Another world Game Developers in Japan`s 1991-Chapter 235 - 211 Shooting AD for American Audience

Monday, March 17, 1992

After arriving in America on Sunday night, Zaboru and Kudou checked into their hotel, taking the night to rest in preparation for the next day's meetings. On Monday morning, they made their way to Emerald Wings HQ, where James Yoel and Ryan Miller greeted them warmly.

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"Welcome, Zaboru, Kudou! You two must be tired, right? Let's go sit in our meeting room first. I could fetch you something to drink. Would cold soda be good?" James asked.

Zaboru and Kudou nodded. "Yeah, sounds good."

After some small talk, and drinking the sodas the official discussion began. Zaboru leaned back in his chair and asked, "Last time I checked, ZEPS' expansion in the US was going pretty well." This was based on the information James had given him over the phone last week.

Ryan smiled and nodded. "Absolutely, Zaboru. We're already in the process of shipping ZEPS consoles to key states and retail stores where we expect strong sales. And your flyers—genius! They've been incredibly effective. Customers love them."

James nodded in agreement as Zaboru picked up one of the flyers he had designed for the American release. The bold visuals featured Contra characters, a Hang-On motorcycle rider, and Rad Racer cars, all meant to captivate the American audience. The slogan at the bottom read, "Dream Machine from Mysterious Japan—NOW YOU CAN PLAY WITH POWER, ZEPS!"

Zaboru smirked. "Glad to hear it's working. It's unfortunate that I won't be here for the official release date, but I trust Emerald Wings can handle it without me, right? If you ever need my input, just call or email me."

Although email and the internet were still in their infancy in 1992, they were already functional, and Zaboru had made sure that ZAGE could use them efficiently for global communication.

"Of course, Zaboru," James replied. "Now, let's head to the studio that will make your AD. I'm really curious to see what kind of ad you've come up with!"

With that, James and Zaboru headed to the ad studio with James Car, while Kudou stayed behind to handle legal matters with Ryan Miller.

Upon arriving at the studio, Zaboru quickly laid out his vision for the advertisement. He had planned everything in advance, bringing along gameplay footage, music, and a detailed storyboard. The ad featured intense action with cars, motorcycles, and gunplay, carefully designed to appeal to the American market. The music for the ad had already been patented, ensuring that it would be unique to ZAGE's campaign. The specifics of the ad would be revealed later, but the production process was moving swiftly.

As Monday night rolled around, Zaboru had already filmed 50% of the ad, and everything was on schedule to be completed by the next day. Thanks to his meticulous planning, the process was running smoothly. Later that evening, he met with James, Ryan, and Kudou in Emerald Wings again to discuss future strategies.

"Hey, Ryan or James, do you think ZAGE should set up a manufacturing plant in the US?" Zaboru asked.

Ryan shook his head. "I don't think that's a great idea, Zaboru. Labor costs here are high, and land prices are substantial. Even major companies that have manufacturing facilities in the US often do it more for show than actual production. The common practice now is to use third-world countries for manufacturing and then export the products to the US. It's far more cost-effective."

Zaboru nodded, taking in the information. "I see. Fair enough. I'll have to discuss this further with ZAGE's higher-ups to determine the best course of action. Thanks for the insight, Ryan, James. You've been a tremendous help."

James nodded. "So, what about the ad for the American audience? Is it ready?"

Zaboru grinned. "It's almost done. I should be able to submit it by Wednesday, or at worst, Thursday."

James smiled in approval, and with that, Zaboru and Kudou returned to their hotel for some much-needed rest.

To be continued.

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