Becoming Rich with Daily Scavenging APP-Chapter 552: Snatching the Otaku Market

Arriving in Japan once again.

This time, Chen Yiyang came with his little accountant, seizing the opportunity to have a holiday trip.

The friend Chen Yiyang is most connected to in Japan is naturally Toyota Osamu.

However, although Toyota and Sony both belong to the Mitsui Group, their relationship is generally average.

Chen Yiyang naturally didn’t plan to ask Toyota Osamu for help but instead directly contacted Sony’s people to visit as a major shareholder of Yingkumi.

The rise of Yingkumi in the field of anime has also caused a huge shock in the Japanese gaming market.

Anime originated in Japan and has brought great benefits to the country.

Through the spread of anime, Japan has also greatly promoted its tourism and international image.

Moreover, anime itself is also a very lucrative industry, giving birth to the world’s number one IP, Pocket Monster.

However, at the same time, while the games related to Pocket Monster make money, they also limit the development of Japanese anime games.

Because you can’t say that the games related to Pocket Monster are poorly made, but they aren’t exceptionally well made either.

Especially in terms of graphics and modeling, they have never kept up with mainstream games.

Even Monster Hunter tried to smash money to launch the next-generation action game, Monster Hunter: World, keeping up with the pace of mainstream AAA titles.

But Pocket Monster still muddles through with poor visuals year after year.

This has naturally led Japanese anime game peers to believe that.

Anime games don’t need graphics, don’t need modeling, as long as the gameplay or character art is good.

In fact, even gameplay isn’t necessary. 𝐟𝗿𝐞𝚎𝚠𝐞𝚋𝕟𝐨𝚟𝐞𝕝.𝕔𝕠𝚖

After all, look at the mobile game FGO, which makes tons of money every year just by relying on the story.

As it develops further, even the character art has become casually done, and it remains highly profitable.

So when Yingkumi brought out the anime open-world game, Origin Waves, with monthly revenues exceeding five billion, it completely shocked the entire Japanese gaming community.

People realized that it’s not that well-made games can’t make money, but that all these years they’ve been blinded by games like FGO and Pocket Monster, leading to a lack of awareness.

But now it’s somewhat too late to try to catch up with the technology to produce a game like Origin Waves that requires significant tech capability.

Sony doesn’t care if the Japanese gaming community can create something like Origin Waves, as long as Huaxia can and they can secure exclusivity.

International capital has no homeland.

Therefore, Sony thoroughly values Chen Yiyang’s visit and directly sent Vice President Gu Hai to welcome him.

After going through a Japanese standard welcoming banquet, Chen Yiyang and Gu Hai sat in a small private room, enjoying the service of two Japanese beauties while chatting casually.

"The main market for anime games is in South Korea, Japan, Huaxia, and the Southeast Asia region.

Although there’s also a considerable market in Europe and America, it’s still not as big as the market here in Asia.

The Xbox platform, which focuses on car, gun, ball games, is strong in the European and American markets but rather average in the Asian market.

If Yingkumi’s games go onto the Xbox platform, it will bring little benefit to Yingkumi but will lose many conveniences brought by exclusivity on the PS platform."

"What conveniences?" Chen Yiyang asked.

"Sony in Japan is not just a game company," Gu Hai said. "There are quite a few anti-Huaxia groups in Japan. Although Yingkumi’s games are anime-type games, they are still Huaxia games and will inevitably be targeted by these groups.

But we at Sony can ensure that any remarks or actions from these groups won’t affect the promotion and marketing of Yingkumi’s games in the Japanese market."

Before coming to Japan this time, Chen Yiyang hadn’t thought of this.

Indeed, Yingkumi’s games would be well accepted in the Japanese market.

But all commercial activities must be linked with politics.

If there isn’t a local major corporation backing you, it’s easy to be affected by additional factors.

Gu Hai really hit the nail on the head.

However, Chen Yiyang disagrees with Gu Hai’s claim that, because Xbox is focused on car, gun, ball games, Yingkumi won’t make much income by entering Xbox.

Actually, thanks to the promotion by various big Japanese companies, anime culture in the European and American market, though considered a niche in every country, still accumulates into a significant market.

Moreover, the per capita spending ability of users in European and American countries is stronger.

After Origin Waves enters the Xbox, making it into the top ten on the Xbox platform is absolutely attainable.

That’s substantial money.

Even more importantly, it’s US dollars.

With these dollars, Chen Yiyang will find international investment even more convenient.

No need to find ways to take domestic earnings and invest them abroad.

So after thinking for a moment, Chen Yiyang said to Gu Hai, "The profitability of Yingkumi’s games also benefits from Japanese manufacturers’ development of anime culture in Asia.

But now the anime market in Asia has matured, and Yingkumi hopes to take over from Japanese manufacturers and continue leading the expansion of anime culture in the European and American markets.

Anime culture originated in Japan but now belongs to the world, and Yingkumi can’t simply take advantage for free."

Hearing this, Gu Hai couldn’t help but roll his eyes dramatically.

The Japanese manufacturers never imagined that the market they had developed for decades would now be picked by Yingkumi.

In fact, it’s not just in the gaming field but also includes various anime derivatives, anime shows, and more.

Huaxia’s manufacturers are rapidly rising, starting to make large amounts of money in the markets Japan initially opened up.

On the contrary, Japan is gradually struggling due to technological lag.

At least Huaxia people value their reputation.

Otherwise, they would just declare anime as Huaxia culture, like those groups in Japan and South Korea that snatch Huaxia’s culture.

"Since permanent exclusivity is impossible, would timed exclusivity be acceptable?" Gu Hai conceded.

According to Sony’s assessment, Origin Waves can stay popular for at least over five years.

During these five years, the income derived from Origin Waves each year would be no less than that from any AAA title.

That would effectively guarantee a substantial income for the PS platform.

Unlike Nintendo, which sells low-performance consoles, the performance of PS platform consoles has always been good, but this also means relying solely on hardware sales results in low revenue for Sony, which must depend on game sales and commissions to earn money.

But now, as production costs for AAA titles climb and quality becomes less assured.

A game that can provide stable income is crucial.

Even if it can’t be fully exclusive, Gu Hai still hopes to secure a timed exclusivity.

"Besides having Sony assist in marketing Yingkumi in the Japanese market, they also need to help promote Yingkumi in other markets and assist Yingkumi in collaborating with or jointly marketing with some famous IPs within Japan," Chen Yiyang stated his conditions.

"Then how long is Yingkumi willing to allow the PS platform exclusivity?" Gu Hai inquired.