the most developed in the world, and it can avoid the madness of traditional supermarkets to some extent. Do not look at the countries of the United States and the Amazon, really have to compare the prosperity of e-commerce, they can not.
Some things that can be done in China cannot be done in the country because of cost. The population of China is so dense that the country is far from the country.
Kirilenko was not interested in Thomson, which caused Feng Yu to save his troubles: "I have no interest. Thomson betrayed us. His desolateness is self-defeating. I am not interested in stretching my traitor." ""
"Moreover, now the world's electrical appliances are mainly divided into five camps, the European camp, they have the EU as a backing, and have great advantages in sales in Europe. The rice camp, backed by the mature market of North America, also has a certain influence in Europe. The island camp, the electronics industry has been a strong country for many years, Asia, Europe, and the Americas are not bad. The Chinese camp is the most important advantage with good quality and low price, but the brand promotion is a little worse. There is also the South Korean camp, compared to The weakest, but not too small."
Like Muir, it is clearly the boss of the home appliance market, but the brand value is not high enough. The annual sales are more than 20 billion US dollars, the net profit is about 10%, and the brand value is less than one billion US dollars.
In some large enterprises, the brand value can even be comparable to the sales, and the second time should be similar to the net profit. From this point of view, the promotion of brands such as Muir is still weak, the products are selling well, and the brand concept is not very good. Marketing, this is far worse than the storm card.
Huaxia manufacturing is very hot in the United States, but the Chinese brand is much weaker. This is not the case. Feng Yu wants to change this situation. Let the world know that China is the best, and the brand of China is the best!
