Boss Lu: A reborn life is destined to be without regrets!-Chapter 283 - 211. Three-step approach to combat counterfeits

"Is labor really that cheap in Jiang City, can it achieve 30%?"

Dan Qili was a factory owner who grew up with the Si Ji Qing business but actually did not understand the Central Region well.

"The land cost isn’t even included yet, the cost in the inland areas is really low."

Lu Jincheng smiled, raised his glass, and clinked it with the guest who had come from afar.

Throughout Mr. Lu’s decision, Xie Yujia had been kept in the dark and remained silent.

But she controlled her emotions quite well, showing surprise only at the beginning and then listening attentively the rest of the time.

If relocating the factory from the Yangtze River Delta Region to Jiang City could further reduce costs, didn’t that mean...

she would need to travel to Jiang City on business often?

After all, whether making uniforms or stockings, coordinating with one’s own factory was bound to be a tedious and patient task.

As troublesome as it was, she did not voice any objections.

Because from her perspective, Mr. Lu’s decisions generally yielded unexpectedly effective results. frёewebnoѵel.ƈo๓

He was someone who made decisions based on technological trends, and he didn’t go wrong with his choices on broader directions.

In fact, several years later, countries like Mexico, India, and Vietnam, which were trying to compete with China for the title of the world’s factory, found themselves facing a formidable opponent:

the vast inland areas of China.

Businesses are profit-driven, and since cheaper land and labor could be found in the central provinces of China, it was a natural trend for low-cost manufacturing to move away from the bustling coastal regions.

This was something Mr. Lu had personally experienced.

As foreign countries raised tariffs and increased factory costs, and as major cities along the Chinese coast focused on high-tech electronics, electric vehicles, and other advanced industries, this migration of industrial chains was inevitably accelerated.

Behind the shift of enterprises to China’s inland was the search for low-cost labor.

In the 1990s and the first decade and a half of the 21st century, millions of Chinese people had left rural areas to find jobs in the rapidly built factories in numerous coastal cities.

By this time, however, this trend had largely stagnated, with wages in the coastal regions rising sharply as companies competed to hire employees.

According to data from the National Bureau of Statistics, in just six or seven years, the average annual salary of private enterprises in Hang City had more than doubled.

To many companies seeking new production bases, Hubei Province, as the hub of nine provinces, held a great deal of appeal:

— it could be accessed by road, rail, and river from coastal areas and places outside China.

It had many higher education institutions focused on technology, science, and business sectors.

The average salary in private enterprises was only about 70% of that in the Yangtze River Delta.

"Alright Mr. Lu, I will consider this proposal when I return, after all, relocating is a major event."

Dan Qili was still somewhat conflicted.

After all, the factory had been running for so long, and many employees had developed a strong bond, although he had made money, relocating would mean...

most of the factory workers would instantly lose their jobs.

"OK, we can raise the quote by such a percentage, I’ll wait for your news."

Lu Jincheng narrowed his eyes and gestured to Dan Qili.

The other man’s eyes immediately lit up.

...

After sending the guest back to a hotel near Hankou, Lu Jincheng, accompanied by He Ying and Xie Yujia, chatted separately for a while.

"Mr. Lu, do you remember? The design patent for ’All Dreams’ was just filed a few days ago."

Applying for a patent was a troublesome process, and it had taken a long time just to go through the Intellectual Property Office process.

As the person in charge of the Hang City store, Xie Yujia had immediately relayed the news to Lu Jincheng.

"That’s great, our PR team called ’Seed Planting Princesses’ have already been educating people on Weibo for a while now."

Cultural products with a strong cultural attribute usually value pure lineage.

Under the exclusive operation of Golden Stone Media, the JK community gradually developed something called "user superiority."

The hierarchy of disdain also began to officially form.

"So, does that mean we can take action against the counterfeit shops?"

Xie Yujia blinked her eyes, one hand supporting her round cheeks while the other smoothed her bangs, her eyes twinkling with joy.

She had long detested the counterfeit versions of All Dreams.

These knock-offs not only pushed the prices lower than the already cheap domestic brands but also compromised on quality, aiming to fleece the customers.

Your domestic brand made it big, didn’t it?

They copy exactly that.

Exploiting every opportunity they get.

"It’s time. Our legal team is ready, with documents and evidence sorted, we are prepared to sue."

"Not only that, I want to make this case the first major regional intellectual property case, to make those looking for quick profits think twice about the consequences."

Lu Jincheng smiled and nodded.

The current situation in the JK community is somewhat similar to the trend-following Hanfu market.

Some people just want to make quick money.

These people, not really passionate about the community, purely motivated by profit, start by using low-quality, low-priced clothes to pry open the wallets of young girls.

Take All Dreams, for example.

For the die-hard JK uniform fans, waking up to find that every influencer is wearing a JK grid skirt, half of them are fakes.

It’s like discovering that a lesser-known song you’ve cherished on NetEase Cloud Music suddenly has 999+ comments because a popular influencer turned it viral.

This has a serious negative impact on the whole community.

Ever since Mou Keyan heavily promoted products at the Douyu Carnival, many beginners fascinated by JK uniforms emerged.

Then, because they saw edited videos on Bilibili or Weibo showing their favorite influencers wearing them, thinking they looked great, they followed suit but unintentionally purchased counterfeit products by searching for low prices.

After purchasing and realizing the poor quality, they may lose confidence in further purchases and miss out on the beauty of JK uniforms.

There are such merchants who have ruined the market.

"Mr. Lu, should I have them post on Weibo? Throw out the word ’pangolin’ first?"

He Ying, attentively listening, interjected at the right moment.

"Go ahead, with the patent in hand, we are now on high moral ground; however much we publicise it isn’t too much."

Lu Jincheng was confident, having laid the groundwork for so long, it was time to aggressively target the counterfeit products.

Strong copyright awareness is the principle he aimed to establish within the JK community, striving to make both buyers and sellers keep counterfeit products at bay.

Moreover, Mr. Lu gave an unpleasant nickname for the buyers of counterfeit products:

"Pangolins"

First, promote copyright awareness to embed the word "pangolin" into people’s minds; then, bombard with online troops to make counterfeit shops universally condemned; finally, showcase the patent and use legal means to protect their interests.

Mr. Lu’s three-step strategy officially kicked off.

To expand the user base and grow the market, he could temporarily turn a blind eye to counterfeit shops making money.

But it’s about time now.

Anyone who has eaten the cake of All Dreams, spit it out!

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