Darkstone Code-Chapter 847 - 845: This Is What Makes an Excellent Salesperson!
"Interesting!"
When Jeruno first uttered these words with a smile, the attention of everyone in the room was immediately drawn in.
As arguably the most powerful person in the Federation, countless pairs of eyes were watching him every day, interpreting every word he said, every gesture, every glance.
It’s often the case that the higher the position a person holds, the more rigid they appear in their work, for this very reason.
They cannot display too much emotion or expressive gestures, as these can lead people to overthink, potentially triggering a series of uncontrollable events.
"A smile that sparked a war" is a famous saying in Gafura, referring to a Count who gave a seemingly ambiguous smile to a married noblewoman.
Someone saw it and told the noblewoman’s husband—another noble.
The noblewoman’s husband questioned the noble whether he was having an affair with his wife, which the latter, of course, denied.
He merely smiled knowingly at a thought, not even knowing the woman, but to others, it looked like an ambiguous smile.
Thus, the noblewoman’s husband felt not only betrayed but humiliated, so he killed his wife in public and then declared war on the noble.
The war lasted a whole year, with over 20,000 casualties, eventually requiring mediation from the Noble Group.
A Count’s smile could lead to misunderstandings, let alone a single word and the interested expression on Mr. Jeruno’s face.
At this moment, everyone in the room was pondering three things.
What is he smiling at?
Why is he smiling?
Who is interesting?
The first and second questions seem repetitive but are not; what he’s smiling at carries specific meaning, such as someone tripping and the smile relating to the fall.
This is a concrete incident, a specifiable cause of action.
The latter, however, is a dynamic change derived from inner emotions, possibly due to anger, joy, or...
And, of course, the final emphasis—who makes Mr. Jeruno find them interesting?
The dozen gentlemen in the room were contemplating this, constantly searching for valuable clues to broaden their thinking range.
Mr. Jeruno saw that both the younger and contemporary members of the room wore expressions of deep thought, and he restrained his smile.
"Do you know how arms dealers successfully sell a handgun to someone who doesn’t need it?" he suddenly asked, prompting the gentlemen in the room to shift their thoughts again.
Those quick-witted immediately offered their answers, "Create a sense of crisis, for instance, by linking it to social crimes, suggesting that buying a handgun can not only protect oneself but also one’s family."
Some nodded in agreement, while others remained thinking, and Mr. Jeruno looked to others, "Does anyone have a different idea? This is just a simple discussion."
Although he claimed it was simple, there’s no doubt that those answering correctly would leave a deep impression on him.
The Duncan Clan is an immense family, its wealth enabling them to breed without inhibition.
Ordinary families might struggle with two to three children, but for this family, they could have many.
They don’t even need to raise them themselves; the family has dedicated institutions to cultivate these children, which also serves as a selection mechanism to find excellent family descendants.
There are many outstanding individuals, so who gets a better future has little to do with learning ability or impressive performance once they’ve proven themselves.
No individual, regardless of excellence, can master all knowledge, but the Duncan Clan’s wealth allows numerous experts with specializations to work for them.
So how do they compete for the family’s leading figures or the next Patriarch?
It depends on how much of an impression they can leave on the current Patriarch, especially when it comes time to choose a successor, whether their image can emerge in the old man’s mind.
At that moment, someone else suggested, "We can sell it by offering weapons as a ’free gift’ alongside other purchases."
Some nodded again, as this sales method has become popular lately.
Want a hairdryer?
Purchase a hairdryer now, and we’ll give you an oven as a free gift!
Perhaps, to the customer, the oven is a gift, but to the capitalist, every product has a cost and sale price, so the oven is still "sold."
No one continued to answer.
Mr. Jeruno leaned back in his chair, casually playing with the exquisite pen in his hand, "You’re all correct, but not quite right."
"Creating a sense of crisis can sometimes be effective, but bear in mind, only on defensive issues does it drive people forward."
"Except for a few, most people are relatively non-aggressive; they’re less likely to purchase offensive weapons for self-protection. Instead, they opt for defensive equipment."
He then pointed to another person, "Selling one item with another as a gift seems effective, but I’ve only heard of buying a gun with free ammunition, not buying an electric iron with a free handgun."
"If it’s an arms deal, it might be possible, but it doesn’t apply to everyone. It has a lot of limitations."
At this point, Mr. Jeruno placed the pen in his hand on the table, making a click sound.
He looked up at everyone, "In fact, accomplishing this is very simple. No matter who he is, as long as you give him a strong hatred and impulse for revenge, he will unhesitatingly buy a handgun."
"He can be a farmer, a cleaner, an ordinary office worker, he can be anyone."
"Give him a strong desire for revenge at any time and place, and he will buy a handgun without any limitations, as long as the hatred is sufficient."
"So, what we’re selling first is not the handgun, but hatred, and then make the handgun become a necessary commodity before selling it."
"You’re all probably thinking about what I meant by ’interesting’ earlier, I was actually referring to Lynch."
"The purpose of promoting the legislation of the ’Overseas Security Law’ has actually been achieved, but he pushed the atmosphere forward another step."
"There’s a big difference between having the right to revenge and needing to revenge, and he did a great job at it. Six million was worth it!"
From pushing to developing to now, almost all the work was completed by the Duncan Clan, but this completion lacked... how to say, a kind of soul, a kind of backbone!
No core.
The ’Overseas Security Law’ for people of the Federation is like a security threat theory.
"Hey, someone is injured, wouldn’t you buy a handgun to protect yourself?"
Some people would agree, but more people still think that such things can’t happen to themselves, or if it really does, there are other ways to obtain rescue.
Their desires are not strong, even if it would definitely pass, someone would still sarcastically say it’s another result of manipulation behind the scenes.
But Lynch infused a certain spirit into the whole case, he didn’t tell people they’re in danger if they don’t buy this handgun, he metaphorically stabbed them twice in the chest, making people desperately want to protect themselves.
Then he appeared with the handgun, and the desire to consume became strong at that moment.
That’s why he said Lynch was interesting, even at the beginning he didn’t think of this, Lynch did.
Without a doubt, the six million was well spent.
"Once the ’Overseas Security Law’ is passed, we will form the family’s first open private military force, and this matter will be entrusted to... to be responsible!"
He casually mentioned a name, though the person in his mind might not match the name, he might have said it wrong. 𝒇𝙧𝙚𝓮𝔀𝓮𝒃𝙣𝓸𝒗𝒆𝒍.𝙘𝒐𝒎
After all, this family has thousands of people, he can’t remember everyone’s face and name, he’s already very old, he can’t put all his energy into recognizing photos.
This is why making a deep impression is more meaningful than performing outstandingly.
He spoke while laughing again, "Really interesting!"
He knows Lynch’s rise to power well, as one of the new generation of rapidly rising capitalists, Mr. Jeruno has always been very attentive.
Compared to those new generation capitalists who rose quickly through manufacturing, Lynch’s approach is a bit "wild", a bit incomprehensible.
He chose what many considered the most difficult path, leaving the Federation directly to develop overseas.
Many people may not have seen his potential, but he avoided the more brutal domestic competition.
At that time, trying to engage in finance or manufacturing domestically had no chance to develop either.
Big sharks gobbled each other up in the financial industry, the real sector gradually declined, choosing any path left him no chance to develop.
But he developed; the changes in Nagariel have become a phenomenal capital operation.
It’s said that the Saint Harmony Association plans to promote writing this into the Federation’s textbooks, naturally Mr. Jeruno agreed, as he’d get a mention in the textbook.
Some fame spreads easily, but some doesn’t spread so well; such a mention is safe.
He’s always been a young man who doesn’t follow the script. This time it seems he got a big bargain, but in reality, Lynch also gained.
Besides his own six million investment, he gained a large number of orders.
Just like the question Mr. Jeruno posed earlier, before danger occurs, before intense hatred exists.
Do people lean towards buying a handgun as a necessary offensive weapon, or entrust professionals to provide security services for them?
The answer is obvious, rather than setting up a professional military organization themselves, more people tend to spend money to solve the problem.
So, which company in the Federation is the most reliable?
Without a doubt!
It must be Darkstone Security!
Solid as a rock!
