MTL - Being Reborn And Starting Off By Not Being A Simp-Chapter 574 business activities
Chapter 574 Commercial Activities
The news of Mo Xiaodie and Ye Mo representing the Tianyuan Charity Foundation to do charity activities was reported on the night of their arrival on August 17th, and appeared in the news of the local municipal TV station, as well as the evening newspaper of the province. .
Before that, Mo Xiaodie and Ye Mo's accounts had posted a video of their arrival at the local area taken by a photographer who had taken them in the past. Play volume.
In this era of self-media, the accounts of the two of them, the videos they couldn’t post, were seen by more people than those who watched TV news, and they were even more impressed.
In the afternoon, some enthusiastic fans and stubborn fans began to brush this topic.
The main force of is Ye Mo's die-hard fans. Thousands of female fans instantly turned into female data workers. In one afternoon, tens of thousands of videos were posted on this topic, making this topic on the hot list of acne marks.
was also listed on the hot search list of the day on Weibo, which Tianyuan Media did not operate much.
Mo Xiaodie also has two or three million fans, but those fans are not as strong as Ye Mo's fans, but some fans see that they are also the spokespersons of Tianyuan Charity Foundation, and their own Xiaozhu's exposure is not so strong , In order to maintain the dignity of the little master, some data operations have also been carried out.
The combined efforts of the two fans caused the popularity to be dozens of times stronger than that caused by local official media news reports.
That is, they do not participate in social topics, otherwise, with the influence of these Internet celebrities, there are so many free data workers to do data, and kill those so-called opinion leaders every minute.
Of course, they really want to participate in social topics. With their experience and knowledge, they can easily overturn the car, and finally set up their own people.
Tianyuan Media has strict requirements for its own company's anchors, and is not allowed to participate in social topics without authorization, unless it is required by the company.
For example, before the outbreak, discuss some issues of public prevention after the outbreak.
Other things, Liu Qing dare not let them participate.
For this charity event, Liu Qing did not follow him for fear of suffering.
——It's just a poor mountainous area, and the transportation is not convenient. It's mainly in the middle of summer, and the weather is too hot. He didn't dare to go there and suffer.
However, he pays attention to the news of this charity event every day, including those released by his own media account.
Tianyuan Media has accounts on major online platforms. In this charity event, multiple accounts participated in the promotion.
The main data comes from the first-hand information provided to them by the Tianyuan Charity Foundation team, as well as some video footage taken by the photographer Ye Mo brought over.
Kaiyuan Charity Foundation also has official accounts on several major online platforms. During this charity event, dozens of short videos were released in one day, as well as text messages and photos.
is to do our best to promote this charity event.
Hurricane Media, another new media company acquired by Tianyuan Group, also participated in the publicity by several anchors with a certain amount of traffic, released short videos, and donated some books and toys.
——Donation is secondary, take advantage of this charity event to get some traffic, and by the way, let this charity activity get their own traffic to achieve a win-win situation, this is the purpose.
Judging from the short videos posted on the Internet, the conditions there are indeed quite difficult, with rugged mountain roads and even walking in some places.
The second day after arriving there, Mo Xiaodie suffered from heat stroke when she went to a mountain area to engage in activities.
Her body is so bad.
It's not all because of their poor health. The temperature on the other side is relatively high, and they need to go to many places. In hot weather, they sometimes walk on the mountain road. Even healthy people are not careful. heatstroke.
Ye Mo is in good health, but there is no such problem.
It was just that after Mo Xiaodie suffered from heat stroke, Ye Mo called Liu Qing to tell him about it, and told him that it was not necessary for Mo Xiaodie to follow him for such a hard activity. She was not in good health and could not bear it.
In the future, it is best to arrange for Mo Xiaodie to go to a place with good conditions to engage in charity activities.
In such a hard place, let him come alone.
Liu Qing asked him in frustration: "How many places with good conditions need to be charitable?"
These words made Ye Mo stunned for a moment, and then said:
"Where the conditions are good, it's not that there are no poor people, right?"
"The poor in a place with good conditions are not the same thing as the poor in a place with bad conditions," Liu Qing said, "It is also tens of millions, and the effect of being a student in this poor place, the people who are helped, must be It is several times larger than places with good conditions. In order to maximize benefits, we can only give priority to student aid activities in poor places.”
Mo Xiaodie had a heat stroke, but Liu Qing felt a little distressed.
This girl is too weak.
God is so unfair to her.
But he was distressed and distressed. After he felt distressed, Liu Qing told the people of the Charity Foundation team to take more short videos and photos of Mo Xiaodie's heatstroke and post more articles.
The more moving you can write, the more moving you can write.
Rendering these things, on the one hand, can depict the difficult living environment of the local people, and on the other hand, can also depict the kindness of Mo Xiaodie.
——In order to do charity, I don't even care about my own body. Holding a heat stroke, I still have to insist on giving things to those children in poor mountainous areas, and I still have to do charity.
This is a very traditional way of publicity.
But it works this way.
At the same time, Qin Kun also told Mo Xiaodie to cooperate with the propaganda. For example, there were scratches on his neck, and he sat weakly among the children, holding a guitar and singing to them.
Originally, scraping was not very necessary. In order to achieve a more intuitive publicity effect, Mo Xiaodie had to suffer such a crime.
With a wet towel on his forehead, he was lying weakly in a rocking chair, chatting with some children from poor families.
This will make Mo Xiaodie, who is already suffering from heat stroke, even harder.
But doing so can enhance the public image of Tianyuan Charity Foundation, make this charity event move more people, and bring Tianyuan Group a better reputation.
For Mo Xiaodie personally, the creation of such a character is also very beneficial to her.
A person who can sing, this platform is too much.
A poor person, there are many people on this platform, even more than people who can sing.
There are not so many people who are pitiful and can sing, but it is not to say that there are none.
is both pitiful and able to sing. After his own destiny has changed, he actively participates in charity activities to change the fate of others.
There are very few people like this on this platform.
Such a character design can also enhance the sense of honor of her fans, and feel that the anchors she supports are very positive, more positive than other anchors.
is also of great help to Mo Xiaodie's career.
Endure a little more hardship now, and the road ahead will be much easier.
Liu Qing also knew that his arrangement was somewhat inhumane, so he was embarrassed to arrange it himself, but asked Qin Kun to tell Mo Xiaodie, so as not to damage his image in Mo Xiaodie's heart.
As for Qin Kun, everyone in Tianyuan Media knows that this person has lost money in his eyes. He only has money in his eyes and nothing else.
A mercenary businessman, it is understandable to make inhumane arrangements for the sake of profit.
Mo Xiaodie suffered from heat stroke, but it was not serious. She felt a little fake in her mind about the company's arrangement, but she still complied.
I scraped with the native method, and there were several bloodstains hanging from my neck, which looked very scary in the video.
That night, videos of her doing charity work while sick have sprung up on multiple platforms.
One wave of operations allowed her to gain hundreds of thousands of followers overnight.
That evening, the provincial TV station's evening news also reported on their charity work.
But the main report is Tianyuan Charity Foundation. The two spokespersons, Ye Mo and Mo Xiaodie, just flashed by the TV camera.
The news report focuses on the fact that Tianyuan Charity Foundation has spent tens of millions to build new schools in several impoverished villages.
The ratings of TV stations in this province are not high, and the ratings of evening news are even lower. Broadcasting on this TV station did not have much publicity effect.
However, the broadcast screen was recorded with the TV, and then posted to major platforms by many accounts.
Now we-media has more traffic, but TV news reports are more authoritative.
Release TV news reports through self-media in the form of screen recording, which has both a sense of authority and circulation.
Tianyuan Media and Hurricane Media both joined this promotion, and the fan groups of the top anchors of the two new media companies also provided original materials, and made requests to those fans to let them publish such videos.
Tianyuan Group itself wants to set up a charitable foundation, and to do charity is to enhance its public image.
Doing charity without publicity, for them, it means doing it in vain.
The essence of this charity event is a commercial event.
For the sake of improving their public image, they would rather spend 10 million yuan for charity and another 100 million yuan to promote such charitable activities, rather than spend 100 million yuan for charitable activities and another 10 million yuan for publicity, let alone One point and one hundred million are used for charity activities.
The two new media companies already have a certain size, and some top anchors have also formed their own fan circles, and they can mobilize fans again, which can create a lot of public opinion.
This also allows Tianyuan Group to save a lot of money on publicity expenses.
However, they still invested tens of millions of publicity expenses for many new media companies, and used various soft articles to promote this charity event. By the way, they mentioned what an amazing business group Tianyuan Group is.
Of course, Liu Qing will also be mentioned by the way.
In the past few days, Liu Qing has been watching those short video articles every day. He understands the content very well, and he understands the essence of the content better than others.
He mainly read the comments, the compliments on this event, the compliments of Tianyuan Group, a conscientious enterprise, and his conscience entrepreneur.
It’s a bit surging to see.
It turns out that doing charity can get so many praises.
This social atmosphere is indeed becoming more and more realistic, and money is more and more important.
But no matter what, most people can still distinguish between right and wrong.
Ye Mo and Mo Xiaodie held a charity event there for three days, took a lot of videos, and posted a lot of videos.
When they returned to Yangcheng, the team of Tianyuan Charity Foundation was still there, talking about the details of the school construction, and there would be someone to supervise the construction of several schools.
For this charitable event, the local enterprise fully invested by Tianyuan Group has already started to act more than a month ago. In this charitable event, it has made great efforts to support it. supplies.
With their support, the Tianyuan Group headquarters reimbursed more than one million in expenses.
also approved an expansion project they applied for with an investment of over 100 million yuan.
This is also a reward for their support.
After being busy for such a long time, what was finally presented to the public was the three-day activities of the two charity spokespersons.
There is no way to show those private work.
However, the results shown this time are quite good. Many people know about this charity event, and they also know about Tianyuan Group through this charity event.
Tianyuan Group's popularity and reputation have been improved again, which has also improved the recognition of the products they produce.
This kind of publicity effect is better than spending one or two hundred million to advertise on TV stations.
Liu Qing was afraid of hard work and did not show up in the past, but under the promotion of ten million-level soft articles, his account on the poxin platform increased by hundreds of thousands of fans.
Ye Mo and Mo Xiaodie, two prominent people, have more fans.
By the time they returned to Yangcheng after the three-day charity event, they had gained more than one million followers.
Among them, Mo Xiaodie has more fans.
——The image of her doing charity while sick makes her more fans.
On the last night of leaving there, Ye Mo and Mo Xiaodie both went to the provincial capital there and lived not far from the airport.
The internet is good there, Ye Mo and Mo Xiaodie both started a live broadcast for more than an hour in their respective rooms, and they also interacted online.
is mainly to share what happened in the charity activities in the past few days.
Mo Xiaodie mentioned how poor the local poor children are and how deficient they are in material.
She really sympathizes with the children there, not acting.
This made the fans watching the live broadcast moved again.
Ye Mo was better, but he was also deeply touched, saying that he never thought that there were such poor people in this world.
also said that he would be able to help more such people in the future, and hoped that his fans would be able to support those children in poor areas.
In this live broadcast, the number of online users in their live broadcast room exceeded 100,000.
This is also the most popular since Mo Xiaodie’s live broadcast.
(end of this chapter)
