MTL - Being Reborn And Starting Off By Not Being A Simp-Chapter 583 record
Chapter 583 Records
has its own voice channel and has a lot of convenience.
When Liu Qing first became the boss of Tianyuan Media, he never thought about such a thing. He felt that a new media company whose main business was live broadcasting could only bring goods or play PK, which would be to make money.
But later I discovered that not only can I make money, but I can also give myself a voice channel that can be used at any time.
This is quite important.
Before he became the president of Tianyuan Group, he already felt the benefits of having his own voice channel. At the beginning of the outbreak, he was able to gain such a great reputation because he donated so many masks in time, and timely The news was publicized through its own new media company.
After that, through the live broadcast of the New Year's Eve at the mask factory, it attracted many people to watch and consolidated this image.
After becoming the president of Tianyuan Group, I can feel the importance of having my own voice channel.
Without those two new media companies, in order to achieve that publicity effect for many things, the public relations cost would have to be at least tens of millions more than the original one.
This time, the charitable donation activity for cancer patients was broadcast live, and the number of online users in a live broadcast room exceeded one million.
You know, that's the number of people online at the same time.
The number of viewers in one hour has exceeded 10 million.
Data like is beyond the reach of many provincial TV stations.
Even some satellite TV stations can’t reach that many viewers.
There are so many people watching a live broadcast and watching the president of Tianyuan Group doing charity work, which is of great benefit to the image of Tianyuan Group.
After the video of him interacting with fans was posted on various social platforms, it quickly fermented, and it was on the hot search list of many social platforms that day.
More and more people crowded into his live room.
This day happens to be Sunday again, many people are not at work, they have more time to surf the Internet, and more people have noticed this.
At 4:00 p.m., the number of online users reached a peak, breaking through three million.
This online number is the peak of this live broadcast.
At the same time, it is also the peak of live broadcast in the history of this platform.
Although it only stayed on the number of three million for three minutes, this is already a result that no one on this platform has ever achieved.
When reached this number, the assistant almost screamed with excitement.
Because this assistant broadcaster is one of the head anchors of Hurricane Media, he is also a second-tier anchor on the Acoxin platform. Basically, the number of people online is more than 10,000, and sometimes his popularity can reach 70,000 or 80,000.
70,000 to 80,000 online users, that is his limit.
If you can stabilize such a number of online people, you will be a proper first-line anchor.
But this time, the number of online users in the live broadcast room he hosted exceeded 3 million.
The number of people online is dozens of times that of first-line anchors.
These anchors are very concerned about popularity, which means whether they can attract e-commerce companies to come to the list, and whether they can earn more sound waves.
How can you not be excited to see such unprecedented data?
just snorted, and suddenly realized that this is a solemn and serious place, not suitable for shouting, and quickly covered his mouth again.
At this time, he only regretted that this was not his own live broadcast room, but the live broadcast room of their big boss.
Sometimes he can't help but stuff his personal stuff and ask online viewers to follow him.
You can swipe as much traffic as you can.
A thin-skinned anchor has no way to stay in the live broadcast room.
The more people online, the more e-commerce companies want to come and gain popularity. The special effects of big gifts are constantly appearing, and the competition for the top ten in the list is quite fierce.
And many of the viewers who came over were still aiming at Liu Qing's promise to donate all the income from this live broadcast to this charity event, and their willingness to give gifts was also high.
Not only are big gifts crazy, but small gifts are also crazy.
Some people are not financially capable, so they only get a dime gift.
Some lollipops cost nine cents, or thousand paper cranes for nine and nine, and balloons for fifty-two.
This is all a heart.
By 5:30, the charity event was over and everyone’s red envelopes were distributed.
After the last batch of red envelopes were distributed, Liu Qing announced the following to the cancer patients and their families who had not left:
"Fathers and fellow villagers, now I want to tell you one thing, that is, we have a live broadcast of this charity event, and we have also made a promise that all the income from this live broadcast will be donated to this charity. The families of those with advanced cancer in the county.”
"This live broadcast was watched by tens of millions of friends from all over the country, and they also sent gifts in the live broadcast room."
"Up to now, the live broadcast room has received more than 500 million gift income from Yinlang, worth more than 50 million RMB."
"The more than 50 million RMB is the love donated by friends who watched this live broadcast from all over the country."
"According to the rules, the platform will deduct half of the more than 50 million RMB, leaving only more than 20 million RMB."
"However, we want to dedicate the love of all the viewers of this live broadcast to all the folks, not half."
"Here I announce that the more than 20 million yuan deducted by the platform will be made up by my Tianyuan Group, so that all the audience's love can be fully expressed!"
When these words were spoken, the audience cheered.
That is more than 50 million RMB!
The total number of patients with advanced cancer in this county is less than 1,000. Divided into each patient, that is tens of thousands of dollars.
That is really not a small number, it can change the life of a family to a great extent.
Those viewers in the live broadcast room are also boiling, and there are more people who are careful.
Before, there were some self-proclaimed independent thinkers who ridiculed Liu Qing as a hypocritical businessman who borrowed everyone's money to sell his name.
There is nothing to say now.
Because Liu Qing promised to make up half of the deduction from the platform, it means that Tianyuan Group has spent more than 20 million yuan for charity.
At this time, there was another frenzy of brushing gifts.
When was last broadcast, the sound wave revenue of this live broadcast had exceeded 700 million yuan, which is 70 million yuan.
At the same time, it also means that Tianyuan Group will donate 35 million to do additional charity.
Before the broadcast of , Liu Qing announced the number, and also used a screenshot of his mobile phone to show the audience in the live broadcast room the data in the background.
Of course, he was no exception. He still asked the people in the live broadcast room to pay attention to the anchors participating in this event, including the assistant.
When was down, there were more than two million people online.
It’s amazing that so many people follow, and those anchors have added more than 100,000 followers.
And the whole live broadcast, Liu Qing has increased more than 9 million followers.
This is a pretty scary number.
This charity live broadcast has aroused great repercussions on various online platforms.
Live streaming for charity is a rare thing.
Then another big entrepreneur comes to do this live broadcast, which is even rarer, or even unprecedented.
What ignited public opinion even more is that the number of online users has exceeded 3 million, and a live broadcast received a reward of 70 million yuan, and the 70 million yuan was donated.
Each article is a flashpoint of public opinion.
With so many articles gathered together, it can naturally detonate public opinion to a greater extent.
Several recordings of this live broadcast were spread on major social platforms, creating a wave of fans for Liu Qing and Tianyuan Group.
Before six o'clock, Liu Qing had already stopped broadcasting.
The climax of discussions on various online platforms started after 8 pm.
That night, Liu Qing’s account on Acoxin gained millions of followers.
is equal to one day, and more than 10 million followers have been added.
Liu Qing is also a person who does what he says. The 70 million yuan did not wait for the bean coins to be withdrawn before donating. That night, he informed the directors of the group about this matter in the director group, and after obtaining unanimous consent , called the financial side and asked them to transfer 70 million to the account of the Tianyuan Charity Foundation overnight, and strive to donate the money tomorrow.
When talking about this in the WeChat group, he first made an apology, saying that he made this decision without consulting the directors, which was too hasty.
But he also explained that it was not that he disrespected the directors, but that in that case, he had no time to discuss and could only make his own decisions.
He believes that such donations can enhance the image of Tianyuan Group.
If the directors disagree, he can make the donation in his own name.
——Now that he has a lot of personal assets, it is not difficult to get this money out.
The directors of Tianyuan Group are not stupid. They have all seen the discussions on the Internet, which can make the whole people hotly discuss, and let the whole people discuss with a positive attitude, which is of great benefit to the promotion of Tianyuan Group's brand.
If you simply spend money, to achieve such an effect, one or two billion may not be able to do it.
There was no objection to Liu Qing's decision.
Of course, one thing is certain - Tianyuan Group can now advance 70 million yuan, but what they donated is only half of the 70 million yuan, which is the half that is deducted by the Pouyin platform.
The other half, Liu Qing needs to come out by himself, or Tianyuan Media come out.
Because Liu Qing's live broadcast room received 700 million sound waves, the 700 million sound waves income is the gift income of the live broadcast room that Liu Qing promised to donate.
At that time, Tianyuan Media will still transfer the money to Tianyuan Group.
This is a reasonable request, of course Liu Qing will not object.
Donated 70 million, half of which was donated by the audience in the live broadcast room, and Tianyuan Group donated the other half.
But the reputation gained by this donation is not something that an ordinary 70 million can achieve.
The 700 million Yinlang gifts received in the live broadcast room are of course some big gifts from e-commerce and Shenhao players, but more of them are small gifts that are not very valuable from ordinary viewers.
After a few hours of live broadcast, the number of people on the list reached more than 10 million, most of which are worth a dime.
This also means that more than 10 million people participated in this charity event.
Most of the more than 10 million people have a high degree of identification with this charity event because they participated in it, and they automatically became the propagandists of this charity event.
The more money is paid, the harder the propaganda will be.
- They do not allow their love to be ignored.
The role of a propaganda team as large as is terrifying.
At 10 o'clock that night, the Poxyin platform also noticed this public opinion, and announced one thing on the official account, that is, to participate in the grand event, and decided not to charge the share of Liu Qing's live broadcast room this time, so that they can broadcast this live broadcast. All Yinlang income is fully withdrawn.
They also contacted Liu Qing and Tianyuan Media to convey such a decision.
Of course, there is also a request - to publicize this matter well.
The 70 million yuan from Tianyuan Group was transferred to Tianyuan Charity Foundation, and Liu Qing received such news.
Then he informed the director group about this matter - the group does not need to pay, the Pooyin platform has decided to bear the half of the donation, and the 70 million Tianyuan Media will transfer it.
This also made the directors who participated in this online meeting rejoicing - fortunately, they did not reject Liu Qing's request, or else they would be a villain.
The reason why the pox-print platform made such a decision is related to the negative rumors that they were deeply involved in "slip kneeling" during this period, and the corporate image is quite bad.
This time, the topic of more than 10 million people participating in charitable donations in Liu Qing’s live broadcast has been fermented on the whole network, which has aroused heated discussions among the whole people, all of which are positive comments.
This makes the platform executives realize that they can participate in this matter.
It’s just that the income is waived. It’s not that they donate money out of their own money. In fact, there is no loss.
But you can take a ride to promote it and give your company a wave of positive energy.
They didn't expect to change the public opinion all at once, but as long as they can make the scolding less intense, it's worth it.
has such a benefit, of course Liu Qing could not refuse.
No one has a grudge against money.
And the two new media companies of their own are mainly based on this platform, and the relationship with the owner is deadlocked, which is not a good thing.
Being able to tie them together and have a closer connection is a good opportunity that cannot be bought with money.
As for the temporary public opinion image of this platform, in Liu Qing's memory of the future, it is not that important.
After receiving the notification from the platform, he posted a short video with the account of the acne scar with more than 30 million followers, announcing the good news of the hands-free split, and paid tribute to the acne scar platform.
is now discussing the limelight of his charity event, and his short video was soon transferred to various social platforms.
The acne print platform is also considered to be successful, and a wave of positive energy propaganda was carried out on a ride.
The effect is pretty good.
A lot of netizens left a message saying: "As far as the matter is concerned, this time the acne scar was done beautifully, so I won't scold it today."
(end of this chapter)
