Becoming Rich with Daily Scavenging APP-Chapter 529: Was the Box Office Forecast Too Aggressive?
After talking with Xu Liubai, Chen Yiyang started networking in the film industry to gather information.
Finally, he confirmed that the news of him being tasked to solve the film industry’s winter crunch was initially spread by people from Ali Pictures.
"Ali recently had a case where an employee was sexually harassed after accompanying a partner for drinks."
The assistant reported the recent news related to Ali to Chen Yiyang.
This piece of news originally didn’t have much impact; for a big company like Ali, it was easy to suppress the heat.
But since Ali attacked Chen Yiyang, it was impossible for him to let it slide.
So, upon learning of this incident, he immediately instructed his team to hype up the topic, while also extending it to various ’icebreaking’ and ’drinking accompaniment’ cultures within Ali.
Of course, this could only serve to disgust the other party.
Post-production for Nezha the Demon Child 2 was quickly completed.
While doing marketing, Chen Yiyang also started preparing for the premiere.
Recently, in response to the film industry’s winter and the issue of low cinema revenue, efforts were indeed made.
For example, approving the re-release of some foreign classic films, and providing media resources to help promote some of the released films.
But the results weren’t very good.
All cinemas are now waiting for Nezha the Demon Child 2 and Cheng Si Cheng’s Detective Chinatown Reboot Series to release.
If these two films can jointly reach a box office of ten billion, then there’s hope for this year’s market.
At the very least, cinemas can breathe a sigh of relief and avoid widespread bankruptcy.
Therefore, Chen Yiyang even participated in some events to help promote Nezha the Demon Child 2.
During the promotion process, reporters interviewed Chen Yiyang about his box office expectations for Nezha the Demon Child 2.
"Eighty billion, perhaps." Based on previous experts’ predictions and his own estimates, Chen Yiyang gave a reasonable box office forecast.
However, as soon as this prediction was released, Chen Yiyang was severely criticized.
Skeptics attacked Chen Yiyang, thinking he was purely attention-seeking, intentionally stating an impossible box office target for publicity.
Many people who held a pessimistic view of the domestic film market also believed that an eighty billion box office was absolutely impossible domestically.
Sixty billion was already the ceiling; no matter how much promotion, even with discount ticket subsidies, the box office could at most reach seventy billion.
Don’t even think about eighty billion.
Then many fans of the Nezha series also criticized Chen Yiyang.
They believed that Chen Yiyang boasted such a box office prediction because he received orders from above.
But such a prediction for Nezha the Demon Child 2 was difficult to achieve, and if it wasn’t reached, Nezha the Demon Child 2 could be ridiculed, damaging the series’ reputation.
This left Chen Yiyang feeling a bit frustrated.
His box office prediction had a reasonable basis, not something made up.
But at this critical moment, Chen Yiyang couldn’t say much more.
The more he said, the more he might be misinterpreted, affecting Nezha’s box office performance negatively.
Amidst all this chaos, Nezha the Demon Child 2 was finally released.
After just finishing the premiere, Chen Yiyang and Yang Zhou sat together in the living room of Zhang Yuling’s villa, chatting while checking the box office results.
"I’m more nervous now than when I checked my exam results," Chen Yiyang joked with Yang Zhou.
"I’m not nervous at all." Yang Zhou lay casually on the side, "We’ve done everything we could; as long as the box office isn’t too low, I’m fine with it."
"Oh, then stop checking your phone every few minutes." Chen Yiyang revealed Yang Zhou’s pretense.
But sitting there waiting wasn’t very effective either.
Chen Yiyang felt more anxious the longer he waited.
So, he decided to call Gong Fan, Shen Teng, and others over to play cards and chat, alleviating some anxiety.
Soon, the first day’s box office results came in.
The first day’s box office was 4.9 billion.
Not reaching 5 billion.
Major platforms predicted the final box office would be over fifty billion.
Nezha the Demon Child 2’s first-day box office failed to surpass Cheng Si Cheng’s Detective Chinatown Reboot Series.
"It’s alright, with more effort, it should reach close to sixty billion. That’s decent and comparable to my Earth Wanderer Series." Gong Fan patted Yang Zhou on the shoulder, then Chen Yiyang, indicating they shouldn’t worry too much.
To be honest, Chen Yiyang wasn’t worried initially.
After all, fifty billion was enough for him to report to the higher-ups.
Yiyang Flash Sale’s acquisition licensing process had already begun and was going smoothly.
It was evident that the higher-ups didn’t consider this a reason to hinder him.
But Chen Yiyang just felt a little unwilling.
He thought Nezha the Demon Child 2 shouldn’t perform like this.
After the first day’s box office results came out, there wasn’t much criticism towards Yang Zhou.
After all, even if Nezha the Demon Child 2’s box office was fifty billion.
Yang Zhou was still in the top tier of domestic directors, on par with Gong Fan.
But Chen Yiyang, who had boasted before, was severely criticized.
Especially from media outlets linked to Ali, constantly publishing exposés on Chen Yiyang’s speculative actions in the film industry, alleging how he disrupted the industry’s ecosystem.
Chen Yiyang could only counter by buying negative information about Ali’s corporate culture, engaging in mutual defamation.
"Hope for a reverse drop on the second day, with a rise in box office," Chen Yiyang could only hope.
The results on the second day left Chen Yiyang somewhat disappointed.
The first day was 4.9 billion, the second was only 4.8 billion.
Ten million less.
This time, the predicted box office on major platforms dropped below fifty billion.
Chen Yiyang felt he needed to hide away from the public eye for a while.
Then, on the third day, Nezha the Demon Child 2’s box office suddenly increased to 6.1 billion.
A direct reverse drop.
Chen Yiyang and Yang Zhou celebrated a little in the villa.
The fourth day was 7.3 billion.
Chen Yiyang, along with Yang Zhou, and Gong Fan, went to a horse club in the Imperial Capital for some riding.
The fifth day was 8.1 billion.
Major platforms raised their box office expectations to around eighty billion.
Luxurious venue models were immediately arranged.
Then, the sixth day was 8.4 billion.
The yacht party plan was initiated.
The seventh day was 8.6 billion.
At this point, Chen Yiyang wasn’t thinking about where to have fun anymore. Rather, various acquaintances in the film industry were inviting him to meetings or gatherings.
And Yang Zhou, who was socially anxious, had already hidden away.
The excuse being that his pre-drawn celebration picture for Nezha’s box office every billion wasn’t sufficient and needed more drawing.
Over the subsequent four days, Nezha the Demon Child 2’s box office lingered around five to six billion, then on Sunday, it dropped yet again, with box office reaching seven billion.
By this time, Nezha’s cumulative box office had reached eighty billion!
Major platforms’ total box office prediction skyrocketed to 150 billion!
