Becoming Rich with Daily Scavenging APP-Chapter 395: Shaoyin Headphones

The ’refund only’ feature has indeed sparked quite a bit of controversy since its inception, but it has also brought many benefits.

Although there’s often news online about users exploiting the refund-only mechanism to get freebies.

But if there was no refund-only policy, it would lead to another problem.

That’s if consumers purchase small items costing a few dollars, or a dozen or so.

The merchant might hype these products to the skies, claiming how cost-effective they are.

Then later the consumer finds out these things are completely unusable, pure junk, just taking up space at home.

But if they want to return them, trouble arises because the merchant doesn’t offer refund insurance, so the consumer has to pay for the postage to return the items.

Personal mailing does not have discounts, so even the smallest items cost seven, eight, or more dollars to send back.

This is too costly for the consumer, it’s better just to keep the item and leave a bad review.

However, many unscrupulous merchants’ stores frequently close and reopen, so they don’t care about bad reviews, and positive reviews can be faked. As long as there are enough positive reviews, those negative ones become inconsequential.

This means that aside from refund-only, consumers have no effective countermeasures against such merchants.

"What’s the reason those three want to cancel the refund-only feature?" Chen Yiyang curiously asked.

"The information I have says that Taobao proposed this matter. Since Taobao joined the refund-only initiative, many merchants have withdrawn from Taobao, causing Taobao to realize that refund-only not only doesn’t help them compete with Pinduoduo but also causes the platform’s overall revenue to decline."

"Then why is Pinduoduo following suit?"

"For Pinduoduo, the market they needed to capture has already been taken over, the platform’s user base has expanded to an extreme.

Policies like refund-only, while consumer-friendly, are disadvantageous to merchants and might cause some discontent.

Previously, everyone had refund-only, so it wasn’t a big deal. But if Taobao exits, Pinduoduo is worried that some merchants might switch over to Taobao."

Chen Yiyang understood Shen Hong’s explanation.

Jindong primarily relies on self-operated merchandise, and generally, customers seldom choose refund-only with their goods. Even if it occurs, Jindong can swiftly verify and decide if a refund-only is justified.

Thus, the refund-only feature is optional for them.

So when Taobao decides to exit the refund-only, Pinduoduo is concerned that Taobao’s choice might cause Pinduoduo to lose some merchants, hence they decide to follow suit.

Because Pinduoduo and Taobao have entered a era of stock competition, where the user experience is less important than the merchant experience on the platform.

Simply put, users are being abandoned.

Therefore, there’s no need for refund-only to exist anymore.

"Refund-only is a good feature." Chen Yiyang thought for a moment before giving his suggestion.

"The reason refund-only is abused by some is mainly due to platform regulatory failure.

When the refund-only was first introduced, the platform indiscriminately favored consumers, without establishing a blacklist mechanism.

This led to many people exploiting refund-only for profiteering. Logically, if someone uses refund-only excessively, the platform should blacklist their account or verify if the product has genuine issues.

However, to save costs and reduce trouble, the platform at that time indiscriminately made decisions favoring consumers, resulting in most merchants resisting refund-only.

This isn’t the fault of the merchants or consumers; it’s the platform’s issue. Now the platform can’t just cancel refund-only because consumers are no longer deemed important."

"So Mr. Chen suggests..."

"Tail Product Meeting can retain the refund-only feature but intensify the audit process and establish a blacklist mechanism." Chen Yiyang gave his opinion.

"Alright, we’ll consider it," Shen Hong expressed some reservations about it.

At midnight, twelve o’clock.

When Chen Yiyang was at the airport preparing to board, his phone pinged with today’s bargain hunting intelligence.

Today’s intelligence, the new era of headphones: an earphone factory in Peng City is seeking new investors to help them transform, and you can seize the bargain by investing in the factory now.

The contact details are attached on the second page.

Investing in bargains, and it’s a headphone manufacturer?

Chen Yiyang was a bit surprised to see today’s bargain hunting intelligence.

Because in the headphone sector, the famous ones are mainly those foreign brands.

But now, Chen Yiyang has come across an investment bargain at a domestic headphone factory.

That needs to be looked into.

However, Chen Yiyang had to leave immediately, so he could only pass the contact information to his assistant to investigate.

That night, Chen Yiyang flew to Imperial Capital.

After a night’s rest, the next morning the assistant sent Chen Yiyang an email.

The results of the information Chen Yiyang asked to check about that headphone manufacturer in the early hours had already come in.

"Working in the middle of the night?" Chen Yiyang looked at the time the email was sent and immediately messaged the assistant. "My fault, next time I won’t send emails to you in the middle of the night. Remember to report overtime to HR."

"It’s okay, Mr. Chen, actually I wasn’t asleep," the assistant promptly replied.

"Forget it." Chen Yiyang thought, being the boss, sending work requests in the middle of the night might have made the assistant think it was urgent, so naturally they would solve it overnight.

Simply counting it as overtime seems a bit stingy.

"I’ll notify HR later, and give you a day off tomorrow."

After replying to the message, Chen Yiyang opened the intelligence sent by the assistant.

Shaoyin Headphones is a reasonably well-known headphone OEM factory in Peng City.

There are many electronic OEM factories in Peng City, and many of them have technical prowess no worse than international big brands, even producing products for those international brands.

But like many domestic OEM manufacturers facing issues, having technology but no brand recognition still means earning only hard money.

The boss of Shaoyin has also realized this problem, so they plan to break through the monopoly of traditional headphone manufacturers from another angle.

The assistant hasn’t investigated what exactly, but they are indeed in touch with competent investors recently.

Chen Yiyang immediately asked the assistant to arrange a meeting with them, preferably if they could come to the Imperial Capital to talk.

If not, after finishing things in Imperial Capital, Chen Yiyang would personally make a trip to Peng City.

After replying to the message, Chen Yiyang went to Rice’s conference center.

The conference would officially start in the evening, but arriving early allows interaction with industry colleagues.

So Chen Yiyang went without waiting for the exact time, and after breakfast, he directly arrived at the international exhibition center where Rice’s new car conference was being held.