Becoming Rich with Daily Scavenging APP-Chapter 639: Xibei’s Counterattack
In fact, Luo Yonghao has criticized Starbucks before, even making short videos about it.
But Starbucks learned from Pizza Hut, completely ignoring Luo Yonghao, being polite on the surface, but taking no actual action.
Luo Yonghao couldn’t do anything about them.
Because Luo Yonghao, who plays with the internet, knows that if the other party doesn’t take the bait, insisting on pursuing them instead will only make public opinion turn against him.
So Luo Yonghao got used to people not responding when he criticizes.
He thought it would be the same this time.
So he posted an update saying that after discussing business with the boss of Yiyang Automobile, he casually went to Hope for a meal, but found the food there difficult to eat, suspected they used pre-packaged dishes, and hoped the country would legislate, forcing restaurants to mark which dishes are pre-packaged.
This post by Luo Yonghao did two things: revealed that he went out to eat with Chen Yiyang.
And secondly, followed up on Chen Yiyang’s previous topic, calling for national legislation on pre-packaged dishes.
In reality, Luo Yonghao wasn’t targeting Hope at all.
Once Luo Yonghao posted this, not many people paid attention.
After all, Luo Yonghao criticizes someone or something every so often; everyone is used to it.
Of course, if Luo Yonghao had known beforehand about the small conflicts between Chen Yiyang and Hua & Hua, and Hope.
He would’ve been even more excited, and his words more aggressive.
Shortly after Luo Yonghao posted his update, it caught the attention of the folks at Hope.
Hope’s boss, Jia Guolong, took a look.
Wasn’t it obvious it was directed at him?
Looking more closely, the update even mentioned Chen Yiyang’s name.
So he felt this must be Chen Yiyang’s counterattack. Thus, a firm counter-response was necessary.
So Jia Guolong called the PR department, immediately preparing the counter-article.
First, the issue of pre-packaged dishes.
Any mid-range or low-end chain can admit to using pre-packaged dishes, but Hope cannot.
Because the price at Hope means people can’t accept pre-packaged dishes.
Since the birth of pre-packaged dishes, they exist to save cost, save time, and solve the preservation issue of Chinese cuisine.
Currently, a method most common people use to discern if a restaurant uses pre-packaged dishes is by looking at the price.
If the price is low enough, even pre-packaged dishes can be considered.
But Hope succeeded in making people willing to pay high prices for fresh dishes eat pre-packaged dishes.
That would spell disaster for Hope.
So Jia Guolong instructed his team to adamantly deny that Hope uses pre-packaged dishes, and besides issuing an announcement, also to publish a 42-page dynamic letter, detailing their dish preparation process to prove their innocence through transparency.
Hope’s response came quickly.
In fact, Hope would have been better off not responding, as although Luo Yonghao holds certain influence, his fanbase is limited, and people wouldn’t take his words seriously.
But after Hope’s response.
The related topic quickly shot to the trending topics.
Suddenly, everyone was focused on Luo Yonghao and Hope.
When the situation escalated, Luo Yonghao had just gotten home not long before.
Seeing Hope’s response, he immediately laughed.
Because if Hope didn’t respond, Luo Yonghao couldn’t do anything to them.
But now, Hope’s response basically forced Luo Yonghao to strike back, create public opinion, and expand his personal influence.
So naturally, Luo Yonghao couldn’t miss this opportunity.
Then Luo Yonghao immediately announced a reward of a hundred thousand for evidence of Hope using pre-packaged dishes.
The ten thousand isn’t important, what’s important is that this move further suggests to the public that Hope definitely used pre-packaged dishes.
With the matter reaching this level, it’s already widely known online.
Jia Guolong had no choice but to call Hua Shan at Hua & Hua, asking how to handle this situation.
"Luo Yonghao clearly has someone backing him," Hua Shan calmly analyzed to Jia Guolong.
In reality, neither online public opinion nor PR handling were Hua Shan’s strengths.
All these years he only learned ’information bombardment’ from Brain Platinum.
So he suggested to Jia Guolong based on past thinking.
"First of all, Luo Yonghao is a very flawed person. You need to seize on that point to criticize him.
Then, be sure to make a large-scale counterattack against Luo Yonghao. This is a crisis, but also an opportunity. We can instead use this public opinion to make Hope’s name even louder.
Finally, mere words might not convince people, we might as well directly open our kitchen for tours, letting customers see for themselves.
Then, whether pre-packaged dishes were used or not will be clear at a glance?"
"I understand now."
Hua Shan’s words resonated with Jia Guolong.
Jia Guolong is a traditional business owner.
He became a boss before the rise of the internet age.
For a long time, the boss mentality has been deeply ingrained in his mind.
Everyone around him praises and flatters him.
Jia Guolong is accustomed to his words being right and his doubts being justified.
So now facing Luo Yonghao’s doubts, Jia Guolong naturally activated ’boss mode’.
Firm opposition, strong countermove, threat of litigation.
These three moves allowed him absolute control within the company and felt they wouldn’t be a big issue externally either.
And while Jia Guolong and Hua Shan were discussing how to counterattack.
Chen Yiyang was also discussing with his assistant team how to launch the next round of attacks on Hope.
"First, strike while the iron is hot. Sicily Restaurant must not get involved in this commotion.
All Sicily Restaurants should promptly introduce a policy requiring any pre-packaged dishes to be noted on the menu, so customers are aware they are pre-packaged.
As long as we give customers the right to know, this media storm won’t affect us."
"And also, although this public opinion is loud, if Hope toughs it out, they might not suffer much loss. Is there a better angle of attack?"
"Boss, I have one angle," an assistant said, "Compared to other mid-to-high-end chain restaurants, Hope has a unique advantage in its famous children’s meals."
One of the reasons Hope remains a top mid-to-high-end chain is its focus on healthy children’s meals.
Though whether they’re truly healthy is unknown, as long as parents believe they are, they’ll naturally bring their kids to eat.
When dining out with kids in mind, knowing Hope caters specifically with children’s meals sways them towards Hope.
A bit pricier seems negligible then.
"Their children’s meals emphasize freshness and health, but from what I know, Hope’s children’s meals include frozen broccoli and frozen sturgeon that can be stored for up to two years, which contradicts their branding."







