I AM the Football Star-Chapter 478 - 131: News Simulcast, Sneakers Touch Down (Part 4)
At the end of the news, the host said, "We support every compatriot striving abroad, as long as you don’t forget your original intention, this will always be your home!"
This five-minute news segment has completely shocked the domestic football world!
You should know, this is a joint news broadcast!
The last time a football player appeared on a joint news broadcast was... how many years ago was it?
This wave from Lu Yang directly proved himself in the country.
Moreover, that photo is also rapidly fermenting.
The emails previously released by Lu Yang were brought up once again.
The issue of the Italian Football Association’s cooperation with the domestic side being hindered was also exposed.
Suddenly, everyone concerned with football turned their eyes to the domestic Pig Association.
In just a week, the Pig Association internally underwent a sudden massive reshuffle.
And there were frequent occasions when previous management personnel were invited to assist in investigations.
A whirlwind swept through the domestic football industry, and it is rumored that this rectification will last for at least half a year. After this, domestic football will enter a period of settling and development.
It might be three years, or maybe five years, or even eight years.
This phase does not require results, and results are not likely to be achievable.
But in terms of atmosphere, appearance, and system, there must be corresponding progress.
The primary focus is on activities and competitions with football as a hobby, vigorously promoting football, but mainly cultivating it from an interest and business perspective, without arbitrarily hijacking patriotic feelings or systems like youth training and education promotion.
Football is just football!
It is no nobler than any other Olympic event or traditional activity.
Under the same conditions, why is diving done well? Table tennis played well? But football can’t?
The so-called racial differences, technical and physical excuses are just that, excuses. The root of the game is so rotten that it can never bloom bright flowers.
From now on, for three to five years, domestic fans no longer have to watch the National Team’s matches, and will find liberation.
They can also put more attention on high-level football leagues, especially on matches involving Lu Yang.
This is a good thing for both Lu Yang and domestic fans.
Such a big change in the country will definitely be noticed by the international community.
The ducks know first when the river becomes warm in spring.
Ah Ke and Nike, as the two giant sports brands, immediately saw the channel to expand their influence on the mainland. They immediately began renegotiating with Lu Yang, hoping to sign a contract with Lu Yang for the shoe deal this summer.
They both offered contracts worth up to two million!
But Arthas, after contacting Lu Yang, still refused the offers from these two companies.
Because although they offered high prices, and the treatment for Lu Yang personally was not bad, the overall endorsement status still placed Lu Yang in the most basic new star category.
Basically, signing Lu Yang could be seen as their pursuit of traffic and an attempt to flatter the Chinese market.
But deep down, there was no genuine respect for Lu Yang and the inland market. 𝐟𝚛𝕖𝚎𝕨𝗲𝐛𝚗𝐨𝐯𝐞𝕝.𝐜𝗼𝗺
And Lu Yang does not want to see insincere people making big money through him in the mainland.
Of course, Lu Yang’s level now doesn’t allow for a personal brand to be created.
Shoe technology has certain scientific and athletic considerations, and in the short term, Lu Yang must find a manufacturer that can provide quality sneakers.
Fortunately, football shoes at this stage have not yet entered the later "black technology" stage.
Among domestic manufacturers, there are some with mature shoe manufacturing techniques.
Finally, after several rounds of negotiations, Lu Yang accepted an endorsement from a domestic sports brand.
Hongxing Li Tà!
English name, HXLT!
This brand is currently the leader among sports brands in the domestic market and has always hoped to step outside the country.
This cooperation with Lu Yang is considered an opportunity.
They reached a two-year cooperation agreement with Lu Yang at a sky-high price of Four million euros a year.
During this period, if Lu Yang can achieve individual awards at the Italian Second Division level, he can also receive a handsome bonus.
If Lu Yang becomes a top league player within two years, he could receive about Two million euros in bonuses altogether.
In fact, this is equivalent to a five million euros per year endorsement contract.
This price, not to mention domestically, even put into the developed and mature European sports brand market, is at the top tier!
Izalelt’s previous personal shoe endorsement was only just Three million euros. Considering the duration of his contract, he can only hope to surpass Lu Yang’s endorsement contract after the following year.
In the entire European Football, taking one by one into account, Lu Yang’s endorsement contract ranks in the top ten among single shoe contracts!
This is even more exaggerated than his "top salary in Italian Football."
Of course, this is actually easier to understand than his team salary.
After all, this is a Chinese company, and Lu Yang is Chinese, enjoying extremely high popularity in China.
At the same time, if overseas market development can be completed, this Five million euros per year promotional cost for HXLT could even be considered very cheap.
For a moment, Lu Yang was triumphant on the field, triumphant in the business, and triumphant in love.
Except for Nike and Ah Ke reportedly planning to target Lu Yang in various awards, he has almost no worries.
Even the team seems to have taken new actions as if to respond to Lu Yang!
