Dominate the Super Bowl-Chapter 326 - 325 A Footstep

"The only thing I’m focused on right now is the Miami Dolphins."

Li Wei’s attention was highly concentrated, impervious to outside influences, extinguishing all sparks and quickly redirecting the hot topic of discussion back to the regular season with a crisp and decisive attitude.

Cool, rational, agile, vigilant.

This rookie was indeed troublesome.

The journalists were also at a loss.

All schemes, overt and covert, hit a wall. What seemed fierce ended up embarrassing themselves, slapping their own faces in disgrace, as ridicule blanketed social media and started a furious siege against the reporters—

At this moment, the astute netizens had probably already seen the signs:

The solidarity expressed so cheerfully and profitably by the Kansas City Chiefs both inside and out likely wasn’t a facade; rather, the previous training conflicts that erupted might have been a performance, specifically staged for the media to create a smoke bomb, cleverly deceiving the Los Angeles Chargers.

What a masterstroke of using others to do the dirty work!

The point was, the media had been thoroughly played.

Amidst the hustle and bustle, netizens piled on, witnessing the rarity of the media being trapped and embarrassed in an end-of-year spectacle.

Moreover, this wasn’t the only piece of good news for the Kansas City Chiefs—

The Oakland Raiders, having been thoroughly trounced by their divisional nemesis last week, seemed to have lost their bearings entirely and hadn’t recovered since.

Compared to the media and fans, they themselves were even less able to understand what had happened, how suddenly everything collapsed on both offense and defense, and even in the fourth quarter against the Kansas City Chiefs’ second team, they remained lost, unable to turn the situation around even during garbage time.

At the critical moment of contending for the playoffs, a team’s collapse in confidence was the worst and most terrifying thing.

This week, the Oakland Raiders fought the Dallas Cowboys down to the last moments of the game and lost by a single field-goal difference, suffering a second consecutive defeat.

This also prematurely signalled the Raiders’ exit from the playoff contention, though theoretically, they still had a 1% chance, but the conditions were exceptionally stringent, and from all indications, the Raiders’ season had ended prematurely.

All of it had started with that one game against the Kansas City Chiefs.

The so-called good news was that the Kansas City Chiefs had personally sent their divisional rivals, the Los Angeles Chargers, to hell, and the elimination of the Oakland Raiders meant that the Chiefs were themselves nearing salvation—

The current standings in the AFC West:

Kansas City Chiefs, eight wins and six losses.

Los Angeles Chargers, seven wins and seven losses.

Oakland Raiders, six wins and eight losses.

Denver Broncos, five wins and nine losses.

Based on the divisional record, as long as the Kansas City Chiefs could defeat the Miami Dolphins in their next game, the team would secure the divisional championship ahead of schedule, regardless of the Los Angeles Chargers’ win or loss, allowing the Chiefs to lock a playoff spot one round early.

Moving from the brink of a cliff to swiftly rising with the help of their divisional rivals’ shoulders, the Kansas City Chiefs firmly seized these two weeks’ opportunities to turn the tables, making it the most significant news worth celebrating for the team.

Meanwhile, off-field tidbits surfaced, adding to the celebration—

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Gillette, having announced that they had reached a cooperation agreement with Li Wei, for three million US dollars a year for four years, reaffirming their confidence.

Regarding this, Gillette expressed, "Li Wei’s rugged and handsome image perfectly embodies the brand’s image, and they believe Li Wei will lead a new wave of fashion trends."

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Rolex, subsequently announced the collaboration with Li Wei on its official website in a low-key and elegant manner, as is customary for the brand. It avoids loud promotions but always adheres to quality and image, subtly and steadily flowing like a gentle stream.

It’s worth mentioning that this is the first time in history that Rolex has partnered with a football player.

Rolex has always targeted the high-end market, and its brand ambassadors include tennis, golf, racing, etc. However, it has maintained a distance from football, basketball, football, and other sports, focusing primarily on brand image.

This time, although there were media rumors that Rolex might sign Li Wei, industry insiders generally believed the probability that this collaboration would not happen was higher—it was perhaps just a trial effort by Rolex to test the waters.

But!

No one expected that Rolex would actually finalize the collaboration with Li Wei.

During the games, Li Wei naturally would not wear a watch on the field during collisions, but at the post-game press conferences, Li Wei would wear a Rolex for interviews.

This is evident in the description Rolex wrote for Li Wei on their official website.

"Resilience forged in perpetuity."

Clearly, Rolex is very satisfied with Li Wei’s image; his competitive spirit shown on the field combined with his clear and handsome personal image off the field perfectly embodies the Rolex brand into the sport of football. This was key in facilitating the signing with Li Wei.

Li Wei is making history not just on the field, but off the field as well.

Rolex did not disclose the contract details, but rumors still circulated among journalists. Currently, there are primarily two versions being discussed.

One version is that they have signed a two-year cooperation agreement for five million US dollars per year, with Rolex wanting to test the waters without going all-in—

after all, the turnover rate for running backs is too high.

Another version is that they have signed a ten-year cooperation agreement for three million US dollars per year, continuing Rolex’s typically low-key but stable strategy—

not easily signing endorsers, but once decided, it’s a long-term collaboration, willing to continue the partnership even after the athlete has retired.

Whichever the case, no doubt, it is groundbreaking, representing Rolex’s cautious first step into the big four North American professional leagues.

Heated discussions boil over.

People couldn’t help but wonder how Donald and Rolex began negotiations, managing to persuade Rolex to take such an important step with Li Wei becoming a pioneer for the big four North American professional leagues.

From Gillette to Rolex, media reports regarding sponsors were gradually confirmed. However, the focus was on the fact that the Kansas City Chiefs hadn’t lost a game and Li Wei was not underperforming, so these off-field anecdotes became a side note to Li Wei’s continued climb to the peak of popularity.

Lastly, Pepsi.

Pepsi solemnly held a press conference to announce, with the treatment of a top star, that Li Wei had joined the Pepsi family and would become the face of Pepsi in North America—

following this, Li Wei’s face would be featured in all of Pepsi’s advertisements in the NFL, including PepsiCola and Gatorade, the top-selling brand in North America.

Unlike Gillette and Rolex, Pepsi widely publicized the entire collaboration, announced it with the highest standards, and stated that there would be surprises to come, piquing the media’s curiosity early on.

Pepsi also did not announce the contract details, but according to an insider report from the Los Angeles Times, this was a record-breaking contract for the NFL, instantly making Li Wei the most prominent face of the league, surpassing Brady.

The specific details were known only to a few top executives who did not wish for other players to start inflating their prices—one after another, considering there are indeed many NFL players—

seven million US dollars per year, for five years.

Donald delivered on his promise.