Forcing Me to Be Reborn?!-Chapter 730 - 497 Kneel Down! [Seeking Double Monthly Votes]_3
"However, Cheng Zhu rarely collaborates in co-branding," Le Teaโs founder Wu Han frowned slightly. ๐ฏ๐ป๐๐๐๐ฎ๐๐ท๐๐ฟ๐๐.๐๐ธ๐ข
In fact, being a graduate from a prestigious university, his mind was quite agile, and he had already guessed what Chen Yue intended to do. However, he felt that these words had to be spoken by Chen Yue herself, letting her take the lead and be the villain.
Sure enough, Chen Yue began, "Does that matter?"
"Everyone is familiar with the sophistry of marketing accounts and media, arenโt they?"
"First, list the chaos within these collaborations, harshly criticize the practice, and then steer the topic towards Cheng Zhu, the pioneer of co-branding. The effect will naturally follow."
"The onlookers are all outsiders, and the keyboard warriors wonโt bother to delve deeper, right?"
Itโs just a very conventional tactic of mudslinging.
With the industryโs current poor practice, you, being the first to initiate such collaborations, are the culprit!
If it werenโt for you leading the way in co-branding, where would all these troublesome aftermaths come from?
As long as the sophistry is skillful enough, the mud will definitely splatter all over him.
Moreover, itโs already known that Cheng Zhu plans to collaborate with many classic old dramas, so his co-branding wonโt stop.
When the time comes, if we all stop doing co-brandings, and this [co-branding] originator keeps going, wouldnโt the effect of leading the public opinion be achievable?
At this moment, Yu Feng, who seemed completely captivated by Chen Yue, the rich second generation, took the lead to express his agreement, "Okay, I agree with Chen Yueโs suggestion. We, Tea Language, wonโt be doing co-branding for the time being. Letโs try to set the tone."
Wu Han glanced at Yu Feng, contempt in his heart, "We are here to exchange insights on how to jointly combat the encroachment from Cheng Zhu, not for you to act like a sycophant."
"Chen Yue indeed has quite the charm, her demeanor makes one want to dominate her fiercely, but, damn, your fawning is too much," Wu Han thought.
This man, who used to be a sycophant during his school days, now despises sycophants more than anyone.
After mentally cursing for a while, he then stated, "Our Le Teaโs current collaboration will end in three days, and there are no plans for further co-branding for now."
The participants discussed one by one, only one milk tea brand had a collaboration launch in two days, all preparations were done, and the promotions were already out, making it impossible to cancel, so they had to grit their teeth and go ahead.
Chen Yue was extremely pleased with this.
Due to the backing Cheng Zhu received from Xinhua Daily in previous public opinion clashes, both she and Zhao Long had fled helter-skelter, not daring to act rashly in front of state media.
But this time was different.
"Who knows, if the momentum is big enough, maybe some state media will come out to criticize the chaotic phenomenon of co-branding!" Chen Yue thought.
She didnโt expect any official media to criticize Cheng Zhu and Youu Tea.
After all, both Zhejiang Province and the bulk tea province seemed to be supporting him.
But criticising the co-branding phenomenon might still be possible!
When the time comes, just continue to let the marketing accounts lead the narrative.
Frequently engaging in confrontations with [headphone models], Chen Yue was becoming increasingly enthusiastic about her indirect confrontations with Cheng Zhu.
Interestingly, it seemed like a long time since she last called Cheng Zhu a loser.
"This time, I want to see how you wriggle your way out!" She planned to return home tonight to enjoy [headphone models] thoroughly.
...
...
"Because Youu Tea is expanding too rapidly, everyone else canโt compete, unable to encroach on my market share, but Iโm continuously eating away at othersโ markets, so I am definitely the public enemy number one in the milk tea industry," Cheng Zhu had long been mentally prepared for this.
And he didnโt care in the slightest.
Business is like a battlefield.
Previously, he had overturned the traditional milk tea industryโs table and sat at his own new table alone.
Now, a bunch of people also wanted to join him at this new table, couldnโt he just kick them and then tell them to roll away?
In the afternoon, the shareholders of Youu Tea held a shareholdersโ meeting in the conference room.
People like Yue Dongyi attended the meeting via video, whereas Shen Minglang and Shen Qingning both came to the company.
After the meeting, only the three of them were left in the small meeting room.
Shen Minglang brought up to Cheng Zhu, "Cousin, have you seen how they are blackening our name online these past few days?"
"Are you talking about me setting a bad precedent with my initiation of co-branding?" Cheng Zhu smiled.
This issue, Youu Teaโs marketing department had already informed him.
As soon as there were signs of it online, they had notified the boss.
Because Cheng Zhu had previously mentioned to keep an eye on this aspect of public opinion.
Hearing this, Shen Minglang immediately shifted his chair closer to Cheng Zhu and said, "Ah, so you know about it?"
Shen Qingning also quietly looked up at Cheng Zhu, she had also come across the rhythm being set by the marketing accounts these days.
Coincidentally, it was just at the time when Youu Teaโs "Immortal Sword" collaboration was about to launch!
Cheng Zhu looked at the siblings and smiled, "So, what do you think caused this?"
Shen Minglang was about to say that it was because of the poor co-branding environment when Shen Qingning cut him off, "Because of our competitors."
This dignified young lady said softly, "I looked into it, and it feels like itโs organized."
"Thatโs right, youโre very perceptive," Cheng Zhu immediately complimented her.
His current strategy was to [emotionally scold her] on personal matters and [praise her] on business matters.
He wasnโt stingy with his praise, "I didnโt expect you to have a talent for this. I can confidently say, itโs not just like itโs organized, it is definitely organized."
