Love? The Reborn Me Just Wants to Obtain Rewards-Chapter 567 - 248: Creating Gods

On November 11, Zhang Dayi made big news.

In a single livestream, she sold two hundred million RMB worth of women’s clothing, with all the popular items selling out. ƒrēenovelkiss.com

This figure shocked the entire Taobao platform and brought precious confidence to countless investors in "e-commerce livestreaming."

To put it in perspective, two years later, at the end of 2018, there were 81 hosts on Taobao Livestream who had annual sales of over a hundred million RMB, including Viya, Li Jiaqi, and Lier Baby, with peak single-event sales of "up to" 90 million RMB.

In other words, even given two more years, they wouldn’t reach the height that Zhang Dayi had achieved now.

But by the 2019 Singles Day, Viya made 2.7 billion RMB, Li Jiaqi made 1 billion RMB, and Zhang Dayi made 340 million RMB. At that time, the severe consequences of focusing only on her own mediocre brand became quite apparent.

And what Su Huai had to resolve was precisely the weakness issue that she was already beginning to show signs of now.

On the 12th, Zhang Dayi received a myriad of interview requests but accepted only one—from "First Finance."

Then, looking exhausted, Zhang Dayi announced, "I’ve decided to move on to the next stage of my life."

The host asked, "What is it?"

"A new collaboration that completely takes me out of my comfort zone," Zhang Dayi hesitated, then nodded firmly, "Yes, I plan to amicably split with Ruhan."

"Wait, what! Are you serious?"

The host was utterly shocked, "But why? Aren’t you a shareholder in Ruhan?"

"Because I want to bring better products to my fans, I need to make a few more moves to seek better support."

"But that’s not going to be easy."

"Yes, the premise of the investors investing in Ruhan was me, and we are facing liquidation now."

"I think I’m beginning to understand your determination... Then where will you settle next?"

"Xingyu, a very interesting startup MCN."

She did not elaborate further, but this story undoubtedly topped the trending searches.

When she was at the peak of her career, the Internet celebrity switched to a smaller company, upsetting investors and publicly announcing a temporary suspension of her broadcasts, sparking a huge uproar.

Most people didn’t understand her decision, the difference being, her fans expressed their support, while external voices mostly mocked her.

"She’s gotten too arrogant."

"I don’t understand what she’s thinking."

"Going against capital? Internet celebrities really live up to the name, all face and no brains."

"Haha, she’s going to lose so much money."

"Serves her right!"

And her only response on her Weibo account was, "I never regret my choices; let’s wait and see what happens."

Then the investors gathered at Ruhan for an emergency meeting.

Of course they were angry, but the issue was that all their investment conditions that restricted Zhang Dayi were primarily focused on shareholding.

Then Zhang Dayi broke all those restrictions with a single sentence, "I don’t want the shares anymore, let’s sever this."

When a woman makes up her mind to leave, not even immortals can keep her.

Mr. Feng, neither willing to give up nor understanding, exclaimed, "What exactly has Xingyu fed you to bewitch you so?! Our valuation is at least a billion more, and it will be even more significant later!"

"You don’t understand," Zhang Dayi shook her head, "Valuation is just that, valuation."

In fact, Ruhan’s valuation of 3 billion RMB on the New Third Board was acknowledged by no one, whereas she was willing to value Xingyu at 10 billion RMB, and that was the difference.

The Junlian Capital representative was a bit shook and turned to the Alibaba Capital representative asking incredulously, "Your company’s agreement was just short of being signed, and you just watch her mess up like this?"

The Alibaba representative replied nonchalantly, "Hasn’t it gone unsigned? This is your internal affair."

In the original timeline, on November 17, the two sides finally came to an agreement, Ruhan announced plans to issue 4,459,186 ordinary RMB shares via private placement at a price of 96.43 RMB per share, aiming to raise about 430 million RMB on November 22, with Alibaba leading the investment by contributing 300 million RMB.

Before Alibaba could boost Ruhan’s status, Ruhan’s valuation in August was merely 214 million RMB. It was Zhang Dayi’s consistent high-selling livestreams that had propped up the company’s value.

"But actually, I don’t hold any shares in Ruhan, do I?"

"Haven’t we already agreed? We would definitely give you sufficient shares before going public!"

"Forget it, I don’t need them anymore."

Zhang Dayi waved her hand, delivering the final blow, "Let’s leave each other with some fond memories, no other reason, I simply don’t agree with your approach anymore, I’ve decided to try a different path, it’s that simple."

Representatives from Junlian and Saifu Capital sighed heavily, feeling as if the sky had collapsed.

But the Alibaba representative was rather intrigued, "Madam Zhang, would you mind sharing Xingyu’s strategy with us? We are very interested."

Alibaba was only planning to invest in the Series C Funding and hadn’t yet, and they were only interested in Zhang Dayi, so why care what happens to Ruhan afterward?

"Sure, after I’m done here, we can have a detailed discussion."

Zhang Dayi didn’t take the current situation seriously.

To put it bluntly, as long as Alibaba still supported her, coupled with her solid fan base, the supposed "split" was really no skin off her back.

On November 13, when the deal wasn’t settled, Zhang Dayi issued her final ultimatum—I’ll give you one more week at most.

Mr. Feng and others were helpless and furious, venting their frustrations on Weibo.

Of course, their rant was directed at Xingyu, for now, they did not dare to offend Zhang Dayi openly.

Following this major news, another minor news broke online: L’Oréal’s BA internet celebrity project officially launched on Taobao.

In total, eight livestream rooms, more than 200 L’Oréal offline salespeople rotated non-stop, gradually weeding out based on performance.

Eventually, it wasn’t just about selecting one winner, but rather cultivating a batch of internet celebrities who could adeptly handle both online and offline channels.