Becoming Rich with Daily Scavenging APP-Chapter 641: Super Symbols, Super Slogans

"What are you looking at?" After taking a shower, the little accountant saw Chen Yiyang lying on the bed, grinning foolishly.

"Just looking at the jokes netizens made up."

Chen Yiyang laughed and slapped his thigh while watching.

These netizens are just too talented.

Sheep: Why can’t I reincarnate a year after I died?

Yama: Because one of your legs is still at Xibei.

A child asked: What’s it like to be a chef?

Answer: At least at Xibei, a chef is someone who has a health certificate and can open a bag to put ingredients in a microwave.

To prove that he wasn’t using pre-made dishes, Jia Boss asked Xibei’s chef to make a fresh turtle soup.

The result was the Xibei chef didn’t have knife skills, and the turtle ran away.

That turtle opened the nearby fridge and knelt to cry, "Great-grandpa, I’ve finally found you."

One person,

Two microwaves,

Three fridges stocked,

Four delivery platforms,

Five phones taking orders simultaneously,

A six-square-meter room as the storefront,

Hands all over heating together,

With nine minutes *ding*, ten delivery meals are ready.

Chen Yiyang was having a great time reading.

Over at Jia Guolong’s place, it was already a chaotic mess.

Thanks to the fact that Xibei’s kitchen staff are quite honest.

Honest to the point where the head chef openly admitted he didn’t have a chef’s certificate, but it didn’t affect him being the head chef.

Within a few days of opening the kitchen to the public, store revenues across the nation started to plummet.

This was a very obvious thing.

Because the middle class is extremely sensitive to online opinions and receives information very quickly.

For them, if you make them feel their money was well spent, they won’t be stingy.

But make them feel deceived.

They will either save some money and go to a cheaper restaurant or spend more at a pricier one.

They will never hesitate for a moment, nor will they return to a restaurant that once tricked them.

"President Hua, what do we do now?" Jia Guolong was completely out of ideas and called Huashan directly.

"Luo Yonghao is just an online troublemaker, don’t be afraid of him."

Huashan had also realized something by now.

Luo Yonghao wasn’t the key; it was Chen Yiyang, who was fanning the flames from behind Luo Yonghao.

But he couldn’t say that to Jia Guolong explicitly.

Because the reason Chen Yiyang was making trouble was that Huashan wanted consultation fees from several of Chen Yiyang’s companies, offending Chen Yiyang.

He never expected that his methods that once never failed in getting money from top tycoons would fail with Chen Yiyang.

Unable to hold back, he pushed Jia Guolong to take a stand, leading to this situation.

"You have to keep fighting back. On one hand, get Luo Yonghao to shut up quickly, and on the other hand, show some signs of rectification. Don’t let customers visit the kitchen anymore, and make timely improvements to previously discovered problems.

I’ll also post on Weibo to boost your image. I’ve been in this circle for many years and have many connections; I’ll ask them to say some good things for you."

"Okay, I got it." Jia Guolong nodded and continued, "Xibei is going public soon; nothing can go wrong right now. If necessary, I’ll have to use other means."

After making the call with Jia Guolong, Huashan immediately posted three Weibo posts in two days.

First, he claimed that Xibei is an enterprise that works its hardest to prepare dishes, and Jia Guolong cherishes his reputation greatly.

Then he said this wasn’t a PR crisis because there was no crisis at all. It was all the fault of online loudmouths.

On the second night, unable to sleep due to various bad news, Huashan posted on Weibo saying Xibei is one of Huaxia’s best companies.

Through hard confrontation with online loudmouths, Xibei set an example for those accustomed to enduring humiliation and living a life of compromise.

Huashan’s remarks became increasingly illogical and bizarre.

Instead, it exposed himself.

Everyone realized, this is what the top consulting firms in the market look like.

Many peers even came out to criticize.

Flower & Flower’s existence is a destructive blow to the entire domestic consulting industry.

Because the methods Flower & Flower uses to create super symbols and super language, planting low-recognition content into consumer’s minds through coercive means,

brainwashing company bosses, brainwashing company employees, brainwashing customers.

It abandoned all aesthetic standards and logic in design.

Everything in design serves the theory of brainwashing.

The consequence of this is that the image of a large number of chain brands has fallen to the level of the nouveau riche aesthetic, disrespecting originality and embracing opportunism.

Xibei’s logo is copied from New York City’s urban logo.

The Chu Kingdom brand directly changed the color of Burberry’s classic plaid pattern and used it.

Using the excuse of standing on the shoulders of giants, they mindlessly appropriated a pile of design symbols.

Then, using the so-called super language, such as "Choose whatever you want, everywhere is good."

Blindly ordering, every dish is delicious.

These ads don’t convey ideas or culture, they only instill consumer directives.

Under such promotional methods, companies know very well that what they claim in their promotions are not achievable by themselves.

One reason Xibei failed this time is that the slogans Flower & Flower designed for them were too far from Xibei’s actual capabilities.

While foreign marketing companies say "just do it" to motivate others,

domestic ones say "blindly order, every dish is delicious."

The gap is just too big.

Needless to say, everyone has different tastes, which chef in the world dares say every dish they make will delight every guest?

At this time.

Chen Yiyang finally chose to make his moves openly.

He directly published an article, saying,

"I believe that for a modern company to grow and develop, aesthetics must keep up.

In the past, we mocked ourselves as bumpkins because that’s all we could be, not because being bumpkins made us strong.

Now, we can do more than just be bumpkins; we need to compete with global multinational giants.

Aesthetics is the most important aspect we need to enhance.

The old brainwashing advertisements are no longer suitable for the new era. Because brainwashing means that advertisements must be simple, straightforward, and exaggerate their products to be the best.

But in reality, whether it’s achievable, company executives must be clear about it. Once it is discovered that the promotions do not match reality, it will be a devastating blow to the company."

Chen Yiyang’s words seemed like spontaneous thoughts to netizens, but to peers in the industry,

it was blatant criticism of Flower & Flower.

Flower & Flower, a relic of the old era consulting firm.

Chen Yiyang, the youngest billionaire of the new age.

Which one to trust, is there even a need to think?

In an instant, many companies that were initially in contact with Flower & Flower immediately stopped all interactions with them.

Instead of giving those consulting fees to Flower & Flower, it’s better to improve employees’ lives.