Domination in America, Starting from being a Boxing Champion-Chapter 667 - 482: Heading to the Olympics

He told Link that Weinstein Company was also a producer of 'Silver Linings Playbook,' and helping this film win an Oscar also meant helping the company make money, which was beneficial for everyone.

So, during this period, they were also assisting with the Oscar PR for 'Silver Linings Playbook,' ensuring the film received multiple nominations.

In fact, even if Link hadn't mentioned it, he and Harvey would still help Jennifer Lawrence receive a Best Actress nomination, yes, just a nomination.

The first reason was to promote 'Silver Linings Playbook' through the Oscars platform and achieve higher box office returns.

Secondly, Harvey hoped to defeat Link at the Oscar ceremony and witness Link's expression of failure firsthand; winning would feel even more satisfying that way.

Bob was not entirely in agreement with Harvey's plan, but considering Harvey had been victimized by Link for a year, experiencing several bouts of high blood pressure, letting him vent at the beginning of the year would also be more conducive to this year's endeavors.

"That's not bad."

Link glanced at Bob and could see a perfunctory expression on his face, but he didn't mind. He had approached Bob about this matter in accordance with their initial agreement.

He continued by saying that Lionsgate was not very skilled at Oscar PR, but Weinstein Company was an expert in this field. He hoped Bob could arrange a few staff members to join the Lionsgate PR team.

Together, the two companies would surely secure more Oscars.

Bob hesitated for a moment, then agreed.

Link no longer disturbed Bob, raised his champagne glass in a gesture, and turned to leave.

Bob watched his departing figure and immediately went to Harvey to discuss the matter.

Harvey gave a cold laugh and, dismissing Link's capability, instructed Bob to casually assign someone to Link, preferably making Link spend more money.

—

Shortly after the Golden Globe Awards for Film and Television, the nominees for the 84th Academy Awards were successively announced.

Lionsgate Films, the distributor, secured 18 nominations. 'The Help' received six, including Best Picture, Best Actress, Best Supporting Actress (twice), Best Original Song, and Best Costume Design.

'Moneyball' received five nominations for Best Picture, Best Actor, Best Adapted Screenplay, Best Sound, and Best Editing.

'Silver Linings Playbook' gained four nominations, including Best Picture, Best Actress, Best Actor, and Best Original Screenplay.

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'Mr. Tree' received one nomination for Best Foreign Language Film.

'Bridesmaids' received two nominations, for Best Supporting Actress and Best Original Screenplay.

Link's performance in "Midnight in Paris" earned four nominations, including Best Picture, Best Director, Best Original Screenplay, and Best Supporting Actress.

The movie that received the most nominations was Martin Scorsese's "Hugo," with 12 nominations, including Best Picture and Best Actor among others.

The second highest nominated film was "The Artist," distributed by Weinstein Company, with nine nominations.

Although Link did not secure an acting nomination, the fact that six films co-produced by Palm Beach Films and Lionsgate Films were nominated for Oscars is an indication of the quality of the movies produced by both companies, which was recognized by the Oscar judges.

Hollywood Reporter claimed that although Link did not get nominated for any awards, he was involved in the Oscars in another way.

The report claimed that Link might, following directors like Spielberg and Harvey Weinstein, and even God, be another person to be repeatedly thanked at the Oscar ceremony.

After the nomination list was released, the Oscar voting entered the second round, where more than six thousand judges drawn from various guilds began the second round of voting.

Who will ultimately take home the Oscar statuette is critically dependent on operations during this period.

For this reason, Hollywood's PR firms started various public relations acts.

The main method is to promote the films by increasing their visibility, allowing more judges to see the films, such as participating in film festivals, investing in advertisements in major cinemas, and advertising in newspapers and magazines.

Beyond this, there were some unspoken rules, including sending private emails, hosting luxury screening parties, sending holiday greeting cards, giving away original soundtracks of the films, and organizing star-studded parties among other things.

According to statistics, independent production companies spend approximately 300,000 US Dollars on public relations per movie, while the six major film companies spend even more, upwards of one to two million US Dollars.

This kind of investment is more like a gamble.

If you bet right, the movie wins awards and makes a box office killing, recouping all investments.

If it fails, all investments would go down the drain.

With six movies nominated under Lionsgate, the amount to be invested in promotions was even greater; for Link, this was also a kind of blissful trouble.

The PR department suggested he make choices, abandon those with a slim chance of winning awards, and concentrate resources on more competitive film projects.

For example, "Mr. Tree" had already received a nomination for Best Foreign Language Film at the Oscars, but defeating "A Separation" to win the award would be extremely challenging.

There were also "Penalty" and "Bridesmaids," which compared to other films, had little advantage, and it was suggested to reduce PR costs for these films.

After considering, Link agreed.

"Link, Weinstein Company is playing the sentiment card over there, claiming Meryl hasn't won an Oscar in 29 years and it's time for her to win another. I think a lot of judges will vote for Meryl, making it very difficult for Jennifer to win Best Actress," Mandy said as she flipped through the newspaper in the office.

"I saw that too."

Link nodded; this year was not very lucky for Jennifer Lawrence.

Her starring film "Silver Linings Playbook" did not have much of an advantage over "The Iron Lady" in terms of movie quality.

Furthermore, the opponent Meryl Streep was a seasoned actress who performed superbly in this film, and for the PR team to snatch the award from her hands for Jennifer would be extraordinarily difficult.

Moreover, during this period, there was a lot of media buzz about him and Jennifer.

Some media brought up old news, stating he had spent 800 million last year to buy Lionsgate and was prepared to spend tens of millions this year to help Jennifer win the Best Actress Oscar.

Their representation of Lionsgate's Oscars campaign for Jennifer as a womanizing game was particularly vicious.

This move would severely affect the judges' perception of Jennifer, leading them to vote for someone else.

As a result, Link had to increase publicity efforts, on the one hand promoting his and Jennifer's positive news, such as charity and environmental efforts, which was also Leonardo's usual strategy when competing for awards; on the other hand, he planned to leak news about Harvey's unspoken rules with actresses, all of which were old news from the past.

And he published photos showing Harvey in close conversation with Meryl in newspapers.

Whether people believed it or not, the first step was to stir the waters.