Becoming Rich with Daily Scavenging APP-Chapter 637: Xibei’s Downfall

Zhang Meng made a very good point.

Chen Yiyang now understands the situation.

Why would Hua Wei directly approach him, the boss, to discuss why they emphasize his successful cases?

It’s because marketing teams like Hua Wei are not primarily focused on actually helping a company succeed through marketing.

Rather, they aim to make the company’s bosses feel that hiring them is the key to success.

Therefore, Hua Wei establishes personal brand identities, using the boss’s name as the company name, marketing the boss as a master.

Then they approach companies with high potential and send their bosses to directly negotiate.

If a company’s boss doesn’t like complex but absolutely rational content like data analysis and user profiles,

then Hua Wei’s creation of a super symbol that promises enterprise success can definitely move that boss.

This doesn’t imply these bosses lack business acumen.

It’s just that many bosses in the country began to thrive during the chaotic post-reform era.

They know that their rise was due to chance and luck.

They are also aware that in the current business environment, failing to keep up with the times means elimination.

This naturally leads to transformation anxiety. 𝕗𝕣𝐞𝐞𝘄𝐞𝚋𝚗𝗼𝘃𝗲𝗹.𝚌𝕠𝚖

That’s when Hua Wei approaches them to pitch their marketing strategies.

Of course, Hua Wei has some capabilities, but they’re far from having the ability to make a company a leading enterprise.

Yet, if they cast a wide net and secure enough contracts, they will naturally have successful examples like He Di Lao and Mi Xue.

At that point, they can outwardly claim that Mi Xue and He Di Lao succeeded because of them, without mentioning the supply chain advantages Mi Xue and He Di Lao had over their peers.

This time Hua Shan approached him, precisely noticing the great success potential of Chen Yiyang learning from Saraya to establish a classy yet affordable Western restaurant.

As long as they help Sicily Restaurant create a super symbol.

Once Sicily Restaurant grows, they can claim the success credit for themselves.

Not only can they boast outwardly but also secure orders from other companies under Chen Yiyang’s name.

After figuring all this out, Chen Yiyang realized he didn’t need a marketing company.

So he turned to call Hua Shan and informed them of his decision not to collaborate.

"Mr. Chen, you’ve made a wrong decision," Hua Shan was also surprised to be directly rejected by Chen Yiyang.

In haste, he made a small threat to Chen Yiyang.

Chen Yiyang frowned and said directly, "I have never made a wrong decision."

After saying that, Chen Yiyang hung up the phone.

For the boss of a small marketing company, Chen Yiyang felt he was already quite respectful and polite.

Chen Yiyang didn’t take this matter to heart initially.

His focus right now is on creating his search engine.

Gena finally got back to him.

There are not many consortiums in Russia; they are almost all within close circles.

Especially due to the unusual circumstances in recent years, Russian consortiums have been holding together tightly.

So Gena directly contacted someone from a consortium to inquire if Yandex would be willing to sell their licenses and technology.

Yandex originally didn’t plan to sell.

Because becoming a global-level search engine was no easy task for them.

But upon hearing it would be sold to customers in Huaxia, they immediately changed their minds.

Because it’s even harder for Huaxia’s internet companies to expand abroad compared to Russia.

Even if Chen Yiyang obtained their Yandex technology and developed an improved search engine, he would struggle to compete internationally with Yandex.

So Yandex agreed to the deal.

Upon receiving this good news, Chen Yiyang sent a team to Russia to handle the matter.

But before he could enjoy it for two days, he saw a news headline online about his own Sicily Restaurant.

Jia Guolong, the owner of Xi Bei You Mian Village Restaurant, publicly criticized Sicily Restaurant for extensively using pre-made dishes and cheap ingredients, disrupting the domestic restaurant market and neglecting customer health.

This was the first time Sicily Restaurant faced a public opinion risk.

Upon seeing this, Chen Yiyang frowned and gathered his team to discuss the matter.

"It might be because we previously refused Hua Wei, and Hua Wei employed Xi Bei’s restaurant owner to retaliate against us."

An assistant speculated directly, "Otherwise, there’s no reason a chain restaurant brand boss would openly criticize us."

Though competition is fierce in the restaurant industry, there are many sub-categories under dining, reducing direct rivalry unless two competitors are making the exact same dish.

Because if a smartphone manufacturer bankrupts a competitor, customers end up buying only their phones.

But if a Lanzhou Beef Noodles restaurant bankrupts a cool noodle restaurant, people can switch to another cool noodle place rather than Lanzhou Beef Noodles.

Moreover, the competition likelihood between Xi Bei Restaurant and Sicily Restaurant is lower than that between Lanzhou Beef Noodles and cool noodles.

Because Xi Bei offers mid-to-high-end chain Chinese cuisine, while Sicily offers affordable value-for-money Western cuisine.

There’s no competition possibility between them at all.

Even if a Sha County Snack boss came out to attack Sicily Restaurant, it would make more sense than having Jia Guolong do it.

Thus, the only possibility is that Jia Guolong probably learned about the situation between Hua Wei and Chen Yiyang and wanted to stand up for Hua Wei.

"So how should we retaliate?" Chen Yiyang asked his assistants.

"Hua Wei is a marketing company, and their main clients are company bosses. Simple public opinion hardly impacts them unless they make a mistake that caused a loss to their clients.

As for Xi Bei Restaurant, we do have many ways to retaliate. But if the retaliation is too obvious, it might backfire and reflect poorly on us.

Moreover, retaliating against a restaurant not competing with us would be a waste of money even if successful."

The assistants made valid points.

Jia Guolong was personally involved in the public opinion matter.

If Chen Yiyang wants to retaliate without spending money, he’d have to get involved himself, otherwise others stepping in would appear weaker.

But Jia Guolong isn’t worth Chen Yiyang personally getting involved.

A billionaire at Chen Yiyang’s level should be facing competitors like Ma and Ma.

Jia Guolong doesn’t measure up.

If the opponent’s level doesn’t match Ma and Ma, Chen Yiyang stepping in could have an adverse effect.

"Then we can find someone to help us deal with Xi Bei."

Chen Yiyang frowned, pondered for a moment, and said, "We need to find a well-known figure capable of sparking public opinion, but this person must also have many negative points."

"Why find someone with negative points?" the assistants asked, puzzled.